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BMW NA Recall Communications Program
Kiersten Skov
BMW Program Manager
Recall Masters Best Practices Review
P u t s a f e t y f i r s t a n d t u r n y o u r r e c a l l d e p a r t m e n t i n t o a r e v e n u e p o w e r h o u s e .
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Advertise your “Recall Department” Proper Recall Check Web Page Placement Mobile App Scanning Inventory Monitoring Strategic Gift Card Usage Building Relationships with Used Car Retailers
In addition to the data enhancement and two-way communications Recall Masters provides, there are several things every dealer should be
doing to capture added value…
Maximize Your Recall Results
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Position your dealership as the community leader in safety
Lead generating opt-in form captures customer info
Lead is sent direct to Center champion
Customer is subscribed to monthly email recall status update
Seamless connection to call center or on-line appt scheduling
Recall Department Webpage
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Position your dealership as the community leader in safety
Lead generating opt-in form captures customer info
Lead is sent direct to Center champion
Customer is subscribed to monthly email recall status update
Seamless connection to call center or on-line appt scheduling
Recall Department Webpage
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Advertising Your Recall Department
Make it easy for customers to find your Recall Check webpage Homepage Banner & Carousel, Masthead Hotline Number, Parts & Service
Dropdown Include In Your Digital Marketing:
DMS Email Blast Service Marketing Emails Social Media Campaign Google Business Listing Add to your email signatures
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Downloadable by entire staff Company identifier number
Perform instant recall checks anywhere a MPI is not available Not brand specific
Trade-in appraisal process Express Lane/Quick Service Car Wash
Recall Check App with VIN Scanner
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Identifies vehicles in stock with open recalls Even off-brand used cars
Know parts availability & remedy status Other actionable data points
Reports emailed daily Download the detailed report showing stock number etc.
Inventory Monitoring
Manage your entire New & Used Inventory from one daily email
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Created to help maintain Service Effectiveness
High quality CC Chip design Denomination is customizable
and stipulations can be added Excellent for incentivizing the
next CP service on inactive customers, or test drives
Recall Retention Gift Cards
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Snap-shot of VINs in your area with open recall campaigns sitting on independent lots
See complete vehicle, recall, and contact info Set up process to retrieve vehicle & remedy the recall Incremental Revenue
Used Car Report - CenterNet
