Recent topics on Digital Terrestrial TV Broadcasting in Japan

Atsumi SUGIMOTODiBEG Consultant@ ARIB

DiBEGDigital Broadcasting Experts Group

Today’s Topics

What is DiBEG?

Update of Digital Terrestrial Television Broadcasting (DTTB) in JapanService Features of DTTB

DiBEGDigital Broadcasting Experts Group

What is DiBEG?

The Digital Broadcasting Experts Group (DiBEG)was founded in September 1997 for the key forces to promote the Japanese digital terrestrial broadcasting system ISDB-T and ISDB-TSB into the world. Members are broadcasters, broadcast equipment manufacturers and consumer electronics manufacturers etc.DiBEG is now one committee of ARIB (Association of Radio Ｉndustries and Businesses).

Update of Digital Terrestrial Television Broadcasting in Japan

DiBEGDigital Broadcasting Experts Group

Schedule of Digital Broadcasting in Japan

1996

Tokyo, Osaka, Nagoya

Satellite(BS)

Cable

Terrestrial Terrestrial

Pilot trial

2000 2005 2010Satellite

(CS)

2001

20031998~2003 2006

Others2011

Analog

Analog/Digital Fully digital

Target of end

Analog2011

1996

End of Analog HDTV End of Analog SDTV

2007

DiBEGDigital Broadcasting Experts Group

Expansion Schedule for Digital Terrestrial TV

Digital terrestrial television broadcasting service will begin one after another in all prefectural capitals by Dec. 2006.

Started before Dec,2004

Will start before Dec, 2006

Started before Dec,2005Started before Dec., 2004

Will start before Oct., 2006

DiBEGDigital Broadcasting Experts Group

Households Coverage

On December 1st 2003, Digital Terrestrial TV started in three metropolitan areas (Tokyo, Osaka, Nagoya)Households Coverage (percentage of the households which can receive DTTB) increases every year as shown below.

In December 2004: 18.0 million households (38%)In December 2005: 28.4 million households (60%)In December 2006: 38.5 million households (82%)

(DTTB is available in all the prefectural capitals)

Industry’s target is that every household has more than one DTTB receivers by 2011.

DiBEGDigital Broadcasting Experts Group

Shipment Volume of DTTB Receivers

0

200

400

600

800

1000

1200

03_09

03_10

03_11

03_12

04_1

04_2

04_3

04_4

04_5

04_6

04_7

04_8

04_9

04_10

04_11

04_12

05_01

05_02

05_03

05_04

05_05

05_06

05_07

05_08

05_09

05_10

05_11

05_12

06_1

06_2

06_3

06_4

06_5

06_6

06_7

06_8

Year-Month

Volume of s

hipmen

ts (x

1000

)

RecorderSTB-CableＳＴＢ

LCD TVＰＤＰ TVCRT TV

TV sets for mobile reception are not included the above graph.

DiBEGDigital Broadcasting Experts Group

The Cumulative shipments of DTTB Receivers

0

2000

4000

6000

8000

10000

12000

14000

03_09

03_10

03_11

03_12

04_1

04_2

04_3

04_4

04_5

04_6

04_7

04_8

04_9

04_10

04_11

04_12

05_01

05_02

05_03

05_04

05_05

05_06

05_07

05_08

05_09

05_10

05_11

05_12

06_1

06_2

06_3

06_4

06_5

06_6

06_7

06_8

Year-Month

Volum

e of S

hipmen

ts (x1000

)

RecorderSTB-CableＳＴＢLCD TVＰＤＰ TVCRT TV

DiBEGDigital Broadcasting Experts Group

Targets on Diffusion and Shipment Volume of Digital Terrestrial TV Receivers

××

As of Dec, 20043,162ｋset

As of July, 20055,431ｋset

As of June, 200611,902ｋset

×

DiBEGDigital Broadcasting Experts Group

Announcement of Terminating Analog Broadcasting

DiBEGDigital Broadcasting Experts Group

Cellular Phones for One-seg Broadcasting

DiBEGDigital Broadcasting Experts Group

PCs with DTTB Tuners

37”

32”17”One-seg

Tuner

DiBEGDigital Broadcasting Experts Group

DTTV Receivers for Car-Navigation Systems

One-seg /12seg

Tuners One-seg /12seg

Car-Navigation Systemswith DTTB tuner

One-seg /12seg

One-seg

DiBEGDigital Broadcasting Experts Group

DVD Players and Audio Players

Portable DVD/SD/CD Player with one-seg receiver

HDD Audio Playerwith one-seg receiver

127 hours programs recordable

DiBEGDigital Broadcasting Experts Group

PC with DTTB Tuner and Cellular Phone with One-seg Tuner

PC～Dec,2005 41ksetJan～Mar, 2006 34ksetApr～June, 2006 100kset

Cellular phone ～June, 2006 1,187ksetJuly, 2006 310kset

DiBEGDigital Broadcasting Experts Group

TV Program /Data server Streaming / Communication server

Mobile operator• Streaming data• Information data

Network

Broadcaster• TV program• Information data

Link to Internet via Network To purchase displayed itemsTo get detail information, etc.

Data broadcastingWireless

Communication

Video

Data

Web Contents

1 Segment Reception and interactive service

Broadcasting Wireless Communication

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DiBEGDigital Broadcasting Experts Group

Broadcasting

Watching TVprogram on full

screen

Watching TV program and

reading data on TV

Watching TV program and

reading data on Internet

Viewing or reading Internet

Watch TV InternetReading data

ＢＭＬ

NHK NHK

ＢＭＬｰ町のお知らせｰくらし便利帳ｰ町営バス時刻表ｰ図書館だよりｰ観光案内ｰ防災情報

お問い合わせ植田町広報課

ようこそ植田町へ

New services with One-segment DTTB

Reference: NHK documents

Service Model of One-segment DTTB

Communication

TV ＆Internet

Convergence

DiBEGDigital Broadcasting Experts Group

● High- Definition programs

HDTV as thruster of digital TV

Pure HDTV: produced by HDTV 1080i format

NHK provides pure HDTV more than 90% of all programs.

Commercial Network stations provide pure HDTV more than 50% of all programs

Prime time : more than 60%

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