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recipe collection 83.pdf

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    CAKES to BAKE Home baking made easy for everyone

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    SWEET DELIGHT

    Huge potential for cake products

    Today the trend is towards indulgence, savouring cosy

    moments in the company of friends while enjoying

    delicious food. Market surveys indicate that the

    European market holds tremendous potential for

    cakes and flour confectionary if they are easy andquick to prepare. In response, Faerch Plast launches

    the CAKES to BAKE concept. This focuses on creating

    added value for consumers of all ages, and gives

    them the opportunity to delight their friends, family,

    and themselves to a freshly baked cake.

    On the following pages you can read more about

    CAKES to BAKE and how the concept can help to

    increase the attraction and value of your cake

    products.

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    Caroline and her friend Lisa

    arrive home from school.

    They find a cake in the fridge.Supervised by an adult, they

    remove the plastic film and place

    the cake in the oven.

    Caroline and Lisa have learned to

    take the cake out of the oven

    using oven gloves.

    They decorate it with theenclosed decoration and have

    fun eating the cake. Yummy!

    Choose from Large Cake range

    There is nothing quite like the homely, comforting

    aroma of home baking. With CAKES to BAKE it is

    simplicity itself to take a deliciously aromatic, home-

    baked cake out of the oven. Whether you start with

    a frozen cake only requiring reheat, a prepared cakemix, or a finished dough product, it is easy for your

    customer to quickly finish off and bake a cake with a

    minimum of fuss and cleaning afterwards.

    THE AROMA OF BAKING

    Shown trays are

    prototypes

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    Cakes for todays consumer

    CAKES to BAKE products are those offering a simple,

    quick, and practical alternative to baking a cake from

    scratch. In the frantic pace of modern life, is there

    anything quite as wonderful as taking the time to

    enjoy a good, home baked cake. This is where CAKES toBAKE succeeds, and if surprised by unexpected guests,

    you barely need to leave them in order to get the cake

    baking. Shortly thereafter, the house fills with the

    wonderful aroma of freshly baking cake, the guests

    decide to stay a little longer, and the conversation

    improves!

    PAMPER YOURSELF

    A world of possibilities

    Tarts

    Flour mixes

    Frozen cakes

    Dough mixes

    Etc.

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    Alex has a date with a girl coming

    round for an evening meal.

    He wants to impress her with a nicecake. In the fridge stands a part-ba-

    ked brownie that only needs baking.

    After the meal, he places the

    brownie in the oven and soon the

    sweet smell of fresh home baking fills

    the apartment. They enjoy the

    cake and the girl praises theexcellent taste

    Cakes for every persons needs

    The simplicity, quick and easy preparation of

    CAKES to BAKE can be a success in all manner of home

    scenarios. The child, who under adult supervision,

    would like to cook something delicious for a friend,

    the single person that wishes to impress a new date,or the busy professional working outside the home

    who has guests coming over for a relaxing evening.

    Young children can quickly learn how to prepare a

    cake for cooking, and once cooled, the children can

    have even more fun decorating it.

    SIMPLE PREPARATION

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    Did you knowfacts about CP

    Due to its high t

    (-40C to +220

    for Ready Meals

    products and cafrom the freezer

    a conventional

    This also makes

    to BAKE product

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    T

    emperature stability

    ), CPET is well-suited

    and Ready to Cook

    n be taken directlyand heated in either

    r microwave oven.

    CPET ideal for CAKES

    .

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    Single portions for single living

    Although there are more people living alone today

    than ever before, the reasons for single households

    remain unchanged. Those recently leaving home,

    the career minded, relationship breakdown, the

    elderly, and not forgetting those who prefer it thatway. Faerch Plast has developed CAKES to BAKE trays

    particularly suited to this market group. Trays that can

    be snapped into individual portion packs. This offers

    the choice of preparing an individual, two, or more

    portions, while unopened products remaining in the

    tray retain their freshness and quality.

    EASY FOR ONE

    Shown trays are

    prototypes

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    Big advantages and new possibilities

    With CAKES to BAKE, Faerch Plast wants to expand the

    opportunities to bake a good cake for every occasion,

    quickly and easily. Cake baking must be easy for

    the child, the single person, the busy professional

    working outside the home, and the elderly. For cakeproducers, the concept offers substantial advantages

    and a whole new world of possibilities. The function

    of the new packaging can add value to the product,

    while making the product more attractive to the

    consumer. Additionally, the new trays adapt easily

    to automated production minimising any internal

    change required to exploit the growing potential of

    the cake product market.

    In addition to the CAKES to BAKE concept, cake

    producers have further alternatives to traditionally

    used Aluminium Foil trays, by utilising a whole series

    of existing Faerch trays suitable for cake baking.

    Tempted? Then contact Faerch Plast to find out more

    about the possibilities CAKES to BAKE can offer you.

    CAKES WITH MORE TO THEM

    Sofie is eating supper with

    the family. She is in a hurry. In an

    hour, her friends will be arriving

    for a cosy girls evening.

    She wants to serve something

    delicious with coffee and has

    bought a ready-bake muffin

    dough.

    After her friends arrive, Sofie

    goes into the kitchen and

    places the muffins in the oven.

    In no time at all she serves

    the delicious muffins, and all

    her friends are begging her for

    the fantastic recipe.

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    Printed on paper that treats the

    earth gently throughout its life

    cycle - from the gathering of raw

    materials to the papers eventualdisposal.

    www.faerchplast.co.uk | March 2008

    The Swan

    The Nordic

    Eco-label

    Frch Plast

    Frch Plast Northern EuropeFrch Plast Central EuropeRasmus Frchs Vej 1PO box 1040DK-7500 HolstebroDenmarkTel.: +45 99 10 10 10Fax: +45 99 10 10 99 / 98E-mail: [email protected]: [email protected]: [email protected]

    Frch Plast Region South5, rue des Ateliers, ZAE SudF-67210 ObernaiFranceTel.: +33 (0) 388470430Fax: +33 (0) 388470439E-mail: [email protected]

    Harrison Europac Ltd.Stayton House, 93 Stayton RoadSutton, Surrey SM1 2PSGreat BritainTel.: +44 20 8254 2300Fax: +44 20 8254 2301E-mail: [email protected]


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