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www.bestworkplaces.org Recognizing Excellence in Commuter Benefits CARSHARING: THE CAMPUS EXPERIENCE A “VIRTUAL” ROUNDTABLE DISCUSSION
www.bestworkplaces.org
Recognizing Excellence in Commuter Benefits
CARSHARING: THE CAMPUS EXPERIENCE
A “VIRTUAL” ROUNDTABLE DISCUSSION
www.bestworkplaces.org
•Tier 1 University Transportation Research Center•Largest research center dedicated to public transportation•Over 100 years of commuter program experience•Blending of research and practical experience •Commuter Choice Certificate Program
Managed by the National Center for Transit Research at USF
•National TDM and Telework Clearinghouse•1,500+ member TRANSP-TDM listserv•Help Desk with 400+ Q&A and 115+ case studies•Over 25 netconferences•TRIMMS© 2.0 spreadsheet model for cost/benefit of commuter programs
www.bestworkplaces.org
BWC Members are National Leaders
BWC members are leaders working to provide solutions to increase the quality of life for employees through high level commuter benefit programs and they earn a high return on investment for their employer.
Commuter benefit programs make good sense for the employer, the employee, the community and the nation as a whole.
VISIT THE BWC WEBSITE
DIRECT YOUR ROUNDTABLE DISCUSSION QUESTIONS VIA Q&A
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3. Click “Ask” to submit
4. Answered questions will appear here.
We can reply to all or privately, depending on
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ANGUS DAVOLSTANFORD UNIVERSITY
PHIL WINTERSUNIVERSITY OF SOUTH FLORIDA
CARSHARING The Campus Experience
DEBORAH FREEDVIRGINIA TECH
MEREDITH SCHUFT UNIVERSITY OF VERMONT
CHAMPLAIN COLLEGE
Stanford UniversityCarsharing Program
Angus DavolTransportation Program Developer/PlannerParking & Transportation Services
Best Workplaces for Commuters RoundtableFebruary 18, 2010
Needs
Mobility for campus residents 6,300 undergrads and 4,700 grad students Freshmen no-car policy
Support for commuters using alternative transportation 49% of faculty/staff 62% of commuting students/postdocs
Contracting
Request for Proposals issued Aug. 2007
Requested financially self-supporting program
Zipcar selected based on: Insurance for 18- to 20-year-olds References Experience Technology/reporting Metro market coverage
Launch
Nov. 2007: 3 cars at 3 locations
Growth
Oct. 2009: 29 cars at 13 locations
Stanford Rates
$35 annual fee
Rates
Incentives: $35 driving credit upon joining $8 monthly credit for Commute Club members Free memberships for Stanford departments Free memberships for Resident Assistants
Per hour Per dayWeekday: $8 $66Weekend: $9 $72
Statistics
2,300 Stanford members 1,700 students 600 faculty/staff
(personal and/or departmental users)
In January 2010: 905 reserving members 2,288 reservations 61,549 miles driven 43% fleet utilization
Factors in Success
Stanford Integration with
TDM program Marketing and
outreach Member surveys High-profile
vehicle locations
Zipcar Market knowledge Operational
experience Customer service Brand recognition
Shared commitment to program success
Lessons Learned
Put thought into the RFP, and take care in the contracting process.
Don’t compromise on vehicle locations.
Identify and focus on your target market.
Recognize the value of good customer service.
Stanford UniversityCarsharing Program
Angus DavolTransportation Program Developer/PlannerParking & Transportation Services
Best Workplaces for Commuters RoundtableFebruary 18, 2010
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• Campus Population – 28,000+ Students (9,000 resident/ 19,000 commuters), 6,000+ Faculty/Staff
• 6 U Car Share vehicles at 4 locations on campus
U Car Share Launched in Late August 2009
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• Ford Focus – 48 Reservations for total 401 hours• Honda Civic Hybrid – 44 Reservations for total 164.5
hours• Toyota Prius – 56 Reservations for total of 152 hours• Toyota Yaris – 49 Reservations for total 148.5 hours• Ford F150 – 27 Reservations for total 68 hours• Mini Cooper – 22 Reservations for total of 74.5 hours –
Note the Mini Cooper didn’t arrive on campus until mid-October, and was hit by snow equipment on a couple of weeks ago and is now in the repair shop.
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• No Cost to VT. We provide parking spaces for the vehicles.
• Local U Car Share employee does routine maintenance, etc…
• U Car Share provides marketing material.
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• 18+ years old to join
• Participants in Commuter Alternatives Program join for free
• 2 different payment options
• Working to set up Departmental Billing
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Carsharing
BWC Roundtable Discussion Carsharing: The Campus Experience
February 18, 2010
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in Burlington Vermont
freedom to go
CarShare Vermont• Vermont’s First and Only Local, Non-profit
Carsharing Organization• Able to Meet Needs Unique to Community,
Including Student Population• Partnered with the Campus Area TMA (CATMA) to
Locate Four Cars on College Campuses - Two at Champlain College and Two at the University of Vermont (UVM)
• Member of Network of Twenty Independent Carsharing Organizations
• Created Sustainable Model For Small Urban Community
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Campus Program• Complements Other Alternate
Commute Programs and Services Provided Through CATMA (Free Transit, Carpooling, Bike/walk Reward Program)
• Open to18 yrs+• Four Cars on Campuses, All 4-wheel Drive Subaru
Imprezas, 2 With Ski Racks • Five Additional Cars Around City Available For Use• Members Can Meet Transportation Needs Without
Bringing a Car to Campus• Reduces Congestion, Saves Energy, Lowers
Transportation Costs, Reduces Parking Demand, Enhances Community
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Population & Car Policies
Burlington Population: 40,000
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Students EmployeesChamplain College
2,195 560
University of Vermont
11,405 3,510
Total 15,071 9,451
Champlain• Resident Students Must Park Cars Off-site and Ride Shuttle to Campus• Full Time Commuter Students, Faculty, & Staff Permits $100/semester
UVM • No Cars for Freshmen Resident Students• Parking Permits for Upper Class Resident Students $330/Academic Year• Parking Permits For Full Time Faculty & Staff Percent of Salary
Fleet & Rates• Launched in December 2009 with Eight cars
– Four 2009 Toyota Priuses - Nora, Horatio, Otto, & Ramona– Four 2009 Subaru Imprezas - Pearl, Clementine, Clovis, Dewey– Added One Additional 2007 Priuse in Fall 2009
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Share a Lot Plan• $30 registration fee• $15/month (or pay $150/yr)• Add up to 4 drivers on one
account• $4.95/hr• 25¢/mile• $49 day rate (24hr) plus
15¢/ mile
Share a Little Plan• $30 registration fee• $5/month (or pay $50/year)• Add up to 4 drivers on one
account• $6.95/hr• 25¢/mile• $69 day rate (24hr) plus
15¢/ mile
Marketing• Over 50 Events in Past Year Including Tabling on Campuses, Parades, Festivals, Conferences, Fund Raisers
• Member’s Handbook and Other Helpful Information
• Full Suite of Promotional Materials
• New Member Discount Events
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Results• Over 450 Members in 1st year
• CATMA Signed Three-year Contract to Continue to Support CarShareVermont at Member Institutions, Including Pod Locations on Both Campuses
• 12 Local Businesses, Including City of Burlington and Departments at Champlain and UVM Have Joined Business Members Program
• Resident Students Bringing a Car to Campus is Down 3.5% at Champlain and 4% at UVM (Spring 09 Over Spring 08)
• Student Sign-ups Continue to Increase – 30 Since They Returned for Second Semester
• Every Car Used an Average of 5 hrs/day – Nearly Double 1st Year Target
• Demonstrated Carsharing Works in a Rural Community Our Size
• Estimated Reduction of CO2 Emissions 900,000 Pounds/year
• Over 20 Local Businesses Join Fob Friends Program, Offering Discounts to CarShare Members 7
Contact InformationMeredith SchuftMarketing DirectorCATMA20 West Canal St., Suite C9Winooski, VT 05404802.656.7433 ext. 3Email: [email protected]
Annie BordenExecutive DirectorCarShare Vermont131 St. Paul StreetBurlington, VT 05401802.861.2340Email: [email protected]
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CARSHARING AT THE
UNIVERSITY OF SOUTH FLORIDA
Philip L. Winters, Director, TDM Program at CUTR @USF
Project Background
Value Pricing Pilot Program Project funded by FHWA and FDOT Matching funds provided by WeCar and USF PATS Project initiated during 2007 Carsharing deployed on campus August, 2009 Anticipated completion 2011
Project Objectives
Establish carsharing program at USF to reduce vehicle trips/congestion and increase use of transportation options
Develop innovative pricing mechanisms to include time of day, demand pricing and incentives
Increase the use of transit, carpool, Bull Runner, walk and bike to campus
Demonstrate use of TRAC-IT to measure travel behavior – a GPS-enabled cell phone application developed by CUTR
Dynamically Priced Carsharing
Tests innovative approaches to carshare program pricing: Tests differential pricing based on time of day/day of
week and vehicle demand Utilizes promotions and incentives Utilizes TRAC-IT developed at CUTR to track travel
behavior
TRAC-IT for Data Collection
Test and Control Groups will carry TRAC-IT to record travel behavior
Replaces paper activity diaries More accurate “Smart Diary” automates much of
the data collection process Collects route, speed, and time
information Increases quality and quantity of
collected information No extra data processing Results can easily be plotted on
map & related to other users
at USF
Available to USF faculty, staff, and students 18 years and over (Under 21 must provide proof of liability coverage)
4 vehicles- Marshall Center and Poplar/Juniper Dorms
Prius or Cube - $7.50 an hour Ford Escape Hybrid - $9 an hour $50 membership fee; $30 in driving credits $35 night rate; $75 day rate Online reservations
Statistics (August 2009-January 2010)
60 subscribers seeking 20 to 40 per
vehicle Students and
faculty/staff Over 175 trips taken 30 users with 1 person
=20% rentals Avg. rental period is 5
hours
Lessons Learn(ing)
Kicked in Our Assumptions If you build it, they don’t
come (quickly) Everyone likes
environmental friendly cars and knows how to use them
LOST Start marketing to parents
(and students) in spring for fall
Where’s Sully? Daily rental contract vs.
carsharing There’s a form for that
$avvy $tudents Bummed Out
Do not limit marketing to students without personal cars
Opportunities PATS Facebook Bike Club SIFE
Contact Information
Philip L. WintersDirector, TDM ProgramCenter for Urban Transportation
ResearchUniversity of South Floridawinters@cutr.usf.edu813.974.9811www.carsharing.usf.eduwww.wecar.com
