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Recombinant Comments Matthew Mabis & Stephanie Turner, Faculty Mentor—University of Wisconsin-Eau Claire, English Department Analyzing the Public Response to Proposed rDNA Products A significant issue in the public understanding of science is the way in which citizens use digital media to influ- ence policy making on cutting-edge research and emerging technologies. Because online communication allows for broad participation over a short period of time, it may enable a more democratic participation in science policy making.  Yet at the same time, it may also reaffirm some of the patterns of public discourse that ex- isted prior to online forums. In this study, we examine the public comments on the Food and Drug Administration’s proposed guidelines for ATryn®, the first drug manufactured from nonbacterial recombinant DNA, that is, human-animal gene splicing. Using qualitative content analysis software NVivo, we identified “categories of concern” in the online public comments that are characteristic of the public’s re- sponse to new biotechnologies, and we further linked these comments to categories of stakeholders. Our pre- liminary conclusions suggest that consumers tend to focus on transparency in labeling of genetically modi- fied products, animal rights groups tend to focus on animal welfare issues, and universities and other public institutions tend to focus on both the scientific signifi- cance surrounding the ATryn®, as well as the ethical im- plications involved in the study. The FDA’s approval of ATryn® is significant for two reasons. Not only is ATryn the first drug made from a genetically modified animal, but its approval sets a prec- edent for how the government will regulate the sort of drug it is. On September 18, 2008, the FDA opened a public forum asking for comments concerning whether or not transgenic foods should be labeled. The first step to investigat- ing the public comments was to acquire a resource for coding different respon- dents, opinions, and discussions. After compiling all of the responses into a docket—a single document containing all 214 coded responses sequentially- we began working with NVivo software, a program capable of coding diverse content in great quantity. We then arranged all of the responses into certain “stakeholder” categories: Advocacy Group, Academic, Biotech Company, Citi- zen, Consumer, Government Agency, Health Care Professional, International, Pa- tient, Professional Association, and Small Business. ATryn®Timeline US Approval Process Corporate Research and Development US grants patent to GTC for production of therapeutic proteins in the milk of transgenic mammals 9 Jan 2006 10 Dec 2007 ATryn® granted Orphan Drug status 23 Jun 2008 GTC enrolls final human subject in clinical trial, finally meets minimum quota for human subjects 25 Feb 2008 GTC stock spikes 14 Aug 2008 GTC and OVATION contract to develop and market ATryn®, with OVATION agreeing to $257 million in milestone payments to GTC 18 Sept2008 FDA opens public comment period on GE animals 18 Nov 2008 FDA closes public comment period on GE animals 15 Jan 2009 FDA issues final guidelines on GE animals 6 Feb 2009 FDA approves ATryn® GTC announces prospective licensing of ATryn®; stock rises Focus of our Study Analysis Abstract Methods Results The political and economic counterparts of this timeline are part of our project’s foun- dation. Diverse interests and opinions reflect a variety of motivating factors for speak- ing out about labeling trans- parency as a benefit or burden. Through our effort to organize responses and seek patterns throughout the discussion, we discov- ered the opinions and moti- vations of stakeholders and how each stakeholder re- lated to the others. After the FDA began discussing the labeling of organic food in 2001, the issue of la- beling transparency flourished as a topic of debate. The timeline below indicates the focus of our research during the development of ATryn®—a transgenic pharmaceuti- cal derived from a particular human protein spliced into goats. As the economic and political counterparts show, the drug was pushed through patenting even before the FDA had implemented a comment period on the proposed guidelines to regulate it. The timeline suggests that the FDA’s approval was a foregone conclusion. Our research investigates the entire conversation held in the docket and all the tributary conversations that stakeholders held while the docket was open. We were attempting to treat each case as an individual speaking on his or her own behalf rather than representing some larger organization or agency. In the few cases in which an individual self-identified in two ways, we categorized that individual on the basis of the first self-identification. For example, an individual who self-identified as both a “health professional” and “consumer” was coded as “health care professional.” Our first task was to determine what is being discussed most and which group is commenting most. The Tag Cloud below created by the NVivo software repre- sents the 50 most frequently used words in the docket; it offers a visual repre- sentation of the most discussed topic within the entire docket: Acknowledgments References Asamoah, A. K., & Sharfstein, J. M. (2010, June 24). Transparency at the Food and Drug Administration. New England Journal of Medicine, 362, 2341-43. Cook, G. (2005). Genetically modified language. New York: Routledge. Shulman, S. W., Scholsberg, D. Zavestoski, S. and Courard-Hauri, D. (2003). Electronic rulemaking: A public participation research agenda for the social sciences. Social Science Computer Review, 21, 2, 162-78. Scholsberg, D., Zavestoski, S., and Shulman, S. W. (2007). Democracy and e-rulemaking: Web-based technologies, participation, and the potential for deliberation. Journal of Information Technology & Politics, 4, 37-55. United States. Department of Health and Human Services. Food and Drug Administration. Center for Veterinary Medicine. (2008, September 18). “Guidance for Industry Regula- tion of Genetically Engineered Animals Containing Heritable rDNA Constructs.” Docket No. FDA–2008–D–0394. Retrieved on 18 September 2008 from http://www.regulations.gov/fdmspublic/component/main?main=DocketDetail&d=FDA-2008-D-0394. Zavestoski, S, Shulman, S., and Schlosberg, D. (2006). Democracy and the environment on the internet: Electronic citizen participation in regulatory rulemaking. Science, Tech- nology & Human Values, 31, 383-408. The very title “Recombinant Comments” suggests a method that involves finding correlations among different sets of com- ments. The abundance of content in the public comments on consumer concern over GE food safety and labeling seems prescient. We observed that cloning and animal welfare were discussed much differ- ently depending on the Stakeholder Type, as the Cloning graph (right) and the Animal Welfare graph (below) indicate. The Na- We learned ways to use the technology to investigate the types of discus- sions these stakeholders developed. By coding for certain terms in the entire docket and pooling responses into a specific “Stakeholder Type,” we were able to begin organizing responses into groups to visualize which groups were commenting most, as well as the issues and opinions each group offers. The chart below illustrates which Stakeholder Type had the most total responses. Advocacy Groups and Consumers repre- sent the majority of total comments in the docket. tional Animal Identification System (NAIS), the USDA’s effort to track animals through the US human food chain, is relevant here as another example of the conflicts arising over the public’s perceived right to know versus agricultural producers’ interest in self-regulation. Labeling is presented by many individuals and advocacy groups as a “rights” issue, as the Labeling graph (left) indicates. Often when a professional organization or industry com- ments, they focused on the interagency col- laboration they feel is needed in regulating Genetically Engineered (GE) biologics. These comments seem to represent a focus on transparency issues. The most lucid and com- plete explanation of the problem with the FDA’s “new animal drug” designation occurs in a response from an advocacy group—the Center for Science in the Public Interest. The controversy over the “new animal drug” designation involves greater secrecy than the approval process for GE crops, as bio- technology companies are not required to submit all of the underlying data; thus the process is less transparent to the public. Some people consider this a loophole that allows veterinarians, rather than food safety or environmental experts, to evalu- ate the safety of the construct. Designation also requires a separate review process for each new GE product, placing a greater administrative burden on biotech companies. In addition, the FDA refused to offer more time for discussion, despite 15 requests within the docket for an extension of the commenting period. Extensions were granted previ- ously for a docket concerning GE alfalfa, as well as an organic food labeling docket. While our research offered answers to a wide variety of specific queries, the docket as a whole helped reveal the frames through which certain stakeholders view science in the public sphere. Through further research and the continued use of NVivo software, future dock- ets will offer more opportunities to investigate the public’s diverse opinions and under- standings of science and expose the motivations and agendas of various stakeholders. The forum was meant to allow interested citizens and organizations an op- portunity to discuss whether ATryn should be designated as a "new animal drug," but through our analysis of the docket of responses we discovered that many other issues were being brought to the table. As we designated each response a Stakeholder Type, we saw that groups were using the forum as a chance to tackle a variety of food issues: cloning, animal welfare, labeling trans- parency, and more. After bolstering our ability to utilize NVivo, our analysis al- lowed us to chart the frequency and diversity of responses for each group. This research was funded by the UW-Eau Claire Center for Excellence for Faculty and Undergraduate Student Research Collaboration and the Department of English.
Transcript

Recombinant Comments

Matthew Mabis & Stephanie Turner, Faculty Mentor—University of Wisconsin-Eau Claire, English Department

Analyzing the Public Response to Proposed rDNA Products

A signi�cant issue in the public understanding of science is the way in which citizens use digital media to in�u-ence policy making on cutting-edge research and emerging technologies.  Because online communication allows for broad participation over a short period of time, it may enable a more democratic participation in science policy making.   Yet at the same time, it may also rea�rm some of the patterns of public discourse that ex-isted prior to online forums.

In this study, we examine the public comments on the Food and Drug Administration’s proposed guidelines for ATryn®, the �rst drug manufactured from nonbacterial recombinant DNA, that is, human-animal gene splicing.  Using qualitative content analysis software NVivo, we identi�ed “categories of concern” in the online public comments that are characteristic of the public’s re-sponse to new biotechnologies, and we further linked these comments to categories of stakeholders.  Our pre-liminary conclusions suggest that consumers tend to focus on transparency in labeling of genetically modi-�ed products, animal rights groups tend to focus on animal welfare issues, and universities and other public institutions tend to focus on both the scienti�c signi�-cance surrounding the ATryn®, as well as the ethical im-plications involved in the study.

The FDA’s approval of ATryn® is signi�cant for two reasons. Not only is ATryn the �rst drug made from a genetically modi�ed animal, but its approval sets a prec-edent for how the government will regulate the sort of drug it is. On September 18, 2008, the FDA opened a public forum asking for comments concerning whether or not transgenic foods should be labeled. The �rst step to investigat-ing the public comments was to acquire a resource for coding di�erent respon-dents, opinions, and discussions. After compiling all of the responses into a docket—a single document containing all 214 coded responses sequentially-we began working with NVivo software, a program capable of coding diverse content in great quantity. We then arranged all of the responses into certain “stakeholder” categories: Advocacy Group, Academic, Biotech Company, Citi-zen, Consumer, Government Agency, Health Care Professional, International, Pa-tient, Professional Association, and Small Business.

ATryn®TimelineUS Approval Process

Corporate Research and Development

US grants patent to GTC for production of therapeutic proteins in the milk of transgenic mammals

9 Jan 2006 10 Dec 2007

ATryn® granted Orphan Drug status

23 Jun 2008

GTC enrolls final human subject in clinical trial, finally meets minimum quota for human subjects

25 Feb 2008

GTC stock spikes

14 Aug 2008

GTC and OVATION contract to develop and market ATryn®, with OVATION agreeing to $257 million in milestone payments to GTC

18 Sept 2008

FDA opens public comment period on GE animals

18 Nov 2008

FDA closes public comment period on GE animals

15 Jan 2009

FDA issues final guidelines on GE animals

6 Feb 2009

FDA approves ATryn®

GTC announces prospective licensing of ATryn®; stock rises

Focus of our Study

Ana ly s i sAbs t rac t

Methods

Resu l t s

The political and economic counterparts of this timeline are part of our project’s foun-dation. Diverse interests and opinions re�ect a variety of motivating factors for speak-ing out about labeling trans-parency as a bene�t or burden. Through our e�ort to organize responses and seek patterns throughout the discussion, we discov-ered the opinions and moti-vations of stakeholders and how each stakeholder re-lated to the others.

After the FDA began discussing the labeling of organic food in 2001, the issue of la-beling transparency �ourished as a topic of debate. The timeline below indicates the focus of our research during the development of ATryn®—a transgenic pharmaceuti-cal derived from a particular human protein spliced into goats. As the economic and political counterparts show, the drug was pushed through patenting even before the FDA had implemented a comment period on the proposed guidelines to regulate it. The timeline suggests that the FDA’s approval was a foregone conclusion. Our research investigates the entire conversation held in the docket and all the tributaryconversations that stakeholders held while the docket was open.

We were attempting to treat each case as an individual speaking on his or her own behalf rather than representing some larger organization or agency. In the few cases in which an individual self-identi�ed in two ways, we categorized that individual on the basis of the �rst self-identi�cation. For example, an individual who self-identi�ed as both a “health professional” and “consumer” was coded as “health care professional.”

Our �rst task was to determine what is being discussed most and which group is commenting most. The Tag Cloud below created by the NVivo software repre-sents the 50 most frequently used words in the docket; it o�ers a visual repre-sentation of the most discussed topic within the entire docket:

Acknowledgments

Re fe rencesAsamoah, A. K., & Sharfstein, J. M. (2010, June 24). Transparency at the Food and Drug Administration. New

England Journal of Medicine, 362, 2341-43.

Cook, G. (2005). Genetically modi�ed language. New York: Routledge.

Shulman, S. W., Scholsberg, D. Zavestoski, S. and Courard-Hauri, D. (2003). Electronic rulemaking: A public participation research agenda for the social sciences. Social Science Computer Review, 21, 2, 162-78.

Scholsberg, D., Zavestoski, S., and Shulman, S. W. (2007). Democracy and e-rulemaking: Web-based technologies, participation, and the potential for deliberation. Journal of Information Technology & Politics, 4, 37-55.

United States. Department of Health and Human Services. Food and Drug Administration. Center for Veterinary Medicine. (2008, September 18). “Guidance for Industry Regula-tion of Genetically Engineered Animals Containing Heritable rDNA Constructs.” Docket No. FDA–2008–D–0394. Retrieved on 18 September 2008 from http://www.regulations.gov/fdmspublic/component/main?main=DocketDetail&d=FDA-2008-D-0394.

Zavestoski, S, Shulman, S., and Schlosberg, D. (2006). Democracy and the environment on the internet: Electronic citizen participation in regulatory rulemaking. Science, Tech-nology & Human Values, 31, 383-408.

The very title “Recombinant Comments” suggests a method that involves �nding correlations among di�erent sets of com-ments. The abundance of content in the public comments on consumer concern over GE food safety and labeling seems prescient. We observed that cloning and animal welfare were discussed much di�er-ently depending on the Stakeholder Type, as the Cloning graph (right) and the Animal Welfare graph (below) indicate. The Na-

We learned ways to use the technology to investigate the types of discus-sions these stakeholders developed. By coding for certain terms in the entire docket and pooling responses into a speci�c “Stakeholder Type,” we were able to begin organizing responses into groups to visualize which groups were commenting most, as well as the issues and opinions each group o�ers. The chart below illustrates which Stakeholder Type had the most total responses. Advocacy Groups and Consumers repre-sent the majority of total comments in the docket.

tional Animal Identi�cation System (NAIS), the USDA’s e�ort to track animals through the US human food chain, is relevant here as another example of the con�icts arising over the public’s perceived right to know versus agricultural producers’ interest in self-regulation.

Labeling is presented by many individuals and advocacy groups as a “rights” issue, as the Labeling graph (left) indicates. Often when a professional organization or industry com-ments, they focused on the interagency col-laboration they feel is needed in regulating Genetically Engineered (GE) biologics. These comments seem to represent a focus on transparency issues. The most lucid and com-plete explanation of the problem with the FDA’s “new animal drug” designation occurs in a response from an advocacy group—the Center for Science in the Public Interest.

The controversy over the “new animal drug” designation involves greater secrecy than the approval process for GE crops, as bio-technology companies are not required to submit all of the underlying data; thus the process is less transparent to the public. Some people consider this a loophole that allows veterinarians, rather than food safety or environmental experts, to evalu-ate the safety of the construct. Designation also requires a separate review process

for each new GE product, placing a greater administrative burden on biotech companies. In addition, the FDA refused to o�er more time for discussion, despite 15 requests within the docket for an extension of the commenting period. Extensions were granted previ-ously for a docket concerning GE alfalfa, as well as an organic food labeling docket. While our research o�ered answers to a wide variety of speci�c queries, the docket as a whole helped reveal the frames through which certain stakeholders view science in the public sphere. Through further research and the continued use of NVivo software, future dock-ets will o�er more opportunities to investigate the public’s diverse opinions and under-standings of science and expose the motivations and agendas of various stakeholders.

The forum was meant to allow interested citizens and organizations an op-portunity to discuss whether ATryn should be designated as a "new animal drug," but through our analysis of the docket of responses we discovered that many other issues were being brought to the table. As we designated each response a Stakeholder Type, we saw that groups were using the forum as a chance to tackle a variety of food issues: cloning, animal welfare, labeling trans-parency, and more. After bolstering our ability to utilize NVivo, our analysis al-lowed us to chart the frequency and diversity of responses for each group.

This research was funded by the UW-Eau Claire Center for Excellence for Faculty and Undergraduate Student Research Collaboration and the Department of English.

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