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Record label case study

Date post: 05-Aug-2015
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By Vickram Singh
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Page 1: Record label case study

By Vickram Singh

Page 2: Record label case study

HISTORY

Universal Music was once the music company attached to film studio Universal Pictures. Its origins go back to the formation of the American branch of Decca Records in 1934. The Decca Corporation of England spun American Decca off in 1939. MCA Inc. bought American Decca in 1962. The present organization was formed when its parent company Seagram purchased PolyGram and merged it with Universal Music Group in 1998. However, the name first appeared in 1996 when MCA Music Entertainment Group was renamed Universal Music Group. Universal music was founded in 1934 but was firstly known as Decca records and then in 1998 UMG came along. UMG is a company that was founded in the US.

Page 3: Record label case study

BRIEF

• Artists – male artists such as Akon and Ace hood are also signed to this record label which clearly shows that this is a successful record label because of the success the two artists have had in the past years. Female artists such as Nicki Minaj and Nicole Scherzninger.• Branches- UMG have many branches across

various countries such as New York and London and the head quarters being in Santa Monica, California in the US.

Page 4: Record label case study

HEAD QUARTERS

These are the head quarters in Santa Monica, California, United States


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