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MUSIC BUSINESSTHE RECORDING INDUSTRY
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WHAT WOULD BE YOUR TOP 5 JOBS IN THE MUSICINDUSTRY?
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RECORD COMPANIES
WHAT DO THEY DO?
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A + R (ARTIST AND REPETOIRE) - ACQUIRE TALENT (FIND AND SIGN ARTISTS, MANAGE THE RECORDING PROCESS(CREATIVE DIRECTION/BUDGETING.
PROMOTION + MARKETING – PRESS PROMO, RADIO/TVPROMO, ON-LINE PROMO, PAID ADVERTISING, VIDEO.
DISTRIBUTION – MANUFACTURE, SELL AND SHIPPHYSICAL PRODUCT TO RETAILERS. ON-LINE OUTLETS.
BUSINESS ADMINISTRATION – ADMIN, LAWYERS, ACCOUNTANTS
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AN IMPORTANT CONCEPT?
IN-HOUSE
OUT-OF-HOUSE
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AN IMPORTANT CONCEPT?
IN-HOUSE - WORK UNDERTAKEN INSIDE ACOMPANY
OUT-OF-HOUSE – WORK UNDERTAKEN OUTSIDE ACOMPANY BY OTHER PEOPLE/COMPANIES
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MAJOR LABELS
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MAJOR LABELS
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In Groups
Discuss and make a list of the different job roles within arecord company.
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In Groups
Discuss and make a list of the different job roles within arecord company.
What other areas of the music industry work alongsiderecord company?
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WHAT DEFINES A MAJOR
LABEL?
MD ADMIN A + R
PRESS PROMO RADIO/TV PROMO ONLINE PROMO
DISTRIBUTION LEGAL ACCOUNTS
IN- HOUSE – STAFF (SALARIEDEMPLOYEES)
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WHAT DEFINES AN INDIE LABEL?
OUT OF HOUSE
INDIE LABEL
MD/ ADMIN/ A&R
ACCOUNTSLEGALDISTRIBUTION
PRESSPROMO
ONLINEPROMO
RADIO/TVPromo
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MAJOR LABEL – EMPLOYS LARGE NUMBER OF SALARIED STAFF
MD, ADMIN, A+R, PRESS PROMO, RADIO/TV PROMO, ONLINE
DISTRIBUTION, LEGAL, ACCOUNTS
INDIE LABEL - EMPLOYS SMALL CENTRAL STAFF
MD, ADMIN, A+R
UTILISES FREELANCE ‘OUT OF HOUSE’ COMPANIES AS NEEDED
PRESS PROMO, RADIO/TV PROMO (£ PER MONTH)
DISTRIBUTER (COMMISSION ON SALES – 20 %)
LEGAL/ACCOUNTS (PER HOUR)
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MAJOR LABEL – EMPLOYS LARGE NUMBER OF SALARIED STAFF
MD, ADMIN, A+R, PRESS PROMO, RADIO/TV PROMO, ONLINE
DISTRIBUTION, LEGAL, ACCOUNTS
FIXED COSTS PER MONTH (SALARIES)
REGARDLESS OF RECORDS RELEASED OR SOLD
INDIE LABEL - EMPLOYS SMALL CENTRAL STAFF
MD, ADMIN, A+R
UTILISES FREELANCE ‘OUT OF HOUSE’ COMPANIES AS NEEDED
PRESS PROMO, RADIO/TV PROMO (£ PER MONTH)
DISTRIBUTER (COMMISSION ON SALES – 20 %)
LEGAL/ACCOUNTS (PER HOUR)
FLEXIBLE COSTS PER MONTH
CAN EMPLOY OUT OF HOUSE SERVICES ONLY AS REQUIRED
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A CASE STUDY
THIS WEEK..
LAWRENCE BELL
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ABOUT 15 YEARS AGO LAWRENCE DECIDED HE WANTED TO START A SMALL RECORD LABEL IN HISSPARE TIME TO RELEASE SOME WEIRD SHIT HE
KINDA LIKED.
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ABOUT 15 YEARS AGO LAWRENCE DECIDED HE WANTED TO START A SMALL RECORD LABEL IN HISSPARE TIME TO RELEASE SOME WEIRD SHIT HE
KINDA LIKED.
HE WAS WORKING AT SNAPPY SNAPS AT THE TIME
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ABOUT 15 YEARS AGO LAWRENCE DECIDED HE WANTED TO START A SMALL RECORD LABEL IN HISSPARE TIME TO RELEASE SOME WEIRD SHIT HE
KINDA LIKED.
HE WAS WORKING AT SNAPPY SNAPS AT THE TIME
STARTED RELEASING 1000 CD ALBUMS PER ACT ON ASTRICT BUDGET.
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TYPICAL BUDGET
SIGNED HOME OR FINISHED RECORDINGS ONLY – NORECORDING BUDGET
PRESSED 1000 CD ALBUMS @ £1200 INC BASIC 2 COLOUR ARTWORK
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TYPICAL BUDGET
SIGNED HOME OR FINISHED RECORDINGS ONLY – NORECORDING BUDGET
PRESSED 1000 CD ALBUMS @ £1200 INC BASIC 2 COLOUR ARTWORK
EMPLOYED A SPECIALIST PRESS PR COMPANY FOR 1 MONTH =£3000
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TYPICAL BUDGET
SIGNED HOME OR FINISHED RECORDINGS ONLY – NORECORDING BUDGET
PRESSED 1000 CD ALBUMS @ £1200 INC BASIC 2 COLOUR ARTWORK
EMPLOYED A SPECIALIST PRESS PR COMPANY FOR 1 MONTH =£3000
MAILED CDS TO SPECIALIST RADIO PRODUCERS
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TYPICAL BUDGET
SIGNED HOME OR FINISHED RECORDINGS ONLY – NORECORDING BUDGET
PRESSED 1000 CD ALBUMS @ £1200 INC BASIC 2 COLOUR ARTWORK
EMPLOYED A SPECIALIST PRESS PR COMPANY FOR 1 MONTH =£3000
MAILED CDS TO SPECIALIST RADIO PRODUCERS
EMPLOYED A LARGE INDEPENDENT DISTRIBUTOR (PIAS) AT ACOST OF 20% OF DEALER PRICE
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TYPICAL BUDGET
SIGNED HOME OR FINISHED RECORDINGS ONLY – NO RECORDINGBUDGET
PRESSED 1000 CD ALBUMS @ £1200 INC BASIC 2 COLOUR ARTWORK
EMPLOYED A SPECIALIST PRESS PR COMPANY FOR 1 MONTH = £3000
MAILED CDS TO SPECIALIST RADIO PRODUCERS
EMPLOYED A LARGE INDEPENDENT DISTRIBUTOR (PIAS) AT A COSTOF 20% OF DEALER PRICE
TOTAL COST OF RELEASE = £4200
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TYPICAL BUDGET
SIGNED HOME OR FINISHED RECORDINGS ONLY – NO RECORDING BUDGETPRESSED 1000 CD ALBUMS @ £1200 INC BASIC 2 COLOUR ARTWORK
EMPLOYED A SPECIALIST PRESS PR COMPANY FOR 1 MONTH = £3000
MAILED CDS TO SPECIALIST RADIO PRODUCERS
EMPLOYED A LARGE INDEPENDENT DISTRIBUTOR (PIAS) AT A COST OF 20% OFDEALER PRICE
TOTAL COST OF RELEASE = £4200
DEALER PRICE IS THE PRICE YOU SELL AT TO SHOPS = £6.90
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TYPICAL BUDGETSIGNED HOME OR FINISHED RECORDINGS ONLY – NO RECORDING BUDGET
PRESSED 1000 CD ALBUMS @ £1200 INC BASIC 2 COLOUR ARTWORK
EMPLOYED A SPECIALIST PRESS PR COMPANY FOR 1 MONTH = £3000
MAILED SPECIALIST RADIO PRODUCERS
EMPLOYED A LARGE INDEPENDENT DISTRIBUTOR (PIAS) AT A COST OF 20% OF DEALER PRICE
TOTAL COST OF RELEASE = £4200
DEALER PRICE IS THE PRICE YOU SELL AT TO SHOPS = £6.90
PIAS TAKES 20% (£1.38) OF EACH SALE LEAVING £5.52 PER CD
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TYPICAL BUDGETSIGNED HOME OR FINISHED RECORDINGS ONLY – NO RECORDING BUDGET
PRESSED 1000 CD ALBUMS @ £1200 INC BASIC 2 COLOUR ARTWORK
EMPLOYED A SPECIALIST PRESS PR COMPANY FOR 1 MONTH = £3000
MAILED SPECIALIST RADIO PRODUCERS
EMPLOYED A LARGE INDEPENDENT DISTRIBUTOR (PIAS) AT A COST OF 20% OF DEALER PRICE
TOTAL COST OF RELEASE = £4200
DEALER PRICE IS THE PRICE YOU SELL AT TO SHOPS = £6.90
PIAS TAKES 20% (£1.38) OF EACH SALE LEAVING £5.52 PER CD
BREAK EVEN LEVEL OF SALES =
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TYPICAL BUDGETSIGNED HOME OR FINISHED RECORDINGS ONLY – NO RECORDING BUDGET
PRESSED 1000 CD ALBUMS @ £1200 INC BASIC 2 COLOUR ARTWORK
EMPLOYED A SPECIALIST PRESS PR COMPANY FOR 1 MONTH = £3000
MAILED SPECIALIST RADIO PRODUCERS
EMPLOYED A LARGE INDEPENDENT DISTRIBUTOR (PIAS) AT A COST OF 20% OF DEALER PRICE
TOTAL COST OF RELEASE = £4200
DEALER PRICE IS THE PRICE YOU SELL AT TO SHOPS = £6.90
PIAS TAKES 20% (£1.38) OF EACH SALE LEAVING £5.52 PER CD
BREAK EVEN LEVEL OF SALES = 760 CDS
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ONE DAY…. LAWRENCE RECEIVED A DEMO TAPE FROM AFRIEND OF A FRIEND.
A DEMO TAPE NOT QUITE AS ‘WEIRD SHIT’ AS
THE STUFF HE USUALLY PUT OUT.SOMETHING HE WAS CERTAIN COULD SELLMORE THAN 1000 CDS
AS AN INDEPENDENT LABEL HE WAS ABLE TOBE FLEXIBLE IN HIS APPROACH.
SO HE DID SOMETHING MAD…
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LAWRENCE TOOK A BANK LOAN OF £90K
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LAWRENCE TOOK A BANK LOAN OF £90K
USING HIS HOUSE AS SECURITY
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LAWRENCE TOOK A BANK LOAN OF £90K
USING HIS HOUSE AS SECURITY
HIS WIFE LEFT HIM
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BUDGET
RECORDING BUDGET
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BUDGET
RECORDING BUDGET £15,000
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BUDGET
RECORDING BUDGET £15,000
MANUFACTURED 15,000 CD ALBUMS IN FULL COLOUR ART £8500
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BUDGET
RECORDING BUDGET £15,000
MANUFACTURED 15,000 CD ALBUMS IN FULL COLOUR ART £8500
PRESS PROMO AGENT 3 MONTHS @ £3000/MONTH = £9000
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BUDGET
RECORDING BUDGET £15,000
MANUFACTURED 15,000 CD ALBUMS IN FULL COLOUR ART £8500
PRESS PROMO AGENT 3 MONTHS @ £3000/MONTH = £9000
RADIO/TV PLUGGER 3 MONTHS @£2500/MONTH = £7500
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BUDGET
RECORDING BUDGET £15,000
MANUFACTURED 15,000 CD ALBUMS IN FULL COLOUR ART £8500
PRESS PROMO AGENT 3 MONTHS @ £3000/MONTH = £9000
RADIO/TV PLUGGER 3 MONTHS @£2500/MONTH = £7500
VIDEO X 2 @ £9000 EACH = £18,000
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BUDGETRECORDING BUDGET £15,000
MANUFACTURED 15,000 CD ALBUMS IN FULL COLOUR ART£8500
PRESS PROMO AGENT 3 MONTHS @ £3000/MONTH = £9000
RADIO/TV PLUGGER 3 MONTHS @£2500/MONTH = £7500 VIDEO X 2 @ £9000 EACH = £18,000
TOUR SUPPORT = £12,000
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BUDGET
RECORDING BUDGET £15,000
MANUFACTURED 15,000 CD ALBUMS IN FULL COLOUR ART £8500
PRESS PROMO AGENT 3 MONTHS @ £3000/MONTH = £9000
RADIO/TV PLUGGER 3 MONTHS @£2500/MONTH = £7500
VIDEO X 2 @ £9000 EACH = £18,000
TOUR SUPPORT = £12,000
PAID ADVERTISING = £6500
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BUDGETRECORDING BUDGET £15,000
MANUFACTURED 15,000 CD ALBUMS IN FULL COLOUR ART £8500
PRESS PROMO AGENT 3 MONTHS @ £3000/MONTH = £9000
RADIO/TV PLUGGER 3 MONTHS @£2500/MONTH = £7500
VIDEO X 2 @ £9000 EACH = £18,000
TOUR SUPPORT = £12,000
PAID ADVERTISING = £6500
TOTAL =
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BUDGETRECORDING BUDGET £15,000
MANUFACTURED 15,000 CD ALBUMS IN FULL COLOUR ART £8500
PRESS PROMO AGENT 3 MONTHS @ £3000/MONTH = £9000
RADIO/TV PLUGGER 3 MONTHS @£2500/MONTH = £7500
VIDEO X 2 @ £9000 EACH = £18,000
TOUR SUPPORT = £12,000
PAID ADVERTISING = £6500
TOTAL = £76,500
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BUDGETRECORDING BUDGET £15,000
MANUFACTURED 15,000 CD ALBUMS IN FULL COLOUR ART £8500
PRESS PROMO AGENT 3 MONTHS @ £3000/MONTH = £9000
RADIO/TV PLUGGER 3 MONTHS @£2500/MONTH = £7500
VIDEO X 2 @ £9000 EACH = £18,000
TOUR SUPPORT = £12,000
PAID ADVERTISING = £6500
TOTAL = £76,500
REVENUE PER CD = £6.90 LESS DISTRIBUTION COMMISSION (20%) = £5.52
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BUDGETRECORDING BUDGET £15,000
MANUFACTURED 10,000 CD ALBUMS IN FULL COLOUR ART £8500
PRESS PROMO AGENT 3 MONTHS @ £3000/MONTH = £9000
RADIO/TV PLUGGER 3 MONTHS @£2500/MONTH = £7500
VIDEO X 2 @ £9000 EACH = £18,000
TOUR SUPPORT = £12,000
PAID ADVERTISING = £6500
TOTAL = £76,500
REVENUE PER CD = £6.90 LESS DISTRIBUTION COMMISSION (20%) = £5.52
BREAK EVEN NUMBER OF CD SALES =
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BUDGETRECORDING BUDGET £15,000
MANUFACTURED 15,000 CD ALBUMS IN FULL COLOUR ART £8500
PRESS PROMO AGENT 3 MONTHS @ £3000/MONTH = £9000
RADIO/TV PLUGGER 3 MONTHS @£2500/MONTH = £7500
VIDEO X 2 @ £9000 EACH = £18,000
TOUR SUPPORT = £12,000
PAID ADVERTISING = £6500
TOTAL = £76,500
REVENUE PER CD = £6.90 LESS DISTRIBUTION COMMISSION (20%) = £5.52
BREAK EVEN NUMBER OF CD SALES = 13900
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NEEDED TO SELL 13900 COPIES @ £5.52 TO BREAKEVEN
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NEEDED TO SELL 13900 COPIES @ £5.52 TO BREAKEVEN
THE BAND..?
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NEEDED TO SELL 13900 COPIES @ £5.52 TO BREAKEVEN
THE BAND..?
FRANZ FERDINAND
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NEEDED TO SELL 13900 COPIES @ £5.52 TO BREAKEVEN
THE BAND..?
FRANZ FERDINAND
UK SALES?
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NEEDED TO SELL 13900 COPIES @ £5.52 TO BREAKEVEN
THE BAND..?
FRANZ FERDINAND
UK SALES?
1,500,000
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NEEDED TO SELL 13900 COPIES @ £5.52 TO BREAKEVEN
THE BAND..?
FRANZ FERDINAND
UK SALES?
1,500,000
SALES REVENUE?
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NEEDED TO SELL 13900 COPIES @ £5.52 TO BREAKEVEN
THE BAND..?
FRANZ FERDINAND
UK SALES?
1,500,000
SALES REVENUE?
£8,280,000 (£5.52 X 1,500,000)
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WHAT DID HE DO WITH THE MONEY?
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WHAT DID HE DO WITH THE MONEY?
HE SIGNED ANOTHER BAND
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WHAT DID HE DO WITH THE MONEY?
HE SIGNED ANOTHER BAND
CALLED.. ARCTIC MONKEYS
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WHAT DID HE DO WITH THE MONEY?
HE SIGNED ANOTHER BAND
CALLED.. ARCTIC MONKEYS
CURRENT ALBUM SALES 6,200,000
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WHAT DID HE DO WITH THE MONEY?
HE SIGNED ANOTHER BAND
CALLED.. ARCTIC MONKEYS
CURRENT ALBUM SALES 6,200,000 x £5.52
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WHAT DID HE DO WITH THE MONEY?
HE SIGNED ANOTHER BAND
CALLED.. ARCTIC MONKEYS
CURRENT ALBUM SALES 6,200,000 x £5.52
REVENUE APPROX £35 MILLION
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HE NO LONGER WORKS IN SNAPPY SNAPS
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HE NO LONGER WORKS IN SNAPPY SNAPS