NBDC ENTERPRISES PRESENTS

The effects new media has on entertainment public relations

Darren Campbell and Nicole Benton

Members

Public relations Jobs in entertainment

• Celebrity publicist• Fashion industry publicist• Book publicist• Sports publicist• Political PR pro

In-demand skills

• Oral and written communication skills

CELEBRITY PUBLICIST

A large part of public relations involves a great deal of writing so this is probably the most important skill a public relations professional will need regardless of their chosen area of focus.

In-demand skills

• Market and advertise

FASHION

A PR professional particularly n the entertainment industry needs to know how to pitch media, write press releases and various other marketing materials.

Changes from emergent media

• Social media network usage will increase• Be versatile in emergent media• Press releases online• Release statements via twitter• Facebook• blogging

SOCIAL MEDIA SKILLS! With the print industry fading in the wake of the internet, many book publicists have turned to social media – like Twitter, Facebook and book-related sites

Valuable skills in the future

• Public affairs• Industry relations • Research skills• Social media • Community relations• Employee relations

BOOK PUBLICIST

As a book publicist, you may work for a publisher or, work for yourself by finding your own clients.

• Writing skills• Convey messages• Conduct research

Consistant valuable skills

SPORTS A sports publicist will need familiarity with the world of sports as well as standard PR skills. Similar to celebrity publicists, other sports publicists may also serve as agents for their clients.

POLITICAL PRPoliticians get to experience face and name recognition. Interesting enough, Politicians rely on a publicist to book them for events and media appearances. Politicians somewhat have to entertain the world to get voted in their respective campaign.

In conclusion

As Hank Meyer once said, “Public relations people get paid for making others look good” (Tilson,2003, 11).

In-demand skills

• Social media skills

References• De Vreese, C., & Elenbaas, M. (2009). Spin Doctors in the Spotlight: Effects of

Strategic Metacoverage on Perceptions of Political PR. Conference Papers -- International Communication Association, 1-37.

• “public Relations.” International encyclopedia of the social scienes. 1968. Retrieved November 15, 2012 from Encyclopedia.com: http://www.encyclopedia.com/doc/1G2-3045001021.html

• Tony Ahm & Co. n.d..[photograph of a woman in a suite] Retrieved from http://tonyahn.com/skill/tony-ahn-co/

• Olssan, Maria. n.d.. [photograph of women on magazines] Retrieved from http://www.globalmediapr.com/home.html

• Kahn, Milton. n.d.. [photograph of books] Retrieved from http://miltonkahn.wordpress.com

• Stinson, Barney. 2011. [photograph of Tiger Woods and sponsors] Retrieved from http://mika270.wordpress.com/2011/04/26/pr-an-inside-look-at-the-awesomeness/

References• Swaine, John. 2012. [photo of Mitt Romney] Retrieved from

http://www.telegraph.co.uk/news/worldnews/us-election/9462722/US-election-Mormon-Church-in-UK-distancing-itself-from-Mitt-Romneys-political-campaign.html

• Kerchberg, Ben. 2011. [social media icon] Retrieved from http://www.forbes.com/sites/benkerschberg/2011/09/28/managing-information-risk-and-archiving-social-media/

• Clarity quest technology marketing. 2012. [photo of marketing street sign] Retrieved from http://www.clarityqst.com/marketing-services/marketing-strategy-plans/

• Evans, J. Michael. 2012. [photo of men with money] Retrieved from http://consumernews.com/medical/dangerous-drugs/diabetes-drug-safety-avandia-makers-guilty-plea-and-actos-whistleblower-lawsuit-raise-concerns-part-2-in-a-series-50904/attachment/businessman-hands-over-cash/