Recreation and Leisure

8/2/2019 Recreation and Leisure

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RECREATION AND LEISURE


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Managing Leisure Segments of the Hospitality Industry

A widely held view is the increased pace of modern livinghas meant more work and less play. John Robinson andGeoffrey Godbey, who conduct the Americans Use ofTime research project, describe Americans response to

this intensifying of the psychological experience as the deepening of time .To deepen time

people speed up their activities, attempt multiple activitiesat once or manage their time more precisely.

has important implications for marketing andmanagement in leisure-oriented firms. When peopleexpect more activity in less time, they are likely topatronize recreational facilities that pack lots ofexperiences into short time frames.


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Key Terms


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Purpose of Leisure Segmentsof the Industry

Today, leisure activities are blended amongeveryday activities and may no longer be blockedout in traditional vacation periods once a year.Leisure freedom from the cessation of activities,especially time free from work or duties.Recreation - refreshment of strength and spiritsafter work, a means of diversion.

Integrates business activities with leisure activitiesoffers yet

another way of carving out more time to experiencedifferent

recreational activities and destinations.* *


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Advent of Hospitality Professionals in the Leisure Segment

Recreation Management is the professional handling ofphysical facilities where recreation and leisure activitiesoccur.

1920s and 1930s - U.S Recreational Managementofficially started, when recreation and social programs wereoffered.

Gambling, burlesque, vaudeville shows, and speakeasieswere illegal or not well respected


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1970s

Government cutbacks, inflation, recession and other social illsgravely affected recreation mgt. programs in government parksand forests.

1980s

Most recreation programs in government mgt. training programshad not fully recovered from the setbacks of the previousdecade.

Today

Recreation Mgt. (commercial facilities) fastest growing

segments in the industry. With new, state of the art sports stadiums, recreation mgt. willcontinue to offer new challenges and opportunities in the future.


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Novel Lodging Facilities

Has shown dramatic increase in popularity. Private home with a family in residence

that offers one to five guest rooms- fromold European tradition of people openingtheir homes to travelers.

Offer a friendly home-like atmosphere; no

complexity of check ins and check outsfor hotels.

Bedand- Breakfasts

Is a castle, manor house or palace, locatedall over the French countryside.

Offer all amenities of a sleek, full servicehotel, complete with swimming pool. Guests might opt for chateau that are

private homes offering guest rooms, thatensures rest and relaxation

Guests enjoy the opportunity to stay inmajestic centuries old buildings that offer a

CHATEAU


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Recreation Management

Becomes the hospitality consumersdemand.Functions of Hospitality Industry that

are service oriented and interrelated:

Food and Beverage Lodging Tourism Conventions Maintenance Recreation Management


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B

Is an association of persons with some commonobjectives, usually jointly supported and meetingperiodically.

People join clubs to enjoy the company of friendsin comfortable surroundings; 100 year of existenceAlumni, residents, members of a particularprofession or believers in a shared religious faith.

Birthplace of Golf - ROYAL AND ANCIENT GOLFCLUB of St. Andrews, Scotland founded in 1758,forerunner of the modern club.Have always restricted their members


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Country Clubs - 50% of all private clubsRecreational activity: golf, swimming and tennis , bocce

courts, horse back riding, billiards rooms, aerobic facilities,saunas or steam bathsMembers hold weddings, reunions, or other special events.

City Clubs- promote trade, business and friendshipamong colleagues-A tremendous variation exists among city clubs interms of facilities, size and purpose but most offertop quality food service to members and guests.- Do not restrict membership but may attractbusiness leaders and professionals

All clubs, regardless of size, type, or location, share onecharacteristic: the GUEST.Club and charge both an initiation fee and annualmembership fee


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Military Clubs - The U.S Dept of Defenseprovides for its officers andnoncommissioned officers.

- Have dining and meeting room facilities;some also have beaches, recreationalfacilities and guest rooms.-Designated hotel resorts exist around theworld for enlisted personnel who an utilizetheir services at discounted rate.

Yacht Clubs are designed to promoteand regulate boating and yachting.Typically, the yacht club owns andoperates a marina for its members.-operates club house with dining andrecreation facilities.


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Fraternal Clubs - Enjoy largememberships in some parts of the countryalthough less prestigious (Kiwanis andVeterans of Foreign Wars)

Facility for banquets, weddings, food andother special events* Represent a significant economicstimulus to host destinations and tourismrelated venues.

Services at Clubs The unique nature of clubs and their membership status raises the

service requirements and expectations of guests. Club by their very

nature are selective. Members want to feel like the services theyreceive is a step above that available in other venues.*** 1st priority is member satisfaction.A club manager must be diplomatic, provide exemplary service,prepare the budget and oversee the entire operation.


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The fitness boom has provided a tremendous opportunity fortodays hospitality industry. By catering to this trend, resorts andspas are attempting to capture a share of the extensive fitnessmarket. Clubs and wellness facilities also meet current demands for

attractive, convenient exercise and healthy lifestyle programs

HEALTH AND WELLNESS FACILITIES

Any wellness or health-relatedresort. Resort with either thermalor mineral springs.Thermal springs warm waterbathing

Mineral waters were consumed for medicinalvalue; actually the name of town in Belgium

that had a popular mineral spring.


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Are single purposespas, devoid ofoutside temptationsand distractions

Individuals attendresort spas to loseweight, increasefitness, reduce stress,advance energylevels, and relax

Resort

Spas A spa within a resort;facilities available :-exercise classes,facials and herbalwraps

They offer theseservices in addition totraditional resort,recreational, andsocial activities feelgood elements

Amenity

Spas


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Saratoga Springs (New York) &Hot Springs in Virginia

Spas that have been popular relaxation destinationsfor hundred of years. In Europe and U.S Spas longago gained the reputationas relaxation spots for the

rich and famous. Theyprovided luxuryaccommodations and finedining as well as access toheir therapeutic waters.

A major component oftodays spa operation isits distinctive foodservice SPA CUISINE


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YMCAs were founded in part to provide analternative to the expensive private city athletic club.Today many Ys still run a wide variety of fitnessprograms, and provide lodging and dining to both tolong and short term guests.


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3 PRINCIPAL TYPES OFRECREATIONTheme Parks

an amusement park whose dcor, rides,etc. are designed to reflect a centraltheme, such as a particular period inhistory or the world of the futureVisitors flock to regional , national and international themeparks.

-Simply to have fun.-Brings visitors back year after year


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Historical roots of theme parks originate in the fair. - musical entertainment , sports events, and carnival rides and

games. 1600s -Earliest known amusement parks Vauxhall Gardens in

England Copenhagens Tivoli Gardens, Denmark visited by Walt Disney,

provided some of the inspiration for his Disneyland development.

-1800s - Amusement parks were first built in the U.S,

the major attraction was often a roller coaster slidinghill -1895- Coney Island existed located in Brooklyn N.Y;

popular tourist attraction known for its amusementfacilities, boardwalk, beaches and N.Y Aquarium.


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Difference of theme park fromamusement park

1. Amusement park - based on a particular setting or artisticinterpretation such as Frontierland or Old Country

2. Theme park - usually operate on much larger scale thanamusement parks, with hundreds or thousands or acres of parkland and hundreds or thousands of employeesrunning the operation


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Todays Theme Parks

Disney empire is the prototype for the modernday theme park, many other parks have foundor created their own niche in this segment of thehospitality industry. One of a national chain of theme parks

- Six Flags, Arlington Texas ; American historytheme

- Opryland, Nashville,Tenessee, USA;countrymusic theme

- Busch Gardens, Florida ; African theme

Six Flags, Arlington Texas

Opryland, USA

Busch Gardens, Florida


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One reason behind the success of regional theme parks is thepopularity of shorter, more frequent, close-to-home vacations.Regional theme parks are targeted to specific customer demographics,

geographic locations and seasonal markets, and rely heavily on youngpeople as employees. These theme parks are expected to continue toexperience growth and success.

RESORTS

Is a place that provides recreation andentertainment, especially to vacationers.

Roman Spas - first resort; were created f exclusively or the pleasure, rest and relaxation of their visitors


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RANK PROPERTY1. The Ritz-Carlton, Orlando, FL2. Post Ranch Inn, Big Sur, CA3. Wynn Las Vegas, NV4. Montage, Laguna Beach, CA5. The Breakers, Palm Beach, CA6. The Greenbriere, White Sulfur

Springs7. Whiteface Lodge, Lake Placid,NY

8. Wheatleigh, Lenox MA

9. The Cloister, Sea Island, GA

TOP TEN RESORTS IN THEUNITED STATES


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A Special Emphasis on Personal Service

Primary Goal of the managers and crew members atresort destination is pleasing guests in ways that ensurerepeat business.

- From the outside looking in, the resort businesslooking in, the resort business looks like a of leisure, butif youre on inside working to make sure those here toenjoy it are happy, youre working hard.

Personalized service is both the boo and bane of theresort industry.Offering lavish luxury is most resorts primary goal, butsuch luxury not only costs the industry a large share oftotal revenues, but also causes high turn over in


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RESORTS EXPAND TOURISM- AND SOMETIMESCREATE PROBLEMS

T he ambivalent relationship between tourists andresidents can upset the balance necessary to run asuccessful resort operation. The tradition dilemma is thatlocal residents are relatively poor people who live inbeautiful places. They like the money that tourismbrings, but hey resent the tourists. Its a problem whichneeds care forethought by resort developers andcontinued attention by resort managers.The Resort Industry Today

Is highly competitive and major brand expansion isoccurring, perpetuating a more segmented customermarketing effort and acquisition strategy.


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3 essentials to help define success of a resort

1. Family Vacation recreation and bonding2. Educational Vacation gourmet cooking,

wine tasting or computers.

Vacationers generally wants

1. The reputation of the resort

2. The attractions of the areasurrounding the resort3. Amenities offered

THE CRUISE SHIP INDUSTRY


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THE CRUISE SHIP INDUSTRY

Cruise ship- is passenger ship used commerciallyfor pleasure cruisesCruise a tour by ship; a way to visit faraway placeswhile enjoying all the comforts of home; a popularpastime.

- is competing directly with resorts for leisure travelersas the market for cruises increases.

* The cruise industry is one of the most exciting growthcategories in the entire leisure market. The uniqueness of the cruise industry is its customer loyalty and targetedmarket segments.


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The Growth of the Industry-Cruise ship industry are showing significant growth in

customer base and offer viable career opportunities for futuregraduates. From 2000 to 2005 the North America cruise ship customerbase grew from 6.5 million to 9.6 million, while the worldwide cruiseship customer count grew from 7.2 to 11.1 million customers.

Age 27 percent are under 40

45 percent are between 40 and 59

28 percent are 60 or over

Median age is 47

Gender 54 percent are females

46 percent are males

Marital Status 73 percent are married

Income Median income is $70,000

Source: 2006 Market Profile Study, Cruise Industry Association of

Characteristic of Cruise

Market


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Most cruise ships are broadening their guest amenities considerably withextra suites, adults only zones and more restaurants. Many of the cruiseship lines offer a wide variety of culinary choices and sophisticatedentertainment products. The cruise ship line Cunard ,with 90,000 ton ,2,250 passenger vessels offers fencing lesson at sea.

Safety and security is a major element within the cruise ship industry.

Threats :

1. Piracy2. Physical attack3. Disease outbreak4. Unstable political conditions present in exotic destination.

CRUISE SHIP AND THE ENVIROMENT


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Bane of ship operators worldwide, but the cruise industry istaking every feasible step to curb the problem

The industry is testing a number of new technologiesincluding the use of ozone, ultraviolet, filtration , heat andetc.

Ballast waterand non-

native species

Includes both gray water, the most common form of liquidswaste, which is by product of cleaning and black watersWastewater

Current standards require the disposal of all hazardousmaterials by licensed land-side vendors ,who must ensurefull compliance with laws and environmental regulatiins.

Hazardouswaste

Environmental Problem


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Is a challenge in the cruiseindustry takes very seriously

Oily bilge

waterCAREER OPPORTUNITIES

IN THE CRUISE INDUSTRY

ROOMS DIVISION front office , housekeeping, guest services a

Food and Beverage director , restaurant outlets manager ,

sales and marketing , event planning , purchasing , culinary ,beverage mgt .,showroom mgt. and facilities engineering


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Thank you and GodBless

Prepared by :Gina Del MarMBA- HRM

Date post:	05-Apr-2018
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Recreation and Leisure

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