Recreation Logo Guidelines -...

Table of Contents | Logo Guidelines 2015-2016 | 1

Recreation

Logo Guidelines

2015-2016

TM

Introduction

3

Agreement in Place

4

Using Upward Sports Trademarks and Logo

5

The Upward Sports Logo

6

Non-Approved Logos

9

Colors, Font and Embroidery Specifications

11

360 Progression™ Logo and Icons

12

Website Guidelines

13

MyUpward.org

14

Utilizing Social Media

15

Table of Contents

2 | Logo Guidelines 2015-2016

Dear Partner,

A constant prayer of the Upward Sports staff is for the Lord to provide wisdom on how we can better serve our partners in running first-class, detailed and organized sports ministries. One of the ways we do this is by providing you with information about the correct and incorrect usage of the Upward Sports Name and Logos through this coaching manual.

“Why is this important to your mission?”The Upward Sports 360 Progression™ Experience is about providing a positive environment that builds TOTAL ATHLETES, and provides your league with the means to reach these athletes and their families throughout your community.

With thousands of churches conducting leagues across the United States and Canada, we must strive for a consistent representation of Upward Sports to demonstrate our unity in promoting the discovery of Jesus through sports.

“How will following these guidelines help your league?”By following these guidelines, your league will have the ability to form a consistent message, making it identifiable in its association with Upward Sports. This will also help build unity amongst all other Upward Sports affiliated church partners. If you have any questions after reviewing this manual, please contact your Sports Ministry Specialist or your Partner Support Team at 1-800-585-4721.

We consider it a true joy to partner with you to promote the discovery of Jesus Christ through sports with young athletes and their families through sports.

Looking Upward,

Shane McKenzieVice President

Introduction

Logo Guidelines 2015-2016 | 3

Agreement in Place

AGREEMENT IN PLACE

Every church partner (a.k.a. organization) conducting an Upward Sports league or camp signs an Upward Unlimited Ministry Agreement annually. This document, reviewed and signed by an authorized individual of the church, includes a section referencing Upward Sports Property and the limitations of its use by our partners. For your convenience, we have included this section of the agreement below. Should you have any questions regarding this information or any of the contents found in this manual, please call us at 1-800-585-4721.

The Upward Unlimited program materials, all copyrights, trademarks, trade names, service marks and similar proprietary rights in and to the Upward Unlimited program(s) and Upward Unlimited program materials, including without limitation the term “Upward” and all Upward Unlimited logos (together referred to as the “Upward Unlimited Property”), are owned solely and exclusively by Upward Unlimited. The Organization may use the Upward Unlimited Property only in accordance with this Agreement and Upward Unlimited’s policies and procedures, including its logo usage policy detailed in the annual coaching manual for the Upward Sports logo, and only while this Agreement is in effect. Such use shall be confined solely to the publicity for, identification of, and promotion and conduct of the Organization’s Upward Sports program(s). Advertising shall be confined to radio and television announcements, billboards, yard signs, and bulletins in church papers, local newspapers, banners and telephone directories. Internet advertising such as web sites and social media may be used in accordance to the guidelines provided in the annual coaching manual for Upward Sports logo, and only while this Agreement is in effect (Other forms of advertising may be used by the Organization only with prior written approval from Upward Unlimited). Upward Unlimited Property may be used by the Organization, with prior approval from Upward Unlimited, for promotional or give-away items. For items used for sale or fundraising such as clothing or other tangible personal property, the Organization is permitted to incorporate the Upward Sports logo provided that there is not a product similar to the one being used or created available for purchase on the Upward Sports Team Shop (www.upwardsportsteamshop.com). The Organization is permitted to use only the Upward Sports logo, and is not permitted to use just the Upward white star. Before using the Upward Sports logo, the Organization must submit a logo usage request form along with an illustration of the product(s) in its final form to Upward Unlimited for approval.

Note: Should you want to advertise in a manner that is not mentioned above, please obtain written approval from Upward Sports by logging in and submitting your information on MyUpward.org.


TRADEMARK: A name or symbol used to identify an entity’s products or services and to distinguish its products from other entities.

Always superscript the letters TM, after using the words “Upward Sports” in the first or most prominent mention of the word within all materials.

Please note that the word “Upward” should always be followed either by the word “Sports” or by a specific sport name, because it is a trademark.

Correct Logo Use Correct Written Use

UPWARD SPORTSTM

TM

PRINTED MATERIAL

Incorrect Correct Upwards, Upword, Upward City, Upward Sports Upward SportsTM Upward Basketball/Soccer Upward Basketball® and Upward Soccer Upward Cheerleading/Flag Football Upward Flag Football and Cheerleading

PLEASE NOTE: Upward Bound is actually the name of a different organization. Please do not refer to this ministry as Upward Bound as it may confuse your audience.

ADDITIONAL TRADEMARKS

PLAY WITH PURPOSETM

Upward Sports Tagline - Our Nike “Just Do It”

wordmark only

360 PROGRESSIONTM

Wordmark Logo

Exclusive to Upward Sports, the 360 Progression™ is designed to adapts with players as they develop and grow in their personal athletic journey. By offering comprehensive training and instruction that increases in intensity which the improvement of the individual athlete, the 360 Progression™ is built around developing TOTAL ATHLETES: Mentally, Athletically, Spiritually, and Socially.

Using Upward Sports™ Trademarks and Logo

!


The Upward SportsTM Logo

The Upward Sports Logo is our identifying mark. For that reason, there are guidelines which must be followed to keep the logo unchanged and easily recognizable.

Space RequirementsCustomized copy should be placed below the Upward Logo as shown below. Space the copy using the height of the “R’s” Internal Space (shown in blue) as a guide. This will ensure a uniformed look throughout the branding and keep the integrity of the brand intact.

Customized copy should not extend beyond the width measured from the left side of the “U” to the top right corner of the “D’s” Internal Space (shown by the red vertical lines).

If larger copy is needed, center and stack the lines as shown to the right.

Words should not be added onto “Upward,” written above “Upward,” or curved under “Upward.”

These space requirements should be followed for all television announcements, billboards, yard signs, church communications, local newspapers, websites and telephone directories.

Word “Upward”StarStar Outline and FillDesignation

“R’s” Internal Space“D’s” Internal SpaceTM

Elements of the Upward Sports Logo

Acceptable Unacceptable

TM

Non-text elements can be placed above this line

TM

Non-text elements can be placed above this line

TM


!

Logo Star Color: WhiteThe star must be white; the area within the star and the outline of the star must always be the same color as UPWRD. UPWRD, outline of the star and fill of the star must all be the same color.

The star in the logo must always be white. This is to emphasize the white star given out to young athletes participating in Upward Sports. This star, which denotes Christlikeness, represents the main objective behind the Upward Sports Experience for anyone involved.

!


FIRST BAPTIST

BASKETBALL

OAKWOOD PARK

At Upward Sports, we want to make our logo as accessible for you as possible. Use the following guidelines to correctly utilize the Upward Sports logo in all of your marketing efforts. Church or organization names, city names and sports names should not be combined with or integrated into the actual Upward Sports Logo. If your church finds it necessary to incorporate such information on any item, we ask that the clear space requirements be followed as noted on page 6.

Below are several examples that do not correctly meet the clear space requirements:

Any and all Upward Sports logos that your church is equipped to use by us need to follow all of the guidelines found in this manual.

Acceptable

Unacceptable

TM

CHURCH OF SPARTANBURG

TM


8 | Table of Contents | Logo Guidelines 2015-2016

Unaltered Star Unaltered Star OutlineAltered Star Altered Star Outline

ELEMENTS FOR THE COMPARISON OF THE STAR ALTERATIONS TO THE STAR

Minor alterations have been made to the Star when it is worked into the word “Upward”.

LOGOS THAT APPEAR ON A WHITE BACKGROUND

The left arm of the Star (shown in orange) has been extended so that it ends closer to the middle of the “W”. If the Star had not been altered, the arm (shown in yellow) would barely extend into the “W” and cause visual tension.

The left arm of the Star’s Outline (shown in burgundy) has been thickened slightly to create better balance around the arm of the Star.

LOGOS THAT APPEAR ON A COLORED BACKGROUND

The lower portion of the left arm of the Star’s Outline (shown in burgundy) has been thinned slightly to create better balance around the arm of the Star.

The overall Star has been enlarged to compensate for the loss of the Star’s Outline which is visible on a white background, but disappears in some areas on a colored background. By enlarging the Star some areas break into the word “Upward” differently than when it is on a white background. This can be seen where the right arm of the Star protrudes into the “R”. No adjustments have been made to the Star other than to the left arm as described above.

LOGOS THAT APPEAR ON A COLORED BACKGROUND

LOGOS THAT APPEAR ON A WHITE BACKGROUND




NON-APPROVED LOGOS

It is currently our recommendation that you only use the Upward Sports Logos found throughout this manual and in the manner in which it is cited. If you need to clarify for your community which sport you are offering, please utilize the art available to you on Upward.org/advertise.

Other Former Logos:Non-Approved Sport-specific Logos:

EXAMPLES OF SPORTS SPECIFIC LOGOS The word “Upward” is never used in a logo by itself unless it has a sports icon.

It is crucial that all Upward partners keep a consistent look by adhering to the guidelines when utilizing the Upward Sports logo. There is a power that a brand holds and by keeping a cohesive look across all league, your league will be more easily recognized and accessible to those within your community.

!



Correct

Not Correct

Correct

Not Correct

INCORRECT “INVERTED” LOGO EXAMPLES

As mentioned on page 6, the “star” in the logo is always supposed to be white, as it denotes Christlikeness, and represents the main objective behind the Upward Sports 360 Progression™ Experience for everyone involved.

Be sure to use the examples below to ensure the correct logo is being used, and not the “inverted” logo, which does not keep the “star“ white.

!

Colors, Font and Embroidery SpecificationsThe Upward SportsTM Logo


COLOR Standard The staff at Upward Sports attempts to consistently use the following colors (Pantone® 541 and 188– shown below) on the promotional materials that we produce.

Pantone 541 and Pantone 188 (with CMYK and RGB breakdowns) Pantone 541 CMYK- C:100, M:75, Y:25, K:25 RGB- R:0, G:60, B:113 Pantone 188 CMYK- C:0, M:100, Y:100, K:50 RGB- R:121, G:36, B:47

TM TM

TM

TM

TM

TM

Minimum 2.75” wide

Font: Gotham

If Gotham is not available, the next best font is Verdana Bold or Arial Bold.

Please consult Upwardsportsteamshop.com for all of your apparel needs. Upward Sports Team Shop is the official provider of Upward Sports branded merchandise. If the item(s) you need is not available at Upward Sports Team Shop, you can request permission to use the Upward Sports Logo on item(s) that will not be sold by completing the logo request form found on MyUpward.org. Upon receiving permission to use the logo, please follow these guidelines.

Minimum Embroidery SizeThe Upward Sports logo should not be embroidered less than 2.75” wide.

360 ProgressionM Logo and Icons

12 | Table of Contents | Logo Guidelines 2015-2016

SPACE REQUIREMENTS

Clear space refers to the minimum amount of “white space” around the logo that should always be free from copy, page edges, graphics, or other distracting elements.

X has been established for the minimum amount of clear space on all sides of the logo. While these measurements are simply the minimum amount, using more clear space around the logo is always beneficial to the legibility and integrity of the brand.

X is always equal to the height of “0” in “360.” This logo is always used in this orientation, and not to be rotated.

The following icons and definitions should be used as they help us explain Luke 2:52 “And Jesus grew in wisdom and stature, and in favor with God and man.” Please be sure to use ONLY these icons as we want to be consistent across the board.

MENTALLYMake wise decisions

ATHLETICALLYImprove physical abilities

SPIRITUALLYEmbrace life’s purpose

SOCIALLYFoster healthy relationships

LUKE 2:52And Jesus grew in wisdom and stature, and in favor with God and man.

Mentally Athletically Spiritually Socially

!

Website Guidelines


Correct use of Upward Sports on website banners

Web images are provided in the advertising commissioner section of MyUpward.org. Please make sure that you use the most up-to-date images available.

Incorrect use of Upward Sports on website banners

Correct use of Upward Sports on multi-league/county-wide programs

Incorrect use of Upward Sports on multi-league/county-wide programs

Upward Sports™ begins this fall Registration will begin Sept. 4. This ministry is open to all K-5 – 6th grade boys and girls in the community.

WEB/URL ADDRESS

In creating any web address or social media page, please be sure to place your church name (or its abbreviation) first and then denote that you offer Upward Sports. This guideline is in place to help establish that your church is the entity responsible for your specific league.

Incorrect Correct www.UpwardSportsFUMC.org www.fumc.org/UpwardSports www.UpwardFUMC.org

!

MyUpward.org


MyUpward.org Screen Capture



SOCIAL MEDIA GUIDELINES Because your parents, participants, and community are using social media on a daily basis, we encourage you to use these sites to engage and connect with them. The following guidelines will help you as you manage your pages, create brand consistency, and make the most of Upward Sports’ national brand recognition.

NamePlace your church name before “Upward Sports.” > Ex: White Star Community Upward Sports Program

UsernamePlace your church name or church abbreviation before “Upward Sports.” > Ex: @whitestarupwardsports, @wscupwardsports, or @wscupward

URL/Page AddressPlace your church name or church abbreviation before “Upward Sports.” > Ex: Facebook.com/WhiteStarUpwardSports,

Twitter.com/WSCUpwardSports, or Instgram.com/WSCUpward

Profile PictureUse the Upward Sports logo profile picture image in the Advertising Commissioner section at MyUpward.org.

Cover PhotoYou may use a cover photo from the Advertising Commissioner section at MyUpward.org or a photo from your program.

Bio/Short DescriptionInclude your city name and brief info about Upward Sports. > Ex: Our youth sports program in Dallas develops

the total athlete mentally, athletically, spiritually, & socially through the 360 Progression.

POSTING RECOMMENDATIONSWhile these are recommendations on how often to post, pay attention to how your fans and followers respond to your posts and make updates as you see fit. Most importantly, be consistent in posting! You’re using social media to engage with others, so make sure you keep them connected and updated.

If having a page on multiple social media networks is overwhelming, or you simply don’t have the time, we would suggest having one account. Staying active on one social media network is more effective than having multiple accounts and not posting consistently. Many parents use Facebook, but when choosing one social media network to use, ask parents in your program which one they use the most.

Facebook > Share a photo with each post if

possible. Posts that include photos receive 120% more engagement than the average post. (Please note that the Authorization and Release of Liability signed during registration enables you to use photos and videos of participants. If a parent has an issue with posting images or videos online that include their child, please be respectful of their request.)

> Shorter posts receive more interaction with posts below 250 characters getting 60% more engagement.

> Post on your Facebook Page three to seven days a week. Experiment with posting at different times of the day.

> If you wish to schedule posts in advance, you can do this directly on your Facebook Page.


Twitter > Use relevant hashtags that relate to your local program, sport, and tweet. > Keep in mind that using more than two hashtags drops engagement by an

average of 17% and can make a tweet hard to read. (Ex. Upward Program Hashtags - #PlayWithPurpose or #UpwardSports)

> Unless an event (like a game day) is taking place, tweet no more than four to five times per day. (If you are @ replying to people individually, more than five times a day is acceptable.)

> During events, some Twitter followers want to see more updates. Keep all of your followers in mind when tweeting for events. If you tweet too much, they will unfollow.

> We would suggest not connecting your Twitter feed to your Facebook Page.

> If you wish to schedule tweets in advance, you can use an app such as TweetDeck, Hootsuite, or Buffer.


Instagram > Post at least three times a week with

no more than two posts within a two hour period.

> Hashtags are extremely beneficial on Instagram since users often search for other photos via hashtags.

> As with Twitter, use relevant hashtags that relate to your local program, sport, and post.

> More than two or three hashtags can make the post hard to read, so consider posting other relevant hashtags as the first comment under your post.

> For convenience, you can choose to link each Instagram post with your Twitter and Facebook accounts.

POST IDEASIf you’re not sure about what to post on your page, share, retweet, or repost from official Upward Sports pages, other Upward Sports program pages, or other like-minded organizations. We’re consistently creating images and posting relevant content for you to use, so utilize what the official Upward Sports pages are promoting and posting.

Find, like, and follow the official Upward Sports pages: > Facebook.com/UpwardSports > Twitter.com/UpwardSports > Instagram.com/UpwardSports > YouTube.com/user/UpwardSports > Pinterest.com/UpwardSports

Other Post Ideas: > Game day photos and updates > Success stories from those participating in your program > Current events and articles • Ex: A story about a Christian athlete or an act of sportsmanship > An article or example that relates to the virtues and devotions participants are learning during the season



> Simple contests and promotions • Ex: - Facebook: Like and/or comment on Facebook for the chance to win free registration. - Twitter: Retweet for a chance to win $10 to our concession stand. - Instagram: Repost this image with hashtag, #WSCUpward, for the chance to win a free t-shirt. > Bible verses > Inspirational quotes > Information about your church > City-specific information that could relate to your program

Handling ComplaintsIf you receive a complaint on social media:

> Do not delete their comment unless it is an abusive, harassing, or threatening comment.> Take the conversation offline, and talk with the individual face-to-face, via email, or through a phone call.> Always respond to their comment, apologize, and be considerate.

• Ex: We’re sorry that you’ve been disappointed with your coach. I will call you this afternoon to talk with you about the situation.

15LogoGuidelines022415


Correct use of website and social media

First Baptist Lawton

Register online today for Upward Sports at Jerome UMC Basketball and Cheerleading! fb.me/1OvrpBLlk #UpwardSports

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