+ All Categories
Home > Business > Recruiting Followers

Recruiting Followers

Date post: 08-Jul-2015
Category:
Upload: citystarters
View: 256 times
Download: 0 times
Share this document with a friend
Description:
Seminar 7 - Recruiting Followers A business without followers isn't a business for very long. You can have the best product or brand in the world but customers are unlikely to beat a path to your door unless they know about it. You need a clear message and the right media to win the hearts and minds of your target customers. This session will look at marketing from the point of view of a startup and give you useful pointers on how you can make waves, get noticed and recruit followers on a limited budget. Speaker: Sinead Mac Manus, CEO of Fluency.io Sinead Mac Manus is the CEO and co-founder of Fluency.io - a digital skills startup getting young people into jobs. Graduates of “tech for good” incubator Bethnal Green Ventures, Fluency aims to help the 75 million unemployed young people in the world into work by harnessing the power of technology to give life-changing opportunities to people in need. Fluency was winner of the UK heat of the Challenge Cup in the education category, winner of the Future of Technology in Education Startup Pitchfest and is shortlisted for the 2014 e-Skills Initiative of the Year and are proud to be part of the Big Venture Challenge this year, an programme of co-investment and support for ambitious social ventures. Sinead founded her digital wellbeing company 8fold in 2010 and launched the Digital Academy, training low income women with digital skills, in 2011 - the precursor to Fluency. She is a Fellow of the School for Social Entrepreneurs, the RSA, and an UnLtd and Nominet Trust Award winner. This year she was chosen to join the TechCityInsider100, a select group of tech entrepreneurs helping make digital Britain tick. She is also a finalist in the Techpreneurs Women in Tech Awards and Social Enterprise Entrepreneur of the Year in the Great British Entrepreneur Awards.
34
4GETWKVKPI (QNNQYGTU %KV[5VCTVGTU VJ 0QXGODGT "IGVHNWGPE[ "UKPGCFOCEOCPWU
Transcript
Page 1: Recruiting Followers

4GETWKVKPI�(QNNQYGTU%KV[5VCTVGTU����VJ�0QXGODGT�����"IGVHNWGPE[���"UKPGCFOCEOCPWU

Page 2: Recruiting Followers

���OKNNKQP�[QWPI�RGQRNG�KP�FGXGNQRGF�EQWPVTKGU�CTG�YKVJQWV�YQTM5QWTEG��1'%&������

9JCVŨU�VJG�RTQDNGO!

"UKPGCFOCEOCPWU

Page 3: Recruiting Followers

�5MKNNU�ICR

.CEM�QH�RTGXKQWU�YQTM�GZRGTKGPEG

7PCDNG�VQ�HKPF�ECRCDNG�FKIKVCN�VCNGPV

���

���

5MKNNU�ICR ��������RGQRNG�PGGFGF�D[�����

Page 4: Recruiting Followers

9JCV�FQ�YG�FQ!

"UKPGCFOCEOCPWU

Page 5: Recruiting Followers

.GCTP

"UKPGCFOCEOCPWU

Page 6: Recruiting Followers

&Q��2TQLGEVU

"UKPGCFOCEOCPWU

Page 7: Recruiting Followers

5JQYECUG��2TQHKNG

"UKPGCFOCEOCPWU

Page 8: Recruiting Followers

6YQ�UKFGF�OCTMGVRNCEG

'ORNQ[GT

%CPFKFCVG

5JQTVNKUV

Page 9: Recruiting Followers

-G[�OGVTKEU�&CXG�/E%NWTG�

Page 10: Recruiting Followers

Ö0RVW�EXVLQHVVHV�DFWXDOO\�JHW�]HUR�GLVWULEXWLRQ�FKDQQHOV�WR�ZRUN��3RRU�GLVWULEXWLRQÒQRW�SURGXFWÒLV�WKH�QXPEHU�RQH�FDXVH�RI�IDLOXUH�×��

3HWHU�7KLHO��IRXQGHU�RI�3D\3DO

6JG�RTQDNGO�YKVJ�UVCTVWRU

Page 11: Recruiting Followers

Ö0DQ\�HQWUHSUHQHXUV�ZKR�EXLOG�JUHDW�SURGXFWV�

VLPSO\�GRQÔW�KDYH�D�JRRG�GLVWULEXWLRQ�VWUDWHJ\��(YHQ�

ZRUVH�LV�ZKHQ�WKH\�LQVLVW�WKDW�WKH\�GRQÔW�QHHG�RQH��RU�

FDOO�QR�GLVWULEXWLRQ�VWUDWHJ\�D�ÓYLUDO�PDUNHWLQJ�

VWUDWHJ\Ô�

0DUF�$QGUHHVVHQ��$QGUHHVVHQ�+RURZLW]

6JG�RTQDNGO�YKVJ�UVCTVWRU

Page 12: Recruiting Followers

%#%�X�.68

Page 13: Recruiting Followers

Ö(DUO\�LQ�D�VWDUWXS�\RX�QHHG�WR�DFTXLUH�\RXU�FXVWRPHUV�IRU�IUHH���/DWHU�RQ��\RX�FDQ�VSHQG�RQ�FXVWRPHU�DFTXLVLWLRQ�×�

)UHG�:LOVRQ��8QLRQ�6TXDUH�9HQWXUHV

%WUVQOGT�#ESWKUKVKQP�%QUV

Page 14: Recruiting Followers

8KTCN�/CTMGVKPI���0GVYQTM�GHHGEVU

Page 15: Recruiting Followers

4GHGTTCNU

Page 16: Recruiting Followers

#HHKNKCVGU

Page 17: Recruiting Followers

5GCTEJ�'PIKPG�1RVKOK\CVKQP

Page 18: Recruiting Followers

%QPVGPV�/CTMGVKPI

)RU�H[DPSOH��8Q%RXQFH�

KWWS���XQERXQFH�FRP�FRQYHUVLRQ�UDWH�RSWLPL]DWLRQ���SRVW�FRQYHUVLRQ�VWUDWHJLHV�WR�LQFUHDVH�FXVWRPHU�OLIHWLPH�YDOXH�

)UHH�HERRN�����/DQGLQJ�3DJH�2SWLPL]DWLRQ�7LSV

������PDLOLQJ�OLVW�%()25(�ODXQFKLQJ

Page 19: Recruiting Followers

)WGUV�$NQIIKPI

Page 20: Recruiting Followers

$NQIIGT�1WVTGCEJ

5HDG�DQ\WKLQJ�E\�1RDK�.DJDQ

Page 21: Recruiting Followers

2CKF�5GCTEJ��22%

Page 22: Recruiting Followers

2CKF�5GCTEJ��22%

&OLFN�WKURXJK�UDWH��&75��LV�WKH�QXPEHU�RI�FOLFNV�WKDW�\RXU�DG�UHFHLYHV�GLYLGHG�E\�WKH�QXPEHU�RI�WLPHV�\RXU�DG�LV�VKRZQ�H[SUHVVHG�DV�D�SHUFHQWDJH�

&RVW�SHU�$FTXLVLWLRQ��&3$��LV�WKH�DPRXQW�LW�FRVWV�WR�DFTXLUH�D�FXVWRPHU�

7HVW�Ɣ .H\ZRUGV�HVSHFLDOO\�ORQJ�WDLOƔ $G�FRS\Ɣ 7DUJHWLQJ�RI�\RXU�DGƔ &RVW�SHU�FOLFNƔ /DQGLQJ�SDJHV

Page 23: Recruiting Followers

5QEKCN�#FXGTVKUKPI

Page 24: Recruiting Followers

'OCKN�/CTMGVKPI

Page 25: Recruiting Followers

'OCKN�IQQF�HQT�#EVKXCVKQP

Page 26: Recruiting Followers

2TQFWEV�CU�/CTMGVKPI

Page 27: Recruiting Followers

2TGUU2TGUU�CPF�24

Page 28: Recruiting Followers

$WUKPGUU�&GXGNQROGPV���2CTVPGTUJKRU

Page 29: Recruiting Followers

Ö2QH�RI�WKH�PRVW�FRPPRQ�W\SHV�RI�DGYLFH�ZH�JLYH�DW�<�&RPELQDWRU�LV�WR�GR�WKLQJV�WKDW�GRQW�VFDOH��$�ORW�RI�ZRXOG�EH�IRXQGHUV�EHOLHYH�WKDW�VWDUWXSV�HLWKHU�WDNH�RII�RU�GRQW��

$FWXDOO\�VWDUWXSV�WDNH�RII�EHFDXVH�WKH�IRXQGHUV�PDNH�WKHP�WDNH�RII��7KHUH�PD\�EH�D�KDQGIXO�WKDW�MXVW�JUHZ�E\�WKHPVHOYHV��EXW�XVXDOO\�LW�WDNHV�VRPH�VRUW�RI�SXVK�WR�JHW�WKHP�JRLQJ��7KH�PRVW�FRPPRQ�XQVFDODEOH�WKLQJ�IRXQGHUV�KDYH�WR�GR�DW�WKH�VWDUW�LV�WR�UHFUXLW�XVHUV�PDQXDOO\��1HDUO\�DOO�VWDUWXSV�KDYH�WR��<RX�FDQW�ZDLW�IRU�XVHUV�WR�FRPH�WR�\RX��<RX�KDYH�WR�JR�RXW�DQG�JHW�WKHP�×

3DXO�*UDKDP��<�&RPELQDWRU

&Q�VJKPIU�VJCV�FQPŨV�UECNG

Page 30: Recruiting Followers

&Q�VJKPIU�VJCV�FQPŨV�UECNG

Page 31: Recruiting Followers

2TGUU5RGCMKPI�CV�GXGPVU

Page 32: Recruiting Followers

5CNGU�GI�'PVGTRTKUG�5CC5

�� 6LWXDWLRQDO�TXHVWLRQV���OHDUQ�DERXW�WKH�SURVSHFWV�EX\LQJ�VLWXDWLRQ

�� 3UREOHP�TXHVWLRQV���ZKDW�LV�WKHLU�SDLQ�SRLQW"

�� ,PSOLFDWLRQ�TXHVWLRQV���ZKDW�GRHV�WKLV�SUREOHP�PHDQ�IRU�WKH�FRPSDQ\"

�� 1HHG�SD\RII���IRFXV�RQ�KRZ�\RXU�VROXWLRQ�FRXOG�VROYH�WKHLU�SUREOHP

1HLO�5DFNKDP��63,1�6HOOLQJ

Page 33: Recruiting Followers

3WGUVKQPU!

Page 34: Recruiting Followers

VLQHDG#IOXHQF\�LR

)ROORZ�PH�RQ�7ZLWWHU�#VLQHDGPDFPDQXV�

9LVLW�)OXHQF\�ZZZ�IOXHQF\�LR

%QPVCEV�OG


Recommended