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Recruiting Retaining ... Recruiting & Retaining Volunteers Oxford English Dictionary a person...

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  • Recruiting &

    Retaining

    Volunteers

    Matthew Plumridge

    7th March 2019

  • Definition of a Volunteer Oxford English Dictionary

    a person who freely offers to take part in a task:

    ▪ a call for volunteers to act as foster-parents

    ▪ a person who freely enrols for military service rather

    than being conscripted

    ▪ a person who works for an organisation without being

    paid: the railway is operated solely by volunteers

    Recruiting &

    Retaining Volunteers

  • Definition of a Volunteer

    Recruiting &

    Retaining Volunteers

    Oxford English Dictionary

    a person who freely offers to take part in a task:

    ▪ a call for volunteers to act as foster-parents

    ▪ a person who freely enrols for military service rather

    than being conscripted

    ▪ a person who works for an organisation without being

    paid: the railway is operated solely by volunteers

    ▪ a plant that has not been deliberately planted

  • Recruiting &

    Retaining Volunteers

    Does it feel like other

    Organisations…

    have:

    - more resources

    - more mis-placed plants

    - more hardy perennials

  • Recruiting &

    Retaining Volunteers

    Does it feel like

    the grass is

    greener on the

    other side?

  • Recruiting &

    Retaining Volunteers

    Well …

    It’s greener

    where you

    water it

    Volunteers

  • Recruiting &

    Retaining Volunteers

    Well…

    It’s greener

    where you

    water it

    Volunteers

    Build Capacity

  • Recruiting &

    Retaining Volunteers

    Strong Volunteer Team Recruiting and retaining

    ‘appropriate’ volunteers

    Means:

    - less resources needed

    - less mis-placed plants

    - less turnover (volunteers & staff)

    - less problems to deal with

  • Recruiting &

    Retaining Volunteers

    It starts

    with you

  • Recruiting &

    Retaining Volunteers

    So, what do you

    need to consider?

    well…

  • Volunteers needed

    What are you communicating?

    Desperately

    Urgently

  • Volunteers needed

    What are you communicating?

    Desperately

    Urgently

  • Volunteering is a two way

    relationship

    It’s not all about you

    What’s in it for them?

    Think about

    volunteer development

  • Are you projecting a welcoming

    friendly place?

  • Different styles attract different people

    is it confusing?

  • Decide on a campaign strategy

    K.I.S.S. Principle

    Keep it:

    - simple

    - targeted

    - manageable

    - cost effective

  • Decide on a campaign strategy

    K.I.S.S. Principle

    Keep it:

    - simple

    - targeted

    - manageable

    - cost effective

    Posters, leaflets, adverts

  • Avoid using internal stuff

    Meaningless to others

    Looks

    unprofessional

  • Decide on a campaign strategy

    K.I.S.S. Principle

    Keep it:

    - simple

    - targeted

    - manageable

    - cost effective

    Who do you want to attract?

  • Targeted approach

    People like me

    volunteer

    People like us volunteer

  • Targeted approach

    Pictures should reflect who you

    want to attract

  • Decide on a campaign strategy

    K.I.S.S. Principle

    Keep it:

    - simple

    - targeted

    - manageable

    - cost effective

    time and resource

  • Manageable

    Display feature

    Event badges Take a stand at a

    volunteer fair or

    community event

    Handy

    literature Hold your own event

    Volunteers

    Open Day Find out how you can get involved

  • Decide on a campaign strategy

    K.I.S.S. Principle

    Keep it:

    - simple

    - targeted

    - manageable

    - cost effective Decide on a budget (it will cost something)

  • Can prospective volunteers see

    your message?

    Confusing?Competing?

    Proof read everything

  • Where can you go for help?

  • Which of these would be

    best, to advertise for

    volunteers ?1 A

    Volunteer

    Centres,

    CVS’ & LIO’s

    B

    Internet

    C

    Library

  • Which of these would be

    best, to advertise for

    volunteers ?1 A

    Volunteer

    Centres,

    CVS’ & LIO’s

    B

    Internet

    C

    Library

    Don’t die of

    ignorance (UK leaflet)

  • Which of these would be

    best, to advertise for

    volunteers ?1 A

    Volunteer

    Centres,

    CVS’ & LIO’s

    B

    Internet

    do-it.org

    streetlife.com

    C

    Library

    http://www.do-it.org/ http://www.streetlife.com/

  • Which of these would be

    best, to advertise for

    volunteers ?1 A

    Volunteer

    Centres,

    CVS’ & LIO’s

    B

    Internet

    C

    Library Local Papers,

    newsletters,

    community

    magazines

  • Should you use Social

    Media to attract volunteers?2 A

    Definitely

    B

    Depends

    (maybe)

    C

    ‘Defo not’

  • Should you use Social

    Media to attract volunteers?2 A

    Definitely

    B

    Depends

    (maybe)

    C

    ‘Defo not’

  • When should you reach for

    the application form?3 A

    Straight

    away

    B

    Another

    day

    C

    Before they

    leave

  • When should you reach for

    the application form?3 A

    Straight

    away

    B

    Another

    day

    C

    Before they

    leave’

  • What is the first question

    you should ask them?4 A

    When can

    you start?

    B

    How many

    hours can

    you do?

    C

    How quick

    do you

    work?

  • What is the first question

    you should ask them?4 A

    When can

    you start?

    B

    How many

    hours can

    you do?

    C

    How quick

    do you

    work?

    None of the above

  • So what should you ask?

    5 A

    How can we

    help you?

    B

    What would

    you like to

    get from

    this?

    C

    What is

    your

    timeline?

  • So what should you ask?

    5 A

    How can we

    help you?

    B

    What would

    you like to

    get from

    this?

    C

    What is your

    timeline?

    All of the above

  • Tell them What you can offer:

    - Trial period (Hurrah)

    - Full training

    - Buddy for them to work with

    - Flexible hours

    - Reference if needed

    - Friendly environment

  • Tell them What you can offer:

    - Trial period (Hurrah)

    - Full training (Brilliant)

    - Buddy for them to work with

    - Flexible hours

    - Reference if needed

    - Friendly environment

  • Tell them What you can offer:

    - Trial period (Hurrah)

    - Full training (Brilliant)

    - Buddy for them to work with (Great)

    - Flexible hours

    - Reference if needed

    - Friendly environment

  • Tell them What you can offer:

    - Trial period (Hurrah)

    - Full training (Brilliant)

    - Buddy for them to work with (Great)

    - Flexible hours (Even better)

    - Reference if needed

    - Friendly environment

  • Tell them What you can offer:

    - Trial period (Hurrah)

    - Full training (Brilliant)

    - Buddy for them to work with (Great)

    - Flexible hours (Even better)

    - Reference if needed (OMG)

    - Friendly environment

  • Tell them What you can offer:

    - Trial period (Hurrah)

    - Full training (Brilliant)

    - Buddy for them to work with (Great)

    - Flexible hours (Even better)

    - Reference if needed (OMG)

    - Friendly environment

  • Accentuate the benefits Link what you offer to what they are looking

    for:

    - Meet new people

    - Learn new skills

    - Gain experience

    - Give something back

    - Make a difference

    - Build confidence

  • Be clear about Meeting their expectations:

    - What you don’t offer

    - What you / they expect

    - What days / times they can fill

    - What isn’t allowed

    - Ongoing support

    - Expenses policy

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