Recruitment and Recruitment and RetentionRetention

College of Natural College of Natural SciencesSciences

University of University of Northern IowaNorthern Iowa

Joel HaackJoel HaackSiobahn MorganSiobahn Morgan

College of Science College of Science

& Technology& Technology

Georgia Southern Georgia Southern UniversityUniversity

Bret S. DanilowiczBret S. Danilowicz

DeanDean

View from the South-View from the South-EastEast

South-East (SE) South-East (SE) DemographicsDemographics

Projected change in High School Projected change in High School GraduatesGraduatesby 2022*:by 2022*:

Georgia (GA)Georgia (GA) +40%+40%North Carolina (NC)North Carolina (NC) +34%+34%South Carolina (SC)South Carolina (SC) +6%+6%Tennessee (TN)Tennessee (TN) +10%+10%

The Population is Rising…The Population is Rising…

*Data from Measuring Up 2008 (www.highereducation.org)*Data from Measuring Up 2008 (www.highereducation.org)

SE Demographics (2/3)SE Demographics (2/3)

Percent of Students in Public v Private Percent of Students in Public v Private Higher Education*:Higher Education*:

Georgia (GA)Georgia (GA) 82% / 18%82% / 18%North Carolina (NC)North Carolina (NC) 84% / 17%84% / 17%South Carolina (SC)South Carolina (SC) 84% / 17%84% / 17%Tennessee (TN)Tennessee (TN) 73% / 28%73% / 28%

……Public Universities are Expected to Public Universities are Expected to Bear the Majority of the Bear the Majority of the

Growth…Growth…

*Data from Measuring Up 2008 (www.highereducation.org)*Data from Measuring Up 2008 (www.highereducation.org)

SE Demographics (3/3)SE Demographics (3/3)

*Data from Measuring Up 2008 (www.highereducation.org)*Data from Measuring Up 2008 (www.highereducation.org)

……Once Enrolled, Students are Once Enrolled, Students are ‘‘Average’ at Completion.Average’ at Completion.

Retention in GARetention in GA

56% 4-year; 44% 2-year56% 4-year; 44% 2-year

Retention in NCRetention in NC

44% 4-year; 56% 2-year44% 4-year; 56% 2-year

Retention in SCRetention in SC

49% 4-year; 51% 2-year49% 4-year; 51% 2-year

Retention in TNRetention in TN

58% 4-year; 42% 2-year58% 4-year; 42% 2-year

South East RetentionSouth East Retention1.1. Retention ‘increasing’ at Research UniversitiesRetention ‘increasing’ at Research Universities2.2. Retention ‘flat’ at ComprehensivesRetention ‘flat’ at Comprehensives3.3. Retention ‘declining’ at Community CollegesRetention ‘declining’ at Community Colleges

Recent Retention atRecent Retention at Georgia Southern University…Georgia Southern University…

Georgia Southern:Georgia Southern: DFWs in Science Core DFWs in Science Core

Retention Initiatives* in Retention Initiatives* in STEM at Georgia STEM at Georgia

SouthernSouthern

•Intrusive AdvisementIntrusive Advisement•Supplemental InstructionSupplemental Instruction•Guided InquiryGuided Inquiry

*Based on an NSF-STEP grant *Based on an NSF-STEP grant ‘ ‘ASPIRES’ to C. Whitlock (PI)ASPIRES’ to C. Whitlock (PI)

Intrusive AdvisementIntrusive Advisement Students meet with ‘Hand Selected’ Students meet with ‘Hand Selected’ facultyfaculty advisors twice a semester their advisors twice a semester their Freshman & Sophomore yearsFreshman & Sophomore years

Students with one or more Students with one or more unsatisfactory mid-terms called in for unsatisfactory mid-terms called in for a ‘a ‘specialspecial’ session’ session

Faculty given re-assigned time to work Faculty given re-assigned time to work in Centerin Center

93% of students advised ‘well’ each 93% of students advised ‘well’ each semester, up from the 70s%semester, up from the 70s%

Supplemental InstructionSupplemental Instruction An extra hour of ‘anything’- lab time, An extra hour of ‘anything’- lab time,

revision time, case studies, but led revision time, case studies, but led by a by a peerpeer mentor mentor

Developed many new ways of Developed many new ways of adding instructional timeadding instructional time

Logistics are a NIGHTMARE for a Logistics are a NIGHTMARE for a comprehensive- finding qualified comprehensive- finding qualified peers, faculty members must peers, faculty members must manage the peers, and scheduling…manage the peers, and scheduling…

Guided InquiryGuided Inquiry

Support faculty to use active Support faculty to use active learning in the classroom (e.g. learning in the classroom (e.g. SCALE-UP and POGIL)SCALE-UP and POGIL)

Implemented in Chemistry and Implemented in Chemistry and Physics CorePhysics Core

DFW Chem 38.8% DFW Chem 38.8% 20.8% 20.8% DFW Phys 34.3% DFW Phys 34.3% 11.6% 11.6% Student learning also increased!!!Student learning also increased!!!

Retention ‘Take-Aways’ Retention ‘Take-Aways’ from Georgia Southern from Georgia Southern

Retention is *rapidly* Retention is *rapidly* increasing, which presents new increasing, which presents new difficultiesdifficulties

Almost Almost everythingeverything has worked, has worked, as long at faculty are supported as long at faculty are supported in their effortsin their efforts

UNI BackgroundUNI Background

UNI is a comprehensive institution. Not UNI is a comprehensive institution. Not regional, in that we have a statewide regional, in that we have a statewide mission.mission.

Total enrollment (Fall 2009) is 13,080.Total enrollment (Fall 2009) is 13,080.

86.3% of these students are 86.3% of these students are undergraduates.undergraduates.

For incoming freshmen, mean ACT is 23 For incoming freshmen, mean ACT is 23 and mean high school rank is 71and mean high school rank is 71stst %ile.%ile.

Source of UNI StudentsSource of UNI Students

Between 2003 and 2008, Between 2003 and 2008,

90.6-93.2% of new UNI 90.6-93.2% of new UNI undergraduates are residents of undergraduates are residents of Iowa;Iowa;

3.5-6.0% are nonresident US;3.5-6.0% are nonresident US;

1.0-3.6% are international.1.0-3.6% are international.

Diversity at UNIDiversity at UNI

American Indian/Alaskan NativeAmerican Indian/Alaskan Native 0.3%0.3%

Asian/Pacific IslanderAsian/Pacific Islander 1.2%1.2%

Black/African AmericanBlack/African American 3.2%3.2%

Hispanic/LatinoHispanic/Latino 1.9%1.9%

WhiteWhite 89.7% 89.7%

InternationalInternational 3.7%3.7%Of all students at UNI, Fall 2008Of all students at UNI, Fall 2008

State DemographicsState Demographics

American Indian/Alaskan NativeAmerican Indian/Alaskan Native 0.5%0.5%

Native Hawaiian/Pacific IslanderNative Hawaiian/Pacific Islander 0.1%0.1%

AsianAsian 1.6%1.6%

Black/African AmericanBlack/African American 2.7%2.7%

HispanicHispanic 3.7%3.7%

WhiteWhite 91.3% 91.3%

Falling number of HS Falling number of HS graduatesgraduates

CNS GoalsCNS Goals

RECRUITRECRUITRETAINRETAINRAISE MONEYRAISE MONEY

Full Participation in UNI Full Participation in UNI EffortsEfforts

In general, Admissions at the In general, Admissions at the university has changed its model university has changed its model from sitting back, merely responding from sitting back, merely responding to student inquiries and evaluating to student inquiries and evaluating applications. applications.

It is now actively recruiting students It is now actively recruiting students applications and improving the yield applications and improving the yield for those admitted.for those admitted.

ExamplesExamples

University Enrollment Management University Enrollment Management Committee (President, Provost, VP for Committee (President, Provost, VP for Student Affairs, Registrar, Admissions, Student Affairs, Registrar, Admissions, Financial Aid, TRIO Program, Graduate Financial Aid, TRIO Program, Graduate Dean, Continuing Education Dean, Student Dean, Continuing Education Dean, Student Body Vice-president, Institutional Body Vice-president, Institutional Research,Research,

AND AND

CNS Dean and a CNS Department Head) CNS Dean and a CNS Department Head)

ExamplesExamples

Preview Days (high school students Preview Days (high school students visiting campus) including a special visiting campus) including a special CNS Preview DayCNS Preview Day Prospective students sent letter of Prospective students sent letter of

invitation for themselves and their invitation for themselves and their parents.parents.

Designed specifically for students Designed specifically for students interested in CNS.interested in CNS.

Modeled after general UNI Preview Modeled after general UNI Preview DaysDays

Details of CNS Preview DayDetails of CNS Preview Day

o WelcomeWelcomeo Admission office presentationAdmission office presentationo CNS presentationCNS presentationo Two 45-minute departmental visitsTwo 45-minute departmental visitso Student panel discussion about life at UNIStudent panel discussion about life at UNIo LunchLuncho Online Scholarship Application AssistanceOnline Scholarship Application Assistance

ExamplesExamples

Preview Days (high school students Preview Days (high school students visiting campus)visiting campus)

Invitations to specific groups (including Invitations to specific groups (including bussing students to campus from up to bussing students to campus from up to 100 miles away)100 miles away)

Hosting visits by school groupsHosting visits by school groups Diversity recruitingDiversity recruiting Using Financial Aid with greater Using Financial Aid with greater

intentionintention

ExamplesExamples

Diversity recruitingDiversity recruiting Branding effort led by University Marketing Branding effort led by University Marketing

and Public Relationsand Public Relations Intentional use of Financial AidIntentional use of Financial Aid Publicity (working with Public Relations)Publicity (working with Public Relations) Marketing (working with Marketing)Marketing (working with Marketing) Summer camps (just underway for HS Summer camps (just underway for HS

students)students)

Recruitment videosRecruitment videos

Recruitment DVD for College of Natural Recruitment DVD for College of Natural Sciences and each department Sciences and each department

See, for example, See, for example,

Earth Science:Earth Science:

www.youtube.com/watch?vwww.youtube.com/watch?v=BbX1DKxKuTc=BbX1DKxKuTc

Industrial Technology: Industrial Technology: www.uni.edu/indtechwww.uni.edu/indtech//

Transfer StudentsTransfer Students

““Dual admission” agreements with CCsDual admission” agreements with CCs

offers admission to arts, athletics, offers admission to arts, athletics, music, music, and theatre eventsand theatre events

library privilegeslibrary privileges

wellness center accesswellness center access

guaranteed admission if meet certain guaranteed admission if meet certain conditionsconditions

Programmatic Articulation AgreementsProgrammatic Articulation Agreements

Improve YieldImprove Yield

UNI Up Close DaysUNI Up Close Days

For admitted students:For admitted students:

explore majors, services, and explore majors, services, and facilitiesfacilities

two visits to academic departmentstwo visits to academic departments

tours of Residence Halls, Financialtours of Residence Halls, Financial

Aid, Alumni Association, PerformingAid, Alumni Association, Performing

Arts Center, Honors ProgramArts Center, Honors Program

ResultsResults

20062006 20052005 20082008 20092009 %age %age growthgrowth

UNIUNI 1223612236 1260912609 1290812908 1308013080 6.9%6.9%

CNSCNS 16581658 17951795 18661866 20092009 21.2%21.2%

RetentionRetention

UNI is doing this quite well, especially UNI is doing this quite well, especially among our peers.among our peers.

82.3% of 2008 first-time, full-time 82.3% of 2008 first-time, full-time students returned for Fall 2009students returned for Fall 2009

The rate for MA Public Universities is The rate for MA Public Universities is 69.8%.69.8%.

The overall national rate is 65.9%.The overall national rate is 65.9%.

ResourcesResources

https://https://www.noellevitz.com/Papers+and+Rewww.noellevitz.com/Papers+and+Researchsearch//

https://https://www.noellevitz.com/RecruitingBenchwww.noellevitz.com/RecruitingBenchmarksmarks

https://https://www.noellevitz.com/RetentionBenchwww.noellevitz.com/RetentionBenchmarksmarks