Recruitment Marketing - How to be the recruitment niche expert

"In 2014 The Expert In Each Recruitment Niche Will Get Paid More, Get More

Retained Clients, Superstar Candidates & Charge Higher Fee's"

For Recruiters, HR, Corporate, Agency Owners, Directors and Senior Head

Hunters

www.recruitmentmarke=nginterna=onal.com

http://www.recruitmentmarketinginternational.com

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Type In The Box “Yes” If you can hear me or use

live chat or [email protected]


mailto:[email protected]


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YOU: You CAN become the Expert / Goto Man in your niche

You CAN have clients seek your services

You CAN have candidates repeatedly seek their placement through you

YOU can add 10%,50%100%,1000% to your boFom line (leaders get paid more. They are NOT a commodity).



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Why Be The Expert: You the expert get paid more

You get more retained business

Clients want to buy from the expert with posiMoning

Increase in demand for experts, supply stays the same

You choose which clients to work with

Snowball effect www.recruitmentmarke=nginterna=onal.com


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Problem

How to start from zero to becoming the expert and get prospecQve clients, gatekeepers and senior candidates see you as the Recruitment Expert in your niche, get paid more, get more clients, get retained business.

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We will solve this today with 5 case studies & 8 Milestone Steps (end of call)

!www.recruitmentmarke=nginterna=onal.com


“Global Recruitment Clients”

How We Measure Our Work -‐ Metrics & Brand Growth

-‐ Increase new business enquiries -‐ Increase candidates directly applying -‐ Market place to sit up and take noMce -‐ Employer brand growth to a_ract recruiters as business grows

!My Total Focus, Passion, Drive Is On Making YOU The

Leader In Your Recruitment Sector !

In YOU being the sole recruiter who has clients seek them !

YOU being the one recruiter who candidates know, like and trust !

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Here’s What We Are Going To Talk About How you can become the Goto Man, get past gate keepers and have clients seek your services in the next 60 days

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Here’s What We Are Going To Talk About How you can become the Goto Man, get past gate keepers and have clients seek your services in the next 60 days

The 5 steps to becoming the Goto Man in your niche

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Here’s What We Are Going To Talk About How you can become the Expert / Goto Man, get past gate keepers and have clients seek your services in the next 60 days

5 Case studies to becoming the Expert / Goto Man in your niche in 60 days or less

The 3 Must Have’s you’ll need before even thinking about contacQng ANY exisQng or prospecQve new client or top Qer candidates

The 8 Milestones I use to drive my clients from Zero to Expert in 60 days or less www.recruitmentmarke=nginterna=onal.com


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The Recruitment Industry is in need of Niche / Sector / Specialist Leaders


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RESULTS

Clients John Sanchez -‐ asked to speak at Europes largest event Alex Horner -‐ first event in 6 weeks Roy Ripper -‐ 14 new clients from one campaign Edwin Glas -‐ 2 new clients in 4 weeks

!Personally -‐ Applying these very same techniques

498 new clients in first 12 months $3,500 daily rate £5Billion pa business consultant Speaker at largest Recruitment conference Writer for Ask The Experts, Technology In Recruitment Alliance Book wriYen and on Amazon in 6 weeks The Recruiter Edge podcast from idea to 100,000 recruiters in 3 weeks

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All of these clients had the same iniQal internal cha_er

!- "I have a small staff & don't have time" - “I don't know what to do to where to start” - “I feel overwhelmed, I know I need to change

something, but I don't know what to do because I don't know about easy ways to get seen as the leader”

- “It costs too much” - “It's not that important right now, it can wait” - “I've done alright to now so I will be fine”

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The Recruitment Expert’s Mission !

To inspire business owners, directors, HR staff, that you TRULY care about their business, the industry and demonstrate it through being the Subject Ma_er Expert (by Leveraging & Aligning)

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Expert: Not Are You, WILL You?


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YOU


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The Recruitment Market Has Changed



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You need AUTHORITY status to Candidates AND Exis=ng & New Clients RIGHT NOW!



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!! The Game To Win New Clients and

AYract The Best Candidates Has Changed


The Nature Of Recruitment Business

In nature, there are bees and there are flowers and they like eachother. Bees need the nectar from the flowers and the bees to pollinate them so they can grow. !In the nature of recruitment business, we are the bees. We go from flower to flower trying to get what we need. We buzz around with great excitement, expending lots of energy and making lots of noise. !Buzz. Buzz. We go. !Brendon Burchard (mentor).

But there are only so many flowers. !And buzzing bees can only go so far. !But you try hard because you are a bee. !The bees try hard becuase they are bees. They go as far as they can sQll frequent their favourite flowers omen.



!SomeQmes there are other bees to compete with. They zip and they zap around them trying to get to the same flowers. Buzz. Buzz. !Soon though they get very very Qred always buzzing around looking for new flowers -‐ the zipping and zapping, too, is wearing on their wings. There are just SO many bees and only so much nectar to go around....soon all the buzzing doesn’t sound so exciQng anymore.


In all the buzzing, the flowers stays put and laughs at the busy bees. !The flower is smart. It makes such good nectar that it draws the bees in and doesn’t have to go anywhere. The flowers stays grounded and uses its resources to keep producing newer, sweeter nectars. The bees can’t resist and come in swarms. The flowers gets pollinated and grows enQre fields. The flower smiles and thinks. !What can I do to bring more bees to me?

They Come To Me TO Grow Their Business In The Digital Age

Tech Rec Conference 2013 London

The Nature Of recruitment Business

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The Recruitment Expert’s Mission !

To inspire business owners, directors, HR staff, that you TRULY care about their business, the industry and demonstrate it through being the Subject Ma_er Expert

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Sucked Into All The B.S.

Now Recruiters Come To ME For Help..... !465 New Clients In Last 3 Month Alone

FORBES Magazine Said.... !

It’s not about you, your company, your products or your services. It’s about meeQng customer needs and adding value. When you start paying more a_enQon to your customer needs than your revenue needs, you’ll find you no longer have a revenue problem.

The Art & Science !

May 2012 John a client of mine came to me for help... Previously he’d spent years cold calling

thinking it was the answer to more placements He was gepng tons of CV’s out.... But like so many, he got no calls, made NO

money and he knew something was missing

The Art & Science !

The Science is Closing the sale !!The Art is the building the lead generaQon

funnel so clients are warm and ready to be closed ! You need BOTH!!!

The Art & Science !

John was a master of science....(closing) but made no money (he was missing something). !Amer a 30 minute conversaQon with John over what I’m about to teach you -‐ he invested DOUBLE the usual fees to join my Inner Circle Coaching Program -‐ just so we could instantly start working on the ART (the missing piece of the puzzle that I’m about to reveal). !Results are in....John had up to 30 new incoming leads a day(!!!) from candidates AND clients asking his consultants to call them. Not a bad start huh?

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So First Let’s Look At 5 Case Studies Of Clients Of Mine, That Guarantees

Clients AND Candidates !

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A]er Training I’ll Share The Art and Our Op=mal Recruitment Expert Framework

in your niche be asked to speak to audiences of 3,000 in your sector and

generate as much as 1246 new candidates and 23 new client enquiries in

60 days !

You need more than COLD CALLING and second rate social media for your recruiQng

business to survive in 2014 !Today we haven’t enough Qme to go over all our recruitment expert methods so I’m just going to give you key best ones today, which form just part of the....Recruitment Niche DominaQon Parthenon

5 Case Studies & Proposals

Pillar 1 -‐ Massive Instant Brand Growth and Dominate Your Niche

Recruitment Expert -‐ Case Studies / Pillars


Pillar 2 -‐ Instant Lead GeneraQon Past Gatekeepers



Pillar 2 -‐ Instant Lead GeneraQon Past Gatekeepers Pillar 3 -‐ Grow Candidate Database and Grow New Project

Referrals




Referrals Pillar 4 -‐ Fast Track / New Company Instant Recruitment

Niche DominaQon





Niche DominaQon Pillar 5 -‐ MulQple income streams (No1 Recruiters add

millions to the value of their business)





Niche DominaQon Pillar 5 -‐ MulQple income streams (No1 Recruiters add

millions to the value of their business) Pillar 6 -‐ Employer brand growth to aYract recruiters as

business grows (AYract the best employees that are proud to be part of your team)


Pillar 1 Massive Instant Brand Growth and

Dominate Your Niche


All outbound calling Could not get through to decision makers One of many SAP recruitment companies Candidates did not engage with consultants Calls were not returned Emails were not opened Inmails were not replied too Finding candidates was difficult But gepng candidate engaged was even more difficult


Leverage Other Peoples Reach To Clients & Candidates • Iden=fy the A-‐List personali=es from all key purple sectors

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Leverage Other Peoples Reach To Clients & Candidates • Iden=fy the A-‐List personali=es from all key sectors • Iden=fy those with their own databases and lists

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Leverage Other Peoples Reach To Clients & Candidates • Iden=fy the A-‐List personali=es from all key purple sectors • Iden=fy those with their own databases and lists • Rank in order of influence & database size

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Leverage Other Peoples Reach To Clients & Candidates • Iden=fy the A-‐List personali=es from all key purple sectors • Iden=fy those with their own databases and lists • Rank in order of influence & database size • Create an ‘event’ which will be a first for the sector.

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Leverage Other Peoples Reach To Clients & Candidates • Iden=fy the A-‐List personali=es from all key purple sectors • Iden=fy those with their own databases and lists • Rank in order of influence & database size • Create an ‘event’ which will be a first for the sector. • (The event will be online. The ranking order will define the content

of the event. !


Leverage Other Peoples Reach To Clients & Candidates • Iden=fy the A-‐List personali=es from all key purple sectors • Iden=fy those with their own databases and lists • Rank in order of influence & database size • Create an ‘event’ which will be a first for the sector. • (The event will be online. The ranking order will define the content

of the event. • ABC Recrui=ng in associa=on with ABC Celebrity presents……..

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Create a candidate lead generaQon page • A-‐List personali=es email their lists / database to the sign up

page !


page • Lead genera=on page has video of YOU plus the top 12

leaders in the industry (alignment)



leaders in the industry (alignment) • Your recruitment sector industry is missing a ‘face’ / front of

business personality.




business personality. • Distribute Press releases in mainstream news and industry

papers (if we can relate the event to something newsworthy ‘UK hits economy slump but the crea=ve industry is flourishing as London based recruitment house is growing from strength to strength…etc.)





papers (if we can relate the event to something newsworthy ‘UK hits economy slump but the crea=ve industry is flourishing as London based recruitment house is growing from strength to strength…etc.) • Publicize event in trade magazines and websites





papers (if we can relate the event to something newsworthy ‘UK hits economy slump but the crea=ve industry is flourishing as London based recruitment house is growing from strength to strength…etc.) • Publicize event in trade magazines and websites • Automate the lead genera=on and details captured to assist

Purple consultants (clients -‐ elicit new project details etc.)

Pillar 1 -‐ Massive Instant Brand Growth and Dominate Your Niche Outcomes

Assessed the market for digital online strategy v offline strategy

E.g. 100 decision makers would mean (100/20/2 -‐ 2%) Created SAP Super Summit 1246 New Candidates registered in 8 weeks Incoming candidate leads every single day for consultants 12 of worlds top speakers and authors endorsed our brand SAP (YES SAP!!!) endorsed our brand Director was asked to speak at SAP Saphire to decision

makers had been trying to cold call !

Pillar 1 -‐ Massive Instant Brand Growth and Dominate Your Niche Outcomes !

!My ability to idenQfy a a gap in the market for my clients so we could leverage their brand without invesQng thousands on branding and markeQng. !Gone from No inbound markeQng system with no lead generaQon, being one of many SAP Recruiters to being invited to speak at one of worlds largest SAP conferences in space of 8 weeks and having an inbound lead generaQon system in place to drive consultants acQviQes for placements and influencing new clients. !

Pillar 2 Instant Lead GeneraQon Past

Gatekeepers


Cramped, compeQQve niche Could not get through to decision makers Old school mentality of decision makers Fast paced environment where difficult to get candidates

and decision makers to slow down and engage Calls were not returned Emails were not opened Senior candidates only wanted subject ma_er experts

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• Use same A list personali=es to submit a chapter / or images of best work with a note and signature

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• Use same A list personali=es to submit a chapter / or images of best work with a note and signature • Create a book which will be the Year In Design (or whatever we

decide to call it)



decide to call it) • Print 1500 copies and send personally to decision makers and gate

keepers



decide to call it) • Print 1500 copies and send personally to decision makers and gate

keepers • Make an Amazon book (target will be best seller status) (when the

industry search for these A-‐list individuals. Purple will come in the results on Google with links back to website -‐ SEO)


!• Book will be on A-‐list individuals sites, discussed in forums


!• Book will be on A-‐list individuals sites, discussed in forums • 7 Days free to download Kindle version to social media channels,

candidate database and A-‐List lists (will grow the candidate database)



candidate database and A-‐List lists (will grow the candidate database) • Press release we have best seller status (SEO) to drive posi=oning



candidate database and A-‐List lists (will grow the candidate database) • Press release we have best seller status (SEO) to drive posi=oning • A chapter per month can be given away via email (content)

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Pillar 2 -‐ Instant Lead GeneraQon Past Gatekeepers Outcomes

Assessed the market for digital online strategy v offline strategy

Decision maker group was less than 200 Senior candidates were less than a few hundred Created offline strategy for hand delivery of book Book to demonstrate market intelligence with clear call to

acQon My contacts of seasoned professionals to create book at $10 dollar per book

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Pillar 2 -‐ Instant Lead GeneraQon Past Gatekeepers Outcomes !

!I developed a process to understand for my client to move from being one of many in a very micro-‐niched compeQQve market to instantly having influence on all 200 decision makers. Book hand delivered with a personal note and call to acQon to each decision maker from the director of the business with an invite to lunch. Not one cold call made. Not one peeved consultant. Instant posiQoning with class and using the same medium as our prospect.

Pillar 3 Grow Candidate Database & A_ain Referrals & New Project Info / Leads

CLIENT XXXX London, UK Now-‐2014

Already very successful,Award winners, very large consultancy BUT: Have virtually no inbound business enquiries Have virtually no inbound candidate applicaQons Fast paced environment & no Qme for ‘markeQng’ Recognise market is changing and do not want to lose 1% per

week.......Kodak Top consultants leaving to set up alone or move to compeQtors Remit: New Business Enquiries & New

Candidate ApplicaQons

Pillar 3 Grow Candidate Database & A_ain Referrals & New Project Info / Leads

Pillar 3 Grow Candidate Database & A_ain Referrals

& New Project Info / LeadsCreate money magnet to draw candidates in Money magnet posiQons you, your brand as market leaders No selling, no cold calling Distributed through online channels Create an opt in process for candidates to submit their details Candidates go into a automated sequence of messages that can las months, years

Process surveys candidates Process incenQvises candidates to refer colleagues online

Content Piece of content that epitomizes the brand as the leader of the

industry NB -‐ what personality do you want? ABC Recrui=ng Interview series….can be a decision maker we are

trying to get access too (ego stroking) !

Engagement Survey based to elicit candidate requirements, client needs, with an

incen=ve

Pillar 3 Grow Candidate Database & A_ain Referrals & New Project Info /

Leads

Content Piece of content that epitomizes the brand as the leader of the

industry NB -‐ what personality do you want? ABC Recrui=ng Interview series….can be a decision maker we are

trying to get access too (ego stroking) !

Engagement • Survey based to elicit candidate requirements, client needs, with an

incen=ve !

Sales • Two separate pieces Sales. One client, one candidate – shou=ng

about YOUR BRAND. Case study with benefits for clients and call to ac=on for candidates and clients.

Pillar 3 Grow Candidate Database & A_ain Referrals & New Project Info /

Leads

Pillar 3 Grow Candidate Database & A_ain

Referrals & New Project Info / Leads -‐ Outcomes

Candidate database grow by 50% in 180 days Candidate engagement will move from zero to brand being

seen as the market leader by candidates & clients alike Hot daily leads for consultants Automated processes set up so that candidates submit

details of their requirements Automated survey processes set up to elicit project details

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!!I created a one page implementaQon plan with clear steps , No fluff, No B.S. just steps that moved my client from being a purely outbound company who conQnues to do well but lose its best consultants to poaching to have an automated flood of candidates and new business enquiries no ma_er whether consultants leave. Giving consultants Qme to sell and not to create leads.

Pillar 3 Grow Candidate Database & A_ain

Referrals & New Project Info / Leads -‐ Outcomes

Pillar 4 New Company, New Niche, Standing

Start And Want To Dominate ‘Quickly’

New company with no markeQng or BDM in place except cold calling, standard LinkedIn, social media

Gepng no results and gepng fed up Has been sending emails to decision makers (200) Figures don’t work Tried holding a seminar. Failed. On a one way mission to failure, potenQally out of business Create a strategy and implementaQon steps to turn around immediately

Pillar 4 New Company, New Niche, Standing

Start And Want To Dominate ‘Quickly’

Leverage Model Who’s got the most leverage in the niche they are in Who’s got the most influence MP’s

!Assessment Model

What is the channel / medium that the target will respond

!ImplementaQon Model

Quickest, Fastest Route From A to B

Pillar 4-‐ New Company, New Niche, Standing Start

And Want To Dominate ‘Quickly’

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Pillar 4 New Company, New Niche, Standing Start And Want To Dominate ‘Quickly’

OutcomesLayout the steps leading up to.... MP endorsing our client on the news and in the papers Press releases (2000+ news sites) Instant Google ranking Instant posiQoning Use the process to create inbound client leads

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!!I took control of the direcQon of my clients business intenQons. We started at the outcome and reverse engineered the steps. We then moved from being direcQonless, shooQng in the dark. Immediately was given metrics that proved their current process was not working and decision makers were not even reading emails. Implemented a metrics based system and an inbound lead generaQon process coupled with branding and exposure which would have costs £,0000’s to achieve, if at all.

Pillar 4 New Company, New Niche, Standing Start And Want To Dominate ‘Quickly’

Outcomes

Pillar 5 -‐ MulQple income streams (Top Recruiters add millions to the value of

their business before selling)

!Price $47 Database & Linked In Network 10,000 2% Conversion 200 x $47 = $9,400 !Price $97 Database & Linked In Network 10,000 2% Conversion 200 x $97 = $19,400 !Have The Following: ✓LinkedIn Network ✓Candidate Database ✓Contacts ✓ATS

!Price $47 Database & Linked In Network 10,000 5% Conversion 1000 x $47 = $47,000 !Price $97 Database & Linked In Network 10,000 5% Conversion 1000 x $97 = $97,400 !Have The Following: ✓LinkedIn Network ✓Candidate Database ✓Contacts ✓ATS !

Your Passive Income Figures

Candidate Cashflow System

!Source: h_p://talent.linkedin.com/blog/index.php/2013/03/top-‐of-‐mind-‐candidate-‐strategies/

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Great Results Andy. I Want Them In My Business. How Do I Get Them.

Proven Process With Milestones To Get These Results In YOUR

Recruitment Business In The Next 60 Days

Recruitment Experts Inner Circle Milestone 1

Assessment of Current Landscape, OpportuniQes and Niche !Here’s why this is important: Set yourself to be the expert in your niche (and if required an exit strategy) (Andy & You 121) !

Step 1 -‐ Analysis to ensure can become the expert in 60 days Step 2 -‐ Analysis of niche -‐ is it growing and can meet your financial

goals Step 3 -‐ Analysis of prospecQve clients and candidates in the niche

-‐ can pay you your fees Step 4 -‐ Set up your business, consultants and teams are niche

driven


Assessment of Metrics, Business Infrastructure, Email, Web Presence & Social Media (sounds a lot but we run a carefully created report for you) !Here’s why this is important: StarQng point metrics ENSURE you will reach your goals measurably and hit FINANCIAL targets in the inner circle (Andy & You 121) !

Step 1 -‐ Snapshot of past 12 months & current metrics, clients, candidates, placements, inbound placements, inbound enquires

Step 2 -‐ Assessment of online presence, SEO, Social Media influence

Step 3 -‐ Set up new email systems, social media if required (1 method -‐ DO NOT overwhelm) !


Create ImplementaQon Plan To Get Expert Status In 60 Days Leveraging Other People’s PosiQoning !Here’s why this is important: Create a target set of a) clients, b) placement targets, $$$ fee targets (NB we are focused on $$$ -‐ There is no woo woo). The inner circle is about you gepng the $$$ in the bank !

Step 1 -‐ Create target set of clients based upon our Inner Circle criteria

Step 2 -‐ Create maven list of world’s most influenQal mavens Step 3 -‐ Assess mavens for traffic and market influence over future

clients and candidates Step 4 -‐ Create the experts sequence to maven endorsement

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CreaQon of the money magnet / event for maven leveraging (zero to 100,000 market influence in 60 days). !Here’s why this is important: We want the mavens to create the “water cooler effect” for you and your brand ensuring we get maximum exposure and you become THE celebrity in your niche !

Step 1 -‐ Create the event, the training, the money magnet to drive the mavens to speak at your event

Step 2 -‐ Assessment of WIIFM from mavens perspecQve Step 3 -‐ Create comms plan based upon the experts sequence Step 4 -‐ Use our Experts Inner Circle templates to drive the maven

to endorse you and your brand !


Set up and implement launch sequence event (4 emails) and create the comms plan (4 emails/content pieces) for mavens to distribute to flood the market place !Here’s why this is important: Your job is to make the mavens life easy and to run their ego, and have data capture and follow up systems in place !

Step 1 -‐ Create a product launch sequence (4 emails) Step 2 -‐ Send to mavens and explain the dates and launch

sequence Step 3 -‐ Ensure have referral system, data capture in place,

appointment sepng, inbound enquiries in place Step 4 -‐ Follow up on data immediately

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Leverage the event / money magnet and create mulQple content pieces and distribute to dominate niche for future 12 months !Here’s why this is important: The process we layout will take you from zero to leader in your niche. We then want you to conQnue to be front of mind by leveraging OPC (Other People’s Content) for the next 12 months. Business will never be the same. !

Step 1 -‐ Break up event into ‘chunks’ to be distributed Step 2 -‐ Have further content from world leaders created (video,

blogs, webinars, podcasts, books) Step 3 -‐ Ensure the content matches the Inner Circle criteria for end

client


Scale and delegate so your business grows exponenQally in next 6 months !Here’s why this is important: You have now got HUGE posiQoning in the market. You have closed more deals than before. You now outsource the process and focus on higher fees and scaling. !

Step 1 -‐ Create event no2 Step 2 -‐ Use the inner circle approach to outsourcing Step 3 -‐ Delegate tasks Step 4 -‐ Scale and raise fees (experts get paid more)

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GREAT, Andy, but no recruiter starts and get those results

right? So what do I need to know to get to that level of posiQoning and promoQng in my niche?

The Recruitment Experts FAQ 1. Who do I want to be and how do I create my brand?

2. Who is my ideal high paying (retained?) client?

3. Who is my ideal candidate who is easy to sell?

4. How do I create and market my services without outbound

calling and gepng demoralised?

5. How do I build a following?

6. How do I get my name and message out there in a bigger way?

7. How do I automate my business so I get leads every day?

8. How do I run the business and enjoy a great lifestyle? !

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Why Be The Expert: You the expert get paid more

You get more retained business

Clients want to buy from the expert with posiMoning

Increase in demand for experts, supply stays the same

You choose which clients to work with

Snowball effect www.recruitmentmarke=nginterna=onal.com


Free Strategy Call Where I Will Create Your Own Bespoke Plan To Become The Expert In Your Niche & Get Your Next New

Client In 60 Days (Valued at $1997)

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“When I first listened to the Webinar suggesting the strategy of putting on a live event for my market, I thought ‘Yeah, great idea, how on earth do I go about it?” Now we’re six weeks on, the events is planned, I have 3 of the markets most influential speakers in the financial sector, we are now putting the finishing touches to the invite and sales page. !I’ve followed some simple strategies, have the right steps in place and all of a sudden the event taking shape and I know exactly how I will put a market leading event on for key leaders within my specialist field”. Alex Horner, Director

CONTEXT -‐ In 6 months expert in his niche so conversa3ons are not around jobs, but around the market. -‐ Wants to spread the risk and get more clients -‐ In a state of overhwhelm. 4 desks. Needs clairty and focus. !OBSTACLES -‐ Jobflow -‐ Email doesn't create rela3onship -‐ GeHng on PSL has been problema3c -‐ Cold Calling not working nowadays -‐ Main method is to find a candidate and send to decision makers not working -‐ 1000 candidates sent with zero success !OUTCOMES -‐ Influence the PSL owners to get on PSL -‐ Get Alex in front of clients Alex can then close -‐ our outcome is to get Alex in front of these as an authority !

CONTEXT -‐ In 6 months expert in his niche so conversa3ons are not around jobs, but around the market. -‐ Wants to spread the risk and get more clients -‐ In a state of overhwhelm. 4 desks. Needs clairty and focus. !OBSTACLES -‐ Jobflow -‐ Email doesn't create rela3onship -‐ GeHng on PSL has been problema3c -‐ Cold Calling not working nowadays -‐ Main method is to find a candidate and send to decision makers not working -‐ 1000 candidates sent with zero success !OUTCOMES -‐ Influence the PSL owners to get on PSL -‐ Get Alex in front of clients Alex can then close -‐ our outcome is to get Alex in front of these as an authority !

Charles Moore , Retained Search Consultant !

Defined Niche Defined decision makers to influence Defined the communicaQon plan to influence the DM’s Assessed metrics over last 12 months IdenQfied reasons for metrics Created a real world implementaQon plan to get new clients Reorganised the structure and focus of the busines Created the USP’s that define why clients will do business with them over compeQtors Started to unearth all obstacles which we will overcome in the markeQng making the

call a closing call and not overcoming objecQons

YOU: !!

h_p://Qdyurl.com/authority

http://tidyurl.com/authority

Success Principle No 1:

Take this seriously and finally schedule “block Qme” to automate process to get clients


Focus ONLY on dream clients and candidates

in next 180 days


Create one online event and one off line

event to start


Market your brand and you via the

leaders in your niche (this is your new life!)


Drive traffic, clients & candidates with

content & partners (You don’t write it!)


Learn everything you can being the expert in your recruitment niche

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What Do You Think These Guys Have In Common?

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What Do You Think These Guys Have In Common?

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They Are All My Mentors

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Guess What? !

!Guess What?

!They All Have Mentors Too!

Having A Mentor Changed My Life..... !

It was only when I made the investment in my first mentor that things REALLY kicked off with creaQng Inbound Lead GeneraQon In Recruitment Industry........

!It isn’t just successful recruiter’s that have

mentors either.....

In Fact....I Don’t know ANY really successful profitable recruitment businesses who have

become niche leaders without having a mentor to coach them

YOU: First-‐Come, First Served!

!h_p://Qdyurl.com/authority


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Andy Whitehead’s Recruitment Expert’s Inner Circle

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“The Recruitment Expert Framework” !

“The Experts Inner Circle 3 Phases” !

1 -‐ Assessment & Planning -‐ What Is A & B? 2 -‐ Fastest & Most Profitable No BS Route To

Get You From A to B & Paid 3 -‐ Metrics, Improve, Scale, Dominate, Profit

Phase 1 – Assessment & Planning !• Business audit of your current markeQng • SEO audit of your website • Social media audit of your business • Mobile audit of your website • Conversion audit of your website • Create a bespoke personalized plan for your business • Set of outcomes for your business to be the market leader in the next 3-‐6 months

• How to have a lead generaQng website • How to create an automated candidate engagement funnel • Create matrix of target for next 6 months • Take iniQal metrics across the business

Phase 2 – Fastest & Most Profitable Route To Get From A to B !• How to moneQze your candidate database and make $1k,5k,10k,20k per month passive income

• How to dominate your recruitment niche • How to get featured in the Wall Street Journal • How to build a candidate database from scratch • How to be the dominant brand in your niche without spending on adverQsing etc

• How to have the world leaders in your niche promote your brand

• How to have mavens endorse you personally • How to get onto CNN with you and your brand !

Phase 2 – Fastest & Most Profitable Route To Get From A to B !• How to have content wri_en which will bring traffic to your website without wriQng a single word

• How to outsource the work so you can focus on selling • How to use social media that get results not just noise • How to create inbound business enquiries into your business • How to have daily new candidate leads into your business • Your very own real work follow the steps markeQng and business plan

• How to add thousands, potenQally millions to your business if you are looking to exit

• My rolodex of contacts and service providers (PHD content e.g. $10)

• And a lot, lot more !

Phase 3 -‐ Metrics, Improve, Scale, Dominate, Profit !• Monthly assessment of results and campaigns • How to add thousands, potenQally millions to your business if you are looking to exit

• My rolodex of contacts and service providers (PHD content e.g. $10)

• Once we get results, we will scale results • Scaling of SEO and Google placing • And a lot, lot more

!!!

Weekly Inner Circle Training (See Behind The Scenes of Million Dollar Recruitment Businesses)

Live Weekly Group Coaching Calls Weekly Q&A (Ask Me ANYTHING) Weekly Live Mastermind Session Work WITH You On Your Business Every Week Hold You By The Hand -‐ Tell You EXACTLY

What To Do

“The Recruitment Expert Framework” “The Experts Inner Circle”

!!!

5 Days a Week Email Support -‐ 24 Hour Turnaround (2 Hours realisQc)

Emergency Calls If Needed All ExisQng Products For Your Company Staff All Future Products For Your EnQre Company

Staff How To MoneQze Your Candidate Database

Training and Support


!!

2 Hour Strategy Call Where We Lay Out Next 6

Months Of Your Business Your Business Online Influence and Ranking -‐

Full Report & Audit & RecommendaQons VIP At Events Online & Offline Business & Lead GeneraQon Audit Personal Customer Service Support Person

!!




!!

30 DAY 100% SaQsfacQon Money Back Guarantee !

If you don’t LOVE and VALUE the program, mentoring, coaching and training, just tell us within 30 days for a full refund. No risk, no harm,

no fuss. Just a full refund. !!!

!!

“I guarantee if you follow the steps I lay out for you week on week. You will have 10 of the worlds top experts in your niche endorsing your brand, endorsing you as a leader in the market. No amount of job boards, adverMsing or on the phone calling could create this

opportunity” Andy Whitehead !!!


!!

“I guarantee if you follow the steps I lay out for you week on week. You will recoup at least 10 Mmes your investment by the end of the 6

months. That is one client”. Andy Whitehead !!!


!!

Fast Movers Bonus !

This Webinar Only Investment $4997 !

Scholarship !

5 Places -‐ Now



!!!!

If approved for a scholarship, you get into Andy Whitehead’s Recruitment Experts Inner Circle for just:

!One payment of $2997

!Yes!!

!




!Bonus No 1

7 Module LinkedIn Recruitment Blueprint Online

Training For your EnQre Company (Up to 50 Staff)

!(Valued at $4997)

!

!Bonus No 2

White Label Candidate Cashflow Program Income

GeneraQng Program !

(Valued at $9997) !

!Bonus No 3

Strategy Call Where We Layout The Strategy To

Become The Expert In 60 Days !

(Valued at $1997) !

!Bonus No 4

24/7 Email Access To Me Personally For 6 Months

!(Valued at $9997)

!

!Bonus No 5

Live workshop “How To Become The Goto Person” with me & 4 Follow Up calls (recorded if unable to a_end )

!(Valued at $2997)

!

!!!

FAST MOVERS BONUS If applied & approved for a scholarship from this

webinar only, you get into The Recruitment Experts Inner Circle for just:

!3 payment OpQon of $997

or one payment of just $2997 !

Yes!! !h_p://Qdyurl.com/authority


!Surprise AddiQonal Bonus

Additonal Free Place In Experts Inner Circle For Partner, Spouse, Team Member, Colleague

!(Valued at $2997)

!

!!!!!!

Don’t waste any more of your precious Qme trying to FIGURE IT OUT ON YOUR OWN!

!Let us show you how to start RIGHT NOW and GET RETAINED BUSINESS for being the leader in your niche immediately!



“£100,000 of new business (2 new clients) in 8 weeks directly resulQng from applying what Andy laid out in a one hour conversaQon” !Edwin Glas, ExecuQves Online

“No 1 out of 4,724,395 results! An immediate impact on my candidate traffic!” !Reema Bhullar, Font Talent

!!

!!!!

!


“Immediate Influx Of Cashflow In My Recruitment Business. I never knew I could create cash on demand like this. £30,000 in a one hour in new client business. You need to get Andy Whitehead in your business before your compeQtor does” !Roy Ripper, Roy Ripper.com World Class RecruiQng


Where You Could Be Do You Want A Business Like This?!

!Crush Your CompeQtors & WIN Their Clients Be Seen As The No 1 Authority In Your Recruitment Sector By

Clients, Superstar Candidates And CompeQtors Be Contacted Directly By Client Decision Makers Who ASK You

To Work With Them Approached By Superstar Candidates Keen For You To

Represent Them Exclusively Clear Plan With Real World ObjecQves Social Media Channels That Get Results And Not Just What A

MarkeQng Department !

!!!!!!

“This Opportunity To Work With Me Is Not For Everyone”



!!!!!!

Who It’s NOT For !

Moaners, whiners, excuse makers !

People who refuse to take acQon



!!!!!

Recruiters, Owners, who are ready to be their recruitment niche leader

Recruiters who are willing to do some work to create inbound leads in their business

It doesn’t ma_er of skill level....you just have to be willing to do the work

It doesn’t ma_er if you’re a complete newbie or the markeQng manager for a $mulQbillion dollar business

Who This IS For..



!!!!!!

My inner circle get a lot of my Qme and energy and HIGH LEVEL a_enQon every day

!This is not some cheap product or home study course !This is real-‐life coaching from myself Andy Whitehead !Where my focus is YOUR recruitment business

This is a very unique opportunity......

!!!!!!

Today, I’m willing to pick a small group of 5 to coach and mentor to Fast Track this process.



!!!!!!

Apply Below In Next 60 Minutes And If Accepted Claim Scholarship Place

!h_p://Qdyurl.com/authority



Q & A


Date post:	24-Jan-2015
Category:	Business
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