Recruitment Marketing Analyt ics Webinar

Do you have the answers to the following:

• Can I track to hire through multiple recruiting channels?

• What is a Post Impression and why is it significant?

• Why is Conversion Pathing essential to media planning?

ANALYTICS

{C A N D I D A T E E N G A G E M E N T F U N N E L

Distribution

Engagement

Conversion

Remarketing

Retention

Post-Click Vs Post-Impression

Post-click activities are those which are the actions taken by candidates after they clicked on the Ad.

Often times, Candidates just view the ad and do not click on the ad but later on go to the website and take the action – this has been termed as Post-Impression activities.

P O S T - C L I C K V S P O S T - I M P R E S S I O N

• Talent community demographics:

• Size

• Location

• Skills

• Community growth over time

• Email campaign performance

• Opens

• Clicks

• Applications

• Job matching email volume and performance

Reporting and Metrics

T A L E N T C O M M U N I T Y D E M O G R A P H I C S A N D M E T R I C S

Candidate Destinations / Increasing Candidate Engagement• Apply

• LinkedIn Apply

• Job Search – Company Jobs

• Talent Community

• Social Share

• Similar Jobs

• Video / Audio

M U LT I P L E E N G A G E M E N T O P P O R T U N I T E S

Conversion Pathing - Overview

Conversion

Conversion

One of the unique features in our reporting, called the “Conversion Pathing Report”, allows us to analyze a user’s path of interactions before they apply. This enables better understanding of a vendor’s contribution to the campaign, even if does not immediately result to a conversion.

C O N V E R S I O N P AT H I N G

Additional Attribution Reporting Features

• Conversion Overview Report

• Comparing Assisted and Unassisted Conversions

• Conversions by Path Length

• Conversion by Time Lag

• Conversion by First Interaction

A D D I T I O N A L M E T R I C S

• Media and Email Conversion• Clicks (Post-impression journey) • Completed Application • Hires • Email Open and Click rate

• Website and Engagement Metrics • Traffic Sources • Engagement• Time on site• Click paths• Abandonment

Analytics and ROI Tracking

T R A C K I N G A N D A N A LY T I C S D A S H B O A R D

Mobile Metrics & RecommendationsReviewing Growth and Engagement

Optimization

M O N T H L Y M E T R I C S & R E C O M M E N D AT I O N S

Process of a New Campaign

Media Plan Review Build Campaign Ad Tag Creation

Ad Tag SubmissionVendor ConfirmationConfirm Data Generation

Dashboard Buildout

Internal Evaluation Prepare for New Month

M O N T H L Y S T R A T E G Y

Experience – Ongoing Recruitment Consultation

Strategy – Improve Candidate Experience & Employment Brand

Technology – Increase Engagements With Passive & Active Candidates

Efficiency - Automate Communications, Job Matching & Referrals

Communication – Client Success Manager / Dedicated Point Of Contact

ROI – Improve Budget, Reduce Media Spend & Maximize Current Investment

Why AppVault?