ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL
Recruitment Media TrendsAI, Automation and
Programmatic advertising
Richard Collins
www.ClickIQ.co.uk
ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL
ClickIQ: Intelligent Talent Attraction Technology
• ClickIQ plugs recruiters into the UK’s
largest network of pay per click media
• AI powered programmatic technology
that automatically manages and
optimises job advertising to reach the
best candidates, in the most cost
effective way
• To free up your time to focus on what
you do best….Attracting the best Talent
ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL
Fundamental changes to the recruitment Industry
• Most significant shift since the Internet and introduction of Applicant Tracking Systems
Media
Pay Per Click
Network buying
Google / Facebook
Programmatic Display Technology
AI/ML
Automation
Chatbots
Algorithmic Optimisation
ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL
• Inbound Talent Attraction: offers new ways to attract candidates
• Move to Pay per click Job boards from credits
• Entry of Google and Facebook Jobs
• Programmatic display advertising,
• Buying networks not individual sites
• But is extremely complex and time consuming to manage
without technology
Media Complexity: Key trends in Recruitment Advertising
Media
Pay Per Click
Network buying
Google/Facebook
Programmatic Display
ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL
• Driven by the success of Indeed, and copied by
others
• Following the US example
• Traditional Job boards following
• Access to a large audience and generates high
levels of responses: #1 method that job seekers
use to find a job
1. Move to Pay per Click: Performance advertising
ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL
Benefits of Pay per Click Job boards
• Increase reach
• No media contracts
• Free and Paid for
• Lower advertising costs vs
traditional advertising - only pay
for result
ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL
Top 5 media by Cost Top 5 media by volume Top 5 media by quality
Topbananas Indeed JobG8
Trovit Neauvoo Jora
Ziprecuiter Zip Recruiter Neauvoo
Joblift Adzuna Adview
Work circle Job Rapido JobisJob
Pay per Click Job board performance
Average Cost Per Application £0.38 (28 January 2018)
ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL
• Google and Facebook: both recently entered the market with job specific offerings
• Google ad revenue is a staggering $74billion, Facebook is $38billion in 2017, a combined 50% market share of total online ad spend
• Google owns the top of the recruitment funnel as 70% of all job searches begin here
• Facebook, owns passive job seeker data
• If recruitment advertising flows into these two giants regardless of market growth, it will have a significant negative impact on traditional boards revenue.
2. Google for Jobs and Facebook
ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL
• Candidate skill shortages will continue and be exaggerated by Brexit. EG Nurses
• Display advertising and Social media can effectively target passive candidates
• By Job title
• By interest
• By location
3. Programmatic Display to target Passive candidates
ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL
3. Programmatic Display: Geodemographic targeting
ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL
• Network media: Groups of Job boards come together in networks to compete with larger players, often via 3rd
Party sales houses
• Single point of media buying and management across multiple job boards
• Jobs by email, and backfilling results.
4. Emergence of Media networks
ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL
Technology: AI and Automation to manage complexity
ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL
• Management of complex time consuming tasks
• Artificial Intelligence/Machine Learning
• Marketing Automation
• Chat bots
• Algorithmic Optimisation
Technology:
Technology
AI/ML
Automation
Chatbots
Algorithmic Optimisation
ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL
1. AI and Automation
Automation based on analysis of big data to reduce time
and improve efficiency
• Learning based on past results: ATS: Short listing,
relevancy
• Chatbots: Improve Candidate engagement, and manage
initial attraction
• Marketing Automation: Rules based Communication,
managing recruitment process e.g. HubSpot, InfusionSoft
& Pardot,
ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL
2. Algorithmic Optimisation: Managing Complexity
• Computer makes decision based on past
results, to achieve goals set
• Manages every job across multiple Job boards
in real time
• Allocates budget based on cost per
application.
• Optimises campaigns to generate the lowest
Cost per Application.
• Learns over time and can predict response
rates, so knows how much to spend.
ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL
• Campaign to attract nurses to 7 UK locations around the midlands and Devon.
• Very hard to fill roles, exaggerated by the Brexit announcement.
Campaign
• Advertised across the network and using ClickIQ technology to manage it
• Very expensive cost per click: £0.15 - £2.50
• Conversion rate of 7.5%
• Top 5 media: Indeed, Job Rapido, Adzuna, Neauvoo, JobG8
Results
• 44 hires
• Average Cost per hire £187
Case Study: Nurses
ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL
Conclusions
• The recruitment media and technology landscapes are rapidly changing
• Key trends within media:
• Moving to a performance model
• Entry of Google & Facebook
• Display advertising
• Network media buying
• Technology : emergence of tools to manage complexity and optimise spend using AI,
automation, programmatic buying and analytics
Results:
• Attract more candidates (more placements) and recruit more efficiently (more profit)
ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL
Richard [email protected]
07710 935 000
www.ClickIQ.co.uk