RECRUITING AS A MARKETING EXERCISE:DESIGNING

EXPERIENCES

Persuasive Communications

The evolution of marketing

Sales Persuasive Communications

Sales Persuasive Communications

StrategicGrowth

SalesPersuasive Communi

cations

StrategicGrowth

ExperienceDesign

6

Innovate

CVC Group, LLC

Deeply understand the customer experience

Fit in and contribute to existing service system

Co-create a new service value proposition

Co-create, co-develop, co-evolve, co-elevate

Specialization + Integration

Glo-Mo-So Service Platform

Run

Transform

Agile Resource Allocation

Multi-Sided Metrics

Customer

Provider

AuthoritiesCom

petit

or

ASSE

SSRE

SPO

ND

The Service Thinking Model

Empathetic Design of the Recruitment Service

CandidateExperience Design

Hiring ManagerExperience

Design

Employee Experience Design

Exercise: what would constitute LEVEL 5 for a recruiting experience design