Why was this company �started?�

Objectives �

–  Expand brand awareness�–  Draw in new targeted audience�–  Create and populate Redbull.tv user database�

Target Audience �

Travelling backpacker � Road trippers�

•  SEO�•  Google Adwords�•  Redbull.tv �

Internet Marketing �

Landing page with interactive map.�

•  #RedBullJourney�•  @RedBullJourney�•  Facebook page Red Bull Journey�

Social Media�

•  Incorporated into travel apps�•  Full page ads�•  Banner ads�

Mobile Strategy�

•  Road trip blogs�•  10 bloggers�

Blogger’s Influence �

•  Internet Marketing�–  Google Adwords�–  In house video �

•  Mobile Marketing�–  Ads and banners�

•  Incentives�–  Trip choice�–  Gas reimbursement �–  Year supply�

Budget �–  $5 million�–  $10 thousand�

–  Sponsored��–  3 x $8 thousand�–  Sponsored�–  100 x $365 �

6 months �

Total: $5,070,000�

•  Google Analytics�•  Facebook Analytics�•  Klout �

Evaluating Results �

•  Impacting and integrating with the culture�•  Starting Redbull.tv’s user database�

Closing Note �