Red Bull Marketing Pitch

Presentation Agenda

• Overview

• Communication

• Viewing Party

• Budget

• Promotion / Sponsor Benefits

Overview

• March Madness viewing party• Dates: March 17th or 18th

• Time: TBD

• Audience• University of Arizona Student Body

• Faculty & Alumni

Target Market

• Student Body• Average ZonaZoo attendance is 3,000

• Overall ZonaZoo members upwards of 11,000

• 40,000 Students Campus Wide

• Student ID ( student plus 1)

• Faculty• Faculty ID ( faculty plus 4)

• Alumni• Email alumni pass

• Alumni Pass ( alumni plus 4 )

Communication

• Initial Email blasts to entire student body and Faculty• Three weeks before event

• Monday before will have specific time and date

• ZonaZoo Facebook, and Twitter• Facebook- 34,447 likes, create event

• Over 36,000 followers

• Chalk on sidewalks

• Email Alumni

Viewing Party• Gates will open one hour prior to

games tip-off• First 2000 people through the gates will

receive a Arizona Wildcats and Red Bull Lanyard

• Everyone who enters will receive a limited edition “Bear Down” numbered Arizona Wildcats Red Bull 20 oz. can

• 1st Television timeout-• Shoot 25 T-Shirts via cannon

• 2nd Television timeout-• Small raffle 10 food gift cards worth $10

each

• 3rd Television timeout-• 5 participants at each end of the court

playing a game of lightning (knockout)

• 2 winners each receive $25 bookstore gift cards

Viewing Party

• 4th Television Timeout• Shoot 25 T-shirts via Cannon

• Halftime-• Shoot 50 T-shirts via Cannon

• Red Bull Free Throw Challenge

• 5th Television Timeout• Shoot 25 T-shirts via Cannon

• 6th Television Timeout• Raffle prize: 32 inch TV, two ZonaZoo

2016-17 passes

• 7th Television Timeout• Raffle prize: 32 inch TV, two ZonaZoo

2016-17 passes

Viewing Party

• 8th Television Timeout• Two ZonaZoo 2016-17 passes

• Shoot 40 T-shirts via Cannon

• Final Television Timeout• Shoot 25 T-shirts via Cannon

• Large Raffle #1• Red Bull Entertainment Bundle ( 50 inch TV, and PS4

with Red Bull Skin)

• Large Raffle #2• University of Arizona Entertainment Bundle ( 50

inch TV, and PS4 with Arizona Skin, along with 2 24 packs of Red Bull

BudgetBudget

Initial Budget $10,000

ExpensesLanyards -2082T-Shirts -1550CO2 tanks -120Food Giftcards -100Bookstore Giftcards -50Food Giftcards -90Gift Basket -30032 inch TV's -400ZonaZoo Passes -90050 inch TV's -1000Red Bull PS4 -500Arizona PS4 -500

Budget Leftover $2,858

Budget

• Left over budget will go Jimmy John’s and Pizza Hut to decrease food prices for attendees.

• If for an unforeseen reason, a winner of a ZonaZoo pass does not want the pass, that pass will turn into money on that students CatCard.

Promotion / Sponsor Benefits

• Allows Red Bull to reach their target market• T-shirts, lanyards, and Red Bull cans with

the Red Bull brand allow for great exposure

• Red Bull Inflatables

• Red Bull Booths

Promotion / Sponsor Benefits

• Red Bull brand represented by a famous UofA Alumnus• Rob Gronkowski, Mike Bibby, or

other famous UofA alum

• Contacted through Alum/Donor Relations

• Red Bull App

Thank You

Zack Moffett

Floyd Beard

Logan Burns

Kyle Coryell