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Red Door Events - Rugby Activations

Date post: 18-Jan-2017
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Page 1: Red Door Events - Rugby Activations
Page 2: Red Door Events - Rugby Activations

Red Door Events

Red Door Events is a Sports Experience Agency.

We have over 10 years of experience.

Offices in UK, UAE and Hong Kong.

Deliver projects across 4 continents. We work with a cross-section of clients:

• Tournament Sponsors and Partners • Tournament Organisers • Sporting Bodies • Creative Agencies • Hospitality Providers

Page 3: Red Door Events - Rugby Activations

Our Clients / Coverage

Page 4: Red Door Events - Rugby Activations

Red Door Events - Key Skills

At Red Door Events we do the thinking, the planning, the design and the installation as well as managing everything from start to finish.

• We provide a bespoke turnkey service • We can we integrate our skills with existing client teams • We can work alongside other client agencies

Page 5: Red Door Events - Rugby Activations

Design

Concept storyboarding

2D graphics

3D environmental

Print applications

Digital applications

Project Management

Project planning and production

Creative development

Scope development

Technical management

Installation

Hospitality

Fan zones

Spectator experiences

Graphics

Red Door Events - Our Capabilities

Page 6: Red Door Events - Rugby Activations

Red Door Events - How We Work

Red Door Events specialise in offering bespoke interactive experiences.

While a small number of our activities are ‘off the shelf’, these are always built, clad and branded to tie in with the events overarching concept. However, most of what we offer is completely bespoke and created to align with the experience that our clients wish to offer.

We work closely with clients to ensure that we deliver an experience that supports the brand as well as exciting the participant. We are just as comfortable working within a rigid brief as we are when given creative license to come up with new concepts.

Page 7: Red Door Events - Rugby Activations

HSBC Sevens World Series Dubai 2013 - ‘HSBC World of Sport’

Page 8: Red Door Events - Rugby Activations

At Red Door Events we pride ourselves on being able to work effectively and energetically on events of all scale; from single event installations at rugby matches to the building and running of 500m2 interactive village in Abu Dhabi.

Red Door Events - ‘Size isn’t everything!’

Page 9: Red Door Events - Rugby Activations

Up & Under in Cardiff City Centre During the Autumn Internationals.

Page 10: Red Door Events - Rugby Activations

Red Door Events - Rugby

Rugby has increasingly become a major focus of our business.

As a result of its inclusion in the Olympics and with this being a World Cup year, Red Door Events has invested in new equipment and ideas to further our involvement in the game.

Rugby is something that we have been involved with for some time:

• Hong Kong, Dubai, London and Gold Coast legs of the HSBC World Rugby Sevens Series

• ERC for the Heineken Cup

• Adidas for the Heineken and Amlin Challenge Cup

• Dove for their association with the Home Nations during the Autumn Internationals

• EMC for their partnership with Wasps Rugby

Page 11: Red Door Events - Rugby Activations

HSBC Sevens World Series Dubai 2014 - ‘HSBC World of Sport’

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Rugby Events - Up & Under

One of our most popular activities, the Up & Under is an activity that can be used by all. It serves perfectly as a centre show piece whilst bringing out some fun friendly competition between spectators and participants.

The Up & Under provides various areas for branding giving maximum exposure to the brand.

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Big/Mini Bosh Challenge

This activity gives participants the chance to show off their power against a tackle bag. The bag itself, which is padded and fully branded, houses a sensor which registers the force impact in newtons. Upon impact, the participants score is immediately displayed on the LED screen provided. Prizes should be given to those who achieve the highest score.

Space Required: 3m (L) x 2m (W)

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Kicking Simulator

Housed inside a bespoke frame, the kicking challenge projects the image of a set of rugby posts sat in front of a fully branded stadium stand.

The participant must then aim for the posts and kick a rugby ball at the screen, which will then simulate where the kick would travel.

A fun activity that promotes friendly competition and tests the kicking skills of all participants.

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Target Pass

A simple yet effective design that allows all of the participants to test their line-out skills / passing skills by aiming at cut-out targets. The targets and level of difficulty differ in size and are integrated into a graphic backdrop creating a great visual impact.

This activity can be housed in a number of fixtures to cater for size and budget.

Minimum Space Required: 5m (L) x 3m (W) x 3m (H)

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Precision Passing

Fun and challenging for all ages! Using unique sensor pad technology you can test how precise your passing is by aiming your pass at the various targets. Each target relates to a score so the more difficult the pass, the higher the score. Simple!

The score is registered once the target is hit and scores are displayed on the LED display for all to see. The winner is the participant who achieves the highest score in a set number of passes or within a given time limit.

The activity can be set up in minimal time and can be fully branded to fit your requirements.

Space Required: 4m (L) x 6m (W) x 4m (H)

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Speed Pass

See if you can pass as fast as the pros! Throw the ball to the target area and our state of the art radar system will measure the speed of your pass. This will then be displayed for all to see on a screen at the front of the activity.

The inflatable structure is easy to set up and takes minimal time. The back panel and attaching logo strips can be fully branded to fit your requirements.

Space Required: 4m (L) x 6m (W) x 4m (H)

Page 18: Red Door Events - Rugby Activations

Batak

The Batak game only requires a small playing space making it suitable for all types of events.

This activity tests the participants hand-eye coordination by randomly lighting up a series of buttons that must be struck out as quickly as possible.

This is a test of speed and reactions which ties in well with the rugby theme.

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Super Pass

Combining speed and accuracy, the Super Pass asks that participants run to the ball and pass it as fast as they can at a sensor pad which displays the outline of a player.

The score that is given is a combination of the speed of the participant (between starting their initial movement and the ball hitting the screen) and also the accuracy of the pass (detected by the sensor pad). An all-round test of rugby ability!

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Drop Kick Challenge

A bespoke activity that we created to fit a creative brief at the Cathay Pacific / HSBC Hong Kong Rugby Sevens.

This activity gave participants three opportunities to drop kick a rugby ball into a washing machine (to re-create a kick that was made in the TV commercial for the tournament)

This drop kick challenge could be re-created to integrate posts or a target. Another option would be to include a countdown timer to increase the pressure on the kicker.

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Meet The Players/Autographs

This is an excellent opportunity for brand exposure while offering an interactive and engaging experience to your everyday rugby fan and VIP’s alike.

To create this, we would have a controlled environment for players to meet the fans and sign autographs and have photos taken. This also provides an ideal scenario for social media integration.

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Pass On The Move

The idea behind this activity is to test the participants ability to pass the ball while running at speed.

The participant is given a set amount of time (that is displayed on the countdown screen) to pass as many balls into the two target nets while moving back and forth from end to end.

This design can be adjusted to fit different briefs.

Space Required: approx. 8m x 5m

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Photo / Video Experience

The photo and video experiences are entirely bespoke and can be made to fit very specific client briefs.

The photo experience can be designed to incorporate green screen or physical props.

Both options provide the possibility of handing out branded souvenirs to participants in the form of either a printed photo or a video on a branded USB stick.

This is another great opportunity for social media interaction.

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Legends Challenge

A timed challenge that puts participants fundamental rugby skills to the test!

In its current guise the Legends challenge assesses each players ability to pass, run and tackle at speed – however the sections within the activity can be amended to suit each client.

The timed element and scoring system creates a level playing field for participants of all ages and ability while the size of the structure gives maximum branding opportunity to the client.

This design can be adjusted to fit different briefs.

Space Required: approx. 8m x 5m

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Get In Touch

Should you already have a particular idea in mind, or you’d like to create an activity based around a theme, advertising campaign or tag-line then we’ll be happy to help you put something unique together!

If you’d like to chat through how Red Door Events can support your brand, please get in touch:

Middle East

Red Door Events FZ LLC

+971 (0) 558176624

www.reddoorevents.ae

[email protected]

Asia

Red Door Events Hong Long Ltd

+852 63295806

www.reddoorevents.com.hk

[email protected]

UK

Red Door Events Ltd

+44 (0) 870 435 0218

www.reddoorevents.co.uk

[email protected]


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