Monfort FlorianFirst year Internship

June/July 2012

INTERNSHIP REPORT

SUMMARY

This internship report will go briefly through the whole Internship and will includeBusiness/Company -oriented presentation, plus a more personal overview of theobjectives/tasks that were achieved during that period of time.

• Summary :

• Intership Objective ­ Overview :

• Why Red Hat :

• Overview of Red Hat :

• The Open Source way :

• The Red Hat model :

• The Community products :

• Red Hat offer :

• The Red Hat's ecosystem :

• A lot of ISVs trust Red Hat :

• What is done and what is to come :

• Conclusion :

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INTERNSHIP OBJECTIVES

Context :

An agreement was passed between Red Hat and myself regarding the internship andthe apprenticeship that follows:The two months internship served as a test to make sure that the investment put inthe apprenticeship (salary + school fee) is actually worthwhile.

Tasks and achievements :

Globally the main challenge for me was to get a deeper understanding of :• The organization, how is the structure built and managed;• The internal processes I must go through when working at Red Hat;• The product lines that make the entire Red Hat offer;• The Business model that surrounds the offer, and how it helps selling.

All of this means a lot of associated tasks, including the main followings:• Follow-up of the Market Development Fund;• Organization of upcoming events;• Social Media Strategy, both locally (LinkedIn) and globally (Google+);• Other Marketing actions, including translation of Marketing materials.

This first report will focus on Red Hat and the description of the company.The Business Model which is very complex will be analyzed and described throughthe apprenticeship reports that will follow in the future.

The purpose of this apprenticeship then is more about being watchful : make sureeach part of the company's organization is at least viewed once and that it will bepossible for me in the future to invest myself into projects without boundaries.

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WHY RED HAT

The objective at first when looking for an internship was to find a company in the OpenSource field.

There are two main actors :- Canonical : developing Ubuntu :

From their website : Ubuntu powers millions of desktops, laptops,netbooks and servers worldwide. Secure, intuitive and lightning-fastto load, you can use and share the Ubuntu operating system with

anyone you like. It is, and always will be, absolutely free.- Red Hat : developing enterprise-oriented software :

From their website : Red Hat®, the world'sleading open source and Linux® provider, is

headquartered in Raleigh, NC, with satellite officesworldwide. Red Hat is leading Linux and open

source solutions into the mainstream by

Location was the key

When choosing between those two companies, it is not relevant todecide which of those two companies would be the "best" one.Canonical simply targets end-users, via a strategy that focuses ontablets, mobile phones, laptops etc.Red Hat is more enterprise-oriented, Business-to-Business andonly sells software that targets Datacenters, servers etc.Those two actors have quite different approaches and cannot becompared. Each of them has its own characteristics and so otherparameters must be taken into account in order to make the rightchoice.And that is where office location comes...

Nearest office :

Canonical :

5th Floor, Blue FinBuilding110 SouthwarkStreetLondon SE1 0SUUnited Kingdom

Red Hat :

1 rue du GénéralLeclercImmeuble Le Linéa92800 PuteauxFrance

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OVERVIEW OF RED HAT

About Red Hat, Inc.

Red Hat, the world's leading provider of open source solutions and anS&P 500 company, is headquartered in Raleigh, North Carolina,

USA, with more than 70 offices spanning the globe. Red Hatprovides high-quality, affordable technology with its operating

system platform, Red Hat Enterprise Linux, together withcloud, virtualization, management, storage and service-

oriented architecture (SOA) solutions, including Red HatEnterprise Virtualization and JBoss Enterprise

Middleware. Red Hat also offers support, trainingand consulting services to its customers

worldwide. Learn more: www.redhat.com.

Some important numbers/information :

• Founded in 1993• Headquarters in Raleigh, NC, USA• Almost 5.000 emlpoyees this year, across 33 countries• Investments and cash : $1,2 Billion• Stockmarket since 1999 (NYSE: RHT)• Listed in S&P 500 since July 2009• Reached the first billion dollars of revenue (FY12)• No debt• Red Hat France : ~60 employees

Red Hat is a

constantly growing

company, the only

one in the current

economic

environment to

announce more

than a 1.000 of

additional hire this

year.

Low costs, and

freedom philosophy

makes Red Hat the

best suited

company to answer

customer's needs.

THE OPEN SOURCE WAY

EliminateConfinement Open Source let's you do what you want, the wayyou want it

Improved Security Open Source lets people improve software withoutboundaries, therefore making updates deploymentfaster and more reliable

Accessibility People have access to any information they want,making any platform trustworthy

Lower Costs Hardware, system administration, transactionmanagement, license management...

A solution ecosystem All the software vendors and manufacturers arenow focused on Open Source solutions

Technology The most inovative developments are nowconducted through the Open Source model

Performance,Maturity, ChoiceThe values that Open Source now represent in theIT field. Red Hat also wants to defend it / spread itinto companies.

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Open Source is a concept defended by Gurus such as Richard Stallman, inventedwith Linux. A program considered as "Open Sourced" is a program that is publishedunder the General Public License (GPL) or with a similar license such as Apache orBSD.Those licenses mostly defend the three following rights :• The right to access the source code;• The right to modify it;• The right to re-distribute it.In practice that brings a lot of advantages :

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WHAT'S IN FOR ENTERPRISESAND ADMINISTRATIONS

Open Source has been considered for a long time as a "technological joke" : thesimple fact that the product is available to everyone, being completely in oppositionto the proprietary model, made the solutions not credited on a business perspective.Today things have changed and companies start understanding what Open Sourcerepresents for them :

Standards Open Source defends interoperability which relieson Open standards that can be used anywhere

Value Customers can code for themselves and for theirown needs

Innovation This model allows the fastest development cyclesever seen

Quality This model allows faster patch appearance and codeimprovement, for better quality software

Choice Complete independance towards software vendors

Agility Flexibility to modify your own code in any case, suchas adaptation to news needs etc.

Security Update cycles are generally accelerated and mademuch simpler compared with proprietary systems

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THE RED HATTECHNOLOGICAL MODEL

In the Open Source field software development does not follow the classic schema.In deed a lot of the development is done first on a community side : the communitylaunches a project by itself, and if that project becomes interesting on an enterprisestandpoint, then Red Hat starts thinking about a potential investment.When dealing with Free Software, it is very important to understand this : thecommunity has the ideas first, do what it wants with the project, and only then aviable economic model can be built around it.That is why Red Hat products come from the community first, and why we can findthose products freely on the internet.What Red Hat does is modifying it to answer companie's needs and addingcommercial subscription around it, to make sure a client can be safe using thesolutions.

STEP 1Thousands of projects pop­up in the community.

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STEP 2Some projects are more popular than others.Red Hat feels the code can be useful to companies.

STEP 3Red Hat modifies the code, establishes a subscription model for companies to adhere to.And there we have it.

EXAMPLES OF COMMUNITYPROJECTS THAT RED HATSPONSORS / CONTRIBUTES TO

Fedora is a Linux-based operating system, a suite of software thatmakes your computer run. You can use the Fedora operating

system to replace or to run alongside of other operatingsystems such as Microsoft Windows™ or Mac OS X™. The

Fedora operating system is 100% free of cost for youto enjoy and share.

Source : fedoraproject.org

LibreOffice is thepower-packed free, libreand open source personalproductivity suite for Windows,Macintosh and GNU/Linux, thatgives you six feature-rich applicationsfor all your document production and dataprocessing needs: Writer, Calc, Impress, Draw,Math and Base. Support and documentation isfree from our large, dedicated community of users,contributors and developers.

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Red Hat is one of the major contributors to Open-Source projects in general.Red Hat is actually one of the top contributors to the Linux Kernel, among otherprojects such as LibreOffice. Red Hat is also the official sponsor of Fedora, one ofthe most popular Open Source Linux distribution.Source : LVM.com

THE RED HAT OFFER

LibreOffice is thepower-packed free, libreand open source personalproductivity suite for Windows,Macintosh and GNU/Linux, thatgives you six feature-rich applicationsfor all your document production and dataprocessing needs: Writer, Calc, Impress, Draw,Math and Base. Support and documentation isfree from our large, dedicated community of users,contributors and developers.

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PLATFORM

Red Hat Enterprise Linux ServerRed Hat Enterprise Linux Server for SAP

Red Hat Enterprise Linux for HPC MasterNodeRed Hat Enterprise Linux for HPC Compute Node

Red Hat Enterprise Linux WorkstationRed Hat Enterprise Linux Desktop

Red Hat Enterprise MRG-R

MANAGEMENT / CLOUD

Red Hat Enterprise Virtualization for ServersRed Hat Enterprise Virtualization for Desktops

Red Hat Network SatelliteJBoss Operations NetworkRed Hat Directory Server

Red Hat Enterprise MRG-GRed Hat Enterprise Identity (IPA)

Red Hat CloudFormsRed Hat OpenShift

MIDDLEWARE

JBoss Enterprise Application PlatformJBoss Enterprise Web Platform

JBoss Enterprise Web ServerJBoss Enterprise SOA Platform

JBoss Enterprise BRMSJBoss Enterprise Portal Platform

JBoss Enterprise Data Services PlatformJBoss Enterprise Data GridRed Hat Enterprise MRG-M

JBoss Enterprise Developer Studio

STORAGE

Red Hat Storage Software ApplianceRed Hat Virtual Storage Appliance

SERVICES

Red Hat ConsultingRed Hat Support Services

Red Hat Training and Certification

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Software vendors are also important in Red Hat's strategy.They help implement Red Hat solutions in their own bundles, and are able toencourage awareness of Red Hat and Open Source solutions across variouscompanies.

A LOT OF INDEPENDANTSOFTWARE VENDORS TRUSTRED HAT

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Red Hat has been building a very large ecosystem of hardware vendors since yearsin order to build a strong realtionship that helps shipping Red Hat softwareeverywhere.See here examples of who we're working with.

A LARGE ECOSYSTEM OFHARDWARE VENDORS

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WHAT IS DONE AND WHAT ISTO COME

Here we will summarize what has been done during the internship andwhat is to come for the apprenticeship.

Here are the tasks that have been worked on globally :• Website checking for errors and updates;• Event planning (most of them will occure in October);• Follow-up of the Market Development Fund;• Follow-up of translations for marketing materials;• Elaboration of the social media strategy for :

· LinkedIn (France scale);· Google+ (Global Scale)

• Contacts building with partners (Mostly HP & DELL).During the apprenticeship, some objectives will come that will help further understand RedHat's model, and make me of course much more effective in daily marketing work.Here are some of the few objectives of the apprenticeship :• Try to get closer to the partners : purpose being to make sure that we can count on them ifneeded;• Help more deeply in France marketing organization of processes;• Manage the following tasks and get autonomous :

· Translations handling;· Event planning/organization;· Sales objection handling;

• Be able to follow on my own the use of Market Development Fund.This list, despite being somewhat "brief" represents most of the daily work.Other tasks might show-up.

This must be achieved in a two years laps-time

CONCLUSION

Being at Red Hat is what I wanted since many years. Like I said, the choice was entirelybetween Canonical and Red Hat because of the projects they both sponsor/develop : Fedoraand Ubuntu.That has its importance because each of those companies still have the vision that came fromthe community, and that affects each part of the company : from the management methods tothe business model.Relationships between each member of Red Hat's staff is different, the way people interact isdifferent, the way we make business is different, the way we maintain our relationships isdifferent, and the way we develop and participate is different.Red Hat's core value is in all those differences. That's what makes me proud today to say I'm atRed Hat.That goes also without mentioning that from a strict professionnal point of view, Red Hatallows me to get into opportunities that I simply can't find in any other business : wherebusinesses look at diplomas, people from the community look at skills, altruism, the waypeople work and how motivated they are.Those are values that no diploma will bring, but that only companies like Red Hat are capableof spreading.

And yet, more is to come, so stay tuned !

At then end of this short internship I am at least able to say that I surely DO NOTregret my choice.Before getting there I already knew from the Community that this would be agreat experience : the only question was "how could it be".

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