Red Monkey Shortlist to e-commerce succes
Eshop Expo 2012Tim De Vits
Younify as a company E-commerce Challenges Red Monkey Innovation
During this session…
2007 – Focus on Magento Netherlands (HQ), Belgium,
Serbia Team of 16 people 100+ shops Magento Community, Enterprise Design, Conversion, Marketing
Younify
Younify
www.amnesty.nl
Recent success stories
• Amnesty wanted more control and flexibility with respect to their online sales.
• Link Administration• 250 orders/day
www.mymiller.nl
Recent success stories
• Magento webshop with 1.200.000 possible chair configurations.
www.babyentiener.nl
Recent success stories
• Baby industry: pregnancy, for newborn babies, infants and teenagers.
• 100+ orders/day.
www.yumeko.nl
Recent success stories
• Home Shopping Award winner. (Thuiswinkel awards)
• Big Boys• Economics of scale• Global competition• High-tech• Innovative destruction @
warpspeed
The Challenge
The Challenge
• Top end platform• Superior hosting• Rich Data• SEO• SEA• Linkbuilding• Social media• Augmented reality• RMA
The Challenge: Default package
• Profile enrichment• Checkout process• Logistics• ERP integration• Custom Design• Payment solutions• CRM• Smooth navigation• …
The Challenge: Default package
The Challenge: Benchmark is high!
You need to compete with top end technology!
How?
The Challenge: Top end specs!
• My Organisation is a jungle, 2007
• Achitect learning, innovative companies
• Continuous improvement -> Continuous innovation
• Conversion: creativity -> innovation
Red Monkey – Jef Staes
Red Monkey – Innovation
Settlers
Followers
Pioneers
Creators
External environment
Red Monkey: Innovation Engine
IE
idea
concept
implement
evaluate
Red Monkey: Breed Red Monkeys!
E-commerce: People
E-commerce: People
« There is no replacement for cubic inches »
« There is no replacement for social interaction »
E-commerce: People
Let your « real » people interact with your online customers.
E-commerce: People
people interaction action
E-commerce: People
Sales
People
Auto
Combine automation with real people interaction
E-commerce: Abandoned Cart
E-commerce: E-Compentence
Excellent
Moderate
Poor
E-commerce: E-Compentence
Excellent
Moderate
Poor
E-commerce: E-Compentence
Excellent
Moderate
Poor
E-commerce: E-Compentence
Excellent
Moderate
Poor
• Specific group training program
• Reconversion job content• Stimulate adopting new
technology• New hires
E-commerce: Human Resources
E-commerce: Train your troops!
• Operators: E-commerce support
• Builders: SEO content• Agents: Social media• Moderators: Blogs• Copywriters: Online catalog• Actors: Youtube
E-commerce: Human Resources
Implement innovation engine
Facilitate Red Monkey breeding
Upgrade e-competence Deploy real people
interaction in online sales process
Red Monkey Shortlist