Date post: | 08-Jan-2017 |
Category: |
Technology |
Upload: | nuxeo |
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Dom Nicastro Staff Reporter at CMSWire
Speakers
Moderator
Presenter James Goldman Senior Manager of Content Marketing at Equinix
Presenter Melinda Cormier Senior Director of Digital Marketing & Brand Strategy at Nuxeo
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Content Strategy Thought Leader • Content Marketing • Structured Content + Enterprise Authoring • Omni-Channel Experience
James Goldman
Senior Manager of Content Marketing at Equinix
Winner of the DX Summit People’s Choice Awards in 2015
Regular Contributor to CMSWire • A Lean Process Cuts DX Platform Selection
Down to Size
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> Let’s Be clear about what DAM is… KEY ITEMS
> Findability + Governance > Product or service that grows and adjusts with the needs of the organization > Not just the usability of the content assets but the usability of the data provided
• Assets rather than publishable assets
• It is related to, informed by and connected with Content Management
DAM v CMS
HYPERSCALE DIGITAL ASSET PLATFORM We help organizations unlock the full value of their digital assets to grow revenue, improve performance, and maximize investments. ENTERPRISE SOLUTIONS • Digital Asset Management • Media Asset Management • Document Management PRODUCTS • Nuxeo Platform • Nuxeo Studio
2008 year founded
6 global offices
200+ customers
$30M 2016 funding
• Knowledge Management • Case Management • Content Repository
STATE OF THE CONTENT MANAGEMENT MARKET Organizations need to support the continuous creation and management of digital assets within their business processes and across the enterprise. Traditional and departmental content management technologies can no longer keep up. Digital transformation is the driving force behind innovation, creativity, new products, and new revenue streams.
LEGACY ECM born in another era
HYPERSCALE DIGITAL ASSET
PLATFORM
DEPARTMENTAL DAM
unable to scale into the enterprise
CHOICES:
TODAY’S GOAL: Redefine your digital asset strategy to unlock
the full value of your digital assets and drive digital transformation
WHAT IS A DIGITAL ASSET? Anything tangible or intangible that can be… • owned or controlled • found • used to produce value Metadata
licensing info, keywords
Security permissions,
access controls
Workflows approvals, publishing
Insights campaigns,
performance
Terabytes of data in many formats
Stuck in silos and scattered across the org
Limited capabilities to describe and manage content
Growing number of content types and delivery channels
Difficult to integrate into business process
Unable to evolve and scale over time as needs change
D I G I T A L A S S E T S A C R O S S T H E E N T E R P R I S E
C R E A T I V E movies, pictures,
licensing information
S A L E S brochures, contracts,
proposals
L E G A L licensing, contracts,
templates
H R employee documents,
onboarding assets
E N G I N E E R I N G technical docs, product specs,
build information
P R O D U C T specifications, documentation
O P E R A T I O N S analytics, reporting, customer accounts
S U P P O R T knowledge articles, causes
relationships, documentation
M A R K E T I N G brand assets,
images, videos
F I N A N C E vendor agreements,
applications
D I G I T A L A S S E T S A C R O S S I N D U S T R I E S
M E D I A & A D V E R T I S I N G movies, pictures, licensing
information, campaigns
F I N A N C I A L S E R V I C E S customer content, knowledge
base, brand assets
D E F E N S E intelligence content,
knowledge base
H E A L T H C A R E drug information, insurance
plans, customer profiles
T E C H N O L O G Y licensed assets,
intellectual property
B U S I N E S S S E R V I C E S contracts, project details,
OEM applications
T E L E C O M customer portals, contracts,
invoices, brand assets
T R A N S P O R T A T I O N maintenance documentation,
navigation data, operation manuals
E N E R G Y engineering docs, training videos, IP
Create a new revenue model
AND PROVIDE DYNAMIC ADVERTISING OPPORTUNITIES
Unlocked digital assets to...
S H I F T T O A N E W D I G I T A L A S S E T S T R A T E G Y
• Used across the entire organization
• All digital assets including metadata
• Continuous utilization
• Complex business processes
• Work with assets from any application
NEW STRATEGY OLD STRATEGY
• Departmental focus
• Limited to media, image files
• Periodic use
• Simple workflows
• Silos of information
TO
Evolve and scale as needs change
Continuously innovate ahead of the market
Embed into the fabric of your business
Unlock the value of your digital assets
D I G I T A L T R A N S F O R M A T I O N S U C C E S S :
H Y P E R S C A L E D I G I T A L A S S E T P L A T F O R M
Realize the full potential of every asset
Experience the multiplier effect
Focus on innovation for the business
Quickly respond to the market
On-Premise Hybrid Cloud
DATA AND FILE STORAGE OPTIONS SQL DB NoSQL DB Cloud Storage EFSS
NUXEO PLATFORM & NUXEO STUDIO Content Models &
Lifecycles Search, Views &
Insights Workflow & Automation
Services & Connectors
Digital Asset Management
Document Management
Content Repository
Knowledge & Case Management
BUSINESS APPLICATIONS
S O L U T I O N : H Y P E R S C A L E D I G I T A L A S S E T P L A T F O R M