Redefining contemporary luxury: All-new BMW 7 Series launched in Kuwait

Flagship model to showcase hallmark BMW luxury and innovation in their most elegant form

Following the confirmation of BMW Group that the new and refined flagship sixth generation

BMW 7 Series had its world premiere at the Frankfurt Motor Show in mid-September, it will

be just a matter of time before the car will also be available through Ali Alghanim & Sons

Automotive – the exclusive importer for BMW, MINI, Rolls-Royce, Land Rover and Mclaren

automobiles in Kuwait.

Accordingly, advance bookings for the car can already be made by simply visiting the Ali

Alghanim & Sons Automotive BMW showroom during its regular business hours of 8 am to 1

pm, and from 4:30 pm until 8:30 pm.

“We are truly excited about the upcoming arrival of the new BMW 7 Series,” said Mr. Yousef

Al Qatami, General Manager of Ali Alghanim & Sons Automotive Company. “And to match

such excitement of BMW lovers and customers as well, we have decided to start

entertaining advance bookings for the car. This is to accommodate the expectedly huge

influx of customers wanting to be among the first owners of this fantastic car.”

Combining state-of-the-art comfort with dynamic agility and styling, the latest instalment of

the sophisticated sedan will arrive in three luxury packages: Pure Excellence, M-Sport and

Individual Design.

Consistently amongst BMW Group’s best-selling vehicles, the new BMW 7 Series will once

again set new benchmarks within the premium segment when it arrives in showrooms later

this year. Offering innovative design and technology features both inside and out, luxury-

conscious customers in Kuwait can look forward to enhanced refinement with elements such

as the futuristic headlamp technology, BMW Laser Light, the glamorous welcome of the

Light Carpet and star-gazer-inspired panorama glass “Sky Lounge” sun roof.

Inside the vehicle, superior technology offers both driver and passenger extraordinary levels

of comfort and luxury. A host of new BMW ConnectedDrive driver assistance features

include the intuitive Touch Command: a 7-inch Samsung tablet positioned in the rear of the

vehicle, offering passengers a completely new experience in controlling multiple in-car

functions. Through Touch Command, rear passengers are able to control in-car infotainment

and comfort features, such as the new BMW 7 Series Vitality Programme, which offers

luxurious in-seat massage options. A unique Gesture Control function, which offers those

inside the vehicle with the option to increase the volume of the radio only by gesturing at the

screen, is also one of the new technology features.

The refined model’s utmost commitment to providing high-end technology continues on the

exterior, as pioneering headlamp technology, BMW Laser Light, shines a light on the

vehicle’s unrivalled design as it offers a high beam range of up to 600 metres, double the

length of regular LED headlamps. Driver and passengers alike can also look forward to the

BMW 7 Series’ Sky Lounge, a panorama glass roof welcoming them to enjoy the day or star-

filled night sky, as illuminated light patterns provide a luxurious interior light ambience in six

colours.

Proving that personalised innovation is as crucial as design and ambience, the vehicle’s

advanced chassis technology, which allows the driver to adjust the car’s set-up to their

preferred requirements, creates an ideal balance between sports performance and comfort.

Similarly, the vehicle’s progressive Driver Assistance Systems, including Lane Control

Assistance, ensures drivers do not have to change the customary positioning of their hands

on the steering wheel in order to undertake on-road manoeuvres.

Exuding confidence and power, the new model also comes armed with two comprehensively

revised engines: the 6 cylinder 740iLi and 8 cylinder 750iLi xDrive, with the latter

accelarating from 0–100 km/h in just 4.4 seconds at 450 hp, and the 6 cylinder equivalent

offering an impressive 326hp, with a maximum torque of 450 Nm at 1 380 rpm. The on-road

performance of both variants is enhanced through the incorporation of BMW

EfficientDynamics, such as the premium vehicle’s lightweight Carbon Core, which ensures

that the car is 130kg lighter than its predecessor.

Johannes Seibert, Managing Director for BMW Group Middle East, said: “We are looking

forward to launching the new 7 Series later this year. With the Middle East being the third

biggest market for 7 Series sales worldwide, we are confident that the sixth generation of

our flagship model with new levels of technology innovations, contemporary design and

improved comfort will set new benchmarks in the automotive luxury segment.”

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