Redefining Media in a Connected World
August 5th 2014 !
Dr. Agnès Jiyoung YUN Founder & CEO
Organic Media Lab, Inc.
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(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Who’s Agnès Yun(윤지영)?
• Université Paris Descartes (Sorbonne)
• Keywords: Media, Network, Identity
• SK Communications, Start-up, SNS
• Organic Media Lab
사람들을����������� ������������������ 움직이는����������� ������������������ 미디어의����������� ������������������ 매력에����������� ������������������ 빠져����������� ������������������ 프랑스로����������� ������������������ 유학을����������� ������������������ 떠났다.
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Traditional Media Value Chain
Terminal
Network
Platform
Content
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Traditional Media Value Chain
Terminal TV
Network
Platform
Content
Cable
Channel
Program
PC, Mobile…
Internet
Netflix
House of Cards
(ex)(ex)
각 사업의 경계와 수직적 구분이 점차 모호해짐. CPNT는 유효한가? 우리는 자사의 경쟁자는 누구인지 알고 있는가?
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Evolution of Media?
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
3 Components of Media
Context
Container
Content
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
User Experience
Purchase
WatchSubscribe
Select
Read
SearchPlay Listen
Find
Share
StudyRecommendProduce
사용자 경험(사용자 행위)에서 출발하면 비즈니스의 경계가, 구획이, 가치가, 역할이 달라짐. 미디어의 3 요소는 사용자 관점에서 출발한 미디어 프레임워크임.
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
3 Components of Media
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Container
http://yitv.tv/
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Content
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
ContextFamily watching television. Evert F. Baumgardner, ca. 1958.
컨텍스트: 커뮤니케이션을 둘러싼 모든 정보와 환경
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Container
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Content
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Context
이미지: 오가닉 미디어를 읽고 있는 어느 독자의 페이스북에서 발췌
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
MediaTransformation
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New$(Physical)$Containers$Multiplication of Containers
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Structural Container
아직도 (미디어)컨테이너가 사각형의 상자안에 갖혀 있는가? “디바이스”로 명명되는 물리적 컨테이너에서 벗어나야 미디어를 이해할 수 있다.
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Multiplication of Contents
이제는 너무 많아진 콘텐츠. 내가 원하는 콘텐츠를 찾아주고 걸러주는 방법/서비스가 더욱 중요해졌다.
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Fragmentation of Contents
수많은 컨테이너/구조속에서 낱낱이 흩어진 콘텐츠. 이제 나의 존재 방식이 되었다.
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Reconstruction of Contents
검색이라는 컨테이너(구조)안에 재구성되는 콘텐츠
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Reconstruction of Contents
아마존 X-Ray로 재결합/재구성된 콘텐츠 사례
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Everything is Content
But Missing Context…
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Extended Context
People who watched this movie also watchedboughtviewed
boughtviewed
musicitem
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Context'Extended Context
컨텍스트의 확장은 네트워크를 만든다.
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Extended & Seamless Context
Customers who viewed this item also viewed
콘텐츠는 끊어져도 컨텍스트는 끊어져서는 안된다.
Produce
Share
WatchPurchase
View
Review
그런데 [컨텍스트의 생성/확장/연결]을 가능하게 하는 주체가 누구인가?
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Redefining Media in a Connected World
Users are Mediating
Mediation Creates Network
Network is Evolving
Organic Media
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Media is Network오가닉 미디어: 연결이 지배하는 미디어 세상, 2014, p. 80~146
미디어는 네트워크이다. 따라서 본질은 [관계]에 있다.
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
사용자가 매개자가 될 수 있도록
콘텐츠, 컨테이너, 컨텍스트를
제공하는/연결하는 비즈니스
Media Business is Connection Business
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
• Are you a mediator? !
• Who are your mediators?
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Recommended Readings
•윤지영, 오가닉 미디어: 연결이 지배하는 미디어 세상, 21세기북스, 2014
http://organicmedia.pressbooks.com !
•노상규, 스마트 경제와 네트워크 비즈니스, 2014. http://networkbusiness.pressbooks.com
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Any Questions?!
[email protected]!www.organicmedialab.com !
Facebook: yun.agnes!Twitter: @agnesyun!
!