Universidad de Alicante

Redes Sociales y Marketing en el siglo XXI

Luz Ma

Contents

Trends

Definition

Major social networks

Tradicional media vs social media

Facebook and its recent updates

El uso de las redes sociales en el Marketing

• Two Broke Girls• Season 4, episode 1• http://www.seriesflv.net/ver/dos-chicas-sin-

blanca-4x01.html

Qué es social media marketing• Social media marketing is the process of

gaining website traffic or attention through social media sites.

• Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.

Major findings

• Marketers place very high value on social media: A significant 92% of marketers indicate that social media is important for their business, up from 86% in 2013.

• Facebook and LinkedIn are the two most important social networks for marketers. When forced to only select one platform, 54% of marketers selected Facebook, followed by LinkedIn at 17%.

Usuarios

1.28 BillionFACEBOOK

540 millionGOOGLE+

255 millionTWITTER

187 MillionLINKEDIN

Google+• Google+ allows for more

direct and personal relationships.

• Unique functionality of hangouts (live video chats).

• G+ profiles helps you to get potential big impact on search engine page results.

• It allows to join communities to discuss about business .

Linkedin • This helps you to find Business Partners, Clients and Service Providers.

• LinkedIn Recommendation is the ultimate way to boost your company’s credibility and gain new clients.

• LinkedIn allows you to make your profile information available for search engines to index.

• LinkedIn Groups represent a fantastic opportunity for businesses to network and grow.

Las redes sociales

So, which one do you use?

Pinterest • Pinterest is a virtual pin board incorporated within a social network, think of it as a digital scrapbooking.

• Organize your pin boards in categories that define the products and services that you offer.

• Pinterest is an amazing source of traffic, leads and sales.

• Allows you to Interact and engagement with targeted audience.

Categories

Social Media

C to C review Websites

Yelp, Tripadvisor

Social commerce

Pinterest, Facebook

Images

Instagram, Vine

Conversation

Twitter, Facebook, Tumblr

SEO• Search engine optimization (SEO), es el

proceso de mejorar la visibilidad de un sitio web en los resultados orgánicos de los diferentes buscadores.

• En los últimos años, la generalización de las estrategias de posicionamiento en buscadores y su implementación en un mayor número de websites, han logrado generar la consciencia que ocupar los primeros puestos en las páginas de resultados puede ser crucial para un sitio.

SEO (Search engine optimization)

The actual search terms or keywords typed into

search engines 

What people search for

Which search engines are

preferred by their targeted

audience

How search engines work

Las consideraciones

de SEO

A

D B

C

Cookie

• Cookie is a small piece of data sent from a website and stored in a user's web browser while the user is browsing that website. Every time the user loads the website, the browser sends the cookie back to the server to notify the website of the user's previous activity. Cookies were designed to be a reliable mechanism for websites to remember stateful information (such as items in a shopping cart) or to record the user's browsing activity (including clicking particular buttons, logging in, or recording which pages were visited by the user as far back as months or years ago).

How Facebook Exchange works

Traditional media vs Social media

VS

Two-way conversation

Free platform

One-on-one marketing

Informal language

Active involvement

One-way conversation

Paid platform

Mass marketing

Formal language

Passive involvement

Social media Traditional media

Social media vs Traditional media

Why social media are taken

by business people?

5

4

3

2

1

To get a wide exposure

Spread a message professional manner.

Build a tremendous relationship even with unknown people

The customer can interact directly with the companies

“Word of mouth” – this is maximum business people concentrated on.

The benefits of social media

Word-of-mouth advertising

Improved audience reach and influence

Increased customer loyalty and trust

Company branding

Improved brand awareness

Improved social signals

Social media

Remove Unpaid Plugs in User News Feeds

• From January 2015, advertisers on Facebook now have to buy ads for every post that they want to display on their fans’ newsfeed.

• Apparently, this step was taken by Facebook to cater to thousands of their users who reported being unhappy by the amount of promotional posts appearing on their newsfeed.

Rolling out the Facebook ‘Buy’ button.

• This feature will allow buyers to purchase goods directly on Facebook without landing onto some other websites. Facebook is partnering with ‘Stripe’ to power this feature.

The Ad preferences option

• Ad preferences will allow people on Facebook to share what they are and they are not interested in, which means advertisers will be able to reach audiences more accurately.

Trends

• Investment in Social Media Will Become a Necessity, Not a Luxury

• Google+ Will Become a Major Factor• Image-Centric Networks Will See Huge

Success• We’ll Witness the Rise of Micro-Video• Foursquare Will Decline Sharply• MySpace, Love it or Hate it, Will Grow• LinkedIn Will Become a Major Player for B2B

Business Growth

Preguntas

Which social networking sites do you think we should be watching?

Which do you think are on their last legs？

Universidad de Alicante

Luz Ma

Thank You!