Welcome  to  the  grand  opening    of  the  new  Debic  design.  

A  brand    new  design,  the  same  premium  quality.    

Objec>ves  redesign  of  Debic  packagings  Optimalise the n° one communication tool  Be better prepared for the future

•  Stronger category approach (versus single sku’s)

•  Enforce Debic’s position as European high tier premium brand

The challenge for the new design  •  Enforce the brand value and align with online

•  Create hierarchy & consistency

•  Improve overall contemporary, professional & premium feel •  Improve food styling for greater appetite appeal

•  Easy product recognition  

 

 

 

A modern, uniform design.

A modern, uniform design.

Large, recognizable and premium photography.

The  new  design  

Category colour

Sugared Sub category colour Flavour

Product  name   Main product name in English Product name in other languages

Product  photography   High end food styling and photography give the product a premium and more recognizable look

Product  colour  coding   Every category has it’s own colour Supplemented with 4 sub category colours

Distinctive colours make it easier to identify the right category.

CREAM DUO

Mix dairy & Vegetable fat

VEGETOP

Vegetable surrogate

DESSERT

BUTTER FILLING ICE & SHAKE

At  the  same  >me  adapt  to  changing  legisla>on    Following the requirements of the new food labeling legislation: •  Allergens are marked clearly on the packaging:

- In bold in the ingredient list or in CAPITAL (when bold not possible for print technical reasons)

•  Nutritional values have been added (and in more detail where it is required)  

Consequence: •  For some products there was not enough space on the label

•  We had to switch languages or create extra SKU’s

•  So for some of your products the product article number and barcode will change

More detailed information on changes and timing will follow a.s.a.p.

 

 

As  from  October  2014  onwards  you  will  find  the  new  Design    in  the  market.