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2015 SUMMIT MONTREAL | JULY 29+30
Rediscover Acquisio Reporting
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©2015 All rights reserved 2ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
MEET THE SPEAKERS
David SullivanDirector of Client Services, Acquisio
Gerry RoutledgeSenior Sales Engineer,
Acquisio
Xurxo VidalCo-Founder,
Bloom Search Marketing
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©2015 All rights reserved 3ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
What’s New in the Report Center?The hits just keep on coming…
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Five New Preconfigured Report Templates
Top Keywords and Top Ads
Past Month Performance Overview
Past Month Detailed Performance
Month to Date Detailed Performance
Past Month Comprehensive Report
Use these report as-is, or duplicate them and edit them as you see fit.
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©2015 All rights reserved 5ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
Dynamic Text in Report Header {ClientAccountName}
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©2015 All rights reserved 6ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
Saving Changes is No Longer Automatic
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©2015 All rights reserved 7ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
Email Notifications in the Language of the Client Account
BONUS!Email reply address is now the agency
name.
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GDN Demographics Data for Campaigns & Ad Groups
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GDN Demographics Gender & Age Range
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Surfacing and Analyzing Info with the Pivot TableReorganize Your Report Data to Make it POP
for Your Clients
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©2015 All rights reserved 11ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
What Does the Pivot Table Do?
• Allows you to group sets of data based on dimensions such as names, provider accounts, time intervals, and custom categories. The results appear in a data grid.
• Dimensions can be campaigns, ad groups, keywords, text ad components, Max CPC, Quality Score and many more.
• Use it to surface Doubleclick Display data• Use it to analyze custom data imports• Loads of fun for the whole family!
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Pivot Tables and One-to-Many Report Templates
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The selected campaigns don’t exist so… Oops!
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Use “Entire Account” with One-to-Many Reports
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Add More Dimensions with “Add Group”
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Choose Columns, Dates, Publishers and Categories
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Pivot Tables Surface DoubleClick Display Metrics
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DoubleClick Categories Become Display Dimensions
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Analyze Keyword Performance by Quality Score
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Analyze Creative Performance
I TOLD you this was fun for the kids!
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Create Custom Groups with the Categorizer
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Create Custom Groups with the Categorizer
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Preview the Selection with “Item List”
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Reuse Categorizer Definitions Against Other Entities
Apply Categorizers to
Ad Groups, Keywords and
more..
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Combine Categorizers in Multiple Groupings
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Multiple Text Snippets Can Be Synonyms
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Categorizer Word Matching Tip:
• Terms entered without quotes must be distinct words in the entity being scanned.Word separators can be spaces, underscores, or hyphens.The term Acquisio must exist as a complete word in Acquisio_Campaign, or Acquisio Branded Terms.
• Enclosing a search term in quotes performs a substring search. “ACQ” will be matched with Acquisio_Campaign, MyAcq, and LeadAcquisition.
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©2015 All rights reserved 28ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
Reporting on Custom Google Analytics Imports
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©2015 All rights reserved 29ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
Device-Type is Inserted at the Ad Group Level
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Use the Pivot Table to Report on Device by Publisher
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Combine GA’s Geo and Device Dimensions
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Summary
• Use your imagination to find applications for the Pivot Table• Create detailed tables for Campaign Management analysis• Use the Categorizer to create “Overview” tables for client reports• Create reusable categorizers for clients in specific verticals• How are we doing with sports cars?• How are we doing with consumer electronics?
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2015 SUMMIT MONTREAL | JULY 29+30
Thank you!
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2015 SUMMIT MONTREAL | JULY 29+30
Acquisio Reporting – An Agency Perspective
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©2015 All rights reserved 35ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
Rapid Chart & Graph TestingSpend Less Time On Reports,
More Time On Making Clients Money.
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©2015 All rights reserved 36ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
Acquisio Eliminates Excel Pain
Excel = tons of time. Acquisio = Drag and drop in minutes
Account data ready to go so you can test different charts and graphs on the fly
Makes it easy to propose reporting elements to clients
Reduces team time on reporting, leaves more time to optimize campaigns & engage clients
Build your own internal dashboards (coming up)
Bonus benefit: Reduces Carpal Tunnel Syndrome
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©2015 All rights reserved 37ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
TemplatingBuilt Some Killer Reports?
Rinse and Repeat!
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Scaling Reports Made Simple
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KPI DashboardsFinally, Something You Can Set and Forget!
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©2015 All rights reserved 40ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
Budget Pacing
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Dimensions Tab By Campaign Group
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Week Over Week Trending
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Find Best Performing Ads With Pivot Tables
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©2015 All rights reserved 45ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
No More Saturday Reporting
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Enjoy All That Extra Time!
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2015 SUMMIT MONTREAL | JULY 29+30
Thank you! Questions?