Agile Marketing Resource Management (MRM)

RedPoint Powers Agile Marketing Resource ManagementCommunication channels and customer touch points are proliferating at an unprecedented pace. Customers expect you to know them and listen to their opinions. Digital communities ruthlessly compare your company and products to competitors, becoming influencers, advocates, and detractors. And all of this is happening 24/7.

Marketing organizations are beginning to come to terms with what software developers have known for some time: the way to quickly respond to changing events is to stay flexible. For marketers, this means keeping campaign creation nimble and responsive to real-time developments.

Enter RedPoint Agile Marketing Resource Management (MRM).

With Agile MRM, RedPoint offers a more modern approach to the marketing process. Just as the world of software development has broadly adopted agile methods over traditional waterfall, so have marketing departments embraced an agile approach to MRM over the traditional workflow.

This approach is more consistent with the newer generation of marketers who are used to social, point-to-point interactions. It helps to create more dynamic and responsive teams with less likelihood of bottlenecks.

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Agile Methodology Optimized with RedPoint Technology

Robust financial and ROI tracking

Full range of tracking from rudimentary counts of direct mail pieces and per-mailing costs to complex multi-year revenue analysis including NPV and IRR over 30 year revenue streams.

Quick and easy sharing of assets, content and strategies

Detailed and comprehensive campaign briefs for composing campaigns form a library for future strategies.

Easy communications across teams

Internal messaging wiki enables agile interactions between users working in parallel.

Flexible approval process capabilities

Easily adaptable approval processes allow you to adjust to meet your organization’s special requirements.

Cultivate an Integrative, Agile Culture

• Built-in, searchable wiki houses user-created content and supports easy sharing of information for operational transparency. Business goals and strategies can be defined and communicated easily.

• Interactive, customizable calendars give users views of current, prior or future campaigns.

• Plan schedules can present campaigns as groups within internal campaign hierarchies or as individual campaigns.

• A flexible approval process enables manual approvals and notifications at any point.

Easily Track Performance Against Goals

• Track performance to maintain the fidelity of marketing goals and strategies from inception through execution.

• Set up metrics to fit your needs: from simple to complex measurements based on retention and attrition curves.

• Perform calculations and analysis at channel, campaign, program or ad hoc levels.

• Test campaign configurations and compare results against forecast immediately; iterate instantly while tracking financial adherence.

Finance

Legal

Creative

Channels

Marketing

Product

• Collaboration

• Forecast Uploads

• Costs

• Reusable Templates

• Schedules

• Campaign Briefs

• Digital Assets

• Pro Forma Financials

• Audience Definition

• What-if Analysis

• Documents & Contracts

• Campaign Assets Are Loaded• Approvals Requested

• Agile Collaboration & Messaging• Point-to-Point Communications

• Approvals Received• Campaigns Launched