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Revised 3-5-14
Snapshot of Next15 Communications
Redshift is a part of Next 15 Communications Group PLC, one of the world’s most respected communications groups. It has 48 offices in 19 countries. Including Redshift, Next 15 owns eleven independent communications brands, two specializing in the technology sector (Text100 and The OutCast Agency), two in the consumer space (Lexis and MBooth) and a global marketing services agency (Bite). The group also owns three agencies with a focus on digital (Beyond, Connections Media, and Agent3), a digital content marketing agency (Republic Publishing), a communications firm (463 Communications) and an investor relations consultancy (The Blueshirt Group).
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Revised 3-5-14
Redshift: History
1997-2006: Senior team
worked together in
agency specializing in
Engineering and Manufacturing
2007: Redshift
was born and
became part of Next15
2009: Crowdology UK Was born
2011: US office opened
2013: Crowdology US was born
Redshift’s Staff
Advantages of Working with Redshift: An Excellent Value
Experience• All of our senior managers have at least 15 years of experience. Our team is a diverse group,
with backgrounds in engineering, weather forecasting, journalism, sales, religion, publishing, etc. Together we form a great mix of talent.
• Expertise across myriad sectors, methods, countries and analyses.
Service and Quality• White glove service and highest quality assurances.
Very Competitive Costs• Our high volume with PR studies has afforded us the luxury of special deals.
Round-the-Clock Coverage• With a five-hour time difference, you are assured that your project has more coverage.
Speed• Our timing is faster than our competition.
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We Provide Insights for Marketing and Communications
Strategy
Concepts and Ideas
Product Launches
Advertising and Communication
Brand Equity and Positioning
In-Market Effectiveness
Generate information for
developing PR headlines
Measure success of campaigns.
Understand the
competitive landscape
and market size.
Discover new target audiences.
Revitalize existing brands.
Evaluate customer satisfaction
and loyalty.
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Industry Experience
Consumer B2B Non-Profit PR & Ad Agencies Healthcare
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Category Experience
Alcoholic Beverages
Amusement Parks
Automotive
Carbonated beverages
Content Generation
Education
Financial
Evaluation of Messaging
Financial
Food & Beverage
Fragrance & Cosmetics
Health & Fitness
Healthcare
Homeopathic Products
Hotels
Infant Products
IT
Luxury Market
Media
Non-Profit
Nuclear Manufacturing
Restaurants
Snack Foods
Social Media
Telecoms
Toys
Women's Skincare
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Types of Research
Quantitative
Qualitative
Telephone
Online
Door-to-Door
Recruit to WebCAPI
Central Location
In-Person
Mall
Social Media
Reach
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Examples of Variables to Consider when Conducting Research Outside of US
Healthcare
• Different systems
• Different privacy issues
• Cultural
Consumers (General Pop)
• Regional coverage
• Socio-economic class
• Literacy rates• Best method
for country• Scale usage• Cultural• Translations
Consumers (low incidence)
• Incidence is difficult to obtain in some countries
• If upscale targets, often not on panels
• Sample feasibility
Mothers and Children
• Many countries have very low birth rates, some have nearly 0, such as Japan.
• These countries will be more expensive.
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Global Research TipsSample Size Sometimes you don’t need very large sample sizes to represent a country with low population.
Regional Coverage Where does the client sell their products? Are they planning to expand to other regions? If not, perhaps this could be re-considered?
Representation If at all possible try not to use one country to represent an entire region. Usually an issue with general population studies.
Scale Usage Be mindful of scale usage in various countries due to over/understatement.Use a bi-polar 10-point scale in most countries.
Translations This is a key to successful results. This is especially true for attributes. Avoid American idiomatic expressions- they usually don’t translate well.
Timing Perceptions of time vary across countries.
Depending on the target, the study could take longer.
Method Select the best method for each country’s culture. If a mixed method is required, plan it accordingly and realistically.
Sensitive Subjects Be conscious of this, since it will differ across countries. For example, some countries in the Middle East are very strict.
Communication When communicating with foreign vendors, and they are not ex-pats, English is usually their second language. Speak slowly and use formal English when writing. Do not use idiomatic expressions or any slang, even if acceptable in US business. Do not use Emoticons/Emojis.
Revised 3-5-14
Analytical Tools
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KEY DRIVER ANALYSIS
LATENT CLASSCLUSTER ANALYSIS
MAX DIFFERENCESCALING
CONJOINT MODELLING
BRAND PERCEPTUAL
MAPPING
MULTIPLE REGRESSION
ANALYSISCHAID ANALYSIS NET PROMOTER
SCORE
STRUCTURED EQUATION
MODELLING
INDEXING
ANALYSIS AGAINST MODELS
FASCINATION, OBSESSION, IMMERSION
STANDARD CROSS TABS
Redshift Research’s Proprietary Panel: CrowdologyTM
Crowdology™ is a registered trademark of Redshift Research Ltd.Commotion House, Morley Road, Tonbridge, Kent TN9 1RA
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Crowdology
An online panel owned and operated by Redshift Research
• US and UK
• Responsive consumer panel
• Access to B2B audiences
• Balanced by region, age, gender and demographics
• 120 key profiling questions allowing us to quickly target the audience you require• High volume = discounts and deals
• Access to 10 million respondents in 60 countries worldwide
• Voted 4th best in Money Saving Expert’s 2013 Top 20 online panels by its community members Please visit our website for specific details
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Crowdology: Quality Controls
PANEL RECRUITMENT
METHODS ADHERE TO MRS RULES AND ENSURE RESPONDNET
PRIVACY
SCRUPULOUS PANEL
MANAGEMENT
REGISTRATION AND FRAUDULENT
RESPONDENT CHECKS
SURVEY GOOD PRACTICE
MEASURES
Please visit our website for specific details
A few happy clients
Consumer and B2Bunpakt
Public Relations (Non Next15)
Buffalo Communications
Healthcare, Personal Care
Non-Profit
CONTACT INFO
Guy WasherManaging Director
Tel: +441732 356399Mob: +447872024910
Lisa BellaUS Vice President
Tel: 1-212-539-3214Mob: 1-914-837-5476
US Office UK Office
212-539-3214 +441732 356399300 Park Ave South Commotion House11th Floor Morley RoadNew York Tonbridge, KentNY 10010 TN9 1 RA
While Redshift is based in the UK and US, the company works across the globe, across time zones and languages. Our consortium relationships give us access to almost 10 million respondents in 46 countries worldwide. Although Redshift specializes in providing services to Marketing Communications companies (the Crowdology polling panel, for example) it has a long pedigree of full service research project execution across industry sectors. Redshift Research is adept at executing focus groups, face-to-face interviews, telephone interviews, online research, desk research and statistical modelling, to mention just a few techniques.
www.redshiftresearch.co.uk
www. crowdologyresearch.com