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REESE LLP Michael R. Reese - Truth in Advertising · Case 6:16-cv-06702 Document 1 Filed 10/27/16...

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REESE LLP Michael R. Reese George V. Granade 100 West 93 rd Street, 16th Floor New York, New York 10025 Telephone: (212) 643-0500 Facsimile: (212) 253-4272 Email: [email protected] [email protected] EGGNATZ, LOPATIN & PASCUCCI, LLP Joshua H. Eggnatz 5400 S. University Drive Davie, Florida 33328 Telephone: (954) 889-3359 Email: [email protected] DAVID M. KAPLAN, Attorney at Law David M. Kaplan 401 Penbrooke Dr., Bldg. 2, Ste. B Penfield, New York 14526 Phone: (585) 330-2222 Facsimile: (585) 445-6767 Email: [email protected] Counsel for Plaintiff and the Proposed Class (Additional Counsel Listed on Signature Page) IN THE UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF NEW YORK (ROCHESTER DIVISION) MEGAN HOLVE, individually and on behalf of all others similarly situated, Plaintiff, vs. MCCORMICK & COMPANY, INC., a Maryland Corporation Defendant. : : : : : : : : : : : : : Case No. ________________ CLASS ACTION COMPLAINT DEMAND FOR JURY TRIAL Case 6:16-cv-06702 Document 1 Filed 10/27/16 Page 1 of 42
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Page 1: REESE LLP Michael R. Reese - Truth in Advertising · Case 6:16-cv-06702 Document 1 Filed 10/27/16 Page 1 of 42. CLASS ACTION COMPLAINT 2 Plaintiff, Megan Holve (“Plaintiff”),

REESE LLP Michael R. Reese George V. Granade 100 West 93rd Street, 16th Floor New York, New York 10025 Telephone: (212) 643-0500 Facsimile: (212) 253-4272 Email: [email protected] [email protected] EGGNATZ, LOPATIN & PASCUCCI, LLP Joshua H. Eggnatz 5400 S. University Drive Davie, Florida 33328 Telephone: (954) 889-3359 Email: [email protected] DAVID M. KAPLAN, Attorney at Law David M. Kaplan 401 Penbrooke Dr., Bldg. 2, Ste. B Penfield, New York 14526 Phone: (585) 330-2222 Facsimile: (585) 445-6767 Email: [email protected] Counsel for Plaintiff and the Proposed Class (Additional Counsel Listed on Signature Page)

IN THE UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF NEW YORK

(ROCHESTER DIVISION)

MEGAN HOLVE, individually and on behalf of all others similarly situated, Plaintiff, vs. MCCORMICK & COMPANY, INC., a Maryland Corporation Defendant.

: : : : : : : : : : : : :

Case No. ________________ CLASS ACTION COMPLAINT DEMAND FOR JURY TRIAL

Case 6:16-cv-06702 Document 1 Filed 10/27/16 Page 1 of 42

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CLASS ACTION COMPLAINT 2

Plaintiff, Megan Holve (“Plaintiff”), individually and on behalf of all others similarly

situated (“Putative Class”), by and through her undersigned counsel, hereby files this Class

Action Complaint, against Defendant, McCormick & Company, Inc. (“Defendant” or

“McCormick”), and alleges as follows:

NATURE OF THE ACTION

1. This is a consumer protection class action. Defendant has unlawfully,

fraudulently, unfairly, misleadingly, and/or deceptively represented that several varieties of its

McCormick spice and seasoning products are “Natural,” when they are not natural because they

contain synthetic, artificial, and/or genetically modified ingredients. Defendant’s spice and

seasoning products include, but are not limited to, the following varieties:

a. Adobe Seasoning with Pepper Adobo con Pimenta;

b. Au Jus Gravy Mix;

c. Bourbon Spiced Pork

d. Brown Gravy Mix;

e. Brown Gravy Mix – 30% Less Sodium;

f. Chicken Gravy Mix;

g. Chicken Gravy Mix – 30% Less Sodium;

h. Creamy Parmesan and Sun Dried Tomato Penne – Recipe and Seasoning Mix

i. Fiesta Citrus Seasoning;

j. Garlic & White Wine Chicken Scaloppine – Recipe and Seasoning Mix;

k. Herbes de Provence Chicken and Potatoes – Recipe and Seasoning Mix;

l. Herb Gravy Mix for Beef;

m. Hollandaise Sauce Mix;

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CLASS ACTION COMPLAINT 3

n. Homestyle Country Gravy Mix;

o. Homestyle Gravy Mix;

p. Mexican Seasoning;

q. Mushroom Gravy Mix;

r. Onion Gravy Mix;

s. Original Country Gravy;

t. Peppered Country Gravy Mix;

u. Pork Gravy Mix;

v. Roasted Garlic and Bell Pepper Seasoning;

w. Rotisserie Chicken Seasoning;

x. Sausage Flavor Country Gravy Mix;

y. Smoked Paprika Chicken Taco – Recipe and Seasoning Mix;

z. Southwest Seasoning;

aa. Total Seasoning for Beef;

bb. Total Seasoning for Chicken and Fish;

cc. Turkey Flavor Gravy Mix; and

dd. All other substantially similar Products (“Products”).

2. Additionally, a list of the Products at issue are contained in Exhibit A attached

hereto. The list may be modified if Defendant falsely or misleadingly labels even more of its

products as Natural.

3. Defendant manufactured, marketed, advertised, and sold the Products as being

“Natural” on the very front packaging of the Products. The representation that the Products are

“Natural” is central to the marketing of the Products. The misrepresentations were uniform and

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CLASS ACTION COMPLAINT 4

were communicated to Plaintiff and every other member of the Putative Class in the same

manner.

4. Unfortunately for consumers, the “Natural” claim is false, misleading and likely

to deceive reasonable consumers in the same respect, due to their unnaturalness for containing

various unnatural, synthetic, artificial, and/or genetically modified ingredients.

5. Defendant labels the Products as “Natural” because consumers perceive foods

labeled as “natural” as the equivalent as organic foods and being healthier, better, and more

wholesome. The market for natural foods has grown rapidly in the past few years, a trend

Defendant seeks to take advantage of through false and misleading advertising.

6. Through this deceptive practice, Defendant was able to command a premium

price by deceiving consumers about the attributes of its Products and distinguishing the Products

from similar products that do not claim to be “Natural.” Defendant was motivated to mislead

consumers for no other reason than to take away market share from competing products, thereby

increasing its own profits. Plaintiff brings this action to stop Defendant’s misleading practice.

7. Plaintiff is seeking damages individually and on behalf of the Class. In addition,

Plaintiff is seeking an Order requiring Defendant to cease using unnatural, synthetic, artificial,

and/or genetically modified ingredients in its “Natural” Products, and/or Ordering Defendant to

cease from representing the Products are “Natural” on the packaging for the Products that

contain unnatural, synthetic, artificial, and/or genetically modified ingredients.

8. Plaintiff expressly does not seek to contest or enforce any state law that has

requirements beyond those required by Federal laws or regulations.

9. All allegations herein are based on information and belief and/or are likely to

have evidentiary support after reasonable opportunity for further investigation and discovery.

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CLASS ACTION COMPLAINT 5

JURISDICTION AND VENUE

10. This Court has jurisdiction over the subject matter presented by this Complaint,

because it is a class action arising under the Class Action Fairness Act of 2005 (“CAFA”), Pub.

L. No. 109-2, 119 Stat. 4 (2005), which explicitly provides for the original jurisdiction of the

Federal Courts of any class action in which any member of the Putative Class is a citizen of a

state different from any defendant, and in which the matter in controversy exceeds in the

aggregate the sum of $5,000,000.00, exclusive of interest and costs.

11. Pursuant to 28 U.S.C. § 1332(d)(2)(A), Plaintiff alleges that the total claims of the

individual members of the Putative Class in this action are in excess of $5,000,000.00, in the

aggregate, exclusive of interest and costs, and as set forth below, diversity of citizenship exists

under CAFA because Plaintiff is a citizen of the State of New York, and Defendant can be

considered a citizen of the State of Maryland.

12. This Court has personal jurisdiction over Defendant because, inter alia, Plaintiff’s

claims arise out of Defendant’s conduct within the State of New York.

13. Venue is proper in this district pursuant to 28 U.S.C. § 1391(a)(1) and (2).

Substantial acts in furtherance of the alleged improper conduct, including the dissemination of

false information regarding the quality of Defendant’s Products, occurred within this district and

Plaintiff resides within this District. Plaintiff made her purchases in Rochester, New York.

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CLASS ACTION COMPLAINT 6

CLASS ACTION ALLEGATIONS

14. Plaintiff re-alleges and incorporates by reference the allegations set forth in each

of the preceding paragraphs of this Class Action Complaint as if fully set forth herein.

15. Pursuant to Federal Rule of Civil Procedure 23, Plaintiff bring this class action

and seeks certification of the claims and certain issues in this action on behalf of a Putative Class

defined as a Statewide Class and additionally and/or alternatively, a Nationwide Class as

follows:

a. Nationwide Class. Plaintiff brings this action on behalf of Plaintiff and on

behalf of a nationwide class, as follows:

1. Pursuant to Rule 23(a) and (b)(2), all United States residents who

purchased the Products, for personal use and not resale, during the

four-year period preceding the date of the filing of this Complaint,

through and to the date Notice is provided to the Class;

2. Pursuant to Rule 23(a) and (b)(3) all United States residents who

purchased the Products, for personal use and not resale, during the

four-year period preceding the date of the filing of this Complaint,

through and to the date Notice is provided to the Class.

ii. New York Statewide Class. Plaintiff brings this action on behalf of

Plaintiff and on behalf of a statewide class, as follows:

a. Pursuant to Rule 23(a) and (b)(2), all New York residents who

purchased the Products, for personal use and not resale, during the

six-year period preceding the date of the filing of this Complaint,

through and to the date Notice is provided to the Class;

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CLASS ACTION COMPLAINT 7

b. Pursuant to Rule 23(a) and (b)(3), all New York residents who

purchased the Products, for personal use and not resale, during the

six-year period preceding the date of the filing of this Complaint,

through and to the date Notice is provided to the Class.

16. Plaintiff respectfully reserves the right to amend the Class definition if further

investigation and discovery indicates that the Class definition should be narrowed, expanded, or

otherwise modified, including a reservation of the right to seek to certify subclasses, if discovery

reveals that modifying the class definitions and/or seeking additional subclasses would be

appropriate, including subclasses by state and/or purchase location.

17. Excluded from the Putative Class are governmental entities, Defendant, any entity

in which Defendant has a controlling interest, and Defendant’s officers, directors, affiliates, legal

representatives, employees, co-conspirators, successors, subsidiaries, and assigns. Also excluded

from the Putative Class is any judge, justice, or judicial officer presiding over this matter and the

members of their immediate families and judicial staff.

18. Defendant’s representations, practices, and/or omissions were applied uniformly

to all members of the Putative Class, including any subclass, so that the questions of law and fact

are common to all members of the Putative Class and any subclass.

19. All members of the Putative Class and any subclass were and are similarly

affected by the deceptive advertising for the Products, and the relief sought herein is for the

benefit of Plaintiff and members of the Putative Class and any subclass.

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CLASS ACTION COMPLAINT 8

Numerosity—Federal Rule of Civil Procedure 23(a)(1)

20. Based on the annual sales of the Products and the popularity of the Products, it is

readily apparent that the number of consumers in both the Putative Class and any subclass are so

large as to make joinder impractical, if not impossible. Members of the Putative Class and any

subclass may be notified of the pendency of this action by recognized, Court-approved notice

dissemination methods, which may include U.S. Mail, electronic mail, Internet postings, and/or

published notice.

Commonality and Predominance—Federal Rules of Civil Procedure 23(a)(2) and (b)(3)

21. Questions of law and fact common to the Putative Class and any subclass exist

that predominate over questions affecting only individual members, including:

a. Whether Defendant’s business practices and representations related to the

marketing, labeling, and sales of the Products were unfair, deceptive, fraudulent, and/or

unlawful in any respect, thereby violating New York Deceptive Trade Practices Law, NY

Gen. Bus. §349(a);

b. Whether Defendant violated New York Deceptive Trade Practices Law,

NY Gen. Bus. §§ 350 et seq., with its practices and representations related to the

marketing, labeling, and sales of the Products;

c. Whether Defendant violated the Maryland Commercial Code §13-301,

with its practices and representations related to the marketing, labeling, and sales of the

Products;

d. Whether Defendant engaged in a series of conduct that breached various

express and/or implied warranties;

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CLASS ACTION COMPLAINT 9

e. Whether knowledge of the fact that the Products are not “Natural” is

material to a reasonable consumer;

f. Whether the claim that the Products are “Natural” is misleading to a

reasonable consumer;

g. Whether a reasonable consumer is likely to be deceived by claims that the

Products are “Natural,” despite the fact that the Products’ are artificial, synthetic, and/or

genetically modified;

h. Whether Defendant’s conduct as set forth above injured consumers, and if

so, the extent of the injury.

Typicality—Federal Rule of Civil Procedure 23(a)(3)

22. The claims asserted by Plaintiff in this action are typical of the claims of the

members of the Putative Class and any subclass, as the claims arise from the same course of

conduct by Defendant, and the relief sought within the Putative Class and any subclass is

common to the members of each. Further, there are no defenses available to Defendant that are

unique to Plaintiff.

Adequacy of Representation—Federal Rule of Civil Procedure 23(a)(4):

23. Plaintiff will fairly and adequately represent and protect the interests of the

members of the Putative Class and any subclass.

24. Plaintiff has retained counsel competent and experienced in both consumer

protection and class action litigation. The Putative Class’s and any subclass’s interests will be

fairly and adequately protected by Plaintiff’s counsel. Undersigned counsel has represented

consumers in a wide variety of actions where they have sought to protect consumers from

fraudulent and deceptive practices.

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CLASS ACTION COMPLAINT 10

Declaratory and Injunctive Relief—Federal Rule of Civil Procedure 23(b)(2)

25. Certification also is appropriate because Defendant acted, or refused to act, on

grounds generally applicable to both the Putative Class and any subclass, thereby making

appropriate the final injunctive relief and declaratory relief sought on behalf of the Putative Class

and any subclass as respective wholes. Further, given the large number of consumers of the

Products, allowing individual actions to proceed in lieu of a class action would run the risk of

yielding inconsistent and conflicting adjudications.

Superiority—Federal Rule of Civil Procedure 23(b)(3)

26. A class action is a fair and appropriate method for the adjudication of the

controversy, in that it will permit a large number of claims to be resolved in a single forum

simultaneously, efficiently, and without the unnecessary hardship that would result from the

prosecution of numerous individual actions and the duplication of discovery, effort, expense and

burden on the courts that individual actions would engender.

27. The benefits of proceeding as a class action, including providing a method for

obtaining redress for claims that would not be practical to pursue individually, outweigh any

difficulties that might be argued with regard to the management of this class action. Absent a

class action, it would be highly unlikely that the representative Plaintiff or any other members of

the Putative Class or any subclass would be able to protect their own interests because the cost of

litigation through individual lawsuits might exceed expected recovery.

28. Certification of this class action is appropriate under Rule 23, because the

questions of law or fact common to the respective class members predominate over questions of

law or fact affecting only individual members. This predominance makes class litigation superior

to any other method available for a fair and efficient decree of the claims.

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CLASS ACTION COMPLAINT 11

PARTIES

29. Plaintiff, Megan Holve, is over eighteen years old, and is a citizen of New York,

resident of Rochester, Monroe County and purchased one or more of Defendant’s Products at

issue here based upon the “Natural” representation. Plaintiff would not have bought the Products

if she had known the “Natural” representation was false and misleading.

30. Defendant, McCormick & Company, Inc. is a corporation incorporated under the

laws of the State of Maryland, with its principal place of business located at 18 Loveton Circle,

Sparks, Maryland 21152, and lists with the Maryland Secretary of State a Registered Agent as

CSC-Lawyers Incorporating Service Company, 7 St. Paul Street, Suite 820, Baltimore, Maryland

21202.

31. During the Class Period, Defendant promoted and marketed the Products at issue

in this jurisdiction and in this judicial district. The advertising for the Products relied upon by

Plaintiff was prepared and/or approved by Defendant and its agents, and was disseminated by

Defendant and its agents through advertising containing the misrepresentations alleged herein.

32. Defendant is the owner, manufacturer, and distributor of the Products, and is the

company that created and/or authorized the unlawful, fraudulent, unfair, misleading, and/or

deceptive advertising and statements for the Products.

33. Plaintiff alleges that, at all times relevant herein, Defendant and its subsidiaries,

affiliates, and other related entities, as well as their respective employees, were the agents,

servants, and employees of Defendant, and at all times relevant herein, each was acting within

the purpose and scope of that agency and employment.

34. Plaintiff further alleges on information and belief that at all times relevant herein,

the distributors and retailers who delivered and sold the Products, as well as their respective

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CLASS ACTION COMPLAINT 12

employees, also were Defendant’s agents, servants and employees, and at all times herein, each

was acting within the purpose and scope of that agency and employment.

35. In addition, Plaintiff alleges that, in committing the wrongful acts alleged herein,

Defendant, in concert with its subsidiaries, affiliates, and/or other related entities and their

respective employees, planned, participated in and furthered a common scheme to induce

members of the public to purchase the Products by means of untrue, misleading, deceptive,

and/or fraudulent representations, and that Defendant participated in the making of such

representations in that it disseminated those misrepresentations and/or caused them to be

disseminated.

36. Whenever reference in this Complaint is made to any act by Defendant or its

subsidiaries, affiliates, distributors, retailers and other related entities, such allegation shall be

deemed to mean that the principals, officers, directors, employees, agents, and/or representatives

of Defendant committed, knew of, performed, authorized, ratified, and/or directed that act or

transaction on behalf of Defendant while actively engaged in the scope of their duties.

SUBSTANTIVE ALLEGATIONS

A. Defendant’s False and Misleading Advertising of the “Natural” Products

37. Throughout the Class Period, Defendant manufactured, distributed, marketed,

advertised, and sold the Products throughout the United States, including throughout the State of

New York and in this judicial District.

38. The Products uniformly claimed to be “Natural,” when in fact, they were not,

because they contained unnatural, synthetic, artificial, and/or genetically modified ingredients,

including but not limited to, corn starch, white corn flour, and citric acid.

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CLASS ACTION COMPLAINT 13

39. Through a variety of advertising, including the front packaging of the Products,

Defendant made untrue and misleading material statements and representations regarding the

Products, which have been relied upon by Plaintiff and members of the Putative Class.

40. Defendant’s “Natural” statement prominently displayed on the front of the

packaging for the Products’ was untrue, misleading, and likely to deceive reasonable consumers,

such as Plaintiff and members of the Putative Class, because the Products are not “Natural,” due

to the presence of unnatural, synthetic, artificial, and/or genetically modified ingredients in the

Products.

41. Defendant unlawfully marketed, advertised, sold and distributed the Products to

United States purchasers in grocery stores, food chains, mass discounters, mass merchandisers,

club stores, convenience stores, drug stores, and/or dollar stores, as being “Natural.”

42. All of the Products’ packaging uniformly and consistently stated that the Products

are “Natural” on the front of the packaging for each of the Products.

43. As a result, all consumers within the Putative Class, including Plaintiff, who

purchased the Products were exposed to the same “Natural” claim in the same location on the

individual packaging for the Products.

44. Unfortunately for consumers, they were charged a price premium for these

alleged “Natural” Products over Products that did not claim to be “Natural.” In addition, or as an

alternative thereto, Plaintiff and members of the Putative Class paid a price premium over and

above the value of Defendant’s products without the “Natural” claim.

45. Defendant’s “Natural” representations conveyed a series of express and implied

claims that Defendant knew were material to the reasonable consumer, and which Defendant

intended for consumers to rely upon when choosing to purchase the Products.

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CLASS ACTION COMPLAINT 14

B. The Products Are Not “Natural” Because They Are Highly Processed and Contain Synthetic, Artificial, and/or genetically modified Ingredients

46. Contrary to Defendant’s representations that the Products are “Natural,” they

contain ingredients, without limitation, such as corn starch, white corn flour, and citric acid

which are unnatural, synthetic, artificial, and/or genetically modified. The presence of these

ingredients in the Products cause the Products to not be “Natural.” As detailed herein, a

reasonable consumer might interpret the names of some of the ingredients as “Natural,” while

the ingredients are, in fact, highly-processed, synthetic, and/or genetically modified, and thus, are

unnatural.

47. Genetically modified crops do not occur in nature, and as such are not “Natural.”

On the contrary, genetically modified crops are crops that are genetically manipulated from their

natural state. For example, Monsanto, one of the largest producers of genetically modified crop

seed, defines genetic modification (or genetic engineering) to mean “[t]he technique of

removing, modifying or adding genes to a living organism via genetic engineering or other more

traditional methods. Also referred to as gene splicing, recombinant DNA (rDNA) technology or

genetic engineering.” Monsanto also defines Genetically Modified Organisms (“GMO”) as “any

organism the genetics of which have been altered through the use of modern biotechnology to

create a novel combination of genetic material. GMOs may be the source of genetically modified

food ingredients and are also widely used in scientific research and to produce goods other than

food.”1

48. Upon information and belief, almost all corn grown in the United States is grown

from seeds that have been genetically modified, and as such, almost all corn and corn-based

1. See Monsanto Glossary, http://www.monsanto.com/newsviews/pages/glossary.aspx#g (last visited Oct. 27, 2016).

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CLASS ACTION COMPLAINT 15

ingredients in the United States are in fact unnatural, synthetic, artificial, and/or genetically

modified ingredients.2

49. Corn Starch and White Corn Flour are derived from GMOs and GE seeds. The

corn of these ingredients is derived from plants that grow from seeds which DNA splicing has

been used to place genes from another source into a plant. Because GMOs have been modified

through biotechnology, the Products are not “Natural.”

50. Citric Acid is made synthetically by the fermentation of glucose. The process of

making this citric acid utilizes GE sugar beets and GE maize. It increases the acidity of a

microbe’s environment, which makes it harder for bacteria and mold to survive and reproduce.

Its main purpose is to serve as a preservative.

51. According to the World Health Organization, of which the United States is

Member State, “GMOs can be defined as organisms in which the genetic material (DNA) has

been altered in a way that does not occur naturally. The technology is often called ‘modern

biotechnology’ or ‘gene technology,’ sometimes also ‘recombinant DNA technology’ or ‘genetic

engineering.’ It allows selected individual genes to be transferred from one organism into

another, also between non-related species.”3

52. In addition, the Supreme Court has held a naturally occurring DNA segment is a

product of nature and not patent eligible, but that synthetically created DNA was not naturally

occurring and, therefore, is not precluded from patent eligibility. See Ass’n. for Molecular

2. Jorge Fernandez-Cornejo and Seth James Wechsler, Adoption of Genetically Engineered Crops in the U.S., United States Department of Agriculture Economic Research Service, www.ers.usda.gov/data-products/adoption-of-genetically-engineered-crops-in-the-us/recent-trends-in-ge-adoption.aspx (Last updated July 09, 2015) (89% of corn in the United States is genetically modified). 3. WORLD HEALTH ORGANIZATION, 20 Questions on Genetically Modified (GM) Foods, http://www.who.int/foodsafety/publications/biotech/20questions/en/index.html (last visited Oct. 27, 2016).

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Pathology v. Myriad Genetics, Inc., No. 12-398, 2013 WL 2631062 (June 13, 2013). Because

naturally occurring genes cannot be patented, it follows that genes that can be patented are not

natural.

53. Despite all these unnatural ingredients, Defendant knowingly markets the

Products as “All Natural.”

C. Defendant Deceptively Markets the Products as “Natural” to Induce Consumers to Purchase the Products

54. Despite the unnatural ingredients contained in the Products, Defendant knowingly

markets the Products as “Natural.” and fails to disclose material information about the Products;

the fact they contain unnatural, synthetic, artificial, and/or genetically modified ingredients. This

non-disclosure, while at the same time branding the Products as “Natural,” is deceptive and

likely to mislead a reasonable consumer.

55. A representation that a product is “Natural” is material to a reasonable consumer.

According to Consumers Union, “Eighty-six percent of consumers expect a ‘natural’ label to

mean processed foods do not contain any artificial ingredients.”4

56. Defendant marketed and advertised the Products as “Natural” to increase sales of

the Products and Defendant is well-aware that claims of food being “Natural” are material to

consumers. Despite knowing that not all of the ingredients are “ Natural,” Defendant engaged in

a widespread marketing and advertising campaign to portray the Products as being “Natural.”

57. Defendant engaged in this misleading and deceptive campaign to charge a

premium for the Products and take away market share from other similar products.

4. See Notice of the Federal Trade Commission, Comments of Consumers Union on Proposed Guides for Use of Environmental Marketing Claims, 16 CFR § 260, Dec. 10, 2010, http://www.ftc.gov/os/comments/greenguiderevisions/00289-57072.pdf.

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58. Reasonable consumers frequently rely on food label representations and

information in making purchase decisions.

59. Plaintiff and the other Putative Class members reasonably relied to their detriment

on Defendant’s misleading representations and omissions. Defendant’s misleading affirmative

statements about the “Natural” quality of its Products obscured the material facts that Defendant

failed to disclose about the unnaturalness of its Products.

60. Plaintiff and the other Putative Class members were among the intended

recipients of Defendant’s deceptive representations and omissions.

61. Defendant made the deceptive representations and omissions on the Products with

the intent to induce Plaintiff’s and the other Putative Class members’ purchase of the Products.

62. Defendant’s deceptive representations and omissions were material in that a

reasonable person would attach importance to such information and would be induced to act

upon such information in making purchase decisions.

63. Thus, Plaintiff’s and the other Putative Class members’ reliance upon Defendant’s

misleading and deceptive representations and omissions may be presumed.

64. The materiality of those representations and omissions also establishes causation

between Defendant’s conduct and the injuries sustained by Plaintiff and the Putative Class.

65. Defendant’s false, misleading, and deceptive misrepresentations and omissions

are likely to continue to deceive and mislead reasonable consumers and the general public, as

they have already deceived and misled Plaintiff and the other Putative Class members.

66. In making the false, misleading, and deceptive representations and omissions,

Defendant knew and intended that consumers would pay a premium for “Natural” labeled

products over comparable products that are not labeled “Natural” furthering Defendant’s private

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interest of increasing sales for its Products and decreasing the sales of products that are truthfully

offered as “Natural” by Defendant’s competitors, or those that do not claim to be “Natural.”

67. As an immediate, direct, and proximate result of Defendant’s false, misleading,

and deceptive representations and omissions, Defendant injured Plaintiff and the other Putative

Class members in that they:

a. paid a sum of money for Products that were not as represented;

b. paid a premium price for Products that were not as represented;

c. were deprived the benefit of the bargain because the Products they purchased

were different than what Defendant warranted;

d. were deprived the benefit of the bargain because the Products they purchased

had less value than what was represented by Defendant;

e. did not receive Products that measured up to their expectations as created by

Defendant;

f. ingested a substance that was other than what was represented by Defendant;

g. ingested a substance that Plaintiff and the other members of the Putative Class

did not expect or consent to;

h. ingested a product that was artificial, synthetic, genetically modified, or

otherwise unnatural;

i. ingested a substance that was of a lower quality than what Defendant

promised;

j. were denied the benefit of knowing what they ingested;

k. were denied the benefit of truthful food labels;

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l. were forced unwittingly to support an industry that contributes to

environmental, ecological, and/or health damage;

m. were denied the benefit of supporting an industry that sells natural foods and

contributes to environmental sustainability; and

n. were denied the benefit of the beneficial properties of the natural foods

promised.

68. Had Defendant not made the false, misleading, and deceptive representations and

omissions, Plaintiff and the other Putative Class members would not have been economically

injured because Plaintiff and the other Putative Class members would not have purchased the

Product.

69. Among other things, Plaintiff and the other Putative Class members would not

have been denied the benefit of the bargain, they would not have ingested a substance that they

did not expect or consent to.

70. Plaintiff and the other Putative Class members did not obtain the full value of the

advertised Products due to Defendant’s misrepresentations and omissions. Plaintiff and the other

Putative Class members purchased, purchased more of, or paid more for, the Products than they

would have done, had they known the truth about the Products’ unnaturalness.

71. Accordingly, Plaintiff and the other Putative Class members have suffered injury

in fact and lost money or property as a result of Defendant’s wrongful conduct.

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D. Plaintiff’s Purchase and Reliance on the “Natural” Statement

72. Plaintiff purchased one or more of the Products during the Class Period,

including, but not limited to, a purchase of McCormick’s Herbes de Provence Roasted Chicken

& Potatoes mix, during 2014, from a Wegmann’s Supermarket located in Rochester, Monroe

County, New York, for the purchase price of approximately $3.00 to $4.00.

73. Plaintiff purchased McCormick Herbes de Provence Roasted Chicken & Potatoes

Gourmet Recipe & Seasoning Mix during the Class Period. Plaintiff relied upon the statement

that the Product was “Natural” in deciding to purchase the Product. Had Plaintiff known at the

time that the Product was not, in fact, “ Natural,” but, instead, contained unnatural, synthetic,

artificial, and/or genetically modified ingredients, she would not have purchased the Product.

74. The Products purchased by Plaintiff claimed to be “Natural” on the front

packaging, which Plaintiff perceived, read, and relied on in making Plaintiff’s decision to

purchase the Products. Plaintiff interpreted the “Natural” claim to mean that the Products did not

contain any unnatural, synthetic, artificial, and/or genetically modified ingredients.

75. Subsequent to purchasing the Products, Plaintiff discovered that they contained

unnatural, synthetic, artificial, and/or genetically modified ingredients.

76. Defendant manufactured, marketed, advertised, distributed and sold the Products

identified in paragraph one (1) above, including McCormick Gourmet Herbs de Provence

Roasted Chicken & Potatoes seasoning mix, unlawfully claiming to be “All Natural,” in retail

stores throughout the United States and in this judicial district.

77. Plaintiff and members of the Putative Class would not have purchased the

Products had they known that they were not “Natural” and contained unnatural, synthetic,

artificial, and/or genetically modified ingredients.

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CLASS ACTION COMPLAINT 21

78. Defendant’s “Natural” statement related to the Products is material to a

consumer’s purchase decision because reasonable consumers, such as Plaintiff and members of

the Putative Class, care whether products contain unnatural, synthetic, artificial, and/or

genetically modified ingredients, and thus attach importance to an “Natural” claim when making

a purchasing decision.

79. Plaintiff and the Putative Class, all reasonable consumers, do not expect a Product

that claims to be “Natural” to contain non-natural, highly processed ingredients, and genetically

modified ingredients.

80. Plaintiff would not have purchased the Product if she had known the “Natural”

claim was false. Plaintiff would purchase the Product again if it was not misbranded. However, if

Plaintiff and the Putative Class purchase the Product again in its presently labeled condition, they

will reencounter and repurchase a Product that is not what it is represented to be. Thus,

Defendant’s deceptive and unfair conduct has deterred Plaintiff from purchasing the mislabeled

Products.

81. Plaintiff and the Putative Class have suffered and will continue to suffer

irreparable harm if Defendant continues to engage in such deceptive, unfair, and unreasonable

practices.

E. Plaintiff Has Suffered Economic Damages

82. As a result of purchasing the Products that claim to be “Natural,” but contain

unnatural, artificial, and/or genetically modified, Plaintiff and members of the Putative Class

have suffered economic damages.

83. Defendant’s “Natural” advertising for the Products was and is false, misleading,

and/or likely to deceive reasonable consumers. Therefore, the Products are valueless, worth less

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than what Plaintiff and members of the Putative Class paid for them, and/or are not what Plaintiff

and members of the Putative Class reasonably intended to receive.

84. Because the Products are unlawfully misbranded, and there is no market value for

an unlawful product, Plaintiff and the Putative Class seek damages equal to the aggregate

purchase price paid for the Products during the Class Period and injunctive relief described

below.

85. Moreover, and in the alternative, Plaintiff and members of the Putative Class paid

a price premium for the so called “Natural” Products, over other similar products that do not

claim to be “Natural.” As a result, Plaintiff and the Putative Class are entitled to damages in the

amount of the difference between the premium purchase price charged for the Products and the

true market value of the Products without the false “Natural” representations. Plaintiff and the

Putative Class are also entitled to statutory damages.

86. Plaintiff and the Putative Class face a real and immediate threat of future harm in

the form of deceptively labeled, packaged, and marketed Products sold at inflated prices based

upon the deception that the Products are “Natural,” when they are not. Absent an injunctive

order, Plaintiff and the Putative Class cannot rely on Defendant’s Product’s to be truthful and

non-misleading, and the Product will continue to be sold at an artificially inflated price beyond

its true market value.

87. Defendant’s on-going wrongful conduct, if not enjoined, will subject Plaintiff, the

Putative Class, and other members of the public to substantial continuing harm and will cause

irreparable injury to the public. Absent the injunctive power of this Court, Defendant will be

permitted to continue to deceive and mislead members of the Putative Class.

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CAUSES OF ACTION

FIRST CAUSE OF ACTION

(Violation of the Maryland Commercial Code §13-301) (Maryland Consumer Protection Act)

(On Behalf of Plaintiff and the Nationwide Class)

88. Plaintiff re-alleges and incorporates the paragraphs prior to the causes of action of

this Class Action Complaint as if set forth herein.

89. Plaintiff and the members of the Putative Class are consumers who purchased the

Products produced by Defendant. Plaintiff brings this action pursuant to Maryland Commercial

Code § 13-301 (“MCC § 13-301”).

90. MCC § 13-301 prohibits:

(1) False, falsely disparaging, or misleading oral or written statement, visual description, or other representation of any kind which has the capacity, tendency, or effect of deceiving or misleading consumers;

(2) Representation that:

(i) Consumer goods, consumer realty, or consumer services have a sponsorship, approval, accessory, characteristic, ingredient, use, benefit, or quantity which they do not have;

(iv) Consumer goods, consumer realty, or consumer services are of a particular standard, quality, grade, style, or model which they are not;

(5) Advertisement or offer of consumer goods, consumer realty, or consumer

services:

(i) Without intent to sell, lease, or rent them as advertised or offered.

91. Defendant engaged in false and misleading marketing concerning the qualities

and ingredients of its Products by labeling the Products as “Natural” when they are not because

they contain unnatural, synthetic, artificial, and/or genetically modified ingredients.

92. As fully alleged above, by advertising, marketing, distribution, and/or selling the

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CLASS ACTION COMPLAINT 24

Products as “Natural” to Plaintiff and other members of the Putative Class, Defendant engaged in

and continues to engage in deceptive acts and practices.

93. Plaintiff and the other members of the Putative Class further seek to enjoin such

unlawful deceptive acts and practices as described above. Each of the Putative Class members

will be irreparably harmed unless the unlawful actions of the Defendant are enjoined in that

Defendant will continue to falsely and misleadingly advertise the Products as “Natural” when

they are not. Towards that end, Plaintiff and the Putative Class request an order granting them

injunctive relief as follows: order disclosures and/or disclaimers on the labeling or advertising of

the Defendant’s Products and/or remove the unnatural, synthetic, artificial, and/or genetically

modified ingredients.

94. Absent injunctive relief, Defendant will continue to manufacture and sell its

Products as a “Natural” food product to the detriment of consumers.

95. In this regard, Defendant has violated, and continues to violate, MCC § 13-301 of

which makes deceptive acts and practices unlawful.

96. As a direct and proximate result of Defendant’s violation of MCC § 13-301 as

described above, Plaintiff and the other members of the Putative Class have suffered damages in

an amount to be determined at trial.

97. Therefore, Plaintiff prays for relief as set forth below.

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SECOND CAUSE OF ACTION

(Unjust Enrichment under Maryland Common Law) (On Behalf of Plaintiff and the Nationwide Class)

98. Plaintiff re-alleges and incorporates the paragraphs prior to the causes of action of

this Class Action Complaint as if set forth herein.

99. As a result of Defendant’s deceptive, fraudulent, and misleading labeling,

advertising, marketing, and sales of the Products, Defendant was enriched, at the expense of

Plaintiff and the other Putative Class members through the payment of the purchase price for

Defendant’s Products.

100. Under the circumstances, it would be against equity and good conscience to

permit Defendant to retain the ill-gotten benefits that it received from Plaintiff and the other

Putative Class members in light of the fact that the Products purchased by Plaintiff and the other

Putative Class members were not what Defendant purported them to be. Thus, it would be unjust

or inequitable for Defendant to retain the benefit without restitution to Plaintiff and the other

Putative Class members for the monies paid to Defendant for such Products.

101. Therefore, Plaintiff prays for relief as set forth below.

THIRD CAUSE OF ACTION

(Violation of the New York General Business Law § 349) (Deceptive Acts and Practices Unlawful)

(On Behalf of Plaintiff and the New York Class)

102. Plaintiff re-alleges and incorporates the paragraphs prior to the causes of action of

this Class Action Complaint as if set forth herein.

103. Plaintiff and the members of the Putative Class are consumers who purchased the

Products produced by Defendant. Plaintiff brings this action pursuant to New York General

Business Law § 349 (“GBL § 349”).

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104. GBL § 349 prohibits “deceptive acts or practices in the conduct of any business,

trade or commerce or in the furnishing of any service in [New York].”

105. Defendant engaged in false and misleading marketing concerning the qualities

and ingredients of its Products by labeling the Products as “Natural” when they are not because

they contain unnatural, synthetic, artificial, and/or genetically modified ingredients.

106. As fully alleged above, by advertising, marketing, distribution, and/or selling the

Products as “Natural” to Plaintiff and other members of the Putative Class, Defendant engaged in

and continues to engage in deceptive acts and practices.

107. Defendant’s deceptive conduct was consumer oriented in that Defendant targeted

New York State consumers in the public at large to buy the Products.

108. Defendant’s practices were deceptive and misleading in a material way and

Plaintiff and other members of the putative class have been injured by reason thereof.

Defendant’s deceptive practices were likely to mislead a reasonable consumer acting reasonably

under the circumstances.

109. Plaintiff and the other members of the Putative Class further seek to enjoin such

unlawful deceptive acts and practices as described above. Each of the Putative Class members

will be irreparably harmed unless the unlawful actions of the Defendant are enjoined in that

Defendant will continue to falsely and misleadingly advertise the Products as “Natural” when

they are not. Towards that end, Plaintiff and the Putative Class request an order granting them

injunctive relief as follows: order disclosures and/or disclaimers on the labeling or advertising of

the Defendant’s Products and/or remove the unnatural, synthetic, artificial, and/or genetically

modified ingredients.

110. Absent injunctive relief, Defendant will continue to manufacture and sell its

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CLASS ACTION COMPLAINT 27

Products as a “Natural” food product to the detriment of consumers.

111. In this regard, Defendant has violated, and continues to violate, section 349 of the

New York General Business Law, which makes deceptive acts and practices unlawful.

112. As a direct and proximate result of Defendant’s violation of GBL § 349 as

described above, Plaintiff and the other members of the Putative Class have suffered damages in

an amount to be determined at trial.

113. Therefore, Plaintiff prays for relief as set forth below.

FOURTH CAUSE OF ACTION

Violation of the New York General Business Law § 350 False Advertising

(On Behalf of Plaintiff and the New York Class)

114. Plaintiff re-alleges and incorporates the paragraphs prior to the causes of action of

this Class Action Complaint as if set forth herein.

115. Plaintiff and the members of the Putative Class are consumers who purchased the

Products produced by Defendant. Plaintiff brings this action pursuant to New York General

Business Law § 350 (“GBL § 350”).

116. GBL § 350 makes “[f]alse advertising in the conduct of any business, trade or

commerce or in the furnishing of any service” in New York unlawful. GBL § 350 defines “false

advertising” in relevant part, as “advertising, including labeling, of a commodity . . . if such

advertising is misleading in a material respect.”

117. Defendant engaged in false and misleading advertising and marketing concerning

the qualities and ingredients of its Products by advertising the Products as “Natural” when they

are not because they contain unnatural, synthetic, artificial, and/or genetically modified

ingredients.

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118. As fully alleged above, by advertising the Products as “Natural” when they are

not, Defendant engaged in and continues to engage in false advertising.

119. Defendant’s deceptive conduct was consumer oriented in that Defendant targeted

New York State consumers in the public at large to buy the Products.

120. Defendant’s practices were deceptive and misleading in a material way and

Plaintiff and other members of the putative class have been injured by reason thereof.

Defendant’s deceptive practices were likely to mislead a reasonable consumer acting reasonably

under the circumstances.

121. Plaintiff and the other members of the Putative Class further seek to enjoin such

unlawful acts and practices as described above. Each of the Putative Class members will be

irreparably harmed unless the unlawful actions of the Defendant are enjoined in that Defendant

will continue to falsely and misleadingly advertise the Products as “Natural” when they are not.

Therefore, Plaintiff and the PutativeClass request an order granting them injunctive relief as

follows: order disclosures and/or disclaimers on the labeling or advertising of the Defendant’s

Products and/or remove the unnatural, synthetic, artificial, and/or genetically modified

ingredients.

122. Absent injunctive relief, Defendant will continue to advertise the Products as a

“Natural” food product to the detriment of consumers.

123. In this regard, Defendant has violated, and continues to violate, section 350 of the

New York General Business Law, which makes deceptive acts and practices unlawful.

124. As a direct and proximate result of Defendant’s violation of GBL § 350 as

described above, Plaintiff and the other members of the Putative Class have suffered damages in

an amount to be determined at trial.

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CLASS ACTION COMPLAINT 29

125. Therefore, Plaintiff prays for relief as set forth below.

FIFTH CAUSE OF ACTION

(Unjust Enrichment under New York Common Law) (On Behalf of Plaintiff and the New York Class)

126. Plaintiff re-alleges and incorporates the paragraphs prior to the causes of action of

this Class Action Complaint as if set forth herein.

127. As a result of Defendant’s deceptive, fraudulent, and misleading labeling,

advertising, marketing, and sales of the Products, Defendant was enriched, at the expense of

Plaintiff and the other Putative Class members through the payment of the purchase price for

Defendant’s Products.

128. Under the circumstances, it would be against equity and good conscience to

permit Defendant to retain the ill-gotten benefits that it received from Plaintiff and the other

Putative Class members in light of the fact that the Products purchased by Plaintiff and the other

Putative Class members were not what Defendant purported them to be. Thus, it would be unjust

or inequitable for Defendant to retain the benefit without restitution to Plaintiff and the other

Putative Class members for the monies paid to Defendant for such Products.

129. Therefore, Plaintiff prays for relief as set forth below.

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CLASS ACTION COMPLAINT 30

PRAYER FOR RELIEF

THEREFORE, Plaintiff, on behalf of herself and all others similarly situated, prays for

judgment against Defendant as follows:

A. For an Order certifying the Class under Rule 23, naming Plaintiff Megan Holve,

as Class representative and designating her counsel as counsel for the Class;

B. For an Order declaring that Defendant has committed the violations alleged

herein;

C. For declaratory and injunctive relief pursuant to, without limitation, section 13-

301 of the Maryland Commercial Code;

D. For declaratory and injunctive relief pursuant to, without limitation, section 349

of the New York General Business Law;

E. For declaratory and injunctive relief pursuant to, without limitation, section 350

of the New York General Business Law;

F. For an Order providing restitution, disgorgement, and all other forms of equitable

monetary relief to Plaintiff and the other Putative Class members;

G. For an Order awarding statutory, compensatory, treble, and punitive damages in

amounts to be determined by the Court and/or jury;

H. For an Order awarding prejudgment interest on all amounts awarded;

I. For an Order awarding Plaintiff and the other Putative Class members their

reasonable attorneys’ fees and expenses and costs of suit; and

J. For such further relief as the Court may deem just and proper.

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CLASS ACTION COMPLAINT 31

JURY TRIAL DEMANDED

Plaintiff respectfully demands a trial by jury on all issues so triable. Respectfully Submitted, Dated: October 27, 2016 /s/ David M. Kaplan

David M. Kaplan DAVID M. KAPLAN, Attorney at Law 401 Penbrooke Dr., Bldg. 2, Ste. B Penfield, New York 14526 Phone: (585) 330-2222 Facsimile: (585) 445-6767 Email: [email protected]

Michael R. Reese George V. Granade REESE LLP 100 West 93rd Street, 16th Floor New York, New York 10025 Telephone: (212) 643-0500 Facsimile: (212) 253-4272 Email: [email protected] [email protected] EGGNATZ, LOPATIN & PASCUCCI, LLP Joshua H. Eggnatz 5400 S. University Drive Davie, Florida 33328 Telephone: (954) 889-3359 Email: [email protected] EGGNATZ, LOPATIN & PASCUCCI, LLP Benjamin M. Lopatin

2201 Market Street, Suite H San Francisco, California 94114

Telephone: (415) 324-8620 Email: [email protected]

Counsel for Plaintiff Megan Holve and the Proposed Class

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JS 44 (Rev. 12/12) CIVIL COVER SHEETThe JS 44 civil cover sheet and the information contained herein neither replace nor supplement the filing and service of pleadings or other papers as required by law, except asprovided by local rules of court. This form, approved by the Judicial Conference of the United States in September 1974, is required for the use of the Clerk of Court for thepurpose of initiating the civil docket sheet. (SEE INSTRUCTIONS ON NEXT PAGE OF THIS FORM.)

I. (a) PLAINTIFFS DEFENDANTS

(b) County of Residence of First Listed Plaintiff County of Residence of First Listed Defendant(EXCEPT IN U.S. PLAINTIFF CASES) (IN U.S. PLAINTIFF CASES ONLY)

NOTE: IN LAND CONDEMNATION CASES, USE THE LOCATION OF THE TRACT OF LAND INVOLVED.

(c) Attorneys (Firm Name, Address, and Telephone Number) Attorneys (If Known)

II. BASIS OF JURISDICTION (Place an “X” in One Box Only) III. CITIZENSHIP OF PRINCIPAL PARTIES (Place an “X” in One Box for Plaintiff(For Diversity Cases Only) and One Box for Defendant)

’ 1 U.S. Government ’ 3 Federal Question PTF DEF PTF DEFPlaintiff (U.S. Government Not a Party) Citizen of This State ’ 1 ’ 1 Incorporated or Principal Place ’ 4 ’ 4

of Business In This State

’ 2 U.S. Government ’ 4 Diversity Citizen of Another State ’ 2 ’ 2 Incorporated and Principal Place ’ 5 ’ 5Defendant (Indicate Citizenship of Parties in Item III) of Business In Another State

Citizen or Subject of a ’ 3 ’ 3 Foreign Nation ’ 6 ’ 6 Foreign Country

IV. NATURE OF SUIT (Place an “X” in One Box Only)CONTRACT TORTS FORFEITURE/PENALTY BANKRUPTCY OTHER STATUTES

’ 110 Insurance PERSONAL INJURY PERSONAL INJURY ’ 625 Drug Related Seizure ’ 422 Appeal 28 USC 158 ’ 375 False Claims Act’ 120 Marine ’ 310 Airplane ’ 365 Personal Injury - of Property 21 USC 881 ’ 423 Withdrawal ’ 400 State Reapportionment’ 130 Miller Act ’ 315 Airplane Product Product Liability ’ 690 Other 28 USC 157 ’ 410 Antitrust’ 140 Negotiable Instrument Liability ’ 367 Health Care/ ’ 430 Banks and Banking’ 150 Recovery of Overpayment ’ 320 Assault, Libel & Pharmaceutical PROPERTY RIGHTS ’ 450 Commerce

& Enforcement of Judgment Slander Personal Injury ’ 820 Copyrights ’ 460 Deportation’ 151 Medicare Act ’ 330 Federal Employers’ Product Liability ’ 830 Patent ’ 470 Racketeer Influenced and’ 152 Recovery of Defaulted Liability ’ 368 Asbestos Personal ’ 840 Trademark Corrupt Organizations

Student Loans ’ 340 Marine Injury Product ’ 480 Consumer Credit (Excludes Veterans) ’ 345 Marine Product Liability LABOR SOCIAL SECURITY ’ 490 Cable/Sat TV

’ 153 Recovery of Overpayment Liability PERSONAL PROPERTY ’ 710 Fair Labor Standards ’ 861 HIA (1395ff) ’ 850 Securities/Commodities/ of Veteran’s Benefits ’ 350 Motor Vehicle ’ 370 Other Fraud Act ’ 862 Black Lung (923) Exchange

’ 160 Stockholders’ Suits ’ 355 Motor Vehicle ’ 371 Truth in Lending ’ 720 Labor/Management ’ 863 DIWC/DIWW (405(g)) ’ 890 Other Statutory Actions’ 190 Other Contract Product Liability ’ 380 Other Personal Relations ’ 864 SSID Title XVI ’ 891 Agricultural Acts’ 195 Contract Product Liability ’ 360 Other Personal Property Damage ’ 740 Railway Labor Act ’ 865 RSI (405(g)) ’ 893 Environmental Matters’ 196 Franchise Injury ’ 385 Property Damage ’ 751 Family and Medical ’ 895 Freedom of Information

’ 362 Personal Injury - Product Liability Leave Act Act Medical Malpractice ’ 790 Other Labor Litigation ’ 896 Arbitration

REAL PROPERTY CIVIL RIGHTS PRISONER PETITIONS ’ 791 Employee Retirement FEDERAL TAX SUITS ’ 899 Administrative Procedure’ 210 Land Condemnation ’ 440 Other Civil Rights Habeas Corpus: Income Security Act ’ 870 Taxes (U.S. Plaintiff Act/Review or Appeal of ’ 220 Foreclosure ’ 441 Voting ’ 463 Alien Detainee or Defendant) Agency Decision’ 230 Rent Lease & Ejectment ’ 442 Employment ’ 510 Motions to Vacate ’ 871 IRS—Third Party ’ 950 Constitutionality of’ 240 Torts to Land ’ 443 Housing/ Sentence 26 USC 7609 State Statutes’ 245 Tort Product Liability Accommodations ’ 530 General’ 290 All Other Real Property ’ 445 Amer. w/Disabilities - ’ 535 Death Penalty IMMIGRATION

Employment Other: ’ 462 Naturalization Application’ 446 Amer. w/Disabilities - ’ 540 Mandamus & Other ’ 465 Other Immigration

Other ’ 550 Civil Rights Actions’ 448 Education ’ 555 Prison Condition

’ 560 Civil Detainee - Conditions of Confinement

V. ORIGIN (Place an “X” in One Box Only)

’ 1 OriginalProceeding

’ 2 Removed fromState Court

’ 3 Remanded fromAppellate Court

’ 4 Reinstated orReopened

’ 5 Transferred fromAnother District(specify)

’ 6 MultidistrictLitigation

VI. CAUSE OF ACTION

Cite the U.S. Civil Statute under which you are filing (Do not cite jurisdictional statutes unless diversity): Brief description of cause:

VII. REQUESTED IN COMPLAINT:

’ CHECK IF THIS IS A CLASS ACTIONUNDER RULE 23, F.R.Cv.P.

DEMAND $ CHECK YES only if demanded in complaint:JURY DEMAND: ’ Yes ’ No

VIII. RELATED CASE(S) IF ANY (See instructions):

JUDGE DOCKET NUMBERDATE SIGNATURE OF ATTORNEY OF RECORD

FOR OFFICE USE ONLY

RECEIPT # AMOUNT APPLYING IFP JUDGE MAG. JUDGE

Case 6:16-cv-06702 Document 1-1 Filed 10/27/16 Page 1 of 2

Page 44: REESE LLP Michael R. Reese - Truth in Advertising · Case 6:16-cv-06702 Document 1 Filed 10/27/16 Page 1 of 42. CLASS ACTION COMPLAINT 2 Plaintiff, Megan Holve (“Plaintiff”),

JS 44 Reverse (Rev. 12/12)

INSTRUCTIONS FOR ATTORNEYS COMPLETING CIVIL COVER SHEET FORM JS 44

Authority For Civil Cover Sheet

The JS 44 civil cover sheet and the information contained herein neither replaces nor supplements the filings and service of pleading or other papers asrequired by law, except as provided by local rules of court. This form, approved by the Judicial Conference of the United States in September 1974, isrequired for the use of the Clerk of Court for the purpose of initiating the civil docket sheet. Consequently, a civil cover sheet is submitted to the Clerk ofCourt for each civil complaint filed. The attorney filing a case should complete the form as follows:

I.(a) Plaintiffs-Defendants. Enter names (last, first, middle initial) of plaintiff and defendant. If the plaintiff or defendant is a government agency, use only the full name or standard abbreviations. If the plaintiff or defendant is an official within a government agency, identify first the agency and then the official, giving both name and title.

(b) County of Residence. For each civil case filed, except U.S. plaintiff cases, enter the name of the county where the first listed plaintiff resides at the time of filing. In U.S. plaintiff cases, enter the name of the county in which the first listed defendant resides at the time of filing. (NOTE: In land condemnation cases, the county of residence of the "defendant" is the location of the tract of land involved.)

(c) Attorneys. Enter the firm name, address, telephone number, and attorney of record. If there are several attorneys, list them on an attachment, notingin this section "(see attachment)".

II. Jurisdiction. The basis of jurisdiction is set forth under Rule 8(a), F.R.Cv.P., which requires that jurisdictions be shown in pleadings. Place an "X" in one of the boxes. If there is more than one basis of jurisdiction, precedence is given in the order shown below.United States plaintiff. (1) Jurisdiction based on 28 U.S.C. 1345 and 1348. Suits by agencies and officers of the United States are included here.United States defendant. (2) When the plaintiff is suing the United States, its officers or agencies, place an "X" in this box.Federal question. (3) This refers to suits under 28 U.S.C. 1331, where jurisdiction arises under the Constitution of the United States, an amendment to the Constitution, an act of Congress or a treaty of the United States. In cases where the U.S. is a party, the U.S. plaintiff or defendant code takes precedence, and box 1 or 2 should be marked.Diversity of citizenship. (4) This refers to suits under 28 U.S.C. 1332, where parties are citizens of different states. When Box 4 is checked, the citizenship of the different parties must be checked. (See Section III below; NOTE: federal question actions take precedence over diversity cases.)

III. Residence (citizenship) of Principal Parties. This section of the JS 44 is to be completed if diversity of citizenship was indicated above. Mark thissection for each principal party.

IV. Nature of Suit. Place an "X" in the appropriate box. If the nature of suit cannot be determined, be sure the cause of action, in Section VI below, is sufficient to enable the deputy clerk or the statistical clerk(s) in the Administrative Office to determine the nature of suit. If the cause fits more than one nature of suit, select the most definitive.

V. Origin. Place an "X" in one of the six boxes.Original Proceedings. (1) Cases which originate in the United States district courts.Removed from State Court. (2) Proceedings initiated in state courts may be removed to the district courts under Title 28 U.S.C., Section 1441. When the petition for removal is granted, check this box.Remanded from Appellate Court. (3) Check this box for cases remanded to the district court for further action. Use the date of remand as the filing date.Reinstated or Reopened. (4) Check this box for cases reinstated or reopened in the district court. Use the reopening date as the filing date.Transferred from Another District. (5) For cases transferred under Title 28 U.S.C. Section 1404(a). Do not use this for within district transfers or multidistrict litigation transfers.Multidistrict Litigation. (6) Check this box when a multidistrict case is transferred into the district under authority of Title 28 U.S.C. Section 1407. When this box is checked, do not check (5) above.

VI. Cause of Action. Report the civil statute directly related to the cause of action and give a brief description of the cause. Do not cite jurisdictional statutes unless diversity. Example: U.S. Civil Statute: 47 USC 553 Brief Description: Unauthorized reception of cable service

VII. Requested in Complaint. Class Action. Place an "X" in this box if you are filing a class action under Rule 23, F.R.Cv.P.Demand. In this space enter the actual dollar amount being demanded or indicate other demand, such as a preliminary injunction.Jury Demand. Check the appropriate box to indicate whether or not a jury is being demanded.

VIII. Related Cases. This section of the JS 44 is used to reference related pending cases, if any. If there are related pending cases, insert the docket numbers and the corresponding judge names for such cases.

Date and Attorney Signature. Date and sign the civil cover sheet.

Case 6:16-cv-06702 Document 1-1 Filed 10/27/16 Page 2 of 2

Page 45: REESE LLP Michael R. Reese - Truth in Advertising · Case 6:16-cv-06702 Document 1 Filed 10/27/16 Page 1 of 42. CLASS ACTION COMPLAINT 2 Plaintiff, Megan Holve (“Plaintiff”),

AO 440 (Rev. 06/12) Summons in a Civil Action

UNITED STATES DISTRICT COURTfor the

__________ District of __________

))))))))))))

Plaintiff(s)

v. Civil Action No.

Defendant(s)

SUMMONS IN A CIVIL ACTION

To: (Defendant’s name and address)

A lawsuit has been filed against you.

Within 21 days after service of this summons on you (not counting the day you received it) — or 60 days if youare the United States or a United States agency, or an officer or employee of the United States described in Fed. R. Civ.P. 12 (a)(2) or (3) — you must serve on the plaintiff an answer to the attached complaint or a motion under Rule 12 ofthe Federal Rules of Civil Procedure. The answer or motion must be served on the plaintiff or plaintiff’s attorney,whose name and address are:

If you fail to respond, judgment by default will be entered against you for the relief demanded in the complaint. You also must file your answer or motion with the court.

CLERK OF COURT

Date:Signature of Clerk or Deputy Clerk

Case 6:16-cv-06702 Document 1-2 Filed 10/27/16 Page 1 of 2

Page 46: REESE LLP Michael R. Reese - Truth in Advertising · Case 6:16-cv-06702 Document 1 Filed 10/27/16 Page 1 of 42. CLASS ACTION COMPLAINT 2 Plaintiff, Megan Holve (“Plaintiff”),

AO 440 (Rev. 06/12) Summons in a Civil Action (Page 2)

Civil Action No.

PROOF OF SERVICE

(This section should not be filed with the court unless required by Fed. R. Civ. P. 4 (l))

This summons for (name of individual and title, if any)

was received by me on (date) .

’ I personally served the summons on the individual at (place)

on (date) ; or

’ I left the summons at the individual’s residence or usual place of abode with (name)

, a person of suitable age and discretion who resides there,

on (date) , and mailed a copy to the individual’s last known address; or

’ I served the summons on (name of individual) , who is

designated by law to accept service of process on behalf of (name of organization)

on (date) ; or

’ I returned the summons unexecuted because ; or

’ Other (specify):

.

My fees are $ for travel and $ for services, for a total of $ .

I declare under penalty of perjury that this information is true.

Date:Server’s signature

Printed name and title

Server’s address

Additional information regarding attempted service, etc:

Case 6:16-cv-06702 Document 1-2 Filed 10/27/16 Page 2 of 2


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