Reese’s Strategy for Lending & Marketing

Washington Credit Union LeagueDoug True

May 15, 2007

C

C

B A

B

A

Source: Why Not?

C

C

B A

B

A

C

C

B A

B

A

Direct Auto

Indirect Auto

Second Mortgage

Mortgage

No Loan

In the past?EasierSimpler Message

I need my chocolaty marketer because…

Growth of point of sale

Shrinking # of member conversations

Supply exceeds demand

I need my peanut buttery lender because…

Loans are a gateway – conversation starter

Precious two-way conversation

I can use the data captured