Marketing 4029

Referencing & Citation & Plagiarism Style

March 2013Catherine Funnell

Plagiarism

What is Plagiarism?

Copying directly from someone else’s work or ideas without acknowledgement

Paraphrasing someone else’s work or ideas without acknolwedgement

Taking someone else’s ideas without acknowledgement

Plagiarism

• Can you buy an essay from from an essay-writing service?

• What about copying “just a wee bit” from your friend’s work?

• Can you collaborate with a friend on a piece of work?

• What about taking an article from a trade journal and changing the words around?

In -Text Citations

General Rules from Harvard

With quotations,” if a quote is less than a line it may be included in the body of the text in quotation marks”

Longer quotations are indented and single-spaced and quotation marks not required

For citations of particular parts of the document the page numbers etc. should be given after the year in parentheses. (British Standards institution 1989,p2).

Understanding Plagiarism

• University of Essex Self-Test

http://www.essex.ac.uk/plagiarism/test2.html

Library Subject Guide on PlagiarismWhere to go for more Help

Middlesex Business Schoolhttp://unihub.mdx.ac.uk/Assets/business.pdf

The Harvard Style Sheet is the Guide

Marketing students should refer to

Linked to onMarketing Subject

Guide

Simple Exercise

Take a few minutes and create a

Reference for this Book

Use the Harvard Style Guide

Catalogue for details

Reference

Durant, A., Rhodes , G. & Young, D. (Eds.). (2011). Getting started with university-level work based learning. Faringdon: Libri.

Online Journal Article

• Find the following article in the Journal of Personal Selling & Sales Management

“Perspectives on Personal Selling and Social Media:introduction to the Special issue(Rapp, Adam)

2012, Vol.32,Issue 3

Create a reference for it for your Bibliography

Reference

Rapp,A. and Panagopoulos,N. (2012). “Perspectives on Personal Selling and Social Media”. Journal of Personal Selling & Sales Management. [online]. 32 (3), pp301-304.Available from: URL. [Accessed 19 March 2013]

GOOGLE Analytics

Go to Google Analytics>Social Analytics(click on Learn More)>Social Reports

Create a Reference for this page

GOOGLE Analytics

Treat as a Website with an author

Google Analytics . (January 2013). Social Reports.[online].Available from: http://www.google.co.uk/intl/en_uk/analytics/features/social.html. [Accessed 19 March 2013].

Market Reports

Go to Keynote and find the Market Research Report for Ice Creams and Frozen Desserts(2013)

Access the PDF and create a Bibliographical Reference

Market Report

Hughes,K.(Ed). (2013). Ice Cream&Frozen Desserts:Market Report 2013.[online].(16th

ed).Richmond Upon Thames:Keynote Ltd. Available

from:https://www.keynote.co.uk[Accessed 19 March 2013].

Finally........

For more help contact Catherine Funnell

c.funnell@mdx.ac.uk