REFERRALS AND USER-GENERATED CONTENT - THE POWER OF THESE TOOLS IN TRAVEL -
Where do Millennials find their trip inspiration?
BLOG.TTS.COM
• When individuals who have traveled to a given area post about it on social media and also simply by referral
• This personal link is the way most young people nowadays decide on places or trips they would like to go on
WHAT IS USER-GENERATED CONTENT (UGC)?
BLOG.TTS.COM
• Learn how to use UGC’s potential power correctly
• Learn how to be able to use the earned content and visual-generated content to be able to help promote trips for their clients
THE TRAVEL INDUSTRY NEEDS TO:
BLOG.TTS.COM
What is visual user-generated content?
BLOG.TTS.COM
• Pictures, videos and any visual appeal related to the trip people went on
• Influence of the uptick in smartphone usage and social media
• Visual referrals are more important than a good advertising campaign: it’s the modern-day version of word-of-mouth
VISUAL USER-GENERATED CONTENT
BLOG.TTS.COM
How can travel agents use this content to help facilitate
inspiration for new travelers?
BLOG.TTS.COM
• Get inspiration themselves about places to offer their clients
• Ask individuals who create UGC to provide
them with high-quality content
• Word of mouth is still the single most important UGC available
• Seize the social media buzz created by life-changing trips and use it as promotional tools
OPPORTUNITIES FOR TRAVEL AGENTS
BLOG.TTS.COM
What does the future hold?
BLOG.TTS.COM
• Travel agents can learn how to use the new power of social media and the expanded word of mouth UGC to provide their clients with culturally enriching experiences
• The impact on their clients lives will return as positive impact on their businesses through referrals and UGC
• The future is User-Generated Content (UGC)
FUTURE
BLOG.TTS.COM
tts.com
youtube.tts.com
linkedin.tts.com facebook.tts.com blog.tts.com googleplus.tts.com