16
Refined Italian Retro SPRING 2016 EDITION V.4
Refined Italian
Retro
Spring 2016 Edition v.4
ITALY 1947
Birth of an Iconduring World War ii Ferdinando innocenti ran a steel tubing factory in the
Lambrate district of Milan in northern italy, producing components for the
italian Air Force. After the war innocenti needed to find a new product and
was inspired by the scooters that the US army brought to italy. innocenti
realised he could apply most of the parts that the factory was already
producing to motor scooter production. He saw the scooters as a reliable
and fun transportation for the masses, that was affordable for all and revo-
lutionary in design.
it was an idea of genius that improved the quality of life for many, both in italy
and throughout the world. to make the Lambretta even more appealing, he
offered the scooter in six pastel colours, keeping him one step ahead of the
other italian motorcycles, and by the late 1940’s the Lambretta was exported
overseas. the scooter phenomenon was on its way to becoming a legend!
PIN-UP GIRLS
Art of the 50’s and 60’sLambretta used famous actresses and models to market the scooters;
raffaella Carrà, Jayne Mansfield and Jean Shrimpton to name a few.
the ads and calendars reflected the feeling of fun, glamour and fashion and
gave the brand its pin-up History, which lives on today with postcards and
new calendars being printed.
MODS LONDON
Swinging 60’sthe clamour for motor scooters went into decline with the advent of afford-
able cars, but a revival came in the swinging 60’s, when young people in
London with a love for italian fashion became enchanted with the scooter.
Known as Mods they embraced the Lambretta as an icon for their way of
life. one of the biggest bands of this era, the Who, had a huge influence on
Mods culture. their album Quadrophenia also became the name of a tribute
Mods film in the late 70’s, which featured the Lambretta heavily. Even today
the name Lambretta is synonymous with the original Modmobile – the
Scooter – and the distinctive italian influenced style of that era.
the scooter production in italy continued until 1971, and during this time
Lambretta was also manufactured under license in France, germany, Spain,
india, Brazil, Colombia and Argentina, making it a worldwide brand.
TIMeLeSS DeSIReS
The Lambretta Story
3~~
LAMbReTTA WATcheS
The Spirit lives onPRODUcT STRATeGY
5~~
Classic Fashion RacingJust as the Lambretta scooters revolutionized transport, Lambretta Watches aims to fashionize the world of watches.
By drawing inspiration from the original scooter ideals and the era of that time, we design contemporary and fashionable timepieces.
Making design and quality affordable and accessible, just like Mr innocenti aimed for in 1947.
Classic watches with a genuine
vintage look. Embodying the
1950’s elegant style and the first
years of the Lambretta scooter
models A to F.
ceSARe
Collections with vibrant looks that
resembles the 2-tone paint jobs on
original Lambretta Li series, from
soft pastels to deep petrol blue.
popular models between 1958-63.
cIeLO & FRANcO
inspired by the 1960’s Lambretta
grand prix models. the collections
feature retro racing watches
elegantly marrying multifunction
with a trendy look.
IMOLA & AvANTI
Fashion
AttitudeStorytelling
1950
1947First Lambretta Scooter,
Model A, rolls out from the
innocenti factory in Milan.
1956dr. Cesare Battaglini
sets out on his 160,000km
worldwide adventure.
1962Jean Shrimpton, Lambretta
pinup and Supermodel, first
appearance in vogue.
1958innocenti launches
the pastel coloured
Lambretta Li Model.
1967Moto grand prix of
the nations is held at
the imola Circuit.
1971the last Lambretta gp
models roll off the
italian assembly line.
1960 1970
cLASSIc cOLLecTIONS
Cesare
7~~6~~
developed as a tribute to dr. Cesare Battaglini, who crossed every continent covering 160,000 km on a Lambretta scooter between 1956 and 1959 and became a true italian Lambretta icon.
the watch is a modern interpretation of a classic 50’s gents
watch, something that Cesare would have worn. Steel case
with a slim elegant shape and a thin rim that makes room
for a generous dial. the shimmering sunray dial has a simple
but distinct index. vintage leather strap with a natural grain.
the two hands movement with no second hand is typical
50’s watch style and adds to the clean retro look.
Limited EditionA special Cesare model with second
hand and cufflinks included in the box.
A stylish Lambretta combination and
the perfect gift.
ceSARe SecONDO
2183SiL
ceSARe SPecIFIcATIONS:
42 mm case
genuine leather strap
Miyota quartz movement
ceSARe SILveR
2181SiL
ceSARe GOLD cReAM
2182CrE
ceSARe GOLD bLAck
2182BLA
ceSARe bLAck
2181BLA
The Cesare Concept
FRee AcceSS DISPLAY
A space efficient open display unit
where the customers easily can
choose their favourite Cesare.
Stocks 5x4 Cesare watches.
(See page 34 for more display
specifications)
GIFT bOXeS
the Cesare watches come in modern and good looking gift packaging, with
bar codes and a Qr code linking to the amazing Cesare story.
(See page 30 for more box specifications)
cLASSIc cOLLecTIONS
Cesare Cognac & Mesh
developed as a tribute to dr. Cesare Battaglini, who crossed every continent covering 160,000 km on a Lambretta scooter between 1956 and 1959 and became a true italian Lambretta icon.
the watch is a modern interpretation of a classic 50’s gents
watch, something that Cesare would have worn. Steel case
with a slim elegant shape and a thin rim that makes room
for a generous dial. the shimmering sunray dial has a simple
but distinct index. Comes with a vintage cognac leather
strap with a natural grain or an elegant steel mesh bracelet.
the two hands movement with no second hand is typical
50’s watch style and adds to the clean retro look.
Gift boxesthe Cesare watches come in modern
and good looking gift packaging,
with bar codes and a Qr code linking
to the amazing Cesare story.
ceSARe SPecIFIcATIONS:
42 mm case
genuine leather strap / Stainless steel mesh bracelet
Miyota quartz movement
ceSARe cOGNAc SILveR
2184SiL
ceSARe MeSh SILveR
2187SiL
ceSARe MeSh GOLD
2188goL
ceSARe GOLD cOGNAc cReAM
2185CrE
8~~
FAShION cOLLecTIONS
A thought through concept with clear communication from design, packaging, display to prints and ads.
GIFT bOXeS
Modern and slim boxes, well adapted to space
management in store. pre-packed with brand
and warranty information.
(See page 30 for more box specifications)
FRee AcceSS DISPLAY
An eye-catching open display unit that stocks
all seven colours of Cielo original (5x7 watches).
Easy for customers to touch, try on and pick
their favourite colours!
(See page 34 for more display specifications)
The Cielo Original Concept
10~~ 11~~
Changing Times of merchandising fashion watches
We encourage a change – to move
from a ”locked-up” traditional glass
cabinet, and time consuming purchase
process, to a swift and eye-catching
spontaneous buying behaviour!
With experience we have seen our free
access display succeed in many stores.
one airport store more than doubled
their sales during the same period two
years running. Attractive Cielo original boxes, colour and bar coded.
Cielo Original
cIeLO ReD
2101rEd
cIeLO PURPLe
2101pUr
cIeLO ORANGe
2101orA
cIeLO bROWN
2101Bro
cIeLO TURQUOISe
2101tUrQ
cIeLO bLAck
2101BLA
cIeLO WhITe
2101WHi
Attractive eye-candy. A colourful design collection in 7 heavenly colours to suit all moods and styles, one for every day of the week!
this award winning fashion accessory is fun yet elegant, and clearly inspired from the
designs and colours of the 60’s. the dial, second hand and genuine leather strap all
goes in the same colour.
cIeLO ORIGINAL
SPecIFIcATIONS:
37 mm case
genuine leather strap
Miyota quartz movement
FAShION cOLLecTIONS
Cielo Mesh
cIeLO MeSh SILveR
2102SiL
cIeLO MeSh GOLD
2102goL
cIeLO MeSh ROSe GOLD
2102roS
cIeLO MeSh GRAPhITe
2102grA
12~~
The Cielo Mesh Concept
Milanese MeshMilanese bracelets hail from an old watch
strap tradition that dates back to 19th
century italy, and now the style finds
itself in vogue once again. originally the
technique was used by the roman army
as chain-armour. the name is derived from
their place of origin, Milan.
the straps were originally popular amongst
the watch designs of the 50-60´s and
today manage to straddle two opposite
ends of the trends spectrum – streamlined
and contemporary designs as well as
retro-inspired timepieces.
to stay true to our Milan heritage and
communicate the vintage retro feeling
Lambretta watches is synonymous with,
the Milanese mesh bracelets is a natural
choice for us.
An elegant refined retro watch inspired from the 60´s and the glorious days of the italian Lambretta scooters.
glamorous, elegant and affordable, a smart fashion
accessory for any occasion! Exclusively plated in
four different metal shades; gold, rose gold, silver
and graphite, with a classic stainless steel Milanese
mesh bracelet.
FRee AcceSS DISPLAY
Choose your three favourites to add to the open display unit (stocks 5x3
watches), or pick all four to display them on cubes. Both alternatives create
a beautiful visual display in store, highlighting the elegance of this collection.
(See page 34 for more display specifications)
GIFT bOXeS
Eye-catching and slim boxes for
each Cielo Mesh watch, colour
and bar coded.
(See page 30 for more box specifications)
cIeLO MeSh SPecIFIcATIONS:
37 mm case
Stainless steel bracelet
Miyota quartz movement
13~~
Cielo Twist
Cielo Dots
Cielo Stripes
FAShION cOLLecTIONS
Fun and fashionable accessories.
Amazing tools to make any outfit
look bold and creative!
cIeLO DOTS bLAck
2104BLA
cIeLO STRIPeS bLUe
2105BLU
cIeLO DOTS WhITe
2104WHi
cIeLO STRIPeS GOLD
2105goL
cIeLO DOTS bLUe
2104BLU
cIeLO STRIPeS ReD
2105rEd
A chic interpretation of the iconic 60’s pin-up look with
three playful polka dot patterns.
An elegant and classic marine retro pattern, creating an
accessory that knows how to draw attention.
15~~
17~~16~~
FAShION cOLLecTIONS
Cielo Paisley
cIeLO PAISLeY GReeN
2128grE
cIeLO PAISLeY bLUe
2128BLU
cIeLO PAISLeY TURQUOISe
2128tUr
the swirling paisley pattern, synonymous with London fashion
and the swinging sixties, has bounced back onto the catwalks!
Cielo Solid the classic Cielo collection is extended with three new bright and
fresh colours – Bubblegum pink, Lush green and Cobalt Blue.
cIeLO PINk
2108pin
cIeLO GReeN
2108grE
cIeLO bLUe
2108BLU
Cielo Vichy vintage vichy pattern inspired by the Brigitte Bardot look.
romantic and sexy, nice and naughty, fresh with a nostalgic twist.
cIeLO vIchY PINk
2107pin
cIeLO vIchY bLUe
2107BLU
cIeLO vIchY bLAck
2107BLA
Cielo Metallic Shimmering and glamorous metallic shades. A sparkling look that will
easily transform your outfit from day to party.
cIeLO MeTALLIc SILveR
2103SiL
cIeLO MeTALLIc OLIve GReeN
2103grE
cIeLO MeTALLIc bLUe
2103BLU
cIeLO MeTALLIc PINk
2103pin
The Cielo Twist Concepts
FRee AcceSS DISPLAY
All Cielo twist trios fit perfectly in this space efficient
concept display, and a unique background for each is supplied to enhance the impact
of every twist. Stocks 5x3 Cielo twist watches.
(See page 34 for more display specifications)
19~~
FAShION cOLLecTIONS
Cielo Zebra
cIeLO ZebRA WhITe
2109WHi
cIeLO ZebRA FUchSIA
2109FUC
cIeLO ZebRA bLUe
2109BLU
inspired by the colours of the savannah with zebra patterns in
three creative colour combinations. Zebra is the new leopard!
Put the right Cielo on your customers every season!
the idea and inspiration for the Lambretta Cielo watch
came when Capella’s designer André olovsson was
working on his final Bachelor’s degree project. the
challenge was to design a ladies watch with an acces-
sible price point by using as few elements as possible,
and without losing the femininity or elegance.
today Lambretta’s bestselling Cielo concept has devel-
oped into 35 different watch models that reflects the
brand’s retro feeling, combining elegance and current
trends with influences from the 50’s and 60’s fashion-
able patterns and colour palettes.
Always keep your store fresh and updated with the
seasons by choosing from our many fun, stylish and
fashionable twist Concepts.
GIFT bOXeS
Eye-catching slim boxes, pre-packed with brand and
warranty information. Each box is colour and bar coded.
(See page 30 for more display specifications)
cIeLO TWIST
SPecIFIcATIONS:
37 mm case
genuine leather strap
Miyota quartz movement
FRee AcceSS DISPLAYS
Choose your 9 or 4 Franco favourites to create a unique display for your
store. or for a maximum impact, use three 4 displays to build a complete
“Franco bar” to show them all. Both displays are open units where
customers easily can try and choose their favourites!
(See page 34 for more display specifications)
FAShION cOLLecTIONS
Franco
The Franco Concept
GIFT bOXeS
the Franco watches come
in modern and smart gift
packaging, with bar codes
and a Qr code linking to the
Lambretta brand story.
(See page 30 for more specifications)
FRANcO ORANGe
2160orA
FRANcO MeSh GOLD
2165goL
FRANcO MeSh STeeL
2160StE
FRANcO MeSh ROSe GOLD
2165roS
FRANcO MeSh bLAck
2165BLA
FRANcO WhITe
2160WHi
FRANcO STONe
2160Sto
FRANcO bROWN
2160Bro
FRANcO bLAck
2160BLA
FRANcO ReD
2160rEd
FRANcO GReeN
2160grE
FRANcO PeTROL
2160pEt
A minimalistic unisex design with a “less is more” attitude for the edgy and street smart.
inspired by the retro colours of the 60-70’s.
the sleek case has a sandblasted matte finish
that complements the shimmering metallic
dial, perfectly matched to 8 leather straps
and 4 mesh bracelets in cool metal shades.
FRANcO SPecIFIcATIONS:
42 mm case
genuine leather strap / Stainless steel mesh bracelet
Miyota quartz movement
23~~22~~
AvANTI bRAceLeT bLAck
2113BLA
RAcING cOLLecTIONS
Lambretta
Grand Prix
Racing is a huge part of the Lambretta scooter heritage, the Italian Motor Valley runs from Milan
to the coast of Rimini filled with racing tracks, historical manufacturing plants and museums.
Highway Via Emilia and the Valley is now a famous tourist destination. Lambretta Racing
collections are inspired by the 1960’s sporty Lambretta Grand Prix models, used for leisure as
well as racing. These collections feature retro racing watches with a perfect balance between
rugged style, sporty nature and multifunction with an elegant trendy look!
25~~
Avanti
AvANTI LeATheR bLAck
2112BLA
AvANTI bLAck LT bLAck
2118BLA
Avanti was a specially tuned Lambretta engine, developed in 1966.
to celebrate this we have developed a tuned watch packed with
functions such as world time, chronograph, calendar etc. designed
with a black carbon fibre dial to give it that extra vibrant look.
AvANTI SPecIFIcATIONS:
46 mm solid stainless steel case with carbon fibre dial
genuine leather strap / Solid stainless steel bracelet
Miyota quartz ana/digi movement
World time - 56 cities
Chronograph with lap times
Calendar, local time, alarm and timer
Back light and power saving mode
10 AtM
AvANTI bLAck bT bLAck
2115BLA
AvANTI GOLD LT bLAck
2116BLA
IMOLA LeATheR ReD
2151rEd
IMOLA GOLD LT WhITe
2190WHi
IMOLA GOLD LT bLAck
2190BLA
RAcING cOLLecTIONS
27~~26~~
Imola Classic
IMOLA cLASSIc SPecIFIcATIONS:
44 mm stainless steel case
genuine leather strap
Miyota quartz chronograph movement
Chronograph
24 h display and date
10 AtM
Imola
IMOLA SPecIFIcATIONS:
46 mm stainless steel case
genuine leather strap / Stainless steel bracelet
Miyota quartz chronograph movement
Chronograph
24 h display and date
10 AtM
IMOLA bRAceLeT WhITe
2152WHi
IMOLA GOLD bT bLAck
2193BLA
IMOLA LeATheR bLAck
2151BLA
IMOLA bRAceLeT ReD
2152rEd
IMOLA bRAceLeT bLAck
2152BLA
IMOLA cLASSIc GOLD
cReAM LT bROWN
2195CrE
IMOLA cLASSIc ROSe GOLD
GReY LT bROWN
2196grE
IMOLA cLASSIc ROSe GOLD
bLUe LT bROWN
2196BLU
IMOLA cLASSIc STeeL
bLUe LT beIGe
2194BLU
IMOLA cLASSIc STeeL
bLAck LT bLAck
2194BLA
The Imola and Imola classic models are dedicated to the Autodromo
enzo e Dino Ferrari located in the town of Imola. Two elegant
chronograph models with racing inspired leather straps or stylish
steel bracelets. For those who desire to go faster...in style!
A
vAILAbLe
April 2016
Lambretta
Insieme
42~~
General Info
ORDER:
SHIPPING & LOGIStIcS:
SERvIcE:
OtHER:
capella Industries AB
Västra Särövägen 83, 429 42 Särö, Sweden
Phone: +46 31 755 21 00 • Fax: +46 31 755 21 50
www.lambrettawatches.com
Contact
WARRANTY
Lambretta Watches provides a 2 year international warranty,
from the date of purchase. The warranty covers manufac-
turing defects, not normal wear and tear. nor do the war-
ranty cover batteries, glass, watch case, strap, bracelet, loss
or theft. if the customer has opened the case back, pushed
the buttons underwater, or forgot to screw down or push in
the crown and expose the watch to moisture the warranty
is no longer valid.
All gift boxes have a warranty booklet with information about
the brand and the watches.
If a customer comes back with a watch:
- Ask for receipt
- Ask and write down what happened
- How did it happen?
Send this information, together with watch model (preferably
with a photo) to: [email protected]
We will replay within 24 hours (weekdays) with a next step
instruction; either to send the watch back for repair, within
warranty or at a cost, or replace with a new watch.
if it’s an appropriate warranty issue on one of our Classic or
Fashion models, such as Cesare, Enzo, Cielo or Franco, we
mostly advise to replace it for a new watch. Again normal
wear and tear or glass broken due to dropping the watch is
not included in the warranty.
With our racing models, such as imola, Avanti or Mugello,
we repair all warranty issues.
Make sure to keep all watches replaced, together with a note
of the issue, for a collective return to us.
regarding the adjustable bracelet for Cielo Mesh, see sep-
arate instruction. it is also printed in the warranty leaflet
placed in each gift box. please read through this and assist
your customer. if damaged by customer the buckle can be
exchanged – please contact us for details.
MOveMeNTS
We use a high quality Japanese movements in all our watches
– famous Miyota (Citizen).
2-3 years is standard battery life.
QUALITY
All our products have passed the “roHS” standard (restriction
of Hazardous Substances) and have nor nickel or chromium
substances in doses that would trigger any allergy.
Most of our products are made in 316L or 304 stainless steel.
our Classic or Fashion models has an alloy case with a safe
coating/plating.
WATeR ReSISTANce
our Classic or Fashion models are not suitable for water
activities. Most water resistant watches are not designed
for prolonged and active use in water. the only watches
designed to withstand these types of conditions are profes-
sional diver’s watches. Leather straps should always be
kept out of contact with water. on the case back of our
racing models you can see the AtM, use below guide to
help your customer.
the number of meters shown does not indicate the depth
that the watch can be taken to.
ORIGINAL STRAPS, bRAceLeTS & SPARe PARTS
replacements are available for all Lambretta Watches mod-
els, the customer can order them directly via our web shop:
www.lambrettawatches.com
INSTRUcTION MANUALS
instruction manuals for all models are also downloadable at:
www.lambrettawatches.com
DeSIGN
Lambretta Watches are designed and developed in Sweden
by Capella industries in gothenburg.
W W W. L A M b R e T TAWATc h e S .cO M
CLW
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