MILLENNIAL-MINDED

WOMEN SHARE A STATE

OF MIND, REGARDLESS

OF AGE.

The mil lennial mindset is rooted

in optimism. It originates with

access to technology and innovation,

and it fuels a desire and abil ity

to broaden horizons and l ive the

best l ife possible.

These women are empowered,

not entitled.

M I N D F U L L I V I N G

92% agree that they try to be thoughtful

in their decision-making — from the

food they eat to how they spend their

free time.

— ERIN, 25, NYC

‘Mindful’ is how

I str ive to l ive my l ife.

Living with self-awareness

and reflection. The more

I do that, the happier

I am.

They str ive to l ive wel l-rounded l ives whi le conquering

an ever-changing l ist of goals — at work, at home, and

wherever they go.

A not-so-delicate

balance

82% agree that having a balanced l ife

is more important than fast career

advancement.

INSPIR ATION IS EVERY WHERE

And, it translates

into action. Women

use digital media,

social networks, and

their environment as

the building blocks

for their real-l ife

achievements.

82% will only share something on social

media when passionate about it.

say they are thoughtful about

what they post /comment / like on

social media.91 %

With a discerning point of v iew and a feed

as careful ly edited as their l ives, social media

keeps them connected and serves up

a constant stream of ideas.

A sharp eye

on social

I N S P I R A T I O N I S E V E R Y W H E R E

ARTFUL SHOPPING Millennial-minded

women are powerful

shoppers who make

choices based not just

on emotion, but on

informed research.

A R T F U L S H O P P I N G

Smart devices and digital plat forms play a cr it ical role,

of ten merging onl ine and of f l ine shopping into one

core exper ience.

Screens are the

new storefront

AGES 35-49

2 OUT OF 3 WOMEN CONSIDER GET TING INSPIR ATION

ONLINE A FORM OF PRE-SHOPPING.

I USE MY

SMARTPHONE WHEN

I ’M OUT SHOPPING.

I SCAN CODES &

COUPONS ON MY

SMARTPHONE.

I PURCHASE

ITEMS THROUGH MY

SMARTPHONE.

58%55%

49%

31% 33% 28%

18-34

I use my phone al l the time when

I ’m shopping. I ’ l l take photos of

two hats I ’m deciding between

and ask for opinions.

— L AUREN, 26, L A

79% agree they have the abil ity to achieve

more of their l ife goals.

A G E N E R A T I O N E N L I G H T E N E D

Leveraging al l of the resources at their disposal,

these women str ive to make marked progress

toward personal, f inancial , and career goals on a

day-to-day basis.

Dream-driven

I am aspirational. I grew up

with my parents always tel l ing

me, ‘you have al l these gifts,

make the most out of them.’

So, I ’m trying to make the best

possible l ife for myself.”

— TINA, 30, NYC

Qualitative research conducted March 2014

Ten in-home immersion sessions across

Los Angeles, San Francisco & New York City

Quantitative Research conducted Apri l 2014

15-minute online sur veys with women 18-49

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