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Refining social media strategy

Date post: 24-Jan-2015
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11
THE AUDIENCE DOESN’T KNOW WHAT IT WANTS – UNTIL IT SEES IT FRANK CAPRA
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Page 1: Refining social media strategy

THE AUDIENCE DOESN’T KNOW WHAT IT WANTS – UNTIL IT SEES IT

FRANK CAPRA

Page 2: Refining social media strategy

A snapshotOver 15 accounts

9,338 6,278

Page 3: Refining social media strategy

Our audience is growing.They respond to us, sometimes.

They’re clicking and reading.Reporters and producers are excited.

Page 4: Refining social media strategy

WHAT NEXT?

Page 5: Refining social media strategy

The goalsHerd some cats.

Stalk our audience

Page 6: Refining social media strategy
Page 7: Refining social media strategy

+

Page 8: Refining social media strategy
Page 9: Refining social media strategy

AMAZON DOESN’T ASK A QUESTION THAT THEY DON’T TRACK THE ANSWER TO.

Page 10: Refining social media strategy

Investors.


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