ReFrame Design Review 2 | May 11, 2006William Croisettier, Sarah Stein Greenberg, Gustavo Romero, Jin Tsubota

Big Idea | Build a Better Pump Frame

“This is an important design challenge we have. Frames are crucial to every single user!”

– Jim Taylor, IDE|m

WOODEN

IDE FRAME (METAL)

BAMBOO

Early Design Directions

Mobility

Height

Current User Complaints | Workarounds

Too expensive

Not adjustableTreadles too shortHandle too far forwardCounterweightsHeight of pump

Unstable

The Customer

“Stavros”

Customer ChoiceBuy wooden frame… $8 – 15

OR

Buy metal frame… $15

OR

Make my own frame…

The majority of pump users do NOT buy IDE’s metal frame

50% wooden | 30% IDE’s metal frame | 20% bamboo or other

Value Proposition

Introducing

Core Principle | improved frame at an equal or better price than current options that allows the customer to choose the right mix of cost and convenience

More stable than any existing optionMore customizable than any existing optionEfficiency upgrade for people who are making their own framesCheaper alternative to carpenter-made wood frames & IDE’s metal frames

the “MyanMyFrame”

Design Concern | The DIY-OTS Continuum

Customer’s skillsCustomer’s access to toolsCustomer’s access to materialsPrice sensitivityPerception of durability

“Just Joints” Hybrid MaterialsWelded or Pre-

Assembled Wood

Do it Yourself (DIY) Off-the-Shelf (OTS)Some Assembly Required

Issues

Prototypes

“Just Joints” Hybrid MaterialsWelded or Pre-

Assembled Wood

Do it Yourself (DIY) Off-the-Shelf (OTS)Some Assembly Required

< $8 $15$8 - $15

Prototypes

Central Design

Problem

How to connect bamboo or wood pieces with the steel frame components?

Add the

MyanMyFrame to IDE’s product line

by October 2006

Organizational Plan

No separate organizational structure

Be a “pilot project” for establishing the Extreme Affordability class as a feeder for new IDE products

Obtain seed capital for additional R&D costs from philanthropic sources

Sarah goes to Myanmar this summer to support this process

Financial & Organizational Considerations

We are obtaining detailed cost information on materials (steel, wood, bamboo, rope…etc.)

50% of cost of current pump is from steel angle irons and square tubes – what can we eliminate while retaining or enhancing structural stability?

The MyanMyFrame will (hopefully) replace local carpenters’ frames: will there be an effect on vendor/dealer relationships?

Materials are not uniformly available throughout the country – should IDE sell the wood/bamboo inserts?

IDE workers are welders, not carpenters…if the MyanMyFrame requires wooden parts, not metal, will it be difficult to start this new product line?

Next Steps | Timeline

Freeze Design

Week 10Week 7 Week 8 Week 9

Prototype Iterations Final Prototype

Business Plan

Final Presentation

2 3

Design Review

Design Review

Questions | Feedback