Date post: | 05-Aug-2015 |
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Art & Photos |
Upload: | luis-javier-gutierrez-arias |
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Nail it!Reframing Problems
A Crash Course on Crea
tivity
By Nail it!
Alejandro Dordelly - Mexico
Alejandro Sierra – Spain
David Sultan – France
Luis Javier Gutiérrez – Colombia
Mauricio Bezares - Mexico
Challenge
Create as much "value" as possible, with value measured in any way you like, starting with chewing gum.
Instead of deteriorate sidewalks or annoy people/pets who may walk on a fresh sticky chewing gum, we propose to work on a way to transform chewed chewing gum into ART.
The value would be to clean the streets to avoid illness. Streets would look nicer. In some places, it could be a business opportunity
Added value of chewing gum
We expect to use gum in a radically new way
To create Art from chewed chewing gum
To keep clean sidewalks
To make people aware of not throwing the gum on the streets but disposing it as raw material for Art
Work along with government, schools, artist and volunteers
http://www.youtube.com/watch?v=lFPGTAmjeIA