Date post: | 01-Nov-2014 |
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Simple & Effective Marketing Strategies for Retailers
3 Ideas For A New Year
Robert Rosewww.bigbluemoose.netTwitter: @[email protected]
Namrata Kumarwww.regalix.com [email protected]
Let’s stay in touch….
New Ideas?
New Strategies?
Okay Now what?
How was your holiday season?
It’s just beginning…
Don’t take shortcuts
This is a marathon,not a sprint….
You’re Not Alone….
1. Mind the Gap Visibility on today’s Web.
2. Building 1,000 Fans Into An Army…
3. Is There Really An App For That?
What we’ll cover today….
Mobile Web audience grew 34% last year.
1 out of every 5 consumers used a mobile deviceto assist with their holiday shopping
90% of all consumer purchases start with a search
81% get advice from friends/followers relating to a product purchase – and 75% of them said it was “very influential” their decision
Mind The Gap: Visibility On Today’s Web
So, It’s big… yeah…
But what does all this mean?
Mind The Gap: Visibility On Today’s Web
1. Landing Pages – Optimized for Local Search – Move it up a click!
2. Socializing Web content – specific content for products or store locations that can be shared.
3. What do these pages look like on an iphone, a blackberry – can you even get to them?.
Mind The Gap: Visibility On Today’s Web
© 2008 CrownPeak Technology. All rights reserved. 9
© 2008 CrownPeak Technology. All rights reserved. 10
© 2008 CrownPeak Technology. All rights reserved. 11
© 2008 CrownPeak Technology. All rights reserved. 12
© 2008 CrownPeak Technology. All rights reserved. 13
© 2008 CrownPeak Technology. All rights reserved. 14
© 2008 CrownPeak Technology. All rights reserved. 15
1,000 Fans And Up… Building Our Army…
1. Listen – the most important part of social media marketing.
2. Companies Market – People Socialize
3. Be Adaptive & Collaborate
4. (Bonus Tip)In social media it’s telling stories, not converting leads.
1,000 Fans And Up… Building Our Army…
JC Penny Community for Moms
Using Think Passenger Platform – branded community
Result is direct feedback for betterstore design, and product mixOpportunities
1,000 Fans And Up… Building Our Army…
100,000
3 Billion
Is there really an App for that?
Apps In The Appstore
Downloads
Is there really an App for that?
Of all wireless traffic – iPhones are 11% of traffic and 65% of HTML page views.
Credit card and transactions becoming commonplace – Text Haiti has generated $5m from half a million people in less than a month.
Multiple payment apps… iTunes, Mocapay etc…
Is there really an App for that?
Differences:
• Interpreted code vs. compiled
• Tightly vs loosely tied to the network
• Browser vs SW install
Similarities:
• Both require device specific optimization today
• Both can support similar functionality
• Subset of full web experience
The future:
• Both will likely coexist moving forward
• Consumers will use mobile apps for limited set of applications/brands and the mobile web for a broader mobile experience
1. Entertainment – (Games, Contests)
2. Ordering or Functional – (Ecommerce?)
3. Product Browse With Creative Flair?
Is there really an App for that?
1. This is a process – not a campaign.
2. Small iterations and experiments are key
3. Take care of the basics…
Putting it all together…
Thank you…..
Robert Rosewww.bigbluemoose.netTwitter: @[email protected]
Namrata Kumarwww.regalix.com [email protected]