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jaxusa.org Regional Economic Development Researchers’ Roundtable #C2ER2016 or #LMI2016
jaxusa.org
Regional Economic Development
Researchers’ Roundtable
#C2ER2016
or #LMI2016
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9:00 - 9:15 Introductions & Regional Chapter Survey Results-Melanie Moore, JAXUSA Partnership
9:15 – 9:30 Introduction to Minneapolis-Val Vannett, Minneapolis-St. Paul Regional Economic Development Partnership
9:30 – 9:40 Overview of the “Tools of the Trade” Database-Parry Carter, C2ER
9:40 – 10:05 Data Visualization Presentation-Rosa Jupiter, Georgia Power
10:05 – 11:05 Best Practices in Regional Research Offices-Jim Futrell, Pittsburgh Regional Alliance-Maureen Howell, Greater Phoenix Economic Council-Shannon McClure, Omaha Chamber of Commerce
11:05 – 11:15 Break
11:15 – 12:30 Open Roundtable Discussion: Group TherapyModerators: Bob Ball, Tulsa Regional Chamber & Eric Long, Greater Oklahoma City
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MELANIE M. MOORESenior Director, Business Intelligence
JAXUSA Partnership
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23
6 6
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“…struggle with changing behaviors/making
sure the entire organization adopts and uses
the technology.”
“Updating databases…”
“Integration of independent
internal databases in GIS…”
“Comparing and identifying
the best software.”
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23
16
16
16
14
11
10
10
7
InfoGroup (ReferenceUSA)
ESRI (ArcGIS)
CoStar
Dunn & Bradstreet (Selectory, Hoovers)
IMPLAN
EMSI
RIMS II
Tableau
Xceligent
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EASI Demographics Salesforce CRM
Google Earth
Avention
AlteryxNETS
Dow Jones (Factiva)
Qualtrics
FDI Markets
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2
2
2
6
7
10
19
23
Tableau Public
American FactFinder
National Center forEducation Statistics
FRED
OnTheMap
BEA
BLS
Census
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OnTheMap“Easy, customizable,
wealth of data”
Census“Free, easy to use,
great coverage”
St. Louis FED FRED “Easy to use; easy updating in
Excel; embeddable widgets
that ease website updates”
Tableau Public“Can do so much mapping without
paying an arm and leg and without any
real GIS training”
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O*Net
IBRC
Harvard Cluster Mapping
UnionStats
PolicyMap
YourEconomy.org
CBRE (and other) Commercial Real
Estate reports
NaCo Explorer
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2
2
2
2
3
4
5
6
8
10
12
Avention
IMPLAN
Nielsen
Alteryx
GIS Planning
CoStar
ReferenceUSA
JobsEQ
Hoovers
EMSI
ESRI
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Plunkett
Haver Analytics
Burning Glass
EASI Demographics
Xceligent
Moody’s
Salesforce
Wanted Analytics
NETS
QualtricsResearch360
LOCI
Labor Insights
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Business Data
Accurate headcounts
Small Businesses
Startups
International synergies (local companies with foreign presence)
Non-NAICS
Trade Stats
Employment Data
Skills
Certifications
New Hires
Job Flows
Unemployment/employment by custom parameters
Underemployment by degree/occupation
Benefits
Real time supply & demand
Women/minority/veteran owned
Shared Services
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Union Data Accurate, detailed minority population data
Data that crosses borders with Canada or Mexico
Non-MSA Cost of Living
Zip Code Level Data
City Block Specific Data
Industry intelligence specifics at MSA level
Climate Data
FDI Data
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Integration of databases and easy translation into graphics and/or maps Provide a comparative analysis of
the different software available
Input on how to use/select software and evaluate vendors
Assessments of the reliability/utility of specific types of information
How best to add context for the recipient of the data
Compile listing and description of all available
information resources in one place
Provide C2ER members user access to
expensive database Group discounts from
leading data providers
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How to share the importance of our data with the general public
Website content/interface/format
Community-based economic development
initiatives--plugging economic leakages,
supporting local self-sufficiency.Type of jobs that are taking a long
time to fill and skills needed
Examples of best in class websitesTools or resources that have
changed the way you do something
New tools
How Chambers/ED groups are working with area
workforce groups as WIOA is implemented
What are some key questions a person
should use in evaluating a potential new
software, data product, etc.
How to research emerging industries
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How research gets funded in various organizations
Successful integration of economic
development goals with workforce partners
New/novel/creative ways to use the free
data to which we all have access
Creative and easy to use infographics
“War Stories”
Showcase of data visualizations and
uses of data visualization software
How to create a culture of data
within an organization
New types of data requests and what data
sources they utilized to meet the request
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MELANIE M. MOORESenior Director, Business Intelligence
JAXUSA Partnership
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REGIONAL ROUNDTABLE
C2ER CONFERENCE | June 8, 2016
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PROSPER: MOMENTUM IS BUILDING
THE GREATER MSP REGIONM
ille
Lacs
IsantiSherburne
Wright
Hennepin
Carver
Sibley
Le Sueur
Scott DakotaPierce
St. Croix
Washington
Chisago
Anoka
Ramsey
16-COUNTY MSA $228 BILLION
48th LARGESTGLOBAL ECONOMY
IN GMP
3.5 MILLION PEOPLEMORE THAN
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PROSPER: MOMENTUM IS BUILDING
UNEMPLOYMENT RATE
April 2016 UNEMPLOYMENT RATESAmong Cities With At Least 1M Pop: Lowest = Austin (2.9%), Highest = Chicago (6.2%)
5.0%
3.4%
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PROSPER: MOMENTUM IS BUILDING
JOBS AND JOB GROWTH
MSP 5 Yr Growth = 8.9%
1.9M
1.75M
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PROSPER: MOMENTUM IS BUILDING
STRENGTHS AND AREAS OF IMPROVEMENT
• 16 Fortune 500 Companies • Top Labor Force Participation Rate Among Metros, 71.5%• Pop With BA Degree or Higher = 40% • Poverty Rate = 6.4%• Median HH Income = $68,019
• Net Migration of 25-34 yr olds = 1,700 (Compared to 18,000 for Dallas; Chicago = -4,200)
• Poverty Rate People of Color = 23.6% (Compared to 13.8% for San Francisco)
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REGIONAL SECTORS OF STRENGTH
• BIO TECH
• HEALTHCARE PROVIDERS
• HEALTHCARE PAYERS AND IT
• MEDICAL DEVICES
• R&D CENTERS
• SOFTWARE/ IT
• ADVANCED MANUFACTURING
• ENERGY/RENEWABLES
• FINANCIAL ADVISORY
• BANKING
• INSURANCE
• CORPORATE HEADQUARTERS
• CREATIVE SERVICES
• PROFESSIONAL SERVICES
• DATA CENTERS
• FOOD PROCESSORS
• FOOD PRODUCTION
• AGRIBUSINESS
• NUTRITION
• WATER FILTRATION
• WATER PURIFICATION
FINANCIAL SERVICES
ADVANCED MANUFACTURING & TECHNOLOGY
HEALTH & LIFE SCIENCES
HEADQUARTERS & BUSINESS SERVICES
FOOD & WATER SOLUTIONS
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REGION
San Francisco, CA
Seattle, WA
Boston, MA
Minneapolis-St Paul, MNTOP P
EER
S
AVERAGE RANK
4.32
4.58
4.79
5.03
Austin, TX
Portland, OR
Denver, COCLO
SE
RIV
ALS
5.59
6.47
6.53
Dallas, TX
Chicago, IL
Atlanta, GA
Pittsburgh, PA
Phoenix, AZ
MO
RE
DIS
TAN
T
7.11
7.14
7.32
8.63
9.39
PEER RANKING
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INFRASTRUCTURE - 3.7 #1
LIVABILITY – 4.0 #1
ENVIRONMENT – 4.0 #1
ECONOMY – 6.5 #8
TALENT - 6.2 #5
BUSINESS VITALITY – 6.5 #7
EDUCATION – 3.5 #3 *
OVERALL RANKING
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PROSPER: MOMENTUM IS BUILDING
WHY REGIONS ARE IMPORTANT?
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Regional Resources Database
Parry T. Carter
Program Manager, C2ER
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C2ER Annual Survey
How can C2ER help in choosing or using appropriate software?
Provide a comprehensive database of available subscriptions and software
Allow users to submit reviews
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Regional Resources Database
Who is creating it?
Database fields:
Description
Type: data source or tool
Category: economic, workforce, demographic, etc.
Link to the relevant website
Pricing information
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Members will be able to:
Add a new resource
Comment on a source/tool
Rating system
General feedback
Access to database by the end of the year
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Making the Case for Added Staff Resources
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A Brief History of PRA Market Research Staffing
• 2002 – Staff consists of Director, Analyst, Intern
• 2004 – Second analyst added to existing team
• 25% increase in workload
• 2005 – Analyst leaves, hiring freeze
• 9% increase in workload
• 2006 – Other analyst leaves, leaving me with just an intern
• Two new ones hired
• 2009 – Analyst leaves, position put on hold
• Two months before G-20, busiest year ever
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2010 – Position filled, other analyst transitions to new position2014 – Approval to restore second analyst position
ReenactmentHair was darkerFace was redder
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Making Your Case
• Step One – Keep Records of Your Workload
• Does Not Have to Be Complicated
• Date Requested
• Date Completed
• Nature of Request
• Type of Request
• Requested By
• Organization
• Assigned To
• Due Date
*Make sure to track EVERYTHING*
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Factors to Measure
• Number of Requests
• Types of Requests
• Changes in Turnaround Time
• Organizations Served
• Programs Supported
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Writing A Justification
• Background
• How has the workload changed
• What additional roles and responsibilities have been added
• Current Status
• Illustrate Challenges
• Focus on Key Strategic Areas
• Keep Goals in Mind
• Challenges of Status Quo
• Desired Outcomes
*Use numbers where ever possible – harder to dismiss*
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Case Study – 2013 Justification
• Background
• Staffing History
• Workload Trends
• Outside Requests
• Other Parts of the Organization
• 19% to 33% from 2004 to 2012
• Outside Partners
• 11% to 20% from 2004 to 2012
• External Presentations/Interviews
• 0 to 32 from 2004 to 2012
• Additional initiatives that require support
2
2.2
2.4
2.6
2.8
3
3.2
3.4
3.6
3.8
4
0
100
200
300
400
500
600
700
800
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013*
Requests FTEs Linear (Requests) Linear (FTEs)
*Through October 18, 2013
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• Current Status
• Deteriorating Response Times
• Reactive Rather than Proactive
• No Time for Strategic In-depth Research
• Resource Deterioration
• Challenges
• Keep Up with Changing Profession
• Reactive Rather than Proactive
• No Time for Strategic In-depth Research
• Conclusions
• How Will Filling Position Benefit ENTIRE Organization
Case Study – 2013 Justification
2
2.2
2.4
2.6
2.8
3
3.2
3.4
3.6
4
5
6
7
8
9
10
11
12
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013*
Average Completion Time (days) FTEs
*Through October 18, 2013
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Group Therapy TopicsPick 3 to discuss at your Table
• Organizational Challenges: Gaining Support for Research
• Emerging New Tools: Your Latest and Greatest Resources
• How Can C2ER Help You Be Great?
• Creative Funding Strategies for Research
• Answer the Hard Questions: Ways to Deal with Difficult to Find Data
• Website Strategies for Economic and Workforce Development Orgs
• Oddball Questions/War Stories
