Regional News in Times of iPad, Twitter & Co. (Cassini Convention, Nov. 2010)

(Regional-) News in Times of iPad, Twitter & Co

Gerd KampHead dpa-newslab

Cassini ConventionNovember 4th, Ratingen

Dienstag, 11. Januar 2011

Hype 1

Tablets, Tablets, Tablets


Hype 1

Tablets, Tablets, Tablets


iPad is the fastest adopted consumer electronic device ever


2012: More touch screens than front-pages

Tom Curley, AP, Oct. 18th

Just consider the numbers. Devices based on the Android and Apple software platforms are both being activated at rates of more than 200,000 a day around the world. As the slide points out, that will result in 250 million of those devices in consumers’ hands by 2012.

That is a magic date and not just because it will bring another Olympics and presidential election. By then, the consumption of news will almost certainly have shifted to screen-based viewing. In other words, there will be more touch screens than front pages.


iPad News Apps I use

Reeder,FlipboardTwitterific,


iPad News Apps I use

Reeder,FlipboardTwitterific,


dpa-newslab

IFRA Newsroom Summit 2010, September 8th, ,© Dr. Gerd Kamp



dpa-newslab

R & D/Innovation unit of dpa - the leading german news agency

Part of the Online and Mobile subsidiary dpa-infocom



Mission

Building Bridges betweenNewsroom and Technology



Principle

Demos not Memos



Focus 2010

E-Publishing

Geo-Metadata


Personal Background: News on mobile devices



Mobile

1999 Daily4U

City GuideRestaurants,Events, Movies, Theatres, ...


2000NW-News First mobile internet presence of a regional newspaper (Germany)

Mobile


2004 - 2005News Alert

Multichannel Notification SystemWebPDABlackberrySMS


http://dpanews.arvato-systems.de/mcs/templates/pda/index.pt











































































2006 m-Paper

Mobizines Flash LiteNightly Push20 News ItemsSMS / MMSDeep Links into mobile websites


2009 - 2010eReader

Pilot 1


2009 - 2010eReader

Pilot 1


2010eReader

Pilot 2


2010eReader

Pilot 2



Approaches for Newspaper & Magazines on iPad


Digital Faksimiles

Manual Layout

Repurposing PDF / ePaper

Approach 1


Digital Magazine Viewers

Manual Layout

Approach 2


Native

Algorithmic Layout

Approach 3


Web Centric

Algorithmic Layout

Approach 4


Web Centric

Algorithmic Layout

Approach 4


The need for Algorithmic Layout





The Need for Algorithmic Layout

Portrait and LandscapeScreen SizesScreen ResolutionsFont SizesAspect RatiosDPI


2010Tablets

Prototype 1


2010Tablets

Prototype 1


2010Tablets

Prototype 2


2010Tablets

Prototype 2


Page vs. ScrollSingle vs. Multicolumn



2010Tablets

Pilot SWZ


2010Tablets

Pilot SWZ


2010Tablets

Pilot infoline


2010Tablets

Pilot infoline


(Meta-)Data for Algorithmic Layout



Meta-Data for Algorithmic Layout

Images

Foveal Region


Ressort,Page,Priority,Genre

Meta-Data for algorithmic layout





Skyline: Ignore

Main Article: Prio1

Op-Ed: Prio2, Sidebar

Kellerstück: Keller, Prio2

Left Colummn on Titlepage:Prio 3 Move to Ressort

Infobox: Match with Main

Image/Infographics: Pars des Namens, Caption from separate File

Match with main Article




Skyline: Ignore

Main Article: Prio1










Skyline: Ignore

Main Article: Prio1










Skyline: Ignore

Main Article: Prio1










Skyline: Ignore

Main Article: Prio1











Summary

Supporting a multitude of devices, aspect ratios, screen-sizes and font sizes can only be done with algorithmic layout



Summary

Hence the respective metadata is crucial for efficient and effective publishing on mobile devices



Summary

Usefulness / Necessity for Tablets will hopefully / finally give print reporters / editors a good reason to do it


„Social“ Media




Social Media

iPad is the first „social“ device for news consumption

No single person who controls the user interface



Social Media

It is easy to build a social news aggregator for iPad

Because it is easy to grab content from links on the web / via calls to an API



Social Media

It is difficult to integrate „social media“ into an iPad news app

Because it‘s purpose is to hide content behind a paywall



Social Media


Because there are no deep links into an app



Social Media


Because sharing only with other app customers is not viral



Social Media

So:

What is the social object of an iPad news app?



Thank You

Dr. Gerd Kamp [email protected]@gkamp

@dpa_newslabwww.dpa-newslab.com


mailto:[email protected]

mailto:[email protected]

http://www.dpa-newslab.com

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