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Regus Case Study: The Marketing Department

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CLIENT Do you have a business that needs creative and affordable marketing solutions? Then The Marketing Department (TMD) is your go-to shop for advertising. In 2008, John Cooley and Rich Caserta opened TMD to service the needs of clients throughout the nation, using seasoned advertising professionals from big agencies to provide top creative services and strategy without the big agency price tag. CHALLENGE TMD wanted to grow its business by being accessible and convenient to business clients with locations around the country. The company’s model for growth was built on the ability to open new offices quickly while maintaining a consistent and professional image. However, finding the perfect cost-effective solution for the company’s growth plan was difficult, with most office spaces requiring long-term commitments with high overhead costs. SOLUTION Regus Virtual Offices have helped TMD create a presence in new markets instantly. With friendly receptionists, prestigious addresses, and business support services, TMD can now maintain a professional image in more cities for less. Plus, in TMD’s major markets the company has upgraded to fully furnished Regus offices complete with access to meeting rooms, video communications studios, IT support, and more. Now, TMD can be virtually everywhere, virtually all the time. Regus gives TMD exactly the manpower, space, and flexibility it needs to be everywhere at once. In fact, every franchise TMD opens uses a Regus Office or Virtual Office to take advantage of these amenities and show clients that the firm has the capacity, expertise, and availability needed to be a cost-effective marketing resource. Cooley noted, “Image is very important to a marketing company, and thanks to Regus we can maintain a strong profile in all our franchise locations including premier areas like Connecticut, Colorado, Texas, and New Jersey.” Today, Regus has helped TMD sell over 20 franchise locations, with an additional 30 locations expected nationwide by the end of the year. “Working with Regus made expanding our business into new markets so much easier. We didn’t have to worry about office space or finding a place to meet new clients.” John Cooley Founder & CEO The Marketing Department Regus Offices and Virtual Offices help a marketing agency gain clients virtually everywhere. Regus Offices, Virtual Offices, and Meeting Rooms in Colorado, Texas, New Jersey, and beyond Flexible Workspace Solutions 1500 locations | 600 cities | 100 countries 1-800-OFFICES | regus.com
Transcript
Page 1: Regus Case Study: The Marketing Department

CLIENT

Do you have a business that needs creative and affordable marketing solutions? Then The

Marketing Department (TMD) is your go-to shop for advertising. In 2008, John Cooley and

Rich Caserta opened TMD to service the needs of clients throughout the nation, using

seasoned advertising professionals from big agencies to provide top creative services and

strategy without the big agency price tag.

ChaLLENgE

TMD wanted to grow its business by being accessible and convenient to business clients

with locations around the country. The company’s model for growth was built on the

ability to open new offices quickly while maintaining a consistent and professional image.

However, finding the perfect cost-effective solution for the company’s growth plan was

difficult, with most office spaces requiring long-term commitments with high overhead

costs.

SoLuTIoN

Regus Virtual Offices have helped TMD create a presence in new markets instantly. With

friendly receptionists, prestigious addresses, and business support services, TMD can now

maintain a professional image in more cities for less.

Plus, in TMD’s major markets the company has upgraded to fully furnished Regus offices

complete with access to meeting rooms, video communications studios, IT support, and

more. Now, TMD can be virtually everywhere, virtually all the time.

Regus gives TMD exactly the manpower, space, and flexibility it needs to be everywhere

at once. In fact, every franchise TMD opens uses a Regus Office or Virtual Office to take

advantage of these amenities and show clients that the firm has the capacity, expertise, and

availability needed to be a cost-effective marketing resource.

Cooley noted, “Image is very important to a marketing company, and thanks to Regus

we can maintain a strong profile in all our franchise locations including premier areas like

Connecticut, Colorado, Texas, and New Jersey.”

Today, Regus has helped TMD sell over 20 franchise locations, with an additional 30

locations expected nationwide by the end of the year.

“ Working with Regus made expanding our business into new markets so much easier. We didn’t have to worry about office space or finding a place to meet new clients.”

John CooleyFounder & CEOThe Marketing Department

Regus Offices and Virtual Offices help a marketing agency gain clients virtually everywhere.

Regus Offices, Virtual Offices, and Meeting Rooms in Colorado, Texas, New Jersey, and beyond

Flexible Workspace Solutions

1500 locations | 600 cities | 100 countries 1-800-oFFICES | regus.comCO

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Page 2: Regus Case Study: The Marketing Department

Regus workplace solutions are dedicated to helping global organizations realize the

full potential offered by alternative working models. In short, we help enable radical

transformations in the way organizations do business.

With a global network spanning 600 cities and over 100 countries, we are the world’s

largest provider of innovative workplace solutions. And by tailoring these solutions to our

customers’ needs, we enable them to grow revenues, reduce costs, increase profitability,

become more agile, and provide great working environments for their people.

The world of business is changing, and so are the ways businesses work. Organizations

are under pressure to do more than improve efficiency — they must increase productivity

with fewer resources.

With Regus you can...

This is why most Fortune 500 and FTSE 500 businesses are Regus customers.

• Reduce infrastructure costs up to 60% and remove leases from your balance sheet

• Establish an instant presence in new markets

• Empower your people, reduce their commutes, and increase their productivity

• Provide globally consistent standards for your distributed workforce

• Create great working environments where your people can collaborate and work

more effectively

• Enable professional mobile working practices, wherever your people are

With a global network spanning 600 cities and over 100 countries, we are the world’s largest provider of flexible workspace.

1500 locations | 600 cities | 100 countries 1-800-oFFICES | regus.com


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