Reinventing O2O

Marketing

- TDS Asia 2014

WeChat is becoming the leading social messaging platform

Group Chat Voice Chat

Video Call Moments

Emoticons

Look Around Shake

Facebook

Connect

WECHAT IS FREE

Free to download and to use

WECHAT IS LOCAL

Supports 20 Languages

WECHAT IS CROSS-PLATFORM

Supports 6 OS Platforms (including web version)

WeChat has grown 396M Monthly Active Users

ranked #1 in social networking on iOS in >90 countries

Jan 26

Version 1.0

released in

China

May 10

Version 2.0 with

voice message

Aug 3

Version 2.5 with

LBS function

“Look Around”

Oct 1

Version 3.0 with

“Shake” function

April

WeChat launched

in international

markets

Mar 28

2011 2012

100 Million user

accounts

2013

300 Million user

accounts

396M MAU globally, with

100 Million overseas user

accounts

Jan 15

March

Twitter and Facebook required 1,400 and Facebook 1,600 days respectively to reach the

100mn user milestone. For WeChat, it took only 433 days.

2014

WeChat is now the world’s 5th most-used Smartphone app,

and #1 in messaging apps

Source: GlobalWebIndex

WeChat is #1

amongst messaging

apps, surpassing

Skype, Facebook

Messenger, and

Whatsapp

World’s most used smartphone apps

% of global smartphone users who have used the app in the past month (Q2 2013)

Smartphone devices will continue to dominate over PCs

and feature phones

Global smart connected device shipment volume

Million units

1,216

1,510

2,322

2012-2017E

CAGR

-3.5%

-0.8%

23.2%

16.9%

CAGR

13.8%

Non-PC :

PC Ratio 2.5 3.7 6.0

Source: IDC's Worldwide Smart Connected Device Tracker Forecast Data, May 30, 2013; Gartner

Global smartphone sales

outpaced feature phones

sales for the first time in

2Q, 2013

Global mobile phone sales volume by quarter

Million units

When Pope Francis was inaugurated as pope in 2005 Pope Benedict

When Pope Francis was inaugurated as pope in 2013 Pope Francis

WeChat is built upon 4 key categories

Hold to Talk

Stickers

Voice & Video Call

Moments

Location

Based Service

(LBS)

Official

Accoun

ts

*Non-exhaustive list

• WeChat’s Official

Accounts include the

biggest brands in:

‒ Retail

‒ F&B

‒ Banking

‒ Media

‒ Government

‒ Airline

‒ Technology

‒ Sports

‒ Entertainment

‒ … and more!!

Official Account – the new way to connect to your consumers

Mini-apps within WeChat apps concept

Instant reach Higher conversion rate Interactive

Official Account

Light APP

=

McDonald’s – A holistic CRM experience (1/3)

Visit Share Location Engage

1 2 3

McDonald’s

leverages

location based

services (LBS)

to help potential

customers find

the nearest

outlet location

McDonald’s – A holistic CRM experience (2/3)

Purchase Select product Engage

1 2 3

McDonald’s

allows for

customers to

purchase and

even share tea

cards with

friends –

spreading

word of mouth

McDonald’s – A holistic CRM experience (3/3)

Redeem coupon Receive coupons Engage

1 2 3

Furthermore,

McDonald’s

builds loyalty

by offering

discount

coupons via its

Official Account

Tesco Lotus – e coupons

Redeem Get coupons Engage

1 2 3

Tesco Lotus

use WeChat to

send out e

coupons, and

build a new

O2O eco-

system with

merchants

Check In

WeChat Check In

5/6/2014

Pick Your Seat Confirm Schedule Follow OA

1 2 3 4

China Southern

Airline, China

Eastern Airline,

Hunan Airport

are using

WeChat to help

passengers to

check-in

through their

mobile phones.

5/6/2014

Hotel Booking

Booking Get Hotels Nearby Share Your Location

1 2 3

By simply

sending their

location,

customers can

find hotels

nearby through

Innteam official

account.

Order on a vending machine via scanning a QR code

• 1-step

purchase

process

• Simply scan

the QR Code

of the desired

items to

purchase

More

Web/Offline

Payment Lottery

Thank you