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Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

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Hear VEVO, Optaros and Tapjoy detail how they architected large scale systems on AWS and accelerated their time to result while taking advantage of Spot Instance savings up to 90% off of On Demand prices. VEVO is a leading all-premium music video and entertainment platform with over 4 billion monthly views globally. VEVO uses Spot Instances to transcode its catalog of 75,000 HD music videos in a short period of time while saving on compute costs. Optaros is a global digital commerce service partner that has served clients like Wal-Mart, Macy’s, 20th Century Fox and PUMA. Optaros has reduced its EC2 spending by 50% while maintaining strict SLAs and performance metrics and improving the customer experience of its e-commerce sites. Tapjoy, a mobile performance-based advertising platform, reaches over 435MM users per month. By fully integrating Spot into their production, cloud development and continuous integration environments, Tapjoy expects to reduce its AWS costs by 20%. All three will share Spot tips, from bidding strategies to embarrassingly parallel and fault tolerant system design.
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© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc. Weston Jossey November 13th, 2013 Choosing Our Spots How Tapjoy Saves with Amazon Spot Pricing ® Friday, November 15, 13
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Page 1: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.

Weston Jossey

November 13th, 2013

Choosing Our SpotsHow Tapjoy Saves with Amazon Spot Pricing®

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Page 2: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

A Brief Introduction

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Page 3: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

Who Am I?• Engineer turned DevOps junkie• Multiple Areas of Focus

• Performance• Cost Management & Reduction• Efficiency• As Needed Firefighter

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Page 4: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

Tapjoy’s Challenge• Premier Mobile Ad Network Across iOS & Android• Global Network (435 Million Monthly Reach)• Diverse user base (54% Male, 46% Female)• Billions of requests per day• Growth requires iteration, experimentation, and massive

scale• Small mistakes are magnified to millions of consumers

instantly

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Page 5: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

Scale HorizontallyEverywhere

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Page 6: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

What Everyone Sees1. Develop a killer product, hire more engineers2. Expand product as fast as possible, gain market

share3. Iterate, grow, refine, scale...4. #Profit

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Page 7: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

What Everyone Forgets to Mention• Engineering is a game of tradeoffs. Fast growth

comes at a price.• Testing and QA are often the first to lag behind.• Building quality test beds for engineers can be

complicated.

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Page 8: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

Food for Thought• Where are your bottlenecks in your development

cycle?• How do you simulate production?

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Page 9: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

Spot Instances: The Dremel of Engineering®

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Page 10: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

The Mindset Required• Engineer application level redundancy and fault

tolerance.• Spread yourself amongst many zones, potentially even

many regions.• Identify areas of required, not preferred, persistence.• Understand how your “neighbors” are utilizing your

preferred instance type.

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Page 11: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

Always Be Testing• Lots of engineering means...

• Lots of code pushes• Lots of pull requests• Lots of automated tests to be run frequently to prevent regressions

• Full test suites can take > 1 hour when run serially.• Can slow down the review process when changes

require at minimum an hour lag for automated sign-off.

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Page 12: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

Scale Horizontally With Spot Instances • Jenkins + Spot Instances

• https://github.com/bwall/ec2-plugin

• Go wide during business hours, scale back in the evenings. Automatically kicks online at 06:00ET

• Workers scale horizontally to support dozens of simultaneous regression tests spread out over dozens of workers

• Jenkins automatically guards against spot termination

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Page 13: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

Tapinabox• Born from Tapjoy Hackathon

• Quarterly hackathons to promote engineering growth and creativity.• Question Posed: “What if spinning up a fresh QA was as easy as launching

a app server on Heroku?”

• Goals• Behaves, operates, and performs like production.• Should be dead-simple to use. “Push a button, get a server.”• Save money through improved quality and low cost to operate.• End-To-End Product. No mocks, no stubs.

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Page 14: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

Tapinabox Cont.• Fully automated build & deployment process tied to a

developers Github account. • Simple web interface for creating, managing, and

editing instances.• Quick collaboration with Product Managers, remote

QA, and partner testing.• Fully run on Spot Instances.

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Page 16: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

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Page 17: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

How we Built Tapinabox• Ruby on Rails• AWS CLI• Chef• Amazon EC2 Spot Instances (zone & region agnostic)• Tapjoy Slugs: Custom slug-deployments based on

FPM https://github.com/jordansissel/fpm

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Page 18: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

Pointers & Lessons Learned• Spot Instances can take a while to provision with a different

workflow than a traditional on-demand model.• Very important to find quiet zones / regions based on your

workload. • Pricing sometimes takes a back seat to reliability. What

instance types have contention?• Guard against termination with adequate pricing, but don’t try

and prevent it. Automation is key. The price will eventually fall.• Pick the right tool for the job. Don’t get greedy!

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Page 19: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

Kudos• Tapjoy Automation Team

• John Russell• Chris Gerber• JLo• Adam Bell• Hugh Barrigan

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Page 20: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

Thank You

[email protected]@dustywes

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Page 21: Re:Inventing your Innovation Cycle by Scaling Out with Spot Instances (CPN207) | AWS re:Invent 2013

Please give us your feedback on this presentation

As a thank you, we will select prize winners daily for completed surveys!

CPN207 Thank You

Friday, November 15, 13


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