Innovation...

Microsoft Croatia16 September 2009

Zagreb, Croatia

What is it?Why bother?Who cares?

in·no·va·tionnoun

1 : the introduction of something new2 : a new idea, method, or device

best prac·ticenoun

1 : best way of doing a thing2 : a tested idea, method, or device

best practice vs. innovation

Three bad reasons to innovate

To differentiate your product/serviceTo be “original”To satisfy your ego

“pushing the envelope” ≠ innovation

“chindogu” ≠ innovation

being “original” ≠ innovation

satisfying your ego ≠ innovation

Experiment

Invention

Invention

Innovation

15 April 1912

to solve a problem!

There is only one reason to innovate…

Law of Innovation #1

If an innovation does not solve a problem, it will create one.

Let’s look at mouthwash...

Law of Innovation #2

Problems do not exist in isolation.Solutions often have unintendedconsequences.

People

Processes

Technologies

Gus the Cat, user

User Centered Design

Users Design >Rese

arch

>

Innovate >

User Driven Design

Users Design >Rese

arch

>

Innovate >

Important note:

Unhappy customers are dangerous

Law of Innovation #3

Invention may be accidental.Innovation is always planned.

Fact…

Innovators often break the established rules.

Law of Innovation #4

Innovators understand the rules.

This is the difference betweeninnovation and idiocy.

Law of Innovation #5

Intuitive solutions do notneed instructions.

Intuition Instruction

Website Application

Low High

Barrier to entry

Incremental Distruptive

Type of innovation

eturn n nvestmentR“My problem is greater than the

effort needed to learn the system”

O I

Janko – Perzini keyboard, circa 1910

Granddaughter and soap bubbles, circa 2007

Best practice is not the same astradition or habit.

Highland Park High School Math Club - 1969

Invention

Innovation Lifecycle

Innovation

Best practice

Habit

Innovation

Best practice

Fashion

Old-fashioned

Time

Pro

gres

s

What are the warning signs offad and fashion?

Watch out if...

Your solution is only being used in yourlocal market

Your solution is only being used by a singlebranch or industry

Your solution looks like something you alsodid last week

Do you have a community of practice?

“It’s amazing how much we canaccomplish when you don’t carewho gets the credit.”

Harry S. Truman

Do it for us!

Hvala!

You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmark

Office: (+45) 39 29 67 77Mobil: (+45) 20 12 88 44Twitter: @elreisser@fatdux.comwww.fatdux.com