Date post: | 05-Dec-2014 |
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Which Markets are Most Attractive and Compatible
REISS Market Research
InternationalMarketAdvisors
Matteo GiovannangeliSara Chaaby
Thomas Lucas
Customer Profile
“Reiss”, the brand for managers with good taste..
InternationalMarketAdvisors
To enter new markets you need to focus on your core competence:SUIT TAILORING
The MarketsInternationalMarketAdvisors
AmsterdamThe Netherlands
New YorkU.S.A.
Hong KongChina
BruxellesBelgium
FrankfurtGermany
DubaiUnited Arab Emirates
Business, trading, finance, insurance, retailing and other services sectors mean....
Compatibility and attractiveness matrix
InternationalMarketAdvisors
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AmsterdamHong Kong
New York City
Brussels
FrankfurtDubai
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Attractiveness
Com
patib
ility
Amsterdam The Netherlands
Analysis
InternationalMarketAdvisors
Amsterdam - CompatibilityDEMOGRAPHICAL ASPECTS:-Age structure (Netherlands Data): 67.7% of the population is 18-64 years old-Income Average (Netherlands Data): EUR 2,269 monthly-Employment distribution: a 7.5 million of labour force (80% in services sector)
SOCIAL AND CULTURAL ASPECTS:-Fashion Culture “International Fashion Week” ,“Amsterdam World Fashion Center”.-Broadcasting: BBC radio and 4 BBC TV channels-British population: 76000-Language: 87 % of the population speak English -Level of education (Netherlands Data): 8.5% of labour force has bachelor's degree and 17% has professional qualifications. N.B. 50% of the channel of Amsterdam have university degree
InternationalMarketAdvisors
Amsterdam - CompatibilityENVIRONMENTAL ASPECTS:-Climate: Amsterdam has a cool ”oceanic climate”. Days with measurable precipitation are common.
POLITICAL AND DIPLOMATIC ASPECTS:-Government: constitutional monarchy-Economic Partnership: good transport links and close geographical proximity.-Twinning: forty Dutch cities are twinned with British cities
InternationalMarketAdvisors
Koppen climate map
Amsterdam - AttractivenessDEMOGRAPHICAL ASPECTS:-Population: 1.360.000 (city), 2.158.372 (metro) - (1st Dutch city)-Density: 4.459/km2
N.B. Amsterdam part of the Randstad (6th metropolitan area in Europe)-Population Randstad: 6.7 millionOther cities in the Randstad:-Rotterdam: 1.186.990 (metro) Europort-The Hague: 1.016.940 (urban) Political centre
ECONOMIC ASPECTS:-GDP per capita (Netherlands Data): $39,000 -Economic Capital: Stock Exchange Market, Zuidas (Amsterdam district) N.B. Amsterdam is ranked 5th the best European cities in which to locate an International Business.
InternationalMarketAdvisors
Amsterdam - AttractivenessSOCIO-CULTURAL ASPECTS:-Multicultural Country: 20% of population is not Dutch
TECHNOLOGICAL ASPECTS:-Internet users: 14.273 million (85%)-Internet hosts: 12.388 million
POLITICAL AND DIPLOMATIC ASPECTS:-European Union: free movement of people, goods, services, and capital
InternationalMarketAdvisors
Hong Kong Analysis
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Hong Kong City – CompatibilityInternationalMarketAdvisors
DEMOGRAPHICAL ASPECTS:-Age structure: the 74.6% of the population is 18-64 years old-Employment distribution:
SOCIO-CULTURAL ASPECTS:-Language: English is the official language after the Chinese.-British culture: western culture-British citizen: 10,000-Fashion Culture: HKTDC “Hong Kong Fashion Week for Fall/Winter”.N.B. Hong Kong is considered the most important fashion capital in Asia POLITICAL AND DIPLOMATIC ASPECTS:-Asian springboard: springboard to other Asian-Pacific markets-Economic relation with UK: trading, finance, insurance, retailing and other services sectors of the Hong Kong economy.N.B. Thousand companies in Hong Kong with British involvement
Industry Sector Employment (mn) Distribution (%)
Wholesale, retail, trade, catering, hotels 1,056,855 30.1%
Finance, insurance, real estate, business services 509,257 14.5%
Community social and personal services 465,356 13.3%
Transport, storage, communications 189,812 5.4%
Manufacturing 155,968 4.4%
Civil Service 153,768 4.4%
Other 1,073,500 30.6%
Total employment 3,512,100 100%
Hong Kong City – AttractivenessInternationalMarketAdvisors
DEMOGRAPHICAL ASPECTS:-Population: 7,055,071-Density: 6076.4/km2
ECONOMIC ASPECTS:-GDP per capita: $42,700-Economy overview: exposed to the global economic slowdown, but recovered from the downturn.
Hong Kong City – AttractivenessInternationalMarketAdvisors
SOCIO-CULTURAL ASPECTS:-Materialistic Culture : high levels of consumerism-Total retail sales: +11.4%(Dec 2009)
N.B. The mild weather, low tax and convenience makes Hong Kong a premiere international shopping centre.
TECHNOLOGICAL ASPECTS:-Internet users: 4,124,000-Internet hosts: 813,980
Hong Kong City – AttractivenessInternationalMarketAdvisors
POLITICAL AND DIPLOMATIC ASPECTS:-Duty free: Basic items for sale do not draw any duties, sales tax or import tax.-Corporate Tax: 17.5% which is lower than international standards
ConclusionInternationalMarketAdvisors
AMSTERDAMThe gateway for the European Markets
Causeway Bay
HONG KONGThe gateway for the Asian Markets
P.C. Hooftstraat
Questions??
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