Date post: | 02-Jan-2016 |
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Relay For Life of ETSU
Figure Eight
Designed display in SORC that will be up for the month of March to promote Relay For Life in the D.P. Culp Center.
SORC Display
{The group is distributing posters provided by the American Cancer Society throughout campus and the community.
Posters
The group took charge of the organization’s Facebook page to update content regularly.
Mission Content Fundraising Promotions
Social Media Management
Wrote and distributed press release about Paint the Campus Purple event and the kickoff.
Wrote and distributed press release containing day-of event details.
News Releases
ETSU Relay for Life celebrates 2012
kickoff
Release for Paint the Campus Purple
Purple 101 Raises Awareness
East Tennesseanevent release
Worked with Electric 94.9 to provide on-site remote.
Worked with WJHL to gain coverage of event.
Pitched coverage to East Tennessean.
Coordinated Media Coverage
Relay for Life mass email disrupts students
Crisis Communication
Wrote statement for event chairs to release during e-mail crisis.
Crisis Communication
Our Response
{Evaluation
Goals Raise $34,200Get 40 teams to sign up
ResultsSuccess
{Exceeded team and money goal
{Both WJHL and 94.9 covered the event
{Civility Week
Figure Eight
Posters
T-shirt Design
Pitched stories to local media and received coverage from:
East Tennessean WJHL-TV Tri-Cities.com
Coordinated Media Coverage
Crisis Management