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© 2008 IBM Corporation 1 Il data center al centro del business Il NEW ENTERPRISE DATA CENTER Relazione per convegno GUIDE. Segrate 20.11.2008 Fabrizio Renzi Direttore tecnico STG, IBM Italia
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© 2008 IBM Corporation1 Il data center al centro del business

Il NEW ENTERPRISE DATA CENTER

Relazione per convegno GUIDE.

Segrate 20.11.2008

Fabrizio Renzi

Direttore tecnico STG, IBM Italia

© 2008 IBM Corporation2 Il data center al centro del business

© 2008 IBM Corporation3 Il data center al centro del business

Fragmented, inefficient islands of computing

Efficient, dynamic and responsive

Initiatives

Consolidation and Virtualization

Energy Efficiency

Business Resilience

and SecurityService

ManagementInformation

Infrastructure

The New Enterprise Data Center An evolutionary new model for efficient IT service delivery

Presenter
Presentation Notes
For many of our clients, they are still plagued with the 20th century model of highly distributed, fragmented islands of computing – but the business is demanding an efficient, dynamic and highly responsive data center - One that is grounded in the goal of simplifying first, addressing the most critical operational issues with consolidation, virtualization, new energy efficient technologies, improved service management capabilities and strong resiliency and security tactics. Transition Line: However, this new approach isn’t just about the underlying infrastructure, it must also address processes and people as well. Note to presenter: Each on of the initiatives is hot linked to a 4 pg. set of charts providing more information in the back of the deck. (There is a return link on pg 1 & 4 in each of them. ) Information Infrastructure is not yet hotlinked and will be provided in the September refresh.

© 2008 IBM Corporation4 Il data center al centro del business

Anche

gli

altri

parlano

di

data centers

Broad Portfolio: Hardware, Software, Services.

Trusted Advisor: Proven ability to lead clients through difficult transformations.

Industry Leadership: Client-level execution of global NEDC strategy.

Technology

Services

Transformation

Adaptive Infrastructure

Data Center 3.0Next Generation Data Center

Cloud Computing

Network

Perchè

IBM ….

Presenter
Presentation Notes
To drive maximum client value and differentiation IBM must leverage strengths across Technology, Services and Business Transformation Competitive Landscape shows each vendor’s view on market --- doesn’t show leadership. IBM owns 3 powerful weapons to use against all competitors Broad Portfolio: HW, SW, Services with not only leadership in all 3 categories but the best position we have been in over 15 years Trusted Advisor: IBM’s rich history with clients gives us permission to engage them in discussions about the future of their IT and businesses; we have a proven ability to lead clients through disruptive IT transformations Industry Leadership: IBM industry teams and services teams have expertise which is unmatched in the industry No other competitor has this combination of capabilities. HP: Very much like IBM, has permission to talk to clients about data center transformation; they have a very good marketing message but lack the breadth or strength of the IBM portfolio. HP relies on partners and recent acquisitions to try to offer a solution. They center the conversation around strength of the x86 market which they got from the Compaq acquisition. Their view is centered around blades, because HP lacks the diverse platforms from mainframe to x86 that IBM brings to the table Accenture: Approaches from services and business value perspective. Partners to satisfy Portfolio requirements. Has front-office permission but frequently lacks data center permission and expertise. Natural partnership with HP. Cisco: Always comes back to the network. They use the concept of “Cloud computing” to justify moving more workloads to the network. They lack a balanced view and expertise for data center transformation, lack portfolio and permission, but investing to gain both. Google: Approaches from Transformation and cloud computing angle but lacks enterprise-class portfolio and permission in Data Center. Innovation reputation and cloud computing mindshare could open doors.

© 2008 IBM Corporation5 Il data center al centro del business

Fragmented, inefficient islands of computing

Efficient, dynamic and responsive

Initiatives

Consolidation and Virtualization

Energy Efficiency

Business Resilience

and SecurityService

ManagementInformation

Infrastructure

The New Enterprise Data Center An evolutionary new model for efficient IT service delivery

Presenter
Presentation Notes
For many of our clients, they are still plagued with the 20th century model of highly distributed, fragmented islands of computing – but the business is demanding an efficient, dynamic and highly responsive data center - One that is grounded in the goal of simplifying first, addressing the most critical operational issues with consolidation, virtualization, new energy efficient technologies, improved service management capabilities and strong resiliency and security tactics. Transition Line: However, this new approach isn’t just about the underlying infrastructure, it must also address processes and people as well. Note to presenter: Each on of the initiatives is hot linked to a 4 pg. set of charts providing more information in the back of the deck. (There is a return link on pg 1 & 4 in each of them. ) Information Infrastructure is not yet hotlinked and will be provided in the September refresh.

© 2008 IBM Corporation6 Il data center al centro del business

Fragmented, inefficient islands of computing

Efficient, dynamic and responsive

Initiatives

Consolidation and Virtualization

Energy Efficiency

Business Resilience

and SecurityService

ManagementInformation

Infrastructure

The New Enterprise Data Center An evolutionary new model for efficient IT service delivery

Presenter
Presentation Notes
For many of our clients, they are still plagued with the 20th century model of highly distributed, fragmented islands of computing – but the business is demanding an efficient, dynamic and highly responsive data center - One that is grounded in the goal of simplifying first, addressing the most critical operational issues with consolidation, virtualization, new energy efficient technologies, improved service management capabilities and strong resiliency and security tactics. Transition Line: However, this new approach isn’t just about the underlying infrastructure, it must also address processes and people as well. Note to presenter: Each on of the initiatives is hot linked to a 4 pg. set of charts providing more information in the back of the deck. (There is a return link on pg 1 & 4 in each of them. ) Information Infrastructure is not yet hotlinked and will be provided in the September refresh.

© 2008 IBM Corporation7 Il data center al centro del business

Che

cos’è

la virtualizzazione?

La rappresentazione

logica

delle

risorse

non vincolata

a limitazioni

fisiche

Creare

molte

risorse

virtuali

con un solo dispositivo

fisicoVisualizzare

e gestire

moltitudini

di

risorse

virtuali

come se fossero

unaCambiare

e adattare

dinamicamente

l’infrastruttura.

Prendere

una

grande

risorsa

e crearne

altre

singole

e più

piccole.

Far si

che

molte

risorse

agiscano

come una

sola.-

oppure

-

Essere

in potenza, essere

possibile

... nel

Presenter
Presentation Notes
Let’s take a closer look at our definition of virtualization. Virtualization is the logical representation of resources not constrained by physical limitations. Virtualization can be taking one big thing and creating a bunch of smaller resources. One great example of this is leveraging zVM on the mainframe to create hundreds of virtual servers using a handful of physical engines. Another element of virtualization is making many smaller resources as one. This could be having workloads spread across many physical servers working in concert with one another. Or .. This could be leveraging common resources to serve many discrete servers as in the example of a BladeCenter. Most of our clients start with one of these two forms of utilization, then taking the next step to leverage automation and service management to create a flexible infrastructure that can dynamically adjust and change according to the needs of the business. Transition line: An important point to keep in mind is that you need to adopt a virtualization strategy for both your server and storage resources.

© 2008 IBM Corporation8 Il data center al centro del business

Manage Server

Virtualization

Manage Storage Virtualization

Manage Network Virtualization

IBM Tivoli Software

Manage Virtualized Asset

Manage Server

Virtualization

Manage Storage Virtualization

Manage Network Virtualization

IBM Tivoli Software

Manage Virtualized Asset

Server & Storage

Virtualization

VirtualTapes and Disk

Il profilo

della

virtualizzazione

dei

sistemi

e l’offerta

IBM

Crescita

/ Affidabilità

Consolidamento

/ Ottimizzazione

Rimozione

dei

vincoli

fisici

Hard

ware

Softw

are

Sistem

i Opera

tivi

SMP

Grid

VirtualMemory

Hypervisor

LogicalPartitioning

Clusters ClustersClusters

ServiceProvider Model

Salendo

nello

stack

Container

DistributedOS

System zParallel Sysplex

WebSphere

ND

Web

Sphe

reXD

IBM DB2 HADR, Oracle RAC

MachAmoeba

Cloud

Il Il FilFil

RougeRouge

didi

unauna

soluzionesoluzione

E2EE2E

HACMP

zVMVMware

Xen

zOS(MVS)

Sys

tem

z&

Sys

tem

p,i

IBM AIX

© 2008 IBM Corporation9 Il data center al centro del business

Qualità

ed esperienza, scalabilità

illimitata

Grid Computing

Risolvere

grandi

problemi

con parallel computing

Software as a Service

Abbonamenti

network-based alle

applicazioni

1990

2000

2008

Utility Computing

Offrire

risorse

di

elaborazione

come servizio

a consumo

On Demand

Computing

Business integrated end to end per rispondere

velocemente

a richieste

dei

clienti, opportunità

di

mercato

o problemi

esterni

Cloud Computing

Accesso

illimitato

alle

risorse

IT

Sempre

e dovunque

fornito

dinamicamente

come servizio

Presenter
Presentation Notes
Grid computing grew out from distributed computing. It was often comprised of multiple independent computing clusters composed of resource nodes not located or maintained within a single (administrative) domain and potentially geographically dispersed. As grid computing evolved it began to take on elements and characteristics of a utility. Utility computing -- for example, storage -- provided a metered service similar to that of a public utility that offered a fee-based, “rented” computing capability. Utility computing often encompassed some form of virtualization. As the demand of these “utility” services grew, On Demand became a popular model for computing in which computing resources are made available to the user as needed. These resources may be maintained within the user's enterprise, or made available by a service provider and help overcome an enterprise challenge of being able to meet fluctuating demands (efficiently) Cloud computing is where we are today., building on all that we have collectively learned over the last 15 years – and leveraging the advancements of networks and technology to provide ubiquitous, scalable computing capabilities – anywhere, anytime. Transition: That is not only a vision – but a reality now for many customers that we are working with.

© 2008 IBM Corporation10 Il data center al centro del business

Forze

che

spingono

verso il

Cloud Computing

Requires massively scalable cloud infrastructures to serve billions of heterogeneous browser-based clients

Increased network capacity and availability

Fast growth of mobile commerce

Advances in computer architecture

and price/performance

Explosion of data intensive applications

on Internet

© 2008 IBM Corporation11 Il data center al centro del business

Architettura

del Cloud Computing

Web 2.0UI

SystemsManagement Provisioning

ContractManagement

CloudServicesCatalog

Defines Resources and their usage

time, QoS

Provisions VMs

and Application Software

Stack

Offers a Virtualizad

and Dynamic IT

Operating Environment

Monitor Systems and Resource

Utilization

Cloud User’s Portal

© 2008 IBM Corporation12 Il data center al centro del business

IBM Blue CloudDelivers a massively scalable and flexible compute platform for hosting both existing and emerging data-intensive workloads.

IBM Monitoring v.6

DB2

Provisioning Management Stack

Provisioning Manager v.5.1

WebSphere Application Server

MonitoringProvisioning Baremetal & Virtual Machines

Linux with Xen, PoweVM, etc.

Tivoli Monitoring Agent

Virtualized Infrastructure

VirtualMachine

VirtualMachine

VirtualMachine

VirtualMachine

Apache

Virtualization: all physical machines act as virtual machine hosts; all workloads run on virtual machines

Provisioning: dispense preloaded virtual machines in minutes

Monitoring: ensure systems that go down are recycled quickly

Virtualization: all physical machines act as virtual machine hosts; all workloads run on virtual machines

Provisioning: dispense preloaded virtual machines in minutes

Monitoring: ensure systems that go down are recycled quickly

Presenter
Presentation Notes
This chart explains in more detail the technologies which will fuel the first Blue Cloud offering.

© 2008 IBM Corporation13 Il data center al centro del business

© 2008 IBM Corporation14 Il data center al centro del business

Quali

Benefici

dal

Cloud Computing ?Technology Incubation

Collaborative Innovation

Data Intensive Workloads

Government-led Initiatives

Software Development

Academic Initiative

Presenter
Presentation Notes
IBM has been an industry leader along the way in these multiple models for outsourcing and hosting. Its data centers have served thousands of enterprises since the 70s in the form of service bureaus and more recently as data center and other outsourcing. It has accumulated experience and record in the business of off-premises IT. Starting in 2007 IBM begun an active investment in new initiatives like “cloud computing”. IBM’s own Research Compute Cloud is helping to drive IBM introduced Cloud Computing (Blue Cloud), investing in multiple Cloud computing centers around the world (US, China, Ireland, others) and IBM has also entered in partnerships with Google (and others), for example, providing cloud computing to university research centers. IBM and Google recently enhanced this partnership by taking this initiative to a new level – with the goal to provide ubiquitous access to anyone – combining the strengths of IBM with the veracity of Google. Technology Incubation: The IBM Research Compute Cloud (RC2) is a self service, on demand IT delivery solution established in 2H07 in the U.S. and currently being deployed across the Research team worldwide. It was created to improve resource utilization and speed time-to-test of new technologies. It serves as a virtualized service environment, integrating existing assets and products based on SOA. RC2 supports the full life cycle of a service delivery from offering creation through order placement, contract fulfillment, monitoring, reporting and billing, allowing a “zero touch” option requiring no involvement from administrators to execute selected business processes. Collaborative Innovation Sogeti Sogeti Group is the IT consulting arm of Capgemini. It has employees across 14 countries in Europe, Asia and the Americas. Sogeti established a cloud environment for idea exchange with the goal to: Improve its sense of being "one company" Foster innovation internally, and transform the mindset to one of innovation Change client perception of Sogeti to one of an innovative company Create ideas that will result in improved value for Sogeti clients Create ideas that can result in improved profit margins for Sogeti. Phase 1: 72 hour ideation event for users in 14 countries. Held in mid-April, 2008, hosted on the IBM Cloud Computing Centre at Dublin 4,183 users generated 1,903 ideas, 3,356+ comments, 11,727 ratings, and 67,372 reviews Phase 2: Idea consolidation and refinement (to take place over the next several months) Phase 3: Incubation and Trial Government-led Initiatives: IBM is helping the government of Vietnam accelerate their technology development base and skills. Previously, they have been unable to adequately leverage skills, education, expertise on a broader scope but have a real need to facilitate real-time collaboration between major universities and research institutions��Benefits: They can foster collaboration among education, research and industry, accelerate development of next generation skills, facilitate real-time collaboration between major universities and research institutions.��Workload: Turns the static content of the Vietnam Information for Science and Technology Advance (VISTA) Web site into dynamic, rich, user-generated content; the Portal provides tools that enable users to build online communities for developing and sharing ideas  Software Development IBM is working Wuxi Tai Lake Industry Investment and Development Company Limited and the Wuxi municipal government in building the China Cloud Computing Center, which will be a shared facility providing each software company in the park with its own virtualized computing resource. For example, a company will be able to use the allocated resource for designing, developing and testing its software products. Such virtual environments can replace the traditional data center model, in which each company owns and manages its own hardware and software.

© 2008 IBM Corporation15 Il data center al centro del business

Due modi

per creare

nuvole

con ensembles

Scal

e U

p / C

onso

lidat

ed P

latfo

rms

Scale Out / Distributed Platforms Scale OUT

Enterprise SMP

z/OS®

Linux®AIX®

Linuxi5/OS™

LinuxAIXWindows ®

IBM System Storage

IBM BladeCenterWindowsAIXLinuxSolaris™

IBM System x™

WindowsLinuxSolaris™

Scale UP

Presenter
Presentation Notes
Improving responsiveness of the systems and people starts with having a highly flexible, scalable, dynamic IT infrastructure. So having a choice of highly scalable systems becomes a key factor in making that happen – both by providing systems that scale up and systems that scale out. Virtualization is also key here – since it helps you manage and move resources around as you need them. With a Scale up strategy – Scalability and easy, modular growth is available with enterprise SMP systems, providing the largest, most scalable servers in the world. These servers provide support for z/OS, UNIX, Linux, i5/OS® and Windows that is seamless from bottom to top. For example – System z just broke their own record with the largest core banking benchmark result, delivering a record 9,445 business transaction per second in real-time – for a record-breaking scalability benchmark. System p has over 70 benchmarks today surpassing HP and Sun for significant scalability for UNIX. No other Intel-based server company even tries to go up near 16-way anymore like the System x, providing the most scalable x-86 platform in the market today. System Storage offerings offer a variety of disk storage to choose from to address the varied needs of information management and storage. Scale out – If you want to scale "out," the architecture of our BladeCenter products supports rapid deployment while reducing cost and complexity. IBM’s SAN Volume Controller helps manage across a broad range of storage solutions. SAN Volume Controller hides the boundaries among disk systems – allowing better availability of all storage resources. Managing storage across the enterprise is key – and working with both IBM and non-IBM storage is something that only IBM’s SAN Volume Controller can do. Open Standards – IBM’s embracement of open standards continues to allow customers to pick the right application for their business need – knowing that the operating system needed can be supported on most IBM Systems. An example of this openness? IBM and Sun announced that IBM will distribute the Solaris OS and Solaris Subscriptions for select IBM System x servers and BladeCenter servers. Scale within – IBM Virtualization Solutions allows you to blend this strategy across your technology – and in many cases – across other vendors’ technology as well. Virtualization allows you to drive up utilization – and also allows you to divide up powerful systems into many smaller systems to meet unique application or workload requirements instead of always having to buy more servers. The important point here is that we offer choices in how you scale – providing confidence that you will have the processing power to get the work done – and flexibility in doing so. Transition Line: We teed up the point of virtualization here again – it is so important for creating a truly dynamic, responsive infrastructure that is responsive to what ever workload challenges occur in your business. And the reality is that your IT environment will run across multiple types of servers and storage. To manage a true heterogeneous environment – you need a truly open systems management approach – one that is provided with IBM Systems Director. �

© 2008 IBM Corporation16 Il data center al centro del business

Ensemble scale out distribuito

idataplex

Availability, provisioning and scaling

BladeCenter

ensemble

Storage

© 2008 IBM Corporation17 Il data center al centro del business

Ensemble scale up tutto

d’un pezzo

System z

Ensemble omogeneo

by design

Industry standard per alta

utilization

Business-driven service management

Standard di

riferimento

per la security

Just-in-time capacity by design

© 2008 IBM Corporation18 Il data center al centro del business

Fragmented, inefficient islands of computing

Efficient, dynamic and responsive

Initiatives

Consolidation and Virtualization

Energy Efficiency

Business Resilience

and SecurityService

ManagementInformation

Infrastructure

The New Enterprise Data Center An evolutionary new model for efficient IT service delivery

Presenter
Presentation Notes
For many of our clients, they are still plagued with the 20th century model of highly distributed, fragmented islands of computing – but the business is demanding an efficient, dynamic and highly responsive data center - One that is grounded in the goal of simplifying first, addressing the most critical operational issues with consolidation, virtualization, new energy efficient technologies, improved service management capabilities and strong resiliency and security tactics. Transition Line: However, this new approach isn’t just about the underlying infrastructure, it must also address processes and people as well. Note to presenter: Each on of the initiatives is hot linked to a 4 pg. set of charts providing more information in the back of the deck. (There is a return link on pg 1 & 4 in each of them. ) Information Infrastructure is not yet hotlinked and will be provided in the September refresh.

© 2008 IBM Corporation19 Il data center al centro del business

Fragmented, inefficient islands of computing

Efficient, dynamic and responsive

Initiatives

Consolidation and Virtualization

Energy Efficiency

Business Resilience

and SecurityService

ManagementInformation

Infrastructure

The New Enterprise Data Center An evolutionary new model for efficient IT service delivery

Presenter
Presentation Notes
For many of our clients, they are still plagued with the 20th century model of highly distributed, fragmented islands of computing – but the business is demanding an efficient, dynamic and highly responsive data center - One that is grounded in the goal of simplifying first, addressing the most critical operational issues with consolidation, virtualization, new energy efficient technologies, improved service management capabilities and strong resiliency and security tactics. Transition Line: However, this new approach isn’t just about the underlying infrastructure, it must also address processes and people as well. Note to presenter: Each on of the initiatives is hot linked to a 4 pg. set of charts providing more information in the back of the deck. (There is a return link on pg 1 & 4 in each of them. ) Information Infrastructure is not yet hotlinked and will be provided in the September refresh.

© 2008 IBM Corporation20 Il data center al centro del business

Footprint IT sulla

CO2 legata

alle

attività

umane

….

Data sources: Green IT: A New Industry Shock Wave, Gartner Symposium/ITxpo, October 2007, IDC US DOE, F. Renzi

carbon footprint

Stime

gartner/mondo, IDC/USA, –

Uguale

circa all’industria

aeronautica

Previsto

il

raddoppio

in 4 anni.

Presenter
Presentation Notes
2% stima gartner sull’impatto della produzione di CO2 da parte dell’IT nel mondo IDC stima un 3% come impatto di produzione di CO2 da parte dell’IT in USA Entrambi prevedono che questo impatto raddoppi in 4 anni Tale impatto uguaglia la produzione di CO2 da parte dell’industria aerenautica Si parla della CO2 legata all’attivita’ umana (perche’ la CO2 e’ generata anche dalle piante)

© 2008 IBM Corporation21 Il data center al centro del business

Presenter
Presentation Notes
Sul sito www.impattozero.it ciascuno puo’ calcolare il proprio impatto ambientale e quindi la produzione di CO2 sulla base di una serie di dati personali In questo caso si tratta dell’impatto di una persona IBM (se vuoi puoi dire che e’ anche il tuo) Poiche’ l’uso dell’aereo, della macchina, della corrente elettrica a casa (usata per il pc) sono imputabili prevalentemente all’attivita’ lavorativa e quindi all’IT si puo’ dedurre che l’80% della produzione di CO2 della persona e’ dovuta all’IT

© 2008 IBM Corporation22 Il data center al centro del business

Tematica

verde

e aziende

Strategia

Clienti

e prodotti

Supplychain

Persone

IT Edifici Informazione

Azienda

Rispetto

regolamenti

e leggi

Immagine

Costi

Business development

I key drivers Da

dove cominciare?

Presenter
Presentation Notes
Page Summary: 4 fattori per cui un’azienda deve occuparsi dell’aspetto ambientale: Norme e regolamenti- ricoda protocollo di Kyoto e direttiva europea 20 20 20 che dice che entro il 2020: bisogna ridurre del 20% la CO2, bisogna produrre almeno il 20% di energia rinnovabile e bisogna ottenere il 20% di efficientamento energetico Immagine Costi: ogni euro di acquisto HW, 0,5 di consumo energetico Business Development: generazione di nuovi business legati a questo tema Casa= Carbon House secondo IBM Per ogni blocco IBM ha una soluzione per te (lo vediamo nella carta successiva) Inoltre aggiungo una carta con spiegazioni

© 2008 IBM Corporation23 Il data center al centro del business

Le possibile

aree

di

azione

IBM sul

tema

Operations e Supply Chain

ManufacturingLogistics /Distribution CentresProcurement

Informazioni

Compliance (inventory, readiness)Carbon DashboardCarbon Trading

Infrastruttura

BuildingsData CentresIT EquipmentProduction PlantDistribution CentresEnergy Management(reduction in use,renewable sources)

Persone

Vision (green agenda)GovernanceGreen Policies (travel, home working…)Organisation StructureEmployee Engagement

Prodotti

Product Lifecycle ManagementEco-Design (design for the environment)

Strategia

verde

Clienti

Brand ImageGreen Marketing

Change Management sul

comportamento

sostenibile

CO2

Presenter
Presentation Notes
Qui articolare in italiano esattamente cio’ che c’e’ scritto sulla carta in inglese Ti allego un’altra carta con spiegazioni

© 2008 IBM Corporation24 Il data center al centro del business

1 Billion $ allocato ogni anno per accelerare lo sviluppo di servizi e tecnologie “green”:

-

Sviluppo di soluzioni tecnologiche composte da hdw, sfw e servizi con l’obiettivi di ridurre i consumi IT.

-

Sviluppo metodologie e competenze per servizi e consulenza in ambito “Green”.

Progetto “Big Green”

Prime azioni e risultati

40% Tra il 1990 e il 2005 le iniziative IBM di risparmio energetico hanno ridotto o evitato le emissioni di CO2

per un ammontare pari al 40% delle emissioni IBM relative al 1990.

Since inception

Computer Program Charter

Member 1992

Business Environmental Leadership Council

Charter

Member 2002

WRI Green Power Market Development

Group

Charter member 2000

Charter member 2003

Since inception

1605(b) voluntary emissions reporting

since 1995

FORTUNE 500Top 20 2004, 2005, 2006

2005

The Climate Group20051998,

1999, 2001

Green Power Purchaser

Award 2006

CharterMember

2000

USEPAClimate Protection Award1998 and 2006

Premi e Riconoscimenti

Gli sforzi di IBM sono pubblicati e verificati

Obiettivi futuri

12% Dal 2005 al 2012: Ulteriore riduzione delle emissioni di CO2

dovute al proprio consumo di energia del 12%. Questo a fronte di un raddoppio previsto nei consumi ICT.

2008

Presenter
Presentation Notes
IBM to reallocate $1 billion each year: To accelerate “green” technologies and services To offer a roadmap for clients to address the IT energy �crisis while leveraging IBM hardware, software, services, research, and financing teams To create a global “green” team of almost 1,000 energy efficiency specialists from across IBM Re-affirming a long standing commitment at IBM: Energy conservation efforts from 1990 – 2005 have resulted in a 40% reduction in CO2 emissions and a quarter billion dollars of energy savings Annually invest $100M in infrastructure to support remanufacturing and recycling best practices Will double compute capacity by 2010 without increasing power consumption or carbon footprint saving 5 billion kilowatt hours per year…equals energy consumed by Paris – “the City of Lights” What “green” solutions can mean for clients: For the typical 25,000 square foot data center that spends $2.6 million in power annually, energy costs can be cut in half Equals the reduction of emissions from taking 1,300 automobiles off of the road Da sottolineare I vari premi che IBM nell’anno ha ricevuto per il suo impegno. In particolare anno 2008 Best Green IT Company da Computerwolrd (HP al settimo posto, SUN al dodicesimo)

© 2008 IBM Corporation25 Il data center al centro del business

La commoditization dell’IT.

L’IT ed in particolare la tecnologiaè

diventata una commodity?

No .....o forse SI

Ma è

poi così

male essere una commodity?

© 2008 IBM Corporation26 Il data center al centro del business

Perchè

la rivincita delle commodities?

© 2008 IBM Corporation27 Il data center al centro del business

Bank of China: 350 milionidi conti correnti

Nuove

sfide

anche

per l’IT

30 milioni

di

transazioni

in meno di

60 minuti. La risposta è

sempre e solo quella dal 1964

© 2008 IBM Corporation28 Il data center al centro del business

0

100

200

300

2000 or earlier Current By 2011

LowHigh

La crisi

energetica

dei

data centers

Solo la parte IT senza

la parte UPS/condizionamento0.5 Euro per power&cooling

ogni

Euro per acquisizione

hdw

Data center watts/sq. ft.

Source: Gartner, “U.S. Data Centers: The Calm Before the Storm,”

ID #G00151687, September 25, 2007

Presenter
Presentation Notes
[Chart: IT energy crisis] According to Gartner, most enterprise data centers – at least in the United States – were built more than seven years ago and were not designed to handle the rising energy and cooling demands of today’s systems and networking equipment. They also weren’t designed to be adaptable enough to take advantage of the changing competitive IT landscape. These legacy data centers were typically built to a design specification of about 35 watts per square foot on the low end to 70 watts per square foot as a high. Current design needs can vary from between 150 to 200 watts per square foot. And by 2011, this could rise to more than 300 watts per square foot. And these figures represent just the energy needed to power the IT equipment in data centers – they don’t include the energy needed by air conditioning systems to remove the heat generated by this equipment. These cooling needs can increase the overall power requirements by an additional 80% to 120%. The implication is that most current data centers will be unable to host the next generation of high-density equipment. Unlike rising management costs and increased administration, power limits are experienced as a wall you run into. Companies are forced to make a decision – they either have to expand their existing data centers, which can cost many millions of dollars, or they have to innovate inside the current envelope. To help address this data center energy crisis and help spur “green” innovation, IBM announced a comprehensive initiative aimed at the data center energy crisis last May.

© 2008 IBM Corporation29 Il data center al centro del business

IB M R E S E A R C H

© 2 0 0 8 IB M C o rp o ra tio nG lo b a l T e c h n o lo g y O u tlo o k 2 0 0 8 D o N o t D is tr ib u te

G T O 2 0 0 8 : In te rn e t S c a le D a ta c e n te rP a rt 2 o f 5

A G lo b a l T e c h n o lo g y O u tlo o k P re s e n ta tio n

© 2008 IBM Corporation30 Il data center al centro del business

3 Datacenters are Capital Intensive and Must Run at High Utilization for Cost Effective Operation (model from GTO2008)

To minimize cost of computing:

1. Run at highest possible utilization, while preserving response time2. Buy enough machines to fully utilize power and cooling at average utilization rate3. Consider buying more expensive machines if the utilization can be higher

Presenter
Presentation Notes
[CHART 12: Utilization] With this next chart I’ll show the impact of utilization. We will compute cost per compute kilowatt hour (lower is better). We're trying to come up with a single metric that's got the electrical cost which we consider a variable cost and then all of the fixed costs of the server that are allocated into it. If you look at the first bar, what we've included there is the cost of the infrastructure. This is the cooling towers and the electrical distribution. That thin line that's the floor space. The reason that line is so small is because typically buildings will have a lifetime amortization of on the order of 20 years. If you actually look at the cost of the floor space that's sitting underneath this 30 cubic square foot volume of a server, it's relatively small. Then the second bar is where we put servers in the building and again, the cost goes up. But at this point, the servers are not turned on. You're starting with sort of a baseline expense of 20 cents per compute kilowatt hour to build out the data center, to have servers in it but doing nothing. And then the third bar and the subsequent bars going out, we start to turn on the servers and if you notice across the horizontal axis, the CPU utilization of the server is increasing and so the CPU load will go up a little, the power consumption will go up slightly all the way out to 100 percent. The second important part of this graph is that horizontal line that's labeled with word “throughput” that runs at a 45 degree angle. And this is representative of the amount of work that's done by this server. This is a very simplistic model that says the amount of work scales linearly with the CPU utilization. What that means is if you're producing two units of work when the systems running at 20 percent, if you were to increase the utilization to 60 percent ‑‑ so that's three times greater utilization ‑‑ the units of work would go from two up to six. And then the part that's very interesting on this graph is the line that is labeled, starting right in the middle, cost per compute kilowatt hour. And the way we've calculated this chart is we've divided the value of the bars, which is the cost, by the value on that diagonal line running at 45 degrees, which is the amount of work that's getting done. And that gives you a cost per compute kilowatt hour or in the factory example, cost of finished goods. The very interesting thing is where this curve goes down very, very dramatically, from around 20 percent CPU utilization out to the 60%, you see the cost of actual computing that you're getting done is going down dramatically. This is one of the reasons that driving the whole virtualization movement ‑‑ that the payback especially large at very low utilizations because you have such [sunk] cost in your overall data center, you've got servers that are sitting there that are barely producing any work, and so the economic value to drive up the utilization from very low utilizations into the higher range is incredibly large.

© 2008 IBM Corporation31 Il data center al centro del business

Optimal buildings and products with a real time control loop

3 Datacenter of the future (from GTO2008)

Evidence that there may be optimal datacenter building-blocks (~ 10,000 ft2, 1MW) for cost efficiency and delivery

High value in optimizing all components (servers, storage, networking) into this footprint

24x7 real-time sensors (power, heat) should feedback into systems management environment

Presenter
Presentation Notes
[CHART 13: The Building] The other element of this model also looks at the overall building. If you look at the way you build a building, there's also an optimal building block size which is roughly 10,000 square feet and about one megawatt of electricity. This is not an upper limit of the size, but it's to say that designing around 10,000 square feet and one megawatt would optimize that particular part of the data center. If somebody wanted a 50,000 foot data center, then they'd end up just getting five of these building blocks. Having uniform heat production across the datacenter is important. Since networking gear, storage, and server equipment all produce different amounts of heat it might be good to intersperse them to keep the average load of your data center down. And then there are also trends for real time sensors in data centers both around sensing how much power is being use and how much heat is being produced.

© 2008 IBM Corporation32 Il data center al centro del business

Dove si

consumano

realmente

i watts in un data center?

Memory; 11%

Fans; 9%

Processor

30%

HVAC,UPS 40%

IT power

60%

Used

Resource

20%= 3,6% of

total

Idle; 80%

+1 W

equiv. used

ressource5 W

equiv

processor16 W

equiv

IT power27 W

data center

0

20

40

60

80

100

Data Center

Servers

Hardware

Server Loads

X1,7 x3 x5

Planar; 4%PCI; 3%

Drives; 6%

Standby; 2%

DC/DC losses; 10%

AC/DC losses; 25%

Need

one

more W of

compute

energy

?

Typical Utilization Mainframe 80 –

90%Unix 10 –

20% Wintel 5 –

12%

Servizi

Sites & Facilities

GTS Systems

Design

© 2008 IBM Corporation33 Il data center al centro del business

Power everywhere

© 2008 IBM Corporation34 Il data center al centro del business

© 2008 IBM Corporation35 Il data center al centro del business

© 2008 IBM Corporation36 Il data center al centro del business36

Efficenza

energetica

a partire

dal

chip Power6

Power Reduction: Monitor and reduce power to idle logic within coresNAP Mode: Power off inactive cores, restore power when neededThermal Tuning: Sensors monitor and reduce power to overactive circuits

Power and Heat

-

10,000

20,000

30,000

40,000

50,000

60,000

70,000

IBM p6 p570 -16Cores

HP Superdome -36Cores

Sun M9000 2.4GHz- 52Cores

Hea

t BTU

-

5,000

10,000

15,000

20,000

25,000

Wat

ts

BTU Watt

© 2008 IBM Corporation37 Il data center al centro del business

Efficenza

energetica

dei

servers

Memory; 11%

Fans; 9%

Processor

30%

HVAC,UPS 40%

IT power

60%

Used

Resource

20%= 3,6% of

total

Idle; 80%

+1 W

equiv. used

ressource5 W

equiv

processor16 W

equiv

IT power27 W

data center

0

20

40

60

80

100

Data Center

Servers

Hardware

Server Loads

X1,7 x3 x5

Planar; 4%PCI; 3%

Drives; 6%

Standby; 2%

DC/DC losses; 10%

AC/DC losses; 25%

Need

one

more W of

compute

energy

?

Typical Utilization Mainframe 80 –

90%Unix 10 –

20% Wintel 5 –

12%

Servizi

Sites & Facilities

GTS Systems

Design

© 2008 IBM Corporation38 Il data center al centro del business

Suddivisione

dei

consumi

energetici

di

un Server

Dove usiamo

il

power in un server?

Processor

150AC/DC, DC/DC & Cooling

500

Standby

280

PCI

270

Disk 235Memory

205Planar

255

Potenza consumata

IBM Can

Influence

Little

IBM influence

IBM

Control

Presenter
Presentation Notes
We tend to think of the processor as the power culprit, but as you can see from this chart, the ‘other’ category is driving more power requirements than the processor. Some of the areas including in ‘other’ are AC to DC transitions DC to DC Deliveries, and Fans and air movement IBM engineers saw these issues as an opportunity to innovate and deliver better power solutions. So we’ve built BladeCenter using more efficient power supplies so we can reduce the waste during the AC-to-DC transition. This waste can account for as much as 40% wasteful electrical usage. See on next chart. Now, our super energy efficient power supplies deliver more power to the server – less wasted watts in the AC to DC transition. We’ve also designed with fewer parts. This smarter shared infrastructure design means fewer components that draw power – less hardware means less watts A third way we’ve been creative is to create a smarter thermal solution—we’ve been able to reduce the number of fans from 112 down to just 2 low-power-use blowers compared to 1Us and created a smarter solution than even Hps newest blade designs.

© 2008 IBM Corporation39 Il data center al centro del business

IBM nell’ottimizzazione

del data center.

Memory; 11%

Fans; 9%

Processor

30%

HVAC,UPS 40%

IT power

60%

Used

Resource

20%= 3,6% of

total

Idle; 80%

+1 W

equiv. used

ressource5 W

equiv

processor16 W

equiv

IT power27 W

data center

0

20

40

60

80

100

Data Center

Servers

Hardware

Server Loads

X1,7 x3 x5

Planar; 4%PCI; 3%

Drives; 6%

Standby; 2%

DC/DC losses; 10%

AC/DC losses; 25%

Need

one

more W of

compute

energy

?

Typical Utilization Mainframe 80 –

90%Unix 10 –

20% Wintel 5 –

12%

Servizi

Sites & Facilities

GTS Systems

Design

© 2008 IBM Corporation40 Il data center al centro del business

80% heat load to water40% energy savings via

improved cooling and power efficiencies

Power off un-used slots, variable fan speed based on

ambient temperature

Rear Door Heat eXchanger

Chip level cooling

techniques

Soluzioni

di

raffreddamento, dal

molecolare

fino alle

facilities

Leader in the establishment

of industry efficiency standards

ProcessorProcessor RackRack FacilityFacilitySystemSystemMolecularMolecular

Presenter
Presentation Notes
The IBM Project Big Green Action Plan has dramatically improved cooling innovations from the molecular level to the facility level. ‘Airgap’ Technology in chips to reduce power by 15% or increase performance by 35% at current power levels. New Power Management modes at the processor level on IBM Power 6 : Power Save , Performance Aware Power Save, Power Capping, Turbo, and Acoustic Optimization. At the system level new design of IBM power supplies meet the new 80/20 requirements . Greater than 80% Efficiency for any load greater than 20 %. IBM server developers uses a system design methodology know as Calibrated Vectored Cooling. We package design features that direct cooling to specific locations based on thermal needs, we use zone cooling, even counter-rotating fan blades to hexagonal air holes and advanced heat sink designs for faster heat removal. At rack level we can save at least 15% energy savings on cooling energy by switching from air to water. Water is a better medium to transfer heat out of the server environment compared to air. IBM Rear Door heat exchanger cooling systems can be placed within the rack using chilled water flow through pipes forming a closed loop save system. At the facility level IBM is active with the EPA and the industry in helping to get the Energy Star Tier 1 completed. We are also working with the EPA/DOE and the EU on Data Center level metrics for assessments and ratings. We participate in 80+ to drive efficient power supply designs and a measurement and rating system for them. IBM has services to assist customers seeking LEEDs Green Building certification, and is participating in developing a scorecard for Green Data center certifications. We are active in both DMTF and SNIA to deliver standards for collecting energy information from IT and Facilities equipment in the data center. American Society of Heating, Refrigeration, and Air Conditioning Engineers (ASHRAE) is where we are working on defining resilient and efficient data center guidelines.

© 2008 IBM Corporation41 Il data center al centro del business

Controllo

e Gestione: Trend e CapMisurazione

dell’effettivo

utilizzo

di

energia

e consolidamento

di

dati

storici: IBM Active Energy Manager

Confronto

del carico

istantaneo

su

un rack rispetto

ai

valori

di

soglia

Andamento

di

temperatura

e consumo

energatico

nel

tempo a livello

di

server o rack

Statistiche

di

consumo

effettivoTemperatura

di

ingresso

e uscita

dell’aria

a livello

server

Indicazione

istantanea

della

temperatura

dell’aria

Active Energy Manager

Presenter
Presentation Notes
Measure and Manage Track things like temperature and power usage, with trending over time to help with planning. Power capping can be very important to clients who have signed an agreement with their Utility Providers where usage beyond a set threshold means they pay a premium. This capability allows the client to make the appropriate trade-offs between performance and efficiency. Note: power capping – set policies to throttle down the clock speed when certain thresholds are met to lower power consumption. Key Takeaway: AEM allows customer to trade off power for performance, providing the tools to make these decisions on how much energy each server should be allocated and setting thresholds not to exceed this level. Customers can work with actual data versus nameplate data on the server.

© 2008 IBM Corporation42 Il data center al centro del business

Misurare, gestire

e ottimizzare

l’uso

di

energia

Misurare

e gestire

il

consumo

energetico

di

ogni

risorsa

Correlare

e controllare

i valori

da

una

singola

console nel

Data Center

Asset ITAsset ITFisiciFisici

e e VirtualiVirtuali3rd

Party Servers and Storage

Facility Facility Infrastructure Infrastructure

AssetsAssets

Data Center Data Center Infrastructure Infrastructure

AssetsAssets

Trend dei

consumi

su

singoli

elementi

o per gruppi

Informazioni

su

consumo

energetico

e dissipazione

termica

Visualizzazione

tridimensionale

Active Energy Manager

Presenter
Presentation Notes
So far we have spent much of this session looking at Improved Performance / Watt, Energy Saving Modes, Energy Monitoring & Trending Dynamic Energy Optimization, and Improving System Utilization. But a green agenda is not complete without looking at the overall Data Center / Building Efficiency & Reliability. How can we ties between IT and Data Center Infrastructure together. How can we integrate with Enterprise Management to do complete Data Center Efficiency , Thermal Monitoring & Mgmt and use new tools for Data Center Modeling. This chart represents the expanded capabilities IBM is now delivering through a integrated solution stack. IBM Director/AEM monitors and manages energy at the resource level for IBM systems and non IBM systems. Then Tivoli products expand the AEM scope and function to the IT Services, Workloads, and Service Level Agreements in the data center. Tivoli integrates Energy management into Enterprise Mgmt. This allows IBM to monitor power usage and thermal data from IT resources through embedded or remote sensors, leveraging partner capabilities for data center assets and facilities assets and integrate with application performance metrics. This all creates a method that integrates traditional IT measurements and emerging environmental measurements onto common dashboard with thresholding, trending, and event generation. This aggregation of IT and environmental metrics makes it possible to take manual or automated actions when needed for physical and virtual systems monitoring and management. Specific to facilities management, this all give IBM the unique ability to map and visualize data center facilities , obtain information on power, temperature, and layout, and identify problem areas , and enable improved facilities management in support of IT. Solution scenarios include Measure & Monitor at the lower levels of performance, utilization, response times, power usage and thermals. Control & Optimization then can be used for power capping, virtualization, storage tiering, and intelligent provisioning. As you move up Dynamic Optimization takes over by saving power by dynamic consolidation using Live VM Mobility or by coordinating with facilities infrastructure. What IBM has accomplished is the creation of Energy Management as a component of Systems Management.

© 2008 IBM Corporation43 Il data center al centro del business

IBM nell’efficenza

energetica

può

aiutare

end to end

Memory; 11%

Fans; 9%

Processor

30%

HVAC,UPS 40%

IT power

60%

Used

Resource

20%= 3,6% of

total

Idle; 80%

+1 W

equiv. used

ressource5 W

equiv

processor16 W

equiv

IT power27 W

data center

0

20

40

60

80

100

Data Center

Servers

Hardware

Server Loads

X1,7 x3 x5

Planar; 4%PCI; 3%

Drives; 6%

Standby; 2%

DC/DC losses; 10%

AC/DC losses; 25%

Need

one

more W of

compute

energy

?

Typical Utilization Mainframe 80 –

90%Unix 10 –

20% Wintel 5 –

12%

Servizi

Sites & Facilities

GTS Systems

Design

© 2008 IBM Corporation44 Il data center al centro del business

Fragmented, inefficient islands of computing

Efficient, dynamic and responsive

Initiatives

Consolidation and Virtualization

Energy Efficiency

Business Resilience

and SecurityService

ManagementInformation

Infrastructure

The New Enterprise Data Center An evolutionary new model for efficient IT service delivery

Presenter
Presentation Notes
For many of our clients, they are still plagued with the 20th century model of highly distributed, fragmented islands of computing – but the business is demanding an efficient, dynamic and highly responsive data center - One that is grounded in the goal of simplifying first, addressing the most critical operational issues with consolidation, virtualization, new energy efficient technologies, improved service management capabilities and strong resiliency and security tactics. Transition Line: However, this new approach isn’t just about the underlying infrastructure, it must also address processes and people as well. Note to presenter: Each on of the initiatives is hot linked to a 4 pg. set of charts providing more information in the back of the deck. (There is a return link on pg 1 & 4 in each of them. ) Information Infrastructure is not yet hotlinked and will be provided in the September refresh.

© 2008 IBM Corporation45 Il data center al centro del business

Fragmented, inefficient islands of computing

Efficient, dynamic and responsive

Initiatives

Consolidation and Virtualization

Energy Efficiency

Business Resilience

and SecurityService

ManagementInformation

Infrastructure

The New Enterprise Data Center An evolutionary new model for efficient IT service delivery

Presenter
Presentation Notes
For many of our clients, they are still plagued with the 20th century model of highly distributed, fragmented islands of computing – but the business is demanding an efficient, dynamic and highly responsive data center - One that is grounded in the goal of simplifying first, addressing the most critical operational issues with consolidation, virtualization, new energy efficient technologies, improved service management capabilities and strong resiliency and security tactics. Transition Line: However, this new approach isn’t just about the underlying infrastructure, it must also address processes and people as well. Note to presenter: Each on of the initiatives is hot linked to a 4 pg. set of charts providing more information in the back of the deck. (There is a return link on pg 1 & 4 in each of them. ) Information Infrastructure is not yet hotlinked and will be provided in the September refresh.

© 2008 IBM Corporation46 Il data center al centro del business

Il portfolio dei

servizi

BCRS: dalla

consulenza strategica

ai

servizi

gestiti

IT recovery

Crisis management and response

IBM Disaster

Recovery Services

Work area recovery

BCRS Portfolio

Custom data protection management

Onsite data protection

Data retention and archival

Remote data protection

IBM Information Protection Services

Managed availability

IBM Managed Resiliency Services

Managed continuity

Implementation

Design

Program management

Assessment and planning

IBM Resiliency Consulting Services

Business ResilienceAll Entry Points

The business resilience portfolio from IBM4

Tell me what to do

Help me to do it

Do it for me

© 2008 IBM Corporation47 Il data center al centro del business

La

visione

integrata

per la sicurezza

del New Enterprise Data Center

ENTERPRISE SECURITY

Governance and Compliance

Enterprise Information Management and Privacy

Threat Mitigation

Identity and

Access Management

Physical Security

Transaction and Data Integrity

Application Security

Personnel Security

Standard Internazionali e

normative

Esperienza del team globale IBM

Security

Business Process Level

Security

OrganizationLevel

Security

SolutionsLevel

Security

InfrastructureLevel

Business

IT

Business

IT

Security

Business Process Level

Security

Business Process Level

Security

OrganizationLevel

Security

OrganizationLevel

Security

SolutionsLevel

Security

InfrastructureLevel

Business

IT

Business

IT

Business

IT

BusinessBusiness

ITIT

Business

IT

BusinessBusiness

ITIT

Best Practices

IBM

Presenter
Presentation Notes
ad un approccio olistico, integrato, che coniuga la tecnologia con i processi e l’organizzazione, la sicurezza ICT con la protezione delle infrastrutture critiche

© 2008 IBM Corporation48 Il data center al centro del business

Il processo di gestione della sicurezza e l’offerta IBM

DifendereDalle

minacce

ValutareIl livello

di

sicurezza

MonitorareL’ambiente

ProteggereGli

asset di

valore

ControllareIl rischio

IBM / OEM Security Hardware and

Software

IBM Security Hardware and Software

Presenter
Presentation Notes
IBM ha sviluppato un portafoglio di soluzioni di sicurezza per aiutare le aziende ad indirizzare le nuove priorita’

© 2008 IBM Corporation49 Il data center al centro del business

Professional Security services

Managed Security Services

Hardware and Software

IBM: l’offerta

completa per la Sicurezza

IBM

Sec

urity

Gov

erna

nce

Solu

tions

IBM

Thr

eat

Miti

gatio

n So

lutio

ns

IBM

Phy

sica

l Sec

urity

Sol

utio

ns

IBM

Iden

tity

and

Acc

ess

Man

agem

ent S

olut

ions

IBM

Dat

a Se

curit

y So

lutio

nsObiettivo: fornire

una

difesa

completa, logica

e fisica

© 2008 IBM Corporation50 Il data center al centro del business

Fragmented, inefficient islands of computing

Efficient, dynamic and responsive

Initiatives

Consolidation and Virtualization

Energy Efficiency

Business Resilience

and SecurityService

ManagementInformation

Infrastructure

The New Enterprise Data Center An evolutionary new model for efficient IT service delivery

Presenter
Presentation Notes
For many of our clients, they are still plagued with the 20th century model of highly distributed, fragmented islands of computing – but the business is demanding an efficient, dynamic and highly responsive data center - One that is grounded in the goal of simplifying first, addressing the most critical operational issues with consolidation, virtualization, new energy efficient technologies, improved service management capabilities and strong resiliency and security tactics. Transition Line: However, this new approach isn’t just about the underlying infrastructure, it must also address processes and people as well. Note to presenter: Each on of the initiatives is hot linked to a 4 pg. set of charts providing more information in the back of the deck. (There is a return link on pg 1 & 4 in each of them. ) Information Infrastructure is not yet hotlinked and will be provided in the September refresh.

© 2008 IBM Corporation51 Il data center al centro del business

Fragmented, inefficient islands of computing

Efficient, dynamic and responsive

Initiatives

Consolidation and Virtualization

Energy Efficiency

Business Resilience

and SecurityService

ManagementInformation

Infrastructure

The New Enterprise Data Center An evolutionary new model for efficient IT service delivery

Presenter
Presentation Notes
For many of our clients, they are still plagued with the 20th century model of highly distributed, fragmented islands of computing – but the business is demanding an efficient, dynamic and highly responsive data center - One that is grounded in the goal of simplifying first, addressing the most critical operational issues with consolidation, virtualization, new energy efficient technologies, improved service management capabilities and strong resiliency and security tactics. Transition Line: However, this new approach isn’t just about the underlying infrastructure, it must also address processes and people as well. Note to presenter: Each on of the initiatives is hot linked to a 4 pg. set of charts providing more information in the back of the deck. (There is a return link on pg 1 & 4 in each of them. ) Information Infrastructure is not yet hotlinked and will be provided in the September refresh.

© 2008 IBM Corporation52 Il data center al centro del business

Valore

dei

dati

Sources: IBM Global Technology Outlook, 2005; TABB Group, Trading at Light Speed: Analyzing Low Latency Market Data Infrastructure, March 2007; Aite

Group, Algorithmic Trading 2006: More Bells and Whistles, November 2006;

Infonetics Research, Radio Access Network Equipment and Subscribers report, October 2007; Pyramid Research, October 2007

Quanto

crescono

le informazioni?

1MB/2D

image

1TB/4D

image

2004 20101000x più

informazioni

per immagine

La quantità

di

informazioni

“creata”

cresce

del 54% all’anno

PB shipped

Dati

non strutturati

per quasi l’80%

Strutturati

Non strutturati

Quantità

di

datiTipi di

dati

PB Shipped

2006 2007 2008 2009 2010 2012

Il governo di questa mole di informazioni crea problemi di costi

e difficoltà

di gestione e disponibilità.

© 2008 IBM Corporation53 Il data center al centro del business

Information Retention

Information Availability

Che

dati

conservare, per quanti

anni, per quali

tipi e

frequenze

di

accesso?

Come ridurre

in modo strutturato

la data footprint di

una

organizzazione?

Come garantire

accesso continuo, performante

e

affidabile

alle

informazioni, senza

aumento

dei

costi

di

struttura?

Information Compliance

I 4 attributi

chiave

dell’informazione

Come proteggere

l’integrità

e la confidenzialità

delle

informazioni?

Information Security

Sources: CIO Magazine survey 2007;

IBM Tivoli Market needs and profiling study 2005; The Costs of Enterprise Downtime: NA Vertical Markets 2005" Information Research; IBM Market Intelligence

Presenter
Presentation Notes
In order to manage this explosive growth businesses require an Information Infrastructure that consists of servers, software, storage, and networks, all integrated and optimized to deliver information from the storage media to the business applications. IBM Information Infrastructure is an initiative that helps clients meet the challenge of the Information Explosion by helping to improve competencies around 4 key areas: Information Availability Information Security Information Retention Information Compliance

© 2008 IBM Corporation55 Il data center al centro del business

Fragmented, inefficient islands of computing

Efficient, dynamic and responsive

Initiatives

Consolidation and Virtualization

Energy Efficiency

Business Resilience

and SecurityService

ManagementInformation

Infrastructure

The New Enterprise Data Center An evolutionary new model for efficient IT service delivery

Presenter
Presentation Notes
For many of our clients, they are still plagued with the 20th century model of highly distributed, fragmented islands of computing – but the business is demanding an efficient, dynamic and highly responsive data center - One that is grounded in the goal of simplifying first, addressing the most critical operational issues with consolidation, virtualization, new energy efficient technologies, improved service management capabilities and strong resiliency and security tactics. Transition Line: However, this new approach isn’t just about the underlying infrastructure, it must also address processes and people as well. Note to presenter: Each on of the initiatives is hot linked to a 4 pg. set of charts providing more information in the back of the deck. (There is a return link on pg 1 & 4 in each of them. ) Information Infrastructure is not yet hotlinked and will be provided in the September refresh.

© 2008 IBM Corporation56 Il data center al centro del business

Concludendo: sull’IT si può e si deve agire.

Perche’?

Quando?

Come?

Con chi?

Grazie per la vostra attenzione


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