Relentlessly
Obsessing about
Your StoryAPQC
Houston
Today …
• Company overview
• Setting the stage for Knowledge Sharing
• Seven Ways to Obsess
• Questions and answers
ConocoPhillips
Who we are
• Third largest U.S. integrated energy company
• Operations in more than 30 countries
• Nearly 30,000 employees worldwide
Our Business
• Exploration and Production
• Refining, Marketing, Supply and Transportation
• Natural Gas Gathering, Processing and Marketing
• Chemicals and Plastics
South Korea
Operations around the World
As of Sept. 30, 2009
Setting the Stage
ARCO Alaska
2000
2001Lobo
1997
Gulf Canada
2001
20022007
COP - Encana Canadian & U.S.
Heavy Oil Joint VenturesCanadian Hunter
2001
Poco Petroleum
1999
LL&E
1997
2006
A workplace where employees continuously deliver additional value through global collaboration and expertise sharing.
Knowledge Sharing Vision
Knowledge Sharing Journey
2004 2005 2006 2007 2008
Previous
Networks –
Downstream
and
Upstream
Success
Stories
Global
Awards
4-Gs
Upstream NetworkModel
Functional Excellence
Communication
& Training
Semantic
Analysis
(Content)
2009
125+ Networks
Enterprise-wide
Pro
fessio
nal N
etw
ork
ing
On
eW
iki
Stra
teg
y fo
r Ro
CK
Ne
two
rk B
us
ine
ss
Imp
ac
t
Learn
ing
& D
evelo
pm
en
t
Cro
ss
-Stre
am
/ Fu
nctio
n
Focus on
Connecting
People
2010 2011-12
KS Vision – 2012
Strategy…awards…communication…enterprise-wide
growth!
Ask & Discuss Discussion Threads
2005 2006 2007 2008 2009 2010 YTD Total
812 5,126 12,223 18,260 20,847 13,530 70,798
All NoE Discussion Items & Threads
0
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2500
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0
10000
20000
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Cu
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Cumulative Discussions
Membership by Stream (August 2010)
Knowledge Worker: anyone involved in developing or using knowledge to create business value
From a 2008 McKinsey Quarterly article called: “Making talent a strategic priority"
"Knowledge Workers are different because they create more profit than other employees do -- up to three
times more, according to our research.
32%
Stream
Number of
Employees
Number of Unique
Members
Membership
s
Commercial 1213 805 66% 1579
Corporate 2621 913 35% 1361
Downstream 11779 2861 24% 5686
IT/ITSS 1225 618 50% 1009
Project
Development 750 633 84% 1942
Technology 635 378 60% 1191
Upstream 12755 7290 57% 21580
Grand Total 30,978 13,498 44% 34,348
Sponsorship across the Enterprise
ExecutiveSupport
ExecutiveSupport
ExecutiveSupport
ExecutiveSupport
ExecutiveSupport
ExecutiveSupport
Technology
SponsorshipGovernance
SS / ITDownstreamCommercialProjectsUpstream
Functional
Excellence
Enterprise-wide Sponsorship
How Communication “moved the needle!”
1. Hire a Pro
2. Make a Plan
3. Think Big
4. Think Small
5. Be Creative
6. Say “Yes!”
7. Be Passionate!
Seven Ways to Obsess about your Story
Hire a Communication Pro
• Messaging
• Audience
• Consistency
• Communication acumen
• Importance of “appearance counts”
Someone who understands
Make a Plan
Global KS Branding
Global Awards
Regional/BU
Communication
Events
NoE Leader Summit
Collaborative Networks
StrategicFocusAreas
Evolution of KS
Function
Global Brand - KS Media Library
Media Examples
• Podcasts
• Newsletters
Global Brand: Archimedes Awards
Global RegionalExecutive and interactive announcements, local
celebrations, medallions, letters
Transfer Processes
(Lessons Learned)
Motivation, Recognition &
Rewards
Network Measurement
Members Engaged
Clear Deliverables & Activities
Development of Trusted
Relationships
Adequate Resources &
Defined Roles
Leadership & Sponsorship
Supporting Technology
(Easy-to-Use Standards)
Clear Business Case
(Justification)
Think Big!
“Ten Critical Success Factors” Videos
Think Big!
• For network leaders of all experiences levels
• Exchange of best practices and lessons learned
• Refreshing the KS vision
Network Leader Summit
• A fit-for-purpose learning experience for employees across the enterprise
• Leverages the company’s Learning Management System (Learning Express)
• Brings consistency to existing ad-hoc training
• Reinforces key messages for employees based on their roles
Think Big!
KS and
IC a core
competency
and strategic
asset!
……Supporting the evolution of KS
KS University -
Think Small … (Pay attention to detail)
• E-mails to
supervisors of
nominees and
winners
• Portal audits
• Podcasts
• BTFTW game
• New employee onboarding
• The KS Café – where fresh
ideas emerge
• PD&P Summit
• Engineering Academy
Think Small!
Facility OptimizationNoE Sponsor:
Bob Stubbs
NoE Leaders:
White Ali
Leader “stamps”
Be Creative!
• Redesign focus groups
• Blogs
• Candy bars
• Wallet cards
Say Yes!• Be flexible and visible
• Extend your reputation as a service provider and
people will come to you!
– Safety Summit
– Voluntary Protection Program
– Benchmarking
…and people will come to you!ENERGY Manufacturing
Healthcare
Non-ProfitFinancialIT
Scott Steele KS Taxonomist
Michael AlabastroKS Technical Specialist
Heather StangaKS Network Specialist
Miriam FjellakerKS Network Specialist
Katie HermestonKS Comm.
Coordinator
Yvonne MylesKS Comm. Advisor
KSLT Strategic Guidance
Extended Team:IT Support
Dan Ranta,KS Director
Matt Meade Associate Analyst
Hire passionate people
who never tire of telling
your story!
Andrew Felton
OW Content Specialist
Be Passionate!
Soon others will tell your story!
• Presentations– Microsoft Energy Forum (Feb. 2009)– APQC (Dan Ranta - May 14)– KIN (Nick Targontsidis and Yvonne Myles, Jun 2009)– KIN (Yvonne Myles, March 2010)
- Dan Ranta, APQC, Keynote in 2011!
• External communication– Dow Jones News Service (WSJ, CNN Money, Rigzone, etc.)– Harvard Business Review– Harts E&P online magazine
• Oil giants push to make use of social networking• Facebook for the Enterprise (July 2009)
– Offshore International Technology (UK-based publication, Sept. 2009)– Oil of Russia Magazine (2008)– University of Virginia book chapter– University of Alaska thesis
• Internal– SPIRIT magazine
Questions / Comments
2010 SPIRIT of Performance – Knowledge Sharing & Business Partners